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SOCIAL, DIGITAL
AND MOBILE IN


ASIA
OCTOBER 2012
we are social
COUNTRIES COVERED IN THIS REPORT
 BANGLADESH    JAPAN      PAKISTAN
  BHUTAN        LAOS     PHILIPPINES
   BRUNEI      MACAU     SOUTH KOREA
 CAMBODIA     MALAYSIA    SINGAPORE
   CHINA      MALDIVES    SRI LANKA
 HONG KONG    MONGOLIA     TAIWAN
   INDIA      MYANMAR     THAILAND
 INDONESIA     NEPAL       VIETNAM

                                       2
FOR FURTHER INFORMATION AND OTHER
 REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:

       SAYHELLO@WEARESOCIAL.SG
       @WEARESOCIALSG
       +65 9146 5356
       WEARESOCIAL.SG

                                       3
THE REGIONAL PICTURE
   ASIA-WIDE DATA AND STATISTICS
CURRENT POPULATION OF ASIA:


3,784,644,000

                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012)   5
THAT’S MORE THAN


12 TIMES
LARGER THAN THE TOTAL
POPULATION OF THE USA


                        SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU   6
54%
    OF THE WORLD’S
POPULATION LIVES IN ASIA



                   SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012)   7
57%
OF ASIA’S POPULATION
LIVES IN RURAL AREAS



 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)   8
63%
 OF THE WORLD’S RURAL
POPULATION LIVES IN ASIA



   SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)   9
MORE THAN HALF OF
ASIA’S POPULATION IS


UNDER 30

                       SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011)   10
MEDIAN AGE OF
PEOPLE IN ASIA:


29.55

                  SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011)   11
26%
 OF ASIA’S POPULATION
IS BELOW THE AGE OF 15



                   SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU   12
OCT
2012                    ASIA REGIONAL OVERVIEW

               3,784,644,000                                                                                    43%                                                  57%
                                      TOTAL POPULATION                                                        URBAN                                                 RURAL


                 1,033,688,491                                                                                        27%
                                          INTERNET USERS                                                      INTERNET PENETRATION


                         811,641,680                                                                               21%
                USERS ON TOP SOCIAL NETWORKS                                                                  SOCIAL NETWORKING PENETRATION


                   3,110,235,171                                                                                                                          82%
                                   MOBILE SUBSCRIBERS                                                         MOBILE PENETRATION


COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN
(2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY
                                                                                                                                                                                             13
(LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT
INTERNET USERS IN ASIA:


                       1,033,688,491

                        SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
                                                                                                                                                                                    14
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
OCT
      2012                             INTERNET PENETRATION
83%
          79% 78%
                           75%
                                       69% 68%

                                                            61%

                                                                       53%

                                                                                                                                                                                                                                     GLOBAL
                                                                               40%
                                                                                       36%
                                                                                                                                                                                                                                     AVERAGE
                                                                                                  34%
                                                                                                            32%
                                                                                                                          29%
                                                                                                                                     27%
                                                                                                                                            22%
                                                                                                                                                        19%
                                                                                                                                                                 17% 16%
                                                                                                                                                                         15%
                                                                                                                                                                                               12% 11%
                                                                                                                                                                                                       10%
                                                                                                                                                                                                                              8%
                                                                                                                                                                                                                                      3%
                                                                                                                                                                                                                                                   1%
          JAPAN
                  BRUNEI
                           SINGAPORE
                                       TAIWAN
                                                HONG KONG


                                                                       MACAO


                                                                                       THAILAND




                                                                                                                                                        BHUTAN




                                                                                                                                                                                               SRI LANKA
                                                                                                                                                                                                           MONGOLIA
                                                                                                  VIETNAM
                                                                                                            PHILIPPINES




                                                                                                                                                                                    PAKISTAN




                                                                                                                                                                                                                              LAOS
                                                                                                                                                                                                                                     BANGLADESH
                                                                                                                                     ASIA
                                                            MALAYSIA


                                                                               CHINA




                                                                                                                          MALDIVES




                                                                                                                                                                 NEPAL
S KOREA




                                                                                                                                                                         CAMBODIA




                                                                                                                                                                                                                      INDIA




                                                                                                                                                                                                                                                  MYANMAR
                                                                                                                                            INDONESIA




            COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
                                                                                                                                                                                                                                                            15
           OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
OCT
2012                   INTERNET PENETRATION
                                                                                                                                83%                       79%
          PAKISTAN                                                     CHINA         40%
                                                                                                                            SOUTH KOREA                   JAPAN
            15%                               BANGLADESH
                                                                                    HONG KONG
                              INDIA                 3%                                                   68%                69%            TAIWAN


                             10%
                                                        THAILAND          36%                          VIETNAM
                                                                                            34%
           MALDIVES                                                                                                         32%           PHILIPPINES


                                 12%
                                                     MALAYSIA           61%
             29%

                              SRI LANKA                                           75%
                                                                                                             INDONESIA

                                                                              SINGAPORE
                                                                                                                22%

  COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
                                                                                                                                                                                       16
 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
OCT
    2012
538.0
                                    INTERNET USERS (MILLIONS)



                                                                                                                                                     GLOBAL TOTAL:                                     ASIA TOTAL:
        121.0




                                                                                                                                                     2,294 MILLION                                   1,034 MILLION
                101.2

                        55.0

                                    40.3




                                                                                            17.7

                                                                                                       16.1
                                              33.6

                                                            30.9

                                                                      29.1

                                                                                 24.0




                                                                                                                5.5



                                                                                                                                     4.9
                                                                                                                             5.0



                                                                                                                                                 4.0

                                                                                                                                                             2.5

                                                                                                                                                                         2.5

                                                                                                                                                                                    0.5

                                                                                                                                                                                           0.5

                                                                                                                                                                                                      0.4

                                                                                                                                                                                                                 0.3

                                                                                                                                                                                                                          0.3

                                                                                                                                                                                                                                  0.1

                                                                                                                                                                                                                                           0.1
        INDIA
                JAPAN




                                              PHILIPPINES




                                                                                                                                     HONG KONG




                                                                                                                                                                                    LAOS




                                                                                                                                                                                                                 BRUNEI
                                                                                                                                                                                                                          MACAO
                                                                                                                                                                                                                                  BHUTAN
                                                                      PAKISTAN
                                                                                 THAILAND


