We Are Social Singapore, profile picture
Uploaded byWe Are Social Singapore
131,199 views

We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)

The report provides an overview of social, digital, and mobile trends in Asia as of October 2012, highlighting that Asia's population is approximately 3.78 billion, with 54% living in rural areas and more than half under the age of 30. It notes significant internet engagement, with over 1 billion internet users and high mobile penetration at 82%, as well as a growing social media landscape where Asia accounts for 50% of global social network users. Additionally, it indicates rapid growth in online activity, with millions of new internet users added monthly and substantial consumption of online videos and e-commerce.

Business◦
Related topics:
Southeast Asia Insights•

Embed presentation

Downloaded 3,952 times
1 / 104
2 / 104
3 / 104
4 / 104
5 / 104
6 / 104
7 / 104
8 / 104
9 / 104
10 / 104
11 / 104
12 / 104
13 / 104
14 / 104
15 / 104
16 / 104
17 / 104
18 / 104
19 / 104
20 / 104
21 / 104
22 / 104
23 / 104
24 / 104
25 / 104
26 / 104
27 / 104
28 / 104
29 / 104
30 / 104
31 / 104
32 / 104
33 / 104
34 / 104
35 / 104
36 / 104
37 / 104
38 / 104
39 / 104
40 / 104
41 / 104
42 / 104
43 / 104
44 / 104
45 / 104
46 / 104
47 / 104
48 / 104
49 / 104
50 / 104
51 / 104
52 / 104
53 / 104
54 / 104
55 / 104
56 / 104
57 / 104
58 / 104
59 / 104
60 / 104
61 / 104
62 / 104
63 / 104
64 / 104
65 / 104
66 / 104
67 / 104
68 / 104
69 / 104
70 / 104
71 / 104
72 / 104
73 / 104
74 / 104
75 / 104
76 / 104
77 / 104
78 / 104
79 / 104
80 / 104
81 / 104
82 / 104
83 / 104
84 / 104
85 / 104
86 / 104
87 / 104
88 / 104
89 / 104
90 / 104
91 / 104
92 / 104
93 / 104
94 / 104
95 / 104
96 / 104
97 / 104
98 / 104
99 / 104
100 / 104
101 / 104
102 / 104
103 / 104
104 / 104
SOCIAL, DIGITAL AND MOBILE IN ASIA OCTOBER 2012 we are social
COUNTRIES COVERED IN THIS REPORT BANGLADESH JAPAN PAKISTAN BHUTAN LAOS PHILIPPINES BRUNEI MACAU SOUTH KOREA CAMBODIA MALAYSIA SINGAPORE CHINA MALDIVES SRI LANKA HONG KONG MONGOLIA TAIWAN INDIA MYANMAR THAILAND INDONESIA NEPAL VIETNAM 2
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS
CURRENT POPULATION OF ASIA: 3,784,644,000 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 5
THAT’S MORE THAN 12 TIMES LARGER THAN THE TOTAL POPULATION OF THE USA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 6
54% OF THE WORLD’S POPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 7
57% OF ASIA’S POPULATION LIVES IN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
63% OF THE WORLD’S RURAL POPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
MORE THAN HALF OF ASIA’S POPULATION IS UNDER 30 SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 10
MEDIAN AGE OF PEOPLE IN ASIA: 29.55 SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 11
26% OF ASIA’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU 12
OCT 2012 ASIA REGIONAL OVERVIEW 3,784,644,000 43% 57% TOTAL POPULATION URBAN RURAL 1,033,688,491 27% INTERNET USERS INTERNET PENETRATION 811,641,680 21% USERS ON TOP SOCIAL NETWORKS SOCIAL NETWORKING PENETRATION 3,110,235,171 82% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY 13 (LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT
INTERNET USERS IN ASIA: 1,033,688,491 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 14 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
OCT 2012 INTERNET PENETRATION 83% 79% 78% 75% 69% 68% 61% 53% GLOBAL 40% 36% AVERAGE 34% 32% 29% 27% 22% 19% 17% 16% 15% 12% 11% 10% 8% 3% 1% JAPAN BRUNEI SINGAPORE TAIWAN HONG KONG MACAO THAILAND BHUTAN SRI LANKA MONGOLIA VIETNAM PHILIPPINES PAKISTAN LAOS BANGLADESH ASIA MALAYSIA CHINA MALDIVES NEPAL S KOREA CAMBODIA INDIA MYANMAR INDONESIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 15 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
OCT 2012 INTERNET PENETRATION 83% 79% PAKISTAN CHINA 40% SOUTH KOREA JAPAN 15% BANGLADESH HONG KONG INDIA 3% 68% 69% TAIWAN 10% THAILAND 36% VIETNAM 34% MALDIVES 32% PHILIPPINES 12% MALAYSIA 61% 29% SRI LANKA 75% INDONESIA SINGAPORE 22% COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 16 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
OCT 2012 538.0 INTERNET USERS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 121.0 2,294 MILLION 1,034 MILLION 101.2 55.0 40.3 17.7 16.1 33.6 30.9 29.1 24.0 5.5 4.9 5.0 4.0 2.5 2.5 0.5 0.5 0.4 0.3 0.3 0.1 0.1 INDIA JAPAN PHILIPPINES HONG KONG LAOS BRUNEI MACAO BHUTAN PAKISTAN THAILAND TAIWAN BANGLADESH MYANMAR MALDIVES INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 17 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
OCT 2012 INTERNET USERS 40M 101M PAKISTAN CHINA 538M SOUTH KOREA JAPAN 29M BANGLADESH HONG KONG INDIA 5.5M 4.9M 16M TAIWAN 121M THAILAND 24M VIETNAM 31M MALDIVES 34M PHILIPPINES 2.5M MALAYSIA 18M 0.1M SRI LANKA 4M INDONESIA SINGAPORE 55M COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 18 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
45% OF THE WORLD’S INTERNET USERS LIVE IN ASIA SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 19 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
NEW INTERNET USERS IN ASIA IN 2012: 102,000,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 20 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
(! THAT’S EQUIVALENT TO THE POPULATION OF THE PHILIPPINES )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 21
NEW INTERNET USERS IN ASIA EVERY MONTH: 11,350,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 22 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
(! )! THAT’S EQUIVALENT TO ADDING THE ENTIRE POPULATION OF BELGIUM EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 23
GROWTH IN INTERNET USERS IN ASIA IN 2012: 14% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 24 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
AVERAGE TIME INTERNET USERS IN ASIA SPEND ONLINE EACH MONTH: VS 14.7 14.3 HOURS! HOURS! SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 25
COMBINED, THAT ADDS UP TO MORE THAN 1,700,000 YEARS SPENT ON THE INTERNET EACH MONTH IN ASIA SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 26
Q1 2012 AVERAGE CONNECTION SPEED (MBPS) SOUTH KOREA 15.7 JAPAN 10.9 HONG KONG 9.3 SINGAPORE 5.3 TAIWAN 3.9 THAILAND 3.3 GLOBAL AVERAGE 2.6 MALAYSIA 2.0 CHINA 1.5 PHILIPPINES 1.2 INDIA 1.0 SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012 27
69% OF ASIA’S NETIZENS WATCH ONLINE VIDEO SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 28
INTERNET USERS IN ASIA WATCHED ALMOST 45,000,000,000 ONLINE VIDEOS IN JUNE 2012 ALONE SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 29
IF THEY WATCHED JUST 10 SECONDS OF EACH VIDEO, THAT WOULD ADD UP TO MORE THAN 14,200 YEARS WATCHING ONLINE VIDEOS IN JUST ONE MONTH SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 30
JUN 2012 ONLINE VIDEOS WATCHED PER NETIZEN JAPAN 243 HONG KONG 181 GLOBAL AVERAGE 159 SINGAPORE 158 VIETNAM 137 TAIWAN 102 MALAYSIA 95 CHINA 78 INDIA 77 PHILIPPINES 69 INDONESIA 54 SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012 31
61% OF INTERNET USERS IN ASIA PLAY ONLINE GAMES SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 32
64% OF INTERNET USERS IN ASIA HAVE PURCHASED A PRODUCT ONLINE SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 33
COUNTRIES IN ASIA- PACIFIC ACCOUNT FOR 31% OF GLOBAL E-COMMERCE REVENUES SOURCE: EMARKETER (AUG 2012) 34
SOCIAL NETWORK USERS IN ASIA: 811,641,680 SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 35
ASIA IS HOME TO 50% OF ALL THE WORLD’S SOCIAL MEDIA USERS SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 36
OCT 2012 SOCIAL MEDIA PENETRATION 62% 56% 56% 54% 53% 45% 41% 36% 34% GLOBAL 29% 25% AVERAGE 23% 21% 18% 14% 11% 9% 7% 6% 5% 4% 4% 3% 2% N/A BRUNEI HONG KONG MONGOLIA TAIWAN SINGAPORE MACAO PHILIPPINES THAILAND JAPAN BHUTAN SRI LANKA VIETNAM PAKISTAN LAOS BANGLADESH ASIA MALAYSIA CHINA MALDIVES NEPAL S KOREA CAMBODIA INDIA MYANMAR INDONESIA COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 37 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
OCT 2012 SOCIAL NETWORK PENETRATION PAKISTAN: CHINA: 53% 23% FACEBOOK QZONE 41% SOUTH KOREA: JAPAN: BANGLADESH: CYWORLD TWITTER 4% FACEBOOK HONG KONG: FACEBOOK INDIA: FACEBOOK 2% 56% 56% TAIWAN: FACEBOOK 5% THAILAND: VIETNAM: FACEBOOK 25% ZING 9% PHILIPPINES: MALDIVES: FACEBOOK 29% FACEBOOK MALAYSIA: 7% FACEBOOK 45% 34% SRI LANKA: 54% INDONESIA: FACEBOOK FACEBOOK FACEBOOK OTHER PLATFORM SINGAPORE: FACEBOOK 18% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 38 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
OCT 2012 552.0 SOCIAL NETWORK USERS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 56.7 1,627 MILLION 812 MILLION 43.8 29.9 29.9 26.0 16.8 8.2 7.2 13.1 12.9 4.0 3.0 2.9 N/A 1.8 1.4 0.7 0.4 0.3 0.2 0.2 0.1 0.1 INDIA JAPAN PHILIPPINES BRUNEI THAILAND BANGLADESH LAOS MACAO BHUTAN TAIWAN PAKISTAN HONG KONG MALDIVES MYANMAR INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 39 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
OCT 2012 SOCIAL NETWORK USERS PAKISTAN: CHINA: 26M 30M FACEBOOK QZONE 552M SOUTH KOREA: JAPAN: BANGLADESH: CYWORLD TWITTER 7.2M FACEBOOK HONG KONG: FACEBOOK INDIA: FACEBOOK 3.0M 4.0M 13M TAIWAN: FACEBOOK 55M THAILAND: VIETNAM: FACEBOOK 16M ZING 8.2M PHILIPPINES: MALDIVES: FACEBOOK 29M FACEBOOK MALAYSIA: 1.4M FACEBOOK 13M 0.1M SRI LANKA: 2.9M INDONESIA: FACEBOOK FACEBOOK FACEBOOK OTHER PLATFORM SINGAPORE: FACEBOOK 44M COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 40 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
SEP 2012 SOCIAL MEDIA USERS: ACTIVE vs. TOTAL 99% 97% 98% 98% 97% 96% 95% 96% 91% 92% 88% 88% 82% 80% 79% 77% 78% 75% 72% 63% 63% 65% 50% 43% PHILIPPINES THAILAND VIETNAM TAIWAN SINGAPORE HONG KONG JAPAN MALAYSIA CHINA S KOREA INDIA INDONESIA INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 41
OCT 2012 TOP SOCIAL NETWORKS IN ASIA (USERS) QZONE 552 M TENCENT WEIBO 337 M SINA WEIBO 324 M FACEBOOK 229 M RENREN 147 M SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS 42
ASIA IS HOME TO MORE FACEBOOK USERS THAN ANY OTHER CONTINENT SOURCE: SOCIALBAKERS (SEP 2012) 43
FACEBOOK USERS IN ASIA: 229,000,000 SOURCE: FACEBOOK (OCT 2012) 44
OCT 2012 FACEBOOK’S DEMOGRAPHICS IN ASIA 55-64: 65+: 1% 1% 45-54: 4% 35--44: 13-17: 10% 16% FEMALE: 42% MALE: 25-34: 58% 27% 18-24: 41% SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 45
NEW FACEBOOK USERS IN ASIA EVERY MONTH: 10,000,000 SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012) 46
(! )! THAT’S ABOUT THE SAME AS ADDING THE POPULATION OF SWEDEN EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 47
HOWEVER, FACEBOOK’S PENETRATION IN ASIA IS ONLY 6% SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012) 48
SEP 2012 FACEBOOK vs. TWITTER IN ASIA 80% 77% 72% 69% 67% 61% 59% 58% 57% 41% 35% 32% 29% 27% 26% 25% 21% 22% 20% 16% 9% 6% INDONESIA PHILIPPINES MALAYSIA VIETNAM TAIWAN THAILAND HONG KONG INDIA SINGAPORE S KOREA JAPAN INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 49
ASIA’S FEMALE NETIZENS SPEND 38% OF THEIR TIME ONLINE ENGAGING IN ONLINE DISCUSSIONS SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 50
60% OF INTERNET USERS IN ASIA USE SOCIAL MEDIA TO INFORM PURCHASE DECISIONS SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 51
28% OF INTERNET USERS IN ASIA WOULD BUY A BRAND BECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS SOURCE: IPSOS VIA EMARKETER (JUL 2012) 52
THAT’S ALMOST DOUBLE THE FIGURE FOR INTERNET USERS IN NORTH AMERICA SOURCE: IPSOS VIA EMARKETER (JUL 2012) 53
81% OF ASIA’S TOP BRANDS USE SOCIAL MEDIA SOURCE: BURSON MARSTELLER 54
JUN 2012 SOCIAL MEDIA USE BY ASIAN COMPANIES FACEBOOK 89% TWITTER 66% YOUTUBE 64% LINKEDIN 40% BLOGS 39% PINTEREST 21% GOOGLE+ 13% OTHERS 47% SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 55
75% OF BRANDS IN ASIA RAN SOCIAL MEDIA MARKETING ACTIVITY IN THE PAST YEAR SOURCE: BUDDY MEDIA (JUN 2012) 56
JUN 2012 COMPANY OBJECTIVES OF SOCIAL MEDIA CONTENT REACH 80% & AWARENESS INCREASE TRAFFIC 64% TO WEBSITE BETTER CONSUMER 62% INSIGHTS MORE EFFICIENT 46% MARKETING SALES & LEAD 44% GENERATION CUSTOMER SERVICE 42% EFFICIENCIES SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 57
JUN 2012 WHERE SOCIAL SITS IN BUSINESS IN ASIA 88% 33% 30% 18% 6% 3% MARKETING CORPORATE PUBLIC CUSTOMER HUMAN OTHER COMMS RELATIONS SERVICE RESOURCES SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 58
JUN 2012 SOCIAL ‘MEASURES OF SUCCESS’ IN ASIA FANS & FOLLOWERS 82% ‘ENGAGEMENT’ 72% AWARENESS & BUZZ 68% AMPLIFY 50% MARKETING GOALS SALES, LEADS & 50% CONVERSIONS REACH OF BRAND 45% CONTENT SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 59
MOBILE PHONE SUBSCRIPTIONS IN ASIA: 3,110,235,171 SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION 60 & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
OCT 2012 MOBILE PENETRATION 234% 214% 147% 140% 139% 130% 124% 118% 117% GLOBAL 110% 109% 106% 100% AVERAGE 94% 93% 88% 83% 82% 78% 78% 70% 63% 62% 45% 5% NEPAL MACAO BRUNEI HONG KONG SINGAPORE S KOREA JAPAN PHILIPPINES CHINA BHUTAN BANGLADESH MALDIVES TAIWAN THAILAND CAMBODIA PAKISTAN INDIA MYANMAR LAOS INDONESIA VIETNAM SRI LANKA MONGOLIA ASIA MALAYSIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 61 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
OCT 2012 MOBILE PENETRATION 110% 106% PAKISTAN CHINA 78% SOUTH KOREA JAPAN 62% BANGLADESH HONG KONG INDIA 63% 214% 124% TAIWAN 78% THAILAND 117% VIETNAM 139% MALDIVES 94% PHILIPPINES 88% MALAYSIA 118% 140% SRI LANKA 147% INDONESIA SINGAPORE 109% COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 62 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
OCT 2012 1,047.0 934.1 MOBILE SUBSCRIPTIONS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 6,300 MILLION 3,110 MILLION 270.0 134.6 127.3 118.3 53.6 101.6 97.1 34.5 28.9 78.7 18.9 15.3 15.0 13.4 5.5 2.9 2.8 0.5 0.5 0.5 7.8 1.4 INDIA JAPAN PAKISTAN BANGLADESH PHILIPPINES THAILAND TAIWAN HONG KONG LAOS MACAO BRUNEI BHUTAN MYANMAR MALDIVES INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 63 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
OCT 2012 MOBILE SUBSCRIPTIONS 54M 135M PAKISTAN CHINA 1,047M SOUTH KOREA JAPAN 118M BANGLADESH HONG KONG INDIA 102M 15M 29M TAIWAN 934M THAILAND 79M VIETNAM 127M MALDIVES 97M PHILIPPINES MALAYSIA 35M 0.5M 19M SRI LANKA 7.8M INDONESIA SINGAPORE 270M COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 64 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
TOGETHER, CHINA AND INDIA ADDED 60,000,000 NEW MOBILE SUBSCRIPTIONS IN Q2 2012 SOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012) 65
(! )! THAT’S MORE THAN THE TOTAL POPULATION OF ITALY IN ONLY THREE MONTHS SOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011) 66
SMARTPHONE PENETRATION IN ASIA: 22% SOURCE: EMARKETER (AUG 2012) 67
THAT EQUATES TO ROUGHLY 844,000,000 SMARTPHONE USERS IN ASIA SOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU 68
NUMBER OF MOBILE INTERNET USERS IN ASIA BY END 2012: 794,000,000 SOURCE: EMARKETER ESTIMATE (AUG 2012) 69
MOBILE INTERNET USERS OUTNUMBER PC-BASED INTERNET USERS IN CHINA VS 388,000,000! 380,000,000! SOURCE: CNNIC (JUN 2012) 70
18% OF ALL WEB TRAFFIC IN ASIA COMES FROM MOBILE DEVICES SOURCE: PINGDOM (MAY 2012) 71
USERS OF TENCENT’S WECHAT MOBILE INSTANT MESSAGING APP: 200,000,000 SOURCE: TENCENT, VIA TECHINASIA (SEP 2012) 72
82% OF COMPANIES IN ASIA BELIEVE MOBILE SOCIAL IS AN IMPORTANT PART OF THEIR STRATEGY SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 73
$! 43% OF PEOPLE IN ASIA ARE WILLING TO MAKE TRANSACTIONS ON THEIR MOBILE PHONES SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 74
JUN 2012 USE OF MOBILE WALLET SERVICES 31% 26% 26% 25% 15% 15% 7% 4% 2% 1% 1% 1% 1% HONG KONG JAPAN SINGAPORE TAIWAN PAKISTAN PHILIPPINES THAILAND VIETNAM MALAYSIA CHINA S KOREA INDIA INDONESIA SOURCE: TNS MOBILE LIFE (JUN 2012) 75