                                                                                                       TAIWAN
                                                                                                                BANGLADESH




                                                                                                                                                                                           MYANMAR




                                                                                                                                                                                                                                           MALDIVES
                        INDONESIA




                                                            VIETNAM




                                                                                                                                                 SINGAPORE
                                                                                                                                                             SRI LANKA




                                                                                                                                                                                                      MONGOLIA
                                                                                            MALAYSIA
CHINA




                                                                                                                             NEPAL
                                    S KOREA




                                                                                                                                                                         CAMBODIA

          COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
                                                                                                                                                                                                                                                      17
        OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
OCT
2012                   INTERNET USERS
                                                                                                                                40M                      101M
          PAKISTAN                                                     CHINA        538M
                                                                                                                            SOUTH KOREA                   JAPAN
            29M                               BANGLADESH
                                                                                    HONG KONG
                              INDIA               5.5M                                                  4.9M                16M            TAIWAN


                            121M
                                                        THAILAND          24M                          VIETNAM
                                                                                            31M
           MALDIVES                                                                                                         34M           PHILIPPINES


                                 2.5M
                                                     MALAYSIA           18M
            0.1M

                              SRI LANKA                                            4M
                                                                                                             INDONESIA

                                                                              SINGAPORE
                                                                                                                55M

  COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
                                                                                                                                                                                       18
 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
45%
                                       OF THE WORLD’S INTERNET
                                           USERS LIVE IN ASIA



                        SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
                                                                                                                                                                                    19
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
NEW INTERNET USERS IN ASIA IN 2012:


                               102,000,000

                        SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
                                                                                                                                                                                    20
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
(! THAT’S EQUIVALENT TO THE
 POPULATION OF THE PHILIPPINES                 )!

                         SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU   21
NEW INTERNET USERS
                                              IN ASIA EVERY MONTH:


                                      11,350,000

                        SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
                                                                                                                                                                                    22
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
(!                                        )!
 THAT’S EQUIVALENT TO ADDING
   THE ENTIRE POPULATION OF
  BELGIUM EVERY FOUR WEEKS




                        SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU   23
GROWTH IN INTERNET
                                             USERS IN ASIA IN 2012:


                                                                   14%

                        SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
                                                                                                                                                                                    24
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
AVERAGE TIME INTERNET USERS IN
ASIA SPEND ONLINE EACH MONTH:


              VS




   14.7               14.3
  HOURS!             HOURS!

                          SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012   25
COMBINED, THAT ADDS UP TO MORE THAN


 1,700,000 YEARS
SPENT ON THE INTERNET EACH MONTH IN ASIA



                            SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012   26
Q1
2012        AVERAGE CONNECTION SPEED (MBPS)
  SOUTH KOREA                                                                                                     15.7

         JAPAN                                                      10.9

   HONG KONG                                          9.3

    SINGAPORE                                   5.3

        TAIWAN                            3.9

      THAILAND                      3.3

GLOBAL AVERAGE                2.6

      MALAYSIA          2.0

         CHINA    1.5

    PHILIPPINES           1.2

         INDIA          1.0

                                                            SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012   27
69%
 OF ASIA’S NETIZENS
WATCH ONLINE VIDEO



                SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012   28
INTERNET USERS IN
  ASIA WATCHED ALMOST


45,000,000,000
    ONLINE VIDEOS IN
    JUNE 2012 ALONE


                        SOURCE: COMSCORE VIDEO METRIX (AUG 2012)   29
IF THEY WATCHED JUST 10 SECONDS OF EACH
 VIDEO, THAT WOULD ADD UP TO MORE THAN


     14,200 YEARS
WATCHING ONLINE VIDEOS IN JUST ONE MONTH



                             SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012)   30
JUN
  2012        ONLINE VIDEOS WATCHED PER NETIZEN
         JAPAN                                                                                                                        243

   HONG KONG                                                                                  181

GLOBAL AVERAGE                                                                   159

    SINGAPORE                                                                  158

       VIETNAM                                                    137

        TAIWAN                              102

      MALAYSIA                          95

         CHINA                78

         INDIA                77

    PHILIPPINES          69

     INDONESIA      54


                         SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012   31
61%
 OF INTERNET USERS IN
ASIA PLAY ONLINE GAMES



                  SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012   32
64%
OF INTERNET USERS IN ASIA HAVE
 PURCHASED A PRODUCT ONLINE



                      SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012   33
COUNTRIES IN ASIA-
PACIFIC ACCOUNT FOR


     31%
     OF GLOBAL
E-COMMERCE REVENUES


                      SOURCE: EMARKETER (AUG 2012)   34
SOCIAL NETWORK USERS IN ASIA:


 811,641,680

       SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012)   35
ASIA IS HOME TO


          50%
OF ALL THE WORLD’S
SOCIAL MEDIA USERS


 SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012)   36
OCT
     2012                                 SOCIAL MEDIA PENETRATION
62%

         56% 56%
                              54% 53%


                                                    45%
                                                               41%

                                                                       36%
                                                                               34%
                                                                                                                                                                                                                                     GLOBAL
                                                                                          29%
                                                                                                        25%
                                                                                                                                                                                                                                     AVERAGE
                                                                                                                   23%
                                                                                                                           21%
                                                                                                                                  18%
                                                                                                                                              14%
                                                                                                                                                         11%
                                                                                                                                                                   9%
                                                                                                                                                                             7%         6%      5%       4%         4%        3%      2%
                                                                                                                                                                                                                                                  N/A
BRUNEI
         HONG KONG




                                                                                                                                              MONGOLIA
                     TAIWAN
                              SINGAPORE




                                                                       MACAO


                                                                                          PHILIPPINES
                                                                                                        THAILAND
                                                                                                                   JAPAN