$! 85,000,000 PEOPLE IN ASIA WILL MAKE MOBILE PAYMENTS IN 2012 SOURCE: GARTNER ESTIMATE (MAY 2012) 76
(! THAT’S MORE THAN THE POPULATION OF GERMANY )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 77
COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET
OCT 2012 BANGLADESH 161,084,000 28% 72% TOTAL POPULATION URBAN RURAL 5,501,609 3% INTERNET USERS INTERNET PENETRATION 2,987,820 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 101,574,000 63% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 79 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 BHUTAN 717,000 36% 64% TOTAL POPULATION URBAN RURAL 139,593 19% INTERNET USERS INTERNET PENETRATION 79,080 11% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 499,198 70% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 80 URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012)
OCT 2012 BRUNEI DARUSSALAM 409,000 76% 24% TOTAL POPULATION URBAN RURAL 318,900 78% INTERNET USERS INTERNET PENETRATION 252,520 62% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 530,000 130% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU 81 (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012)
OCT 2012 CAMBODIA 14,953,000 20% 80% TOTAL POPULATION URBAN RURAL 2,466,305 16% INTERNET USERS INTERNET PENETRATION 662,060 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 14,960,000 100% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 82 URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 CHINA 1,343,240,000 51% 49% TOTAL POPULATION URBAN RURAL 538,000,000 38% INTERNET USERS INTERNET PENETRATION 552,000,000 41% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,047,000,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 83 URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 HONG KONG 7,154,000 100% TOTAL POPULATION URBAN 4,894,913 68% INTERNET USERS INTERNET PENETRATION 4,033,000 56% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 15,293,000 214% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 84 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 INDIA 1,205,074,000 31% 69% TOTAL POPULATION URBAN RURAL 121,000,000 10% INTERNET USERS INTERNET PENETRATION 56,675,740 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 934,100,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 85 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 INDONESIA 248,645,000 51% 49% TOTAL POPULATION URBAN RURAL 55,000,000 22% INTERNET USERS INTERNET PENETRATION 43,814,560 18% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 269,989,000 109% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 86 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 JAPAN 127,368,000 91% 9% TOTAL POPULATION URBAN RURAL 101,228,736 79% INTERNET USERS INTERNET PENETRATION 29,900,000 23% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 134,600,000 106% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 87 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 LAOS 6,586,000 34% 66% TOTAL POPULATION URBAN RURAL 527,400 8% INTERNET USERS INTERNET PENETRATION 224,700 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 5,481,000 83% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 88 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 MACAU 578,000 100% TOTAL POPULATION URBAN 308,797 53% INTERNET USERS INTERNET PENETRATION 210,740 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,353,194 234% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 89 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
OCT 2012 MALAYSIA 29,180,000 73% 27% TOTAL POPULATION URBAN RURAL 17,723,000 61% INTERNET USERS INTERNET PENETRATION 13,063,600 45% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 34,533,000 118% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 90 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 MALDIVES 394,000 41% 59% TOTAL POPULATION URBAN RURAL 114,100 29% INTERNET USERS INTERNET PENETRATION 135,360 34% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 549,934 140% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 91 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012)
OCT 2012 MONGOLIA 3,180,000 69% 31% TOTAL POPULATION URBAN RURAL 355,524 11% INTERNET USERS INTERNET PENETRATION 438,940 14% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,942,313 93% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 92 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
OCT 2012 MYANMAR 54,585,000 33% 67% TOTAL POPULATION URBAN RURAL 500,000 <1% INTERNET USERS INTERNET PENETRATION (N/A) (N/A) USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,800,000 5% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 93 URBANISATION: UN (2011); INTERNET: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012); SOCIAL NETWORKS: (N/A); MOBILE: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012)
OCT 2012 NEPAL 29,891,000 17% 83% TOTAL POPULATION URBAN RURAL 5,040,000 17% INTERNET USERS INTERNET PENETRATION 1,824,380 6% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 13,354,477 45% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 94 URBANISATION: UN (2011); INTERNET: NEPAL COMMUNICATIONS AUTHORITY (AUG 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
OCT 2012 PAKISTAN 190,291,000 36% 64% TOTAL POPULATION URBAN RURAL 29,128,970 15% INTERNET USERS INTERNET PENETRATION 7,221,900 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 118,317,000 62% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 95 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
OCT 2012 THE PHILIPPINES 103,775,000 49% 51% TOTAL POPULATION URBAN RURAL 33,600,000 32% INTERNET USERS INTERNET PENETRATION 29,878,240 29% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 97,135,000 94% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 96 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 SINGAPORE 5,353,000 100% TOTAL POPULATION URBAN 4,002,048 75% INTERNET USERS INTERNET PENETRATION 2,869,360 54% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 7,846,100 147% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 97 URBANISATION: UN (2011); INTERNET: INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY (SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
OCT 2012 SOUTH KOREA 48,861,000 83% 17% TOTAL POPULATION URBAN RURAL 40,329,660 83% INTERNET USERS INTERNET PENETRATION 26,000,000 53% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 53,609,000 110% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 98 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: CYWORLD VIA BLOTER.NET (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 SRI LANKA 21,481,000 15% 85% TOTAL POPULATION URBAN RURAL 2,503,194 12% INTERNET USERS INTERNET PENETRATION 1,397,780 7% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 18,866,000 88% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 99 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 TAIWAN 23,235,000 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 69% INTERNET USERS INTERNET PENETRATION 12,937,760 56% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 28,917,000 124% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 100 URBANISATION: UN (2011); INTERNET: TAIWAN NATIONAL STATISTICS (2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT 2012 THAILAND 67,091,000 34% 66% TOTAL POPULATION URBAN RURAL 24,000,000 36% INTERNET USERS INTERNET PENETRATION 16,834,140 25% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 78,667,910 117% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 101 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
OCT 2012 VIETNAM 91,519,000 31% 69% TOTAL POPULATION URBAN RURAL 30,858,742 34% INTERNET USERS INTERNET PENETRATION 8,200,000 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 127,318,045 139% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 102 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: ZING.ME (JAN 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG

More Related Content

PDF
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
byWe Are Social Singapore
 
PPTX
Social Media in Singapore
byLaundrylicious
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
byWe Are Social Singapore
 
PDF
2014 ASIA-PACIFIC DIGITAL OVERVIEW
byQuynh LE
 
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
byWe Are Social Singapore
 
Social Media in Singapore
byLaundrylicious
 
We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
byWe Are Social Singapore
 
2014 ASIA-PACIFIC DIGITAL OVERVIEW
byQuynh LE
 

What's hot

PDF
We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)
byWe Are Social Singapore
 
PDF
We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition,...
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011
byWe Are Social Singapore
 
PDF
Digital in 2016 by We Are Social Singapore
byAlan Martínez
 
PDF
Digital, Social & Mobile in APAC in 2015
byWe Are Social Singapore
 
PDF
Digital, Social & Mobile in 2015
byWe Are Social Singapore
 
PDF
2015 Digital Marketing, Social Media und Mobile Marketing Trends
byGnocchi / Digital Marketing
 
PDF
Digital, Social & Mobile in India in 2015
byWe Are Social Singapore
 
PPTX
Media Measurement: Social Media Trends by Country and Age
byMML_Annabel
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011
byWe Are Social Singapore
 
PDF
Digital in Vietnam 2016
byTuan Anh Nguyen
 
PDF
«Digital, Social and Mobile 2015» We Are Social Singapore
byyann le gigan
 
PDF
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
byTruong Bomi
 
PDF
Digital, Social & Mobile in China in 2015
byWe Are Social Singapore
 
PDF
Digital 2014 Asia-Pacific (January 2014)
byDataReportal
 
PDF
Global Digital Statistics 2014
byEvgeny Tsarkov
 
PDF
Social, Digital & Mobile in The Americas
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)
byWe Are Social Singapore
 
We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition,...
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011
byWe Are Social Singapore
 
Digital in 2016 by We Are Social Singapore
byAlan Martínez
 
Digital, Social & Mobile in APAC in 2015
byWe Are Social Singapore
 
Digital, Social & Mobile in 2015
byWe Are Social Singapore
 
2015 Digital Marketing, Social Media und Mobile Marketing Trends
byGnocchi / Digital Marketing
 
Digital, Social & Mobile in India in 2015
byWe Are Social Singapore
 
Media Measurement: Social Media Trends by Country and Age
byMML_Annabel
 
We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011
byWe Are Social Singapore
 
Digital in Vietnam 2016
byTuan Anh Nguyen
 
«Digital, Social and Mobile 2015» We Are Social Singapore
byyann le gigan
 
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
byTruong Bomi
 
Digital, Social & Mobile in China in 2015
byWe Are Social Singapore
 
Digital 2014 Asia-Pacific (January 2014)
byDataReportal
 
Global Digital Statistics 2014
byEvgeny Tsarkov
 
Social, Digital & Mobile in The Americas
byWe Are Social Singapore
 

Similar to We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)

PDF
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
byWe Are Social Singapore
 
PDF
Vietnam internet users usage survey cimigo-net citizens-2012
byVu Hung Nguyen
 
PDF
Cimigo net citizens-2012
byNovusmedia
 
PDF
Cimigo Netcitizens 2012
byDung Tri
 
PDF
Cimigo net citizens-2012
byBui Hang
 
PDF
Cimigo NetCitizens 2012 (English)
byToan Bach Quang Bao
 
PDF
Vietnam NetCitizens 2012 (Cimigo)
byCalvin Nguyen
 
PDF
Vietnam NetCitizens 2012 (Cimigo)
byTopica Founder Institute
 
PDF
Cimigo netcitizens-2012
by2TS Co.,Ltd
 
PDF
Cimigo net citizens 2012
byHua Linh
 
PDF
Nghiên cứu Người dùng Internet Việt Nam 2012
byISC Marketing Corporation
 
PDF
Cimigo net citizens-2012
byaction.vn
 
PDF
Net Citizens in Vietnam 2012 (Cimigo)
byMaple Aikon
 
PDF
[Cimigo] Net Citizens Report 2012
byJackie Nguyen
 
PDF
R003 cimigo net citizens-2012
byChanh Kieu Vong
 
PDF
Cimigo net citizens-2012
byQuang Diệu Nguyễn
 
PDF
[Cimigo VN] Net citizens Việt Nam -2012
byThuy-Vy Pham
 
PDF
Cimigo netcitizens-2012-120531220551-phpapp01
byLUONG NGUYEN
 
PDF
Cimigo net citizens 2012
byDuong The Vinh
 
PDF
Tweet!tweet!
byRichard Harrington
 
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
byWe Are Social Singapore
 
Vietnam internet users usage survey cimigo-net citizens-2012
byVu Hung Nguyen
 
Cimigo net citizens-2012
byNovusmedia
 
Cimigo Netcitizens 2012
byDung Tri
 
Cimigo net citizens-2012
byBui Hang
 
Cimigo NetCitizens 2012 (English)
byToan Bach Quang Bao
 
Vietnam NetCitizens 2012 (Cimigo)
byCalvin Nguyen
 
Vietnam NetCitizens 2012 (Cimigo)
byTopica Founder Institute
 
Cimigo netcitizens-2012
by2TS Co.,Ltd
 
Cimigo net citizens 2012
byHua Linh
 
Nghiên cứu Người dùng Internet Việt Nam 2012
byISC Marketing Corporation
 
Cimigo net citizens-2012
byaction.vn
 
Net Citizens in Vietnam 2012 (Cimigo)
byMaple Aikon
 
[Cimigo] Net Citizens Report 2012
byJackie Nguyen
 
R003 cimigo net citizens-2012
byChanh Kieu Vong
 
Cimigo net citizens-2012
byQuang Diệu Nguyễn
 
[Cimigo VN] Net citizens Việt Nam -2012
byThuy-Vy Pham
 
Cimigo netcitizens-2012-120531220551-phpapp01
byLUONG NGUYEN
 
Cimigo net citizens 2012
byDuong The Vinh
 
Tweet!tweet!
byRichard Harrington
 

More from We Are Social Singapore

PDF
Digital in 2018: Q3 Global Digital Statshot
byWe Are Social Singapore
 
PDF
2017 Digital Yearbook
byWe Are Social Singapore
 
PDF
Digital in 2017: The Caribbean
byWe Are Social Singapore
 
PDF
Facebook Engagement Insights & Benchmarks (v01)
byWe Are Social Singapore
 
PDF
Global Digital Statshot Q3 2017
byWe Are Social Singapore
 
PDF
Global Digital Statshot Q2 2017
byWe Are Social Singapore
 
PDF
Digital in 2017: Southern Europe
byWe Are Social Singapore
 
PDF
Digital in 2017: Northern Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: Western Europe
byWe Are Social Singapore
 
PDF
Social Selling Action Plan
byWe Are Social Singapore
 
PDF
2018 Q2 Global Digital Statshot
byWe Are Social Singapore
 
PDF
Digital in 2017: Eastern Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: Western Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: Middle Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: South America
byWe Are Social Singapore
 
PDF
Digital in 2017: Eastern Europe
byWe Are Social Singapore
 
PDF
Digital in 2017: Central America
byWe Are Social Singapore
 
PDF
Digital in 2017: Northern America
byWe Are Social Singapore
 
PDF
Digital in 2017: Northern Europe
byWe Are Social Singapore
 
PDF
Marketing To The Machines: Why Algorithms Are Our Destiny
byWe Are Social Singapore
 
Digital in 2018: Q3 Global Digital Statshot
byWe Are Social Singapore
 
2017 Digital Yearbook
byWe Are Social Singapore
 
Digital in 2017: The Caribbean
byWe Are Social Singapore
 
Facebook Engagement Insights & Benchmarks (v01)
byWe Are Social Singapore
 
Global Digital Statshot Q3 2017
byWe Are Social Singapore
 
Global Digital Statshot Q2 2017
byWe Are Social Singapore
 
Digital in 2017: Southern Europe
byWe Are Social Singapore
 
Digital in 2017: Northern Africa
byWe Are Social Singapore
 
Digital in 2017: Western Europe
byWe Are Social Singapore
 
Social Selling Action Plan
byWe Are Social Singapore
 
2018 Q2 Global Digital Statshot
byWe Are Social Singapore
 
Digital in 2017: Eastern Africa
byWe Are Social Singapore
 
Digital in 2017: Western Africa
byWe Are Social Singapore
 
Digital in 2017: Middle Africa
byWe Are Social Singapore
 
Digital in 2017: South America
byWe Are Social Singapore
 
Digital in 2017: Eastern Europe
byWe Are Social Singapore
 
Digital in 2017: Central America
byWe Are Social Singapore
 
Digital in 2017: Northern America
byWe Are Social Singapore
 
Digital in 2017: Northern Europe
byWe Are Social Singapore
 
Marketing To The Machines: Why Algorithms Are Our Destiny
byWe Are Social Singapore
 

Recently uploaded

PDF
The Easiest Way to Buy Snapchat Accounts (1).pdf
byidc1w3adizw383go
 
PDF
Buying Snapchat Accounts in 2026 first year.pdf
byh55oga0kd25m12iaza2
 
PDF
How to Buy Instagram Accounts in 2026.pdf
byh55oga0kd25m12iaza2
 
PDF
How to Buy a USA Facebook Accounts Safely.pdf
byyl62ghphl9tyxn3q8lv5
 
PDF
How to Buy USA Facebook Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
PDF
Top 5 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byd4633pnxrkfjibzcniru
 
PDF
How to Buy Twitter Accounts in 2026 (1).pdf
bywc0fr9qf43i5qo5kn3
 
PDF
How to Buy Twitter Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
PDF
Where to Buy Verified Chime Accounts for Quick ....pdf
bykmn4gloa39pwajpujj
 
PDF
Top 7 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byh55oga0kd25m12iaza2
 
PDF
Co-operative and Mutual Economy 2025.pdf
byHenry Tapper
 
PDF
How to Buy Aged Facebook Accounts in 2026.pdf
byh55oga0kd25m12iaza2
 
PDF
Safe & Secure Ways to Buy Verified Paypal Accounts in 2025.pdf
byhi1885171
 
PDF
Best 11 Places to Purchase Mature Twitter Accounts for Marketing.pdf
byjaksontinder24
 
PDF
Deckers stock picking idea from October 2025
byMathias Lascar
 
PDF
Dubai Multi Commodities Centre (DMCC) – Supplier Code of Conduct Policy
byDubai Multi Commodity Centre
 
PDF
J Hamilton - Pensions UK V1 27.11.2025 (1).pdf
byHenry Tapper
 
PDF
Kelli Molczyk - A Seasoned Brand Strategist
byKelli Molczyk
 
PDF
ASD SCO Introduction December 2025 (1).pdf
byHenry Tapper
 
PDF
Olga Grom: Presale та комерційні моделі (UA)
byLviv Startup Club
 
The Easiest Way to Buy Snapchat Accounts (1).pdf
byidc1w3adizw383go
 
Buying Snapchat Accounts in 2026 first year.pdf
byh55oga0kd25m12iaza2
 
How to Buy Instagram Accounts in 2026.pdf
byh55oga0kd25m12iaza2
 
How to Buy a USA Facebook Accounts Safely.pdf
byyl62ghphl9tyxn3q8lv5
 
How to Buy USA Facebook Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
Top 5 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byd4633pnxrkfjibzcniru
 
How to Buy Twitter Accounts in 2026 (1).pdf
bywc0fr9qf43i5qo5kn3
 
How to Buy Twitter Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
Where to Buy Verified Chime Accounts for Quick ....pdf
bykmn4gloa39pwajpujj
 
Top 7 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byh55oga0kd25m12iaza2
 
Co-operative and Mutual Economy 2025.pdf
byHenry Tapper
 
How to Buy Aged Facebook Accounts in 2026.pdf
byh55oga0kd25m12iaza2
 
Safe & Secure Ways to Buy Verified Paypal Accounts in 2025.pdf
byhi1885171
 
Best 11 Places to Purchase Mature Twitter Accounts for Marketing.pdf
byjaksontinder24
 
Deckers stock picking idea from October 2025
byMathias Lascar
 
Dubai Multi Commodities Centre (DMCC) – Supplier Code of Conduct Policy
byDubai Multi Commodity Centre
 
J Hamilton - Pensions UK V1 27.11.2025 (1).pdf
byHenry Tapper
 
Kelli Molczyk - A Seasoned Brand Strategist
byKelli Molczyk
 
ASD SCO Introduction December 2025 (1).pdf
byHenry Tapper
 
Olga Grom: Presale та комерційні моделі (UA)
byLviv Startup Club
 

We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)