                                                                                                                                                         BHUTAN


                                                                                                                                                                            SRI LANKA
                                                                                                                                                                  VIETNAM




                                                                                                                                                                                                                   PAKISTAN
                                                                                                                                                                                                                              LAOS
                                                                                                                                                                                                                                     BANGLADESH
                                                                                                                           ASIA
                                                    MALAYSIA
                                                               CHINA


                                                                               MALDIVES




                                                                                                                                                                                        NEPAL
                                          S KOREA




                                                                                                                                                                                                        CAMBODIA
                                                                                                                                                                                                INDIA




                                                                                                                                                                                                                                                  MYANMAR
                                                                                                                                  INDONESIA




                                           COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
                                                                                                                                                                                                                                                            37
                                     LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
OCT
2012             SOCIAL NETWORK PENETRATION

       PAKISTAN:                                                    CHINA:                                                      53%                        23%
       FACEBOOK                                                     QZONE          41%
                                                                                                                           SOUTH KOREA:                    JAPAN:
                                          BANGLADESH:                                                                        CYWORLD                      TWITTER
         4%                                FACEBOOK
                                                                                 HONG KONG:
                                                                                  FACEBOOK
                        INDIA:
                      FACEBOOK
                                                2%                                                      56%                56%             TAIWAN:
                                                                                                                                          FACEBOOK

                          5%                        THAILAND:                                         VIETNAM:
                                                    FACEBOOK           25%                              ZING
                                                                                            9%                                            PHILIPPINES:
        MALDIVES:
        FACEBOOK
                                                                                                                            29%            FACEBOOK
                                                 MALAYSIA:
                              7%                 FACEBOOK            45%
         34%
                         SRI LANKA:                                            54%                          INDONESIA:
FACEBOOK                 FACEBOOK
                                                                                                             FACEBOOK
OTHER PLATFORM                                                             SINGAPORE:
                                                                            FACEBOOK
                                                                                                                18%

                   COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
                                                                                                                                                                                          38
             LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
OCT
    2012
552.0
                                    SOCIAL NETWORK USERS (MILLIONS)



                                                                                                                                                       GLOBAL TOTAL:                                    ASIA TOTAL:
        56.7




                                                                                                                                                       1,627 MILLION                                    812 MILLION
                43.8

                            29.9

                                    29.9

                                                  26.0

                                                            16.8




                                                                                           8.2

                                                                                                     7.2
                                                                       13.1

                                                                                  12.9




                                                                                                                4.0

                                                                                                                            3.0

                                                                                                                                         2.9




                                                                                                                                                                                                                                           N/A
                                                                                                                                                     1.8

                                                                                                                                                             1.4

                                                                                                                                                                         0.7

                                                                                                                                                                                    0.4

                                                                                                                                                                                               0.3

                                                                                                                                                                                                        0.2

                                                                                                                                                                                                               0.2

                                                                                                                                                                                                                       0.1

                                                                                                                                                                                                                                  0.1
        INDIA


                            JAPAN
                                    PHILIPPINES




                                                                                                                                                                                               BRUNEI
                                                            THAILAND




                                                                                                                            BANGLADESH




                                                                                                                                                                                                        LAOS
                                                                                                                                                                                                               MACAO


                                                                                                                                                                                                                                  BHUTAN
                                                                                  TAIWAN


                                                                                                     PAKISTAN
                                                                                                                HONG KONG




                                                                                                                                                                                                                       MALDIVES


                                                                                                                                                                                                                                           MYANMAR
                INDONESIA




                                                                                           VIETNAM




                                                                                                                                         SINGAPORE


                                                                                                                                                             SRI LANKA


                                                                                                                                                                                    MONGOLIA
                                                                       MALAYSIA
CHINA




                                                                                                                                                     NEPAL
                                                  S KOREA




                                                                                                                                                                         CAMBODIA

                                    COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
                                                                                                                                                                                                                                                     39
                               LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
OCT
2012             SOCIAL NETWORK USERS

       PAKISTAN:                                                    CHINA:                                                      26M                        30M
       FACEBOOK                                                     QZONE         552M
                                                                                                                           SOUTH KOREA:                    JAPAN:
                                          BANGLADESH:                                                                        CYWORLD                      TWITTER
        7.2M                               FACEBOOK
                                                                                 HONG KONG:
                                                                                  FACEBOOK
                        INDIA:
                      FACEBOOK
                                              3.0M                                                     4.0M                13M             TAIWAN:
                                                                                                                                          FACEBOOK

                         55M                        THAILAND:                                         VIETNAM:
                                                    FACEBOOK           16M                              ZING
                                                                                          8.2M                                            PHILIPPINES:
        MALDIVES:
        FACEBOOK
                                                                                                                            29M            FACEBOOK
                                                 MALAYSIA:
                            1.4M                 FACEBOOK            13M
         0.1M
                         SRI LANKA:                                           2.9M                          INDONESIA:
FACEBOOK                 FACEBOOK
                                                                                                             FACEBOOK
OTHER PLATFORM                                                             SINGAPORE:
                                                                            FACEBOOK
                                                                                                               44M

                   COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
                                                                                                                                                                                          40
             LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
SEP
 2012                      SOCIAL MEDIA USERS: ACTIVE vs. TOTAL
99%            97%             98%              98%                                                        97%
                                                           96%            95%             96%
                                                                                                                           91%            92%
88%            88%
                               82%              80%        79%            77%                                                                              78%
                                                                                          75%
                                                                                                           72%

                                                                                                                           63%            63%                              65%


                                                                                                                                                           50%
                                                                                                                                                                           43%
                                PHILIPPINES




                                                           THAILAND


                                                                          VIETNAM


                                                                                           TAIWAN




                                                                                                                           SINGAPORE


                                                                                                                                          HONG KONG




                                                                                                                                                                            JAPAN
                                                MALAYSIA
               CHINA




                                                                                                                                                           S KOREA
                                                                                                           INDIA
INDONESIA




            INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT     INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH   SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)   41
OCT
 2012       TOP SOCIAL NETWORKS IN ASIA (USERS)

        QZONE                                                                                                                                     552 M



TENCENT WEIBO                                                                            337 M



   SINA WEIBO                                                                        324 M



    FACEBOOK                                               229 M



      RENREN                          147 M



                SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS   42
ASIA IS HOME TO MORE
FACEBOOK USERS THAN
ANY OTHER CONTINENT




                       SOURCE: SOCIALBAKERS (SEP 2012)   43
FACEBOOK USERS IN ASIA:


229,000,000

                           SOURCE: FACEBOOK (OCT 2012)   44
OCT
2012             FACEBOOK’S DEMOGRAPHICS IN ASIA
                55-64:   65+:
                 1%      1%
  45-54:
   4%


           35--44:         13-17:
            10%             16%

                                         FEMALE:
                                           42%
                                                                           MALE:
       25-34:                                                              58%
        27%                     18-24:
                                 41%




                                               SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012)   45
NEW FACEBOOK USERS
 IN ASIA EVERY MONTH:


10,000,000

                        SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012)   46
(!                                      )!
 THAT’S ABOUT THE SAME AS
 ADDING THE POPULATION OF
 SWEDEN EVERY FOUR WEEKS




                      SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU   47
HOWEVER, FACEBOOK’S
PENETRATION IN ASIA IS ONLY


         6%

                  SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012)   48
SEP
 2012                FACEBOOK vs. TWITTER IN ASIA
80%
            77%
                            72%
                                             69%
                                                               67%

                                                                             61%
                                                                                               59%              58%                  57%




      41%

                  35%
                                                                                                                                                     32%
                                                                                                                       29%
                                                                                    27%                                                                                       26%
                                   25%
                                                                                                                                                             21%       22%
                                                                      20%
                                                                                                                                           16%

                                                     9%
                                                                                                       6%

INDONESIA PHILIPPINES       MALAYSIA          VIETNAM           TAIWAN       THAILAND HONG KONG                    INDIA         SINGAPORE            S KOREA            JAPAN



            INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH         INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH         SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)   49
ASIA’S FEMALE NETIZENS SPEND


          38%
     OF THEIR TIME ONLINE
ENGAGING IN ONLINE DISCUSSIONS


                           SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012   50
60%
OF INTERNET USERS IN ASIA USE SOCIAL
MEDIA TO INFORM PURCHASE DECISIONS



                          SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012   51
28%
 OF INTERNET USERS IN ASIA WOULD BUY A BRAND
BECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS



                                     SOURCE: IPSOS VIA EMARKETER (JUL 2012)   52
THAT’S ALMOST


  DOUBLE
THE FIGURE FOR INTERNET
USERS IN NORTH AMERICA


                          SOURCE: IPSOS VIA EMARKETER (JUL 2012)   53
81%
OF ASIA’S TOP BRANDS
  USE SOCIAL MEDIA



                       SOURCE: BURSON MARSTELLER   54
JUN
2012        SOCIAL MEDIA USE BY ASIAN COMPANIES
FACEBOOK                                                                                                     89%

 TWITTER                                                          66%

 YOUTUBE                                                      64%

LINKEDIN                   40%

   BLOGS                  39%

PINTEREST           21%

GOOGLE+       13%

  OTHERS                         47%


                                       SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)   55
75%
OF BRANDS IN ASIA RAN SOCIAL MEDIA
MARKETING ACTIVITY IN THE PAST YEAR



                                  SOURCE: BUDDY MEDIA (JUN 2012)   56
JUN
 2012        COMPANY OBJECTIVES OF SOCIAL MEDIA
  CONTENT REACH
                                                                                                    80%
   & AWARENESS
 INCREASE TRAFFIC
                                                                     64%
      TO WEBSITE
BETTER CONSUMER
                                                                 62%
        INSIGHTS
  MORE EFFICIENT
                                   46%
     MARKETING
    SALES & LEAD
                               44%
     GENERATION
CUSTOMER SERVICE
                             42%
     EFFICIENCIES


                              SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)   57
JUN
2012        WHERE SOCIAL SITS IN BUSINESS IN ASIA

   88%




                33%
                           30%

                                       18%                            6%                               3%


MARKETING    CORPORATE    PUBLIC     CUSTOMER                  HUMAN                                OTHER
               COMMS     RELATIONS    SERVICE                 RESOURCES

                                        SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)   58
JUN
 2012        SOCIAL ‘MEASURES OF SUCCESS’ IN ASIA
FANS & FOLLOWERS                                                                                     82%


   ‘ENGAGEMENT’                                                                   72%


AWARENESS & BUZZ                                                           68%

        AMPLIFY
                                         50%
MARKETING GOALS
   SALES, LEADS &
                                         50%
    CONVERSIONS
  REACH OF BRAND
                                45%
         CONTENT


                               SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)   59
MOBILE PHONE SUBSCRIPTIONS IN ASIA:


                3,110,235,171

SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION
                                                                                                                                                                             60
   & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
OCT
    2012                                    MOBILE PENETRATION
234%
        214%




                     147%
                                 140% 139%
                                                      130%
                                                               124%
                                                                        118% 117%                                                                                                                                                          GLOBAL
                                                                                              110% 109% 106%
                                                                                                                            100%
                                                                                                                                                                                                                                           AVERAGE
                                                                                                                                       94% 93%
                                                                                                                                                                88%
                                                                                                                                                                            83% 82%
                                                                                                                                                                                    78% 78%
                                                                                                                                                                                                          70%
                                                                                                                                                                                                                   63% 62%

                                                                                                                                                                                                                                           45%



                                                                                                                                                                                                                                                    5%




                                                                                                                                                                                                                                           NEPAL
MACAO




                                                      BRUNEI
        HONG KONG
                     SINGAPORE




                                                                                              S KOREA


                                                                                                                    JAPAN


                                                                                                                                       PHILIPPINES




                                                                                                                                                                                          CHINA


                                                                                                                                                                                                          BHUTAN
                                                                                                                                                                                                                   BANGLADESH
                                 MALDIVES