  • 1.
    SOCIAL, DIGITAL AND MOBILEIN ASIA OCTOBER 2012 we are social
  • 2.
    COUNTRIES COVERED INTHIS REPORT BANGLADESH JAPAN PAKISTAN BHUTAN LAOS PHILIPPINES BRUNEI MACAU SOUTH KOREA CAMBODIA MALAYSIA SINGAPORE CHINA MALDIVES SRI LANKA HONG KONG MONGOLIA TAIWAN INDIA MYANMAR THAILAND INDONESIA NEPAL VIETNAM 2
  • 3.
    FOR FURTHER INFORMATIONAND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • 4.
    THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS
  • 5.
    CURRENT POPULATION OFASIA: 3,784,644,000 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 5
  • 6.
    THAT’S MORE THAN 12TIMES LARGER THAN THE TOTAL POPULATION OF THE USA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 6
  • 7.
    54% OF THE WORLD’S POPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 7
  • 8.
    57% OF ASIA’S POPULATION LIVESIN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
  • 9.
    63% OF THEWORLD’S RURAL POPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
  • 10.
    MORE THAN HALFOF ASIA’S POPULATION IS UNDER 30 SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 10
  • 11.
    MEDIAN AGE OF PEOPLEIN ASIA: 29.55 SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 11
  • 12.
    26% OF ASIA’SPOPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU 12
  • 13.
    OCT 2012 ASIA REGIONAL OVERVIEW 3,784,644,000 43% 57% TOTAL POPULATION URBAN RURAL 1,033,688,491 27% INTERNET USERS INTERNET PENETRATION 811,641,680 21% USERS ON TOP SOCIAL NETWORKS SOCIAL NETWORKING PENETRATION 3,110,235,171 82% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY 13 (LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT
  • 14.
    INTERNET USERS INASIA: 1,033,688,491 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 14 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 15.
    OCT 2012 INTERNET PENETRATION 83% 79% 78% 75% 69% 68% 61% 53% GLOBAL 40% 36% AVERAGE 34% 32% 29% 27% 22% 19% 17% 16% 15% 12% 11% 10% 8% 3% 1% JAPAN BRUNEI SINGAPORE TAIWAN HONG KONG MACAO THAILAND BHUTAN SRI LANKA MONGOLIA VIETNAM PHILIPPINES PAKISTAN LAOS BANGLADESH ASIA MALAYSIA CHINA MALDIVES NEPAL S KOREA CAMBODIA INDIA MYANMAR INDONESIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 15 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 16.
    OCT 2012 INTERNET PENETRATION 83% 79% PAKISTAN CHINA 40% SOUTH KOREA JAPAN 15% BANGLADESH HONG KONG INDIA 3% 68% 69% TAIWAN 10% THAILAND 36% VIETNAM 34% MALDIVES 32% PHILIPPINES 12% MALAYSIA 61% 29% SRI LANKA 75% INDONESIA SINGAPORE 22% COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 16 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 17.
    OCT 2012 538.0 INTERNET USERS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 121.0 2,294 MILLION 1,034 MILLION 101.2 55.0 40.3 17.7 16.1 33.6 30.9 29.1 24.0 5.5 4.9 5.0 4.0 2.5 2.5 0.5 0.5 0.4 0.3 0.3 0.1 0.1 INDIA JAPAN PHILIPPINES HONG KONG LAOS BRUNEI MACAO BHUTAN PAKISTAN THAILAND TAIWAN BANGLADESH MYANMAR MALDIVES INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 17 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 18.
    OCT 2012 INTERNET USERS 40M 101M PAKISTAN CHINA 538M SOUTH KOREA JAPAN 29M BANGLADESH HONG KONG INDIA 5.5M 4.9M 16M TAIWAN 121M THAILAND 24M VIETNAM 31M MALDIVES 34M PHILIPPINES 2.5M MALAYSIA 18M 0.1M SRI LANKA 4M INDONESIA SINGAPORE 55M COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 18 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 19.
    45% OF THE WORLD’S INTERNET USERS LIVE IN ASIA SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 19 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 20.
    NEW INTERNET USERSIN ASIA IN 2012: 102,000,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 20 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 21.
    (! THAT’S EQUIVALENTTO THE POPULATION OF THE PHILIPPINES )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 21
  • 22.
    NEW INTERNET USERS IN ASIA EVERY MONTH: 11,350,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 22 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 23.
    (! )! THAT’S EQUIVALENT TO ADDING THE ENTIRE POPULATION OF BELGIUM EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 23
  • 24.
    GROWTH IN INTERNET USERS IN ASIA IN 2012: 14% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 24 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 25.
    AVERAGE TIME INTERNETUSERS IN ASIA SPEND ONLINE EACH MONTH: VS 14.7 14.3 HOURS! HOURS! SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 25
  • 26.
    COMBINED, THAT ADDSUP TO MORE THAN 1,700,000 YEARS SPENT ON THE INTERNET EACH MONTH IN ASIA SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 26
  • 27.
    Q1 2012 AVERAGE CONNECTION SPEED (MBPS) SOUTH KOREA 15.7 JAPAN 10.9 HONG KONG 9.3 SINGAPORE 5.3 TAIWAN 3.9 THAILAND 3.3 GLOBAL AVERAGE 2.6 MALAYSIA 2.0 CHINA 1.5 PHILIPPINES 1.2 INDIA 1.0 SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012 27
  • 28.
    69% OF ASIA’SNETIZENS WATCH ONLINE VIDEO SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 28
  • 29.
    INTERNET USERS IN ASIA WATCHED ALMOST 45,000,000,000 ONLINE VIDEOS IN JUNE 2012 ALONE SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 29
  • 30.
    IF THEY WATCHEDJUST 10 SECONDS OF EACH VIDEO, THAT WOULD ADD UP TO MORE THAN 14,200 YEARS WATCHING ONLINE VIDEOS IN JUST ONE MONTH SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 30
  • 31.
    JUN 2012 ONLINE VIDEOS WATCHED PER NETIZEN JAPAN 243 HONG KONG 181 GLOBAL AVERAGE 159 SINGAPORE 158 VIETNAM 137 TAIWAN 102 MALAYSIA 95 CHINA 78 INDIA 77 PHILIPPINES 69 INDONESIA 54 SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012 31
  • 32.
    61% OF INTERNETUSERS IN ASIA PLAY ONLINE GAMES SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 32
  • 33.
    64% OF INTERNET USERSIN ASIA HAVE PURCHASED A PRODUCT ONLINE SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 33
  • 34.
    COUNTRIES IN ASIA- PACIFICACCOUNT FOR 31% OF GLOBAL E-COMMERCE REVENUES SOURCE: EMARKETER (AUG 2012) 34
  • 35.
    SOCIAL NETWORK USERSIN ASIA: 811,641,680 SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 35
  • 36.
    ASIA IS HOMETO 50% OF ALL THE WORLD’S SOCIAL MEDIA USERS SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 36
  • 37.
    OCT 2012 SOCIAL MEDIA PENETRATION 62% 56% 56% 54% 53% 45% 41% 36% 34% GLOBAL 29% 25% AVERAGE 23% 21% 18% 14% 11% 9% 7% 6% 5% 4% 4% 3% 2% N/A BRUNEI HONG KONG MONGOLIA TAIWAN SINGAPORE MACAO PHILIPPINES THAILAND JAPAN BHUTAN SRI LANKA VIETNAM PAKISTAN LAOS BANGLADESH ASIA MALAYSIA CHINA MALDIVES NEPAL S KOREA CAMBODIA INDIA MYANMAR INDONESIA COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 37 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 38.
    OCT 2012 SOCIAL NETWORK PENETRATION PAKISTAN: CHINA: 53% 23% FACEBOOK QZONE 41% SOUTH KOREA: JAPAN: BANGLADESH: CYWORLD TWITTER 4% FACEBOOK HONG KONG: FACEBOOK INDIA: FACEBOOK 2% 56% 56% TAIWAN: FACEBOOK 5% THAILAND: VIETNAM: FACEBOOK 25% ZING 9% PHILIPPINES: MALDIVES: FACEBOOK 29% FACEBOOK MALAYSIA: 7% FACEBOOK 45% 34% SRI LANKA: 54% INDONESIA: FACEBOOK FACEBOOK FACEBOOK OTHER PLATFORM SINGAPORE: FACEBOOK 18% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 38 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 39.
    OCT 2012 552.0 SOCIAL NETWORK USERS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 56.7 1,627 MILLION 812 MILLION 43.8 29.9 29.9 26.0 16.8 8.2 7.2 13.1 12.9 4.0 3.0 2.9 N/A 1.8 1.4 0.7 0.4 0.3 0.2 0.2 0.1 0.1 INDIA JAPAN PHILIPPINES BRUNEI THAILAND BANGLADESH LAOS MACAO BHUTAN TAIWAN PAKISTAN HONG KONG MALDIVES MYANMAR INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 39 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 40.