                                                               TAIWAN


                                                                                   THAILAND




                                                                                                                            CAMBODIA




                                                                                                                                                                                                                                PAKISTAN
                                                                                                                                                                                                  INDIA




                                                                                                                                                                                                                                                   MYANMAR
                                                                                                                                                                            LAOS
                                                                                                        INDONESIA
                                            VIETNAM




                                                                                                                                                                SRI LANKA
                                                                                                                                                     MONGOLIA




                                                                                                                                                                                   ASIA
                                                                        MALAYSIA




                COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
                                                                                                                                                                                                                                                             61
                    OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
OCT
2012                 MOBILE PENETRATION
                                                                                                                                  110%                      106%
        PAKISTAN                                                        CHINA         78%
                                                                                                                              SOUTH KOREA                     JAPAN
          62%                                 BANGLADESH
                                                                                     HONG KONG
                             INDIA                63%                                                     214%               124%             TAIWAN


                            78%
                                                        THAILAND          117%                           VIETNAM
                                                                                             139%
         MALDIVES                                                                                                              94%            PHILIPPINES


                                88%
                                                     MALAYSIA          118%
          140%

                             SRI LANKA                                            147%
                                                                                                               INDONESIA

                                                                               SINGAPORE
                                                                                                                 109%

  COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
                                                                                                                                                                                            62
   OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
OCT
      2012
1,047.0

          934.1
                                        MOBILE SUBSCRIPTIONS (MILLIONS)



                                                                                                                                                             GLOBAL TOTAL:                                 ASIA TOTAL:
                                                                                                                                                             6,300 MILLION                                3,110 MILLION
                    270.0

                                134.6

                                        127.3

                                                  118.3




                                                                                                   53.6
                                                             101.6

                                                                          97.1




                                                                                                             34.5

                                                                                                                        28.9
                                                                                        78.7




                                                                                                                                 18.9

                                                                                                                                             15.3

                                                                                                                                                         15.0

                                                                                                                                                                    13.4



                                                                                                                                                                                        5.5

                                                                                                                                                                                               2.9

                                                                                                                                                                                                           2.8



                                                                                                                                                                                                                             0.5

                                                                                                                                                                                                                                        0.5

                                                                                                                                                                                                                                                 0.5
                                                                                                                                                                            7.8




                                                                                                                                                                                                                     1.4
          INDIA


                                JAPAN


                                                  PAKISTAN
                                                             BANGLADESH
                                                                          PHILIPPINES
                                                                                        THAILAND




                                                                                                                        TAIWAN


                                                                                                                                             HONG KONG




                                                                                                                                                                                        LAOS




                                                                                                                                                                                                                     MACAO


                                                                                                                                                                                                                                        BRUNEI
                                                                                                                                                                                                                                                 BHUTAN
                                                                                                                                                                                                           MYANMAR


                                                                                                                                                                                                                             MALDIVES
                    INDONESIA


                                        VIETNAM




                                                                                                                                                                            SINGAPORE
                                                                                                                                 SRI LANKA




                                                                                                                                                                                               MONGOLIA
                                                                                                             MALAYSIA
CHINA




                                                                                                                                                                    NEPAL
                                                                                                   S KOREA




                                                                                                                                                         CAMBODIA




              COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
                                                                                                                                                                                                                                                          63
                  OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
OCT
2012                 MOBILE SUBSCRIPTIONS
                                                                                                                                    54M                      135M
        PAKISTAN                                                        CHINA       1,047M
                                                                                                                              SOUTH KOREA                     JAPAN
          118M                                BANGLADESH
                                                                                     HONG KONG
                             INDIA                102M                                                      15M                29M            TAIWAN


                           934M
                                                        THAILAND           79M                           VIETNAM
                                                                                             127M
         MALDIVES                                                                                                               97M           PHILIPPINES

                                                     MALAYSIA            35M
           0.5M                  19M

                             SRI LANKA                                             7.8M
                                                                                                               INDONESIA

                                                                               SINGAPORE
                                                                                                                  270M

  COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
                                                                                                                                                                                            64
   OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
TOGETHER, CHINA AND INDIA ADDED


     60,000,000
NEW MOBILE SUBSCRIPTIONS IN Q2 2012



                           SOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012)   65
(!                                   )!
   THAT’S MORE THAN THE
 TOTAL POPULATION OF ITALY
   IN ONLY THREE MONTHS




                       SOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011)   66
SMARTPHONE
PENETRATION IN ASIA:


     22%

                       SOURCE: EMARKETER (AUG 2012)   67
THAT EQUATES TO ROUGHLY


844,000,000
SMARTPHONE USERS IN ASIA



                 SOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU   68
NUMBER OF MOBILE INTERNET
 USERS IN ASIA BY END 2012:


794,000,000

                              SOURCE: EMARKETER ESTIMATE (AUG 2012)   69
MOBILE INTERNET USERS OUTNUMBER
PC-BASED INTERNET USERS IN CHINA


               VS




388,000,000!        380,000,000!


                                   SOURCE: CNNIC (JUN 2012)   70
18%
 OF ALL WEB TRAFFIC IN ASIA
COMES FROM MOBILE DEVICES



                              SOURCE: PINGDOM (MAY 2012)   71
USERS OF TENCENT’S WECHAT
MOBILE INSTANT MESSAGING APP:


200,000,000

                            SOURCE: TENCENT, VIA TECHINASIA (SEP 2012)   72
82%
OF COMPANIES IN ASIA BELIEVE MOBILE SOCIAL
 IS AN IMPORTANT PART OF THEIR STRATEGY



                        SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)   73
$!
             43%
OF PEOPLE IN ASIA ARE WILLING TO MAKE
TRANSACTIONS ON THEIR MOBILE PHONES



                           SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012   74
JUN
2012                  USE OF MOBILE WALLET SERVICES
31%


            26%       26%
                              25%




                                          15%        15%




                                                              7%
                                                                      4%
                                                                                  2%
                                                                                          1%         1%                    1%              1%
HONG KONG




                      JAPAN


                              SINGAPORE




                                                     TAIWAN




                                                                                          PAKISTAN


                                                                                                     PHILIPPINES


                                                                                                                           THAILAND


                                                                                                                                          VIETNAM
                                          MALAYSIA




                                                              CHINA
            S KOREA




                                                                                  INDIA
                                                                      INDONESIA




                                                                                                                   SOURCE: TNS MOBILE LIFE (JUN 2012)   75
$!
85,000,000
PEOPLE IN ASIA WILL MAKE
MOBILE PAYMENTS IN 2012



                           SOURCE: GARTNER ESTIMATE (MAY 2012)   76
(!    THAT’S MORE THAN THE
     POPULATION OF GERMANY          )!

                        SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU   77
COUNTRY BY COUNTRY
 A CLOSER LOOK AT EACH ASIAN MARKET
OCT
2012                   BANGLADESH

                       161,084,000                                                                         28%                                               72%
                                    TOTAL POPULATION                                                    URBAN                                               RURAL


                               5,501,609                                                                     3%
                                        INTERNET USERS                                                  INTERNET PENETRATION


                               2,987,820                                                                    2%
                 USERS ON TOP SOCIAL NETWORK                                                            SOCIAL NETWORKING PENETRATION


                        101,574,000                                                                                                    63%
                                 MOBILE SUBSCRIBERS                                                     MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                    79
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT
2012                   BHUTAN

                                       717,000                                                                36%                                                  64%
                                     TOTAL POPULATION                                                       URBAN                                                 RURAL


                                      139,593                                                                   19%
                                          INTERNET USERS                                                    INTERNET PENETRATION


                                          79,080                                                                     11%
                 USERS ON TOP SOCIAL NETWORK                                                                SOCIAL NETWORKING PENETRATION


                                       499,198                                                                                                  70%
                                  MOBILE SUBSCRIBERS                                                        MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                          80
URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012)
OCT
2012      BRUNEI DARUSSALAM

                        409,000                                                                     76%                                                    24%
                        TOTAL POPULATION                                                          URBAN                                                   RURAL


                         318,900                                                                                                            78%
                            INTERNET USERS                                                        INTERNET PENETRATION


                        252,520                                                                                                   62%
       USERS ON TOP SOCIAL NETWORK                                                                SOCIAL NETWORKING PENETRATION


                        530,000                                                                                                                          130%
                    MOBILE SUBSCRIBERS                                                            MOBILE PENETRATION



                COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU
                                                                                                                                                                                   81
           (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012)
OCT
2012                   CAMBODIA

                          14,953,000                                                                        20%                                                 80%
                                     TOTAL POPULATION                                                     URBAN                                                RURAL


                              2,466,305                                                                     16%
                                         INTERNET USERS                                                   INTERNET PENETRATION


                                     662,060                                                                   4%
                 USERS ON TOP SOCIAL NETWORK                                                              SOCIAL NETWORKING PENETRATION


                          14,960,000                                                                                                                          100%
                                 MOBILE SUBSCRIBERS                                                       MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                       82
URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT
2012                   CHINA

                1,343,240,000                                                                                 51%                                                  49%
                                     TOTAL POPULATION                                                       URBAN                                                 RURAL


                      538,000,000                                                                                          38%
                                          INTERNET USERS                                                    INTERNET PENETRATION


                      552,000,000                                                                                             41%
                 USERS ON TOP SOCIAL NETWORK                                                                SOCIAL NETWORKING PENETRATION


                 1,047,000,000                                                                                                                       78%
                                  MOBILE SUBSCRIBERS                                                        MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                          83
URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT
2012                   HONG KONG

                                7,154,000                                                                                                                   100%
                                    TOTAL POPULATION                                                    URBAN


                               4,894,913                                                                                                  68%
                                        INTERNET USERS                                                  INTERNET PENETRATION


                              4,033,000                                                                                           56%
                 USERS ON TOP SOCIAL NETWORK                                                            SOCIAL NETWORKING PENETRATION


                          15,293,000                                                                                                                        214%
                                 MOBILE SUBSCRIBERS                                                     MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                    84
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT
2012                   INDIA

                1,205,074,000                                                                              31%                                               69%
                                    TOTAL POPULATION                                                    URBAN                                               RURAL


                       121,000,000                                                                               10%
                                        INTERNET USERS                                                  INTERNET PENETRATION


                           56,675,740                                                                         5%
                 USERS ON TOP SOCIAL NETWORK                                                            SOCIAL NETWORKING PENETRATION


                      934,100,000                                                                                                               78%
                                 MOBILE SUBSCRIBERS                                                     MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                    85
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT
2012                   INDONESIA

                      248,645,000                                                                          51%                                               49%
                                    TOTAL POPULATION                                                    URBAN                                               RURAL


                         55,000,000                                                                          22%
                                        INTERNET USERS                                                  INTERNET PENETRATION


                           43,814,560                                                                      18%
                 USERS ON TOP SOCIAL NETWORK                                                            SOCIAL NETWORKING PENETRATION


                     269,989,000                                                                                                                            109%
                                 MOBILE SUBSCRIBERS                                                     MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                    86
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
OCT
2012                   JAPAN

                       127,368,000                                                                         91%                                                          9%
                                    TOTAL POPULATION                                                    URBAN                                               RURAL


                       101,228,736                                                                                                              79%
                                        INTERNET USERS                                                  INTERNET PENETRATION


                         29,900,000                                                                           23%
                 USERS ON TOP SOCIAL NETWORK                                                            SOCIAL NETWORKING PENETRATION


                      134,600,000                                                                                                                           106%
                                 MOBILE SUBSCRIBERS                                                     MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
                                                                                                                                                                                    87
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
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We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)

  • 1. SOCIAL, DIGITAL AND MOBILE IN ASIA OCTOBER 2012 we are social
  • 2. COUNTRIES COVERED IN THIS REPORT BANGLADESH JAPAN PAKISTAN BHUTAN LAOS PHILIPPINES BRUNEI MACAU SOUTH KOREA CAMBODIA MALAYSIA SINGAPORE CHINA MALDIVES SRI LANKA HONG KONG MONGOLIA TAIWAN INDIA MYANMAR THAILAND INDONESIA NEPAL VIETNAM 2
  • 3. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • 4. THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS
  • 5. CURRENT POPULATION OF ASIA: 3,784,644,000 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 5
  • 6. THAT’S MORE THAN 12 TIMES LARGER THAN THE TOTAL POPULATION OF THE USA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 6
  • 7. 54% OF THE WORLD’S POPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 7
  • 8. 57% OF ASIA’S POPULATION LIVES IN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
  • 9. 63% OF THE WORLD’S RURAL POPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
  • 10. MORE THAN HALF OF ASIA’S POPULATION IS UNDER 30 SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 10
  • 11. MEDIAN AGE OF PEOPLE IN ASIA: 29.55 SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 11
  • 12. 26% OF ASIA’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU 12
  • 13. OCT 2012 ASIA REGIONAL OVERVIEW 3,784,644,000 43% 57% TOTAL POPULATION URBAN RURAL 1,033,688,491 27% INTERNET USERS INTERNET PENETRATION 811,641,680 21% USERS ON TOP SOCIAL NETWORKS SOCIAL NETWORKING PENETRATION 3,110,235,171 82% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY 13 (LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT
  • 14. INTERNET USERS IN ASIA: 1,033,688,491 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 14 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 15. OCT 2012 INTERNET PENETRATION 83% 79% 78% 75% 69% 68% 61% 53% GLOBAL 40% 36% AVERAGE 34% 32% 29% 27% 22% 19% 17% 16% 15% 12% 11% 10% 8% 3% 1% JAPAN BRUNEI SINGAPORE TAIWAN HONG KONG MACAO THAILAND BHUTAN SRI LANKA MONGOLIA VIETNAM PHILIPPINES PAKISTAN LAOS BANGLADESH ASIA MALAYSIA CHINA MALDIVES NEPAL S KOREA CAMBODIA INDIA MYANMAR INDONESIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 15 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 16. OCT 2012 INTERNET PENETRATION 83% 79% PAKISTAN CHINA 40% SOUTH KOREA JAPAN 15% BANGLADESH HONG KONG INDIA 3% 68% 69% TAIWAN 10% THAILAND 36% VIETNAM 34% MALDIVES 32% PHILIPPINES 12% MALAYSIA 61% 29% SRI LANKA 75% INDONESIA SINGAPORE 22% COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 16 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 17. OCT 2012 538.0 INTERNET USERS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 121.0 2,294 MILLION 1,034 MILLION 101.2 55.0 40.3 17.7 16.1 33.6 30.9 29.1 24.0 5.5 4.9 5.0 4.0 2.5 2.5 0.5 0.5 0.4 0.3 0.3 0.1 0.1 INDIA JAPAN PHILIPPINES HONG KONG LAOS BRUNEI MACAO BHUTAN PAKISTAN THAILAND TAIWAN BANGLADESH MYANMAR MALDIVES INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 17 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 18. OCT 2012 INTERNET USERS 40M 101M PAKISTAN CHINA 538M SOUTH KOREA JAPAN 29M BANGLADESH HONG KONG INDIA 5.5M 4.9M 16M TAIWAN 121M THAILAND 24M VIETNAM 31M MALDIVES 34M PHILIPPINES 2.5M MALAYSIA 18M 0.1M SRI LANKA 4M INDONESIA SINGAPORE 55M COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 18 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 19. 45% OF THE WORLD’S INTERNET USERS LIVE IN ASIA SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 19 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 20. NEW INTERNET USERS IN ASIA IN 2012: 102,000,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 20 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 21. (! THAT’S EQUIVALENT TO THE POPULATION OF THE PHILIPPINES )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 21
  • 22. NEW INTERNET USERS IN ASIA EVERY MONTH: 11,350,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 22 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 23. (! )! THAT’S EQUIVALENT TO ADDING THE ENTIRE POPULATION OF BELGIUM EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 23
  • 24. GROWTH IN INTERNET USERS IN ASIA IN 2012: 14% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 24 COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 25. AVERAGE TIME INTERNET USERS IN ASIA SPEND ONLINE EACH MONTH: VS 14.7 14.3 HOURS! HOURS! SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 25
  • 26. COMBINED, THAT ADDS UP TO MORE THAN 1,700,000 YEARS SPENT ON THE INTERNET EACH MONTH IN ASIA SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 26
  • 27. Q1 2012 AVERAGE CONNECTION SPEED (MBPS) SOUTH KOREA 15.7 JAPAN 10.9 HONG KONG 9.3 SINGAPORE 5.3 TAIWAN 3.9 THAILAND 3.3 GLOBAL AVERAGE 2.6 MALAYSIA 2.0 CHINA 1.5 PHILIPPINES 1.2 INDIA 1.0 SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012 27
  • 28. 69% OF ASIA’S NETIZENS WATCH ONLINE VIDEO SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 28
  • 29. INTERNET USERS IN ASIA WATCHED ALMOST 45,000,000,000 ONLINE VIDEOS IN JUNE 2012 ALONE SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 29
  • 30. IF THEY WATCHED JUST 10 SECONDS OF EACH VIDEO, THAT WOULD ADD UP TO MORE THAN 14,200 YEARS WATCHING ONLINE VIDEOS IN JUST ONE MONTH SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 30
  • 31. JUN 2012 ONLINE VIDEOS WATCHED PER NETIZEN JAPAN 243 HONG KONG 181 GLOBAL AVERAGE 159 SINGAPORE 158 VIETNAM 137 TAIWAN 102 MALAYSIA 95 CHINA 78 INDIA 77 PHILIPPINES 69 INDONESIA 54 SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012 31
  • 32. 61% OF INTERNET USERS IN ASIA PLAY ONLINE GAMES SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 32
  • 33. 64% OF INTERNET USERS IN ASIA HAVE PURCHASED A PRODUCT ONLINE SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 33
  • 34. COUNTRIES IN ASIA- PACIFIC ACCOUNT FOR 31% OF GLOBAL E-COMMERCE REVENUES SOURCE: EMARKETER (AUG 2012) 34
  • 35. SOCIAL NETWORK USERS IN ASIA: 811,641,680 SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 35
  • 36. ASIA IS HOME TO 50% OF ALL THE WORLD’S SOCIAL MEDIA USERS SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 36
  • 37. OCT 2012 SOCIAL MEDIA PENETRATION 62% 56% 56% 54% 53% 45% 41% 36% 34% GLOBAL 29% 25% AVERAGE 23% 21% 18% 14% 11% 9% 7% 6% 5% 4% 4% 3% 2% N/A BRUNEI HONG KONG MONGOLIA TAIWAN SINGAPORE MACAO PHILIPPINES THAILAND JAPAN BHUTAN SRI LANKA VIETNAM PAKISTAN LAOS BANGLADESH ASIA MALAYSIA CHINA MALDIVES NEPAL S KOREA CAMBODIA INDIA MYANMAR INDONESIA COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 37 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 38. OCT 2012 SOCIAL NETWORK PENETRATION PAKISTAN: CHINA: 53% 23% FACEBOOK QZONE 41% SOUTH KOREA: JAPAN: BANGLADESH: CYWORLD TWITTER 4% FACEBOOK HONG KONG: FACEBOOK INDIA: FACEBOOK 2% 56% 56% TAIWAN: FACEBOOK 5% THAILAND: VIETNAM: FACEBOOK 25% ZING 9% PHILIPPINES: MALDIVES: FACEBOOK 29% FACEBOOK MALAYSIA: 7% FACEBOOK 45% 34% SRI LANKA: 54% INDONESIA: FACEBOOK FACEBOOK FACEBOOK OTHER PLATFORM SINGAPORE: FACEBOOK 18% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 38 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 39. OCT 2012 552.0 SOCIAL NETWORK USERS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 56.7 1,627 MILLION 812 MILLION 43.8 29.9 29.9 26.0 16.8 8.2 7.2 13.1 12.9 4.0 3.0 2.9 N/A 1.8 1.4 0.7 0.4 0.3 0.2 0.2 0.1 0.1 INDIA JAPAN PHILIPPINES BRUNEI THAILAND BANGLADESH LAOS MACAO BHUTAN TAIWAN PAKISTAN HONG KONG MALDIVES MYANMAR INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 39 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 40. OCT 2012 SOCIAL NETWORK USERS PAKISTAN: CHINA: 26M 30M FACEBOOK QZONE 552M SOUTH KOREA: JAPAN: BANGLADESH: CYWORLD TWITTER 7.2M FACEBOOK HONG KONG: FACEBOOK INDIA: FACEBOOK 3.0M 4.0M 13M TAIWAN: FACEBOOK 55M THAILAND: VIETNAM: FACEBOOK 16M ZING 8.2M PHILIPPINES: MALDIVES: FACEBOOK 29M FACEBOOK MALAYSIA: 1.4M FACEBOOK 13M 0.1M SRI LANKA: 2.9M INDONESIA: FACEBOOK FACEBOOK FACEBOOK OTHER PLATFORM SINGAPORE: FACEBOOK 44M COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 40 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 41. SEP 2012 SOCIAL MEDIA USERS: ACTIVE vs. TOTAL 99% 97% 98% 98% 97% 96% 95% 96% 91% 92% 88% 88% 82% 80% 79% 77% 78% 75% 72% 63% 63% 65% 50% 43% PHILIPPINES THAILAND VIETNAM TAIWAN SINGAPORE HONG KONG JAPAN MALAYSIA CHINA S KOREA INDIA INDONESIA INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 41
  • 42. OCT 2012 TOP SOCIAL NETWORKS IN ASIA (USERS) QZONE 552 M TENCENT WEIBO 337 M SINA WEIBO 324 M FACEBOOK 229 M RENREN 147 M SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS 42
  • 43. ASIA IS HOME TO MORE FACEBOOK USERS THAN ANY OTHER CONTINENT SOURCE: SOCIALBAKERS (SEP 2012) 43
  • 44. FACEBOOK USERS IN ASIA: 229,000,000 SOURCE: FACEBOOK (OCT 2012) 44
  • 45. OCT 2012 FACEBOOK’S DEMOGRAPHICS IN ASIA 55-64: 65+: 1% 1% 45-54: 4% 35--44: 13-17: 10% 16% FEMALE: 42% MALE: 25-34: 58% 27% 18-24: 41% SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 45
  • 46. NEW FACEBOOK USERS IN ASIA EVERY MONTH: 10,000,000 SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012) 46
  • 47. (! )! THAT’S ABOUT THE SAME AS ADDING THE POPULATION OF SWEDEN EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 47
  • 48. HOWEVER, FACEBOOK’S PENETRATION IN ASIA IS ONLY 6% SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012) 48
  • 49. SEP 2012 FACEBOOK vs. TWITTER IN ASIA 80% 77% 72% 69% 67% 61% 59% 58% 57% 41% 35% 32% 29% 27% 26% 25% 21% 22% 20% 16% 9% 6% INDONESIA PHILIPPINES MALAYSIA VIETNAM TAIWAN THAILAND HONG KONG INDIA SINGAPORE S KOREA JAPAN INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 49
  • 50. ASIA’S FEMALE NETIZENS SPEND 38% OF THEIR TIME ONLINE ENGAGING IN ONLINE DISCUSSIONS SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 50
  • 51. 60% OF INTERNET USERS IN ASIA USE SOCIAL MEDIA TO INFORM PURCHASE DECISIONS SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 51
  • 52. 28% OF INTERNET USERS IN ASIA WOULD BUY A BRAND BECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS SOURCE: IPSOS VIA EMARKETER (JUL 2012) 