    OCT 2012 SOCIAL NETWORK USERS PAKISTAN: CHINA: 26M 30M FACEBOOK QZONE 552M SOUTH KOREA: JAPAN: BANGLADESH: CYWORLD TWITTER 7.2M FACEBOOK HONG KONG: FACEBOOK INDIA: FACEBOOK 3.0M 4.0M 13M TAIWAN: FACEBOOK 55M THAILAND: VIETNAM: FACEBOOK 16M ZING 8.2M PHILIPPINES: MALDIVES: FACEBOOK 29M FACEBOOK MALAYSIA: 1.4M FACEBOOK 13M 0.1M SRI LANKA: 2.9M INDONESIA: FACEBOOK FACEBOOK FACEBOOK OTHER PLATFORM SINGAPORE: FACEBOOK 44M COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 40 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 41.
    SEP 2012 SOCIAL MEDIA USERS: ACTIVE vs. TOTAL 99% 97% 98% 98% 97% 96% 95% 96% 91% 92% 88% 88% 82% 80% 79% 77% 78% 75% 72% 63% 63% 65% 50% 43% PHILIPPINES THAILAND VIETNAM TAIWAN SINGAPORE HONG KONG JAPAN MALAYSIA CHINA S KOREA INDIA INDONESIA INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 41
  • 42.
    OCT 2012 TOP SOCIAL NETWORKS IN ASIA (USERS) QZONE 552 M TENCENT WEIBO 337 M SINA WEIBO 324 M FACEBOOK 229 M RENREN 147 M SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS 42
  • 43.
    ASIA IS HOMETO MORE FACEBOOK USERS THAN ANY OTHER CONTINENT SOURCE: SOCIALBAKERS (SEP 2012) 43
  • 44.
    FACEBOOK USERS INASIA: 229,000,000 SOURCE: FACEBOOK (OCT 2012) 44
  • 45.
    OCT 2012 FACEBOOK’S DEMOGRAPHICS IN ASIA 55-64: 65+: 1% 1% 45-54: 4% 35--44: 13-17: 10% 16% FEMALE: 42% MALE: 25-34: 58% 27% 18-24: 41% SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 45
  • 46.
    NEW FACEBOOK USERS IN ASIA EVERY MONTH: 10,000,000 SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012) 46
  • 47.
    (! )! THAT’S ABOUT THE SAME AS ADDING THE POPULATION OF SWEDEN EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 47
  • 48.
    HOWEVER, FACEBOOK’S PENETRATION INASIA IS ONLY 6% SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012) 48
  • 49.
    SEP 2012 FACEBOOK vs. TWITTER IN ASIA 80% 77% 72% 69% 67% 61% 59% 58% 57% 41% 35% 32% 29% 27% 26% 25% 21% 22% 20% 16% 9% 6% INDONESIA PHILIPPINES MALAYSIA VIETNAM TAIWAN THAILAND HONG KONG INDIA SINGAPORE S KOREA JAPAN INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 49
  • 50.
    ASIA’S FEMALE NETIZENSSPEND 38% OF THEIR TIME ONLINE ENGAGING IN ONLINE DISCUSSIONS SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 50
  • 51.
    60% OF INTERNET USERSIN ASIA USE SOCIAL MEDIA TO INFORM PURCHASE DECISIONS SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 51
  • 52.
    28% OF INTERNETUSERS IN ASIA WOULD BUY A BRAND BECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS SOURCE: IPSOS VIA EMARKETER (JUL 2012) 52
  • 53.
    THAT’S ALMOST DOUBLE THE FIGURE FOR INTERNET USERS IN NORTH AMERICA SOURCE: IPSOS VIA EMARKETER (JUL 2012) 53
  • 54.
    81% OF ASIA’S TOPBRANDS USE SOCIAL MEDIA SOURCE: BURSON MARSTELLER 54
  • 55.
    JUN 2012 SOCIAL MEDIA USE BY ASIAN COMPANIES FACEBOOK 89% TWITTER 66% YOUTUBE 64% LINKEDIN 40% BLOGS 39% PINTEREST 21% GOOGLE+ 13% OTHERS 47% SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 55
  • 56.
    75% OF BRANDS INASIA RAN SOCIAL MEDIA MARKETING ACTIVITY IN THE PAST YEAR SOURCE: BUDDY MEDIA (JUN 2012) 56
  • 57.
    JUN 2012 COMPANY OBJECTIVES OF SOCIAL MEDIA CONTENT REACH 80% & AWARENESS INCREASE TRAFFIC 64% TO WEBSITE BETTER CONSUMER 62% INSIGHTS MORE EFFICIENT 46% MARKETING SALES & LEAD 44% GENERATION CUSTOMER SERVICE 42% EFFICIENCIES SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 57
  • 58.
    JUN 2012 WHERE SOCIAL SITS IN BUSINESS IN ASIA 88% 33% 30% 18% 6% 3% MARKETING CORPORATE PUBLIC CUSTOMER HUMAN OTHER COMMS RELATIONS SERVICE RESOURCES SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 58
  • 59.
    JUN 2012 SOCIAL ‘MEASURES OF SUCCESS’ IN ASIA FANS & FOLLOWERS 82% ‘ENGAGEMENT’ 72% AWARENESS & BUZZ 68% AMPLIFY 50% MARKETING GOALS SALES, LEADS & 50% CONVERSIONS REACH OF BRAND 45% CONTENT SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 59
  • 60.
    MOBILE PHONE SUBSCRIPTIONSIN ASIA: 3,110,235,171 SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION 60 & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 61.
    OCT 2012 MOBILE PENETRATION 234% 214% 147% 140% 139% 130% 124% 118% 117% GLOBAL 110% 109% 106% 100% AVERAGE 94% 93% 88% 83% 82% 78% 78% 70% 63% 62% 45% 5% NEPAL MACAO BRUNEI HONG KONG SINGAPORE S KOREA JAPAN PHILIPPINES CHINA BHUTAN BANGLADESH MALDIVES TAIWAN THAILAND CAMBODIA PAKISTAN INDIA MYANMAR LAOS INDONESIA VIETNAM SRI LANKA MONGOLIA ASIA MALAYSIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 61 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 62.
    OCT 2012 MOBILE PENETRATION 110% 106% PAKISTAN CHINA 78% SOUTH KOREA JAPAN 62% BANGLADESH HONG KONG INDIA 63% 214% 124% TAIWAN 78% THAILAND 117% VIETNAM 139% MALDIVES 94% PHILIPPINES 88% MALAYSIA 118% 140% SRI LANKA 147% INDONESIA SINGAPORE 109% COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 62 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 63.
    OCT 2012 1,047.0 934.1 MOBILE SUBSCRIPTIONS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 6,300 MILLION 3,110 MILLION 270.0 134.6 127.3 118.3 53.6 101.6 97.1 34.5 28.9 78.7 18.9 15.3 15.0 13.4 5.5 2.9 2.8 0.5 0.5 0.5 7.8 1.4 INDIA JAPAN PAKISTAN BANGLADESH PHILIPPINES THAILAND TAIWAN HONG KONG LAOS MACAO BRUNEI BHUTAN MYANMAR MALDIVES INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 63 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 64.
    OCT 2012 MOBILE SUBSCRIPTIONS 54M 135M PAKISTAN CHINA 1,047M SOUTH KOREA JAPAN 118M BANGLADESH HONG KONG INDIA 102M 15M 29M TAIWAN 934M THAILAND 79M VIETNAM 127M MALDIVES 97M PHILIPPINES MALAYSIA 35M 0.5M 19M SRI LANKA 7.8M INDONESIA SINGAPORE 270M COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 64 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 65.
    TOGETHER, CHINA ANDINDIA ADDED 60,000,000 NEW MOBILE SUBSCRIPTIONS IN Q2 2012 SOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012) 65
  • 66.
    (! )! THAT’S MORE THAN THE TOTAL POPULATION OF ITALY IN ONLY THREE MONTHS SOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011) 66
  • 67.
    SMARTPHONE PENETRATION IN ASIA: 22% SOURCE: EMARKETER (AUG 2012) 67
  • 68.
    THAT EQUATES TOROUGHLY 844,000,000 SMARTPHONE USERS IN ASIA SOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU 68
  • 69.
    NUMBER OF MOBILEINTERNET USERS IN ASIA BY END 2012: 794,000,000 SOURCE: EMARKETER ESTIMATE (AUG 2012) 69
  • 70.
    MOBILE INTERNET USERSOUTNUMBER PC-BASED INTERNET USERS IN CHINA VS 388,000,000! 380,000,000! SOURCE: CNNIC (JUN 2012) 70
  • 71.
    18% OF ALLWEB TRAFFIC IN ASIA COMES FROM MOBILE DEVICES SOURCE: PINGDOM (MAY 2012) 71
  • 72.
    USERS OF TENCENT’SWECHAT MOBILE INSTANT MESSAGING APP: 200,000,000 SOURCE: TENCENT, VIA TECHINASIA (SEP 2012) 72
  • 73.
    82% OF COMPANIES INASIA BELIEVE MOBILE SOCIAL IS AN IMPORTANT PART OF THEIR STRATEGY SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 73
  • 74.
    $! 43% OF PEOPLE IN ASIA ARE WILLING TO MAKE TRANSACTIONS ON THEIR MOBILE PHONES SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 74
  • 75.
    JUN 2012 USE OF MOBILE WALLET SERVICES 31% 26% 26% 25% 15% 15% 7% 4% 2% 1% 1% 1% 1% HONG KONG JAPAN SINGAPORE TAIWAN PAKISTAN PHILIPPINES THAILAND VIETNAM MALAYSIA CHINA S KOREA INDIA INDONESIA SOURCE: TNS MOBILE LIFE (JUN 2012) 75
  • 76.
    $! 85,000,000 PEOPLE IN ASIAWILL MAKE MOBILE PAYMENTS IN 2012 SOURCE: GARTNER ESTIMATE (MAY 2012) 76
  • 77.
    (! THAT’S MORE THAN THE POPULATION OF GERMANY )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 77
  • 78.
    COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET
  • 79.
    OCT 2012 BANGLADESH 161,084,000 28% 72% TOTAL POPULATION URBAN RURAL 5,501,609 3% INTERNET USERS INTERNET PENETRATION 2,987,820 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 101,574,000 63% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 79 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 80.
    OCT 2012 BHUTAN 717,000 36% 64% TOTAL POPULATION URBAN RURAL 139,593 19% INTERNET USERS INTERNET PENETRATION 79,080 11% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 499,198 70% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 80 URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012)
  • 81.
    OCT 2012 BRUNEI DARUSSALAM 409,000 76% 24% TOTAL POPULATION URBAN RURAL 318,900 78% INTERNET USERS INTERNET PENETRATION 252,520 62% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 530,000 130% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU 81 (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012)
  • 82.
    OCT 2012 CAMBODIA 14,953,000 20% 80% TOTAL POPULATION URBAN RURAL 2,466,305 16% INTERNET USERS INTERNET PENETRATION 662,060 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 14,960,000 100% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 82 URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 83.
    OCT 2012 CHINA 1,343,240,000 51% 49% TOTAL POPULATION URBAN RURAL 538,000,000 38% INTERNET USERS INTERNET PENETRATION 552,000,000 41% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,047,000,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 83 URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 84.
    OCT 2012 HONG KONG 7,154,000 100% TOTAL POPULATION URBAN 4,894,913 68% INTERNET USERS INTERNET PENETRATION 4,033,000 56% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 15,293,000 214% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 84 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 85.
    OCT 2012 INDIA 1,205,074,000 31% 69% TOTAL POPULATION URBAN RURAL 121,000,000 10% INTERNET USERS INTERNET PENETRATION 56,675,740 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 934,100,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 85 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 86.
    OCT 2012 INDONESIA 248,645,000 51% 49% TOTAL POPULATION URBAN RURAL 55,000,000 22% INTERNET USERS INTERNET PENETRATION 43,814,560 18% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 269,989,000 109% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 86 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 87.
    OCT 2012 JAPAN 127,368,000 91% 9% TOTAL POPULATION URBAN RURAL 101,228,736 79% INTERNET USERS INTERNET PENETRATION 29,900,000 23% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 134,600,000 106% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 87 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 88.
    OCT 2012 LAOS 6,586,000 34% 66% TOTAL POPULATION URBAN RURAL 527,400 8% INTERNET USERS INTERNET PENETRATION 224,700 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 5,481,000 83% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 88 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 89.
    OCT 2012 MACAU 578,000 100% TOTAL POPULATION URBAN 308,797 53% INTERNET USERS INTERNET PENETRATION 210,740 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,353,194 234% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 89 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 90.
    OCT 2012 MALAYSIA 29,180,000 73% 27% TOTAL POPULATION URBAN RURAL 17,723,000 61% INTERNET USERS INTERNET PENETRATION 13,063,600 45% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 34,533,000 118% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 90 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 91.
    OCT 2012 MALDIVES 394,000 41% 59% TOTAL POPULATION URBAN RURAL 114,100 29% INTERNET USERS INTERNET PENETRATION 135,360 34% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 549,934 140% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 91 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012)
  • 92.
    OCT 2012 MONGOLIA 3,180,000 69% 31% TOTAL POPULATION URBAN RURAL 355,524 11% INTERNET USERS INTERNET PENETRATION 438,940 14% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,942,313 93% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 92 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 93.
    OCT 2012 MYANMAR 54,585,000 33% 67% TOTAL POPULATION URBAN RURAL 500,000 <1% INTERNET USERS INTERNET PENETRATION (N/A) (N/A) USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,800,000 5% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 93 URBANISATION: UN (2011); INTERNET: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012); SOCIAL NETWORKS: (N/A); MOBILE: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012)
  • 94.
    OCT 2012 NEPAL 29,891,000 17% 83% TOTAL POPULATION URBAN RURAL 5,040,000 17% INTERNET USERS INTERNET PENETRATION 1,824,380 6% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 13,354,477 45% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 94 URBANISATION: UN (2011); INTERNET: NEPAL COMMUNICATIONS AUTHORITY (AUG 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 95.
    OCT 2012 PAKISTAN 190,291,000 36% 64% TOTAL POPULATION URBAN RURAL 29,128,970 15% INTERNET USERS INTERNET PENETRATION 7,221,900 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 118,317,000 62% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 95 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 96.
    OCT 2012 THE PHILIPPINES 103,775,000 49% 51% TOTAL POPULATION URBAN RURAL 33,600,000 32% INTERNET USERS INTERNET PENETRATION 29,878,240 29% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 97,135,000 94% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 96 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 97.
    OCT 2012 SINGAPORE 5,353,000 100% TOTAL POPULATION URBAN 4,002,048 75% INTERNET USERS INTERNET PENETRATION 2,869,360 54% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 7,846,100 147% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 97 URBANISATION: UN (2011); INTERNET: INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY (SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 98.
    OCT 2012 SOUTH KOREA 48,861,000 83% 17% TOTAL POPULATION URBAN RURAL 40,329,660 83% INTERNET USERS INTERNET PENETRATION 26,000,000 53% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 53,609,000 110% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 98 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: CYWORLD VIA BLOTER.NET (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 99.
    OCT 2012 SRI LANKA 21,481,000 15% 85% TOTAL POPULATION URBAN RURAL 2,503,194 12% INTERNET USERS INTERNET PENETRATION 1,397,780 7% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 18,866,000 88% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 99 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 100.
    OCT 2012 TAIWAN 23,235,000 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 69% INTERNET USERS INTERNET PENETRATION 12,937,760 56% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 28,917,000 124% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 100 URBANISATION: UN (2011); INTERNET: TAIWAN NATIONAL STATISTICS (2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 101.
    OCT 2012 THAILAND 67,091,000 34% 66% TOTAL POPULATION URBAN RURAL 24,000,000 36% INTERNET USERS INTERNET PENETRATION 16,834,140 25% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 78,667,910 117% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 101 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 102.
    OCT 2012 VIETNAM 91,519,000 31% 69% TOTAL POPULATION URBAN RURAL 30,858,742 34% INTERNET USERS INTERNET PENETRATION 8,200,000 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 127,318,045 139% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 102 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: ZING.ME (JAN 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 103.
    WE ARE SOCIALIS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 104.
    WE ARE SOCIALSINGAPORE @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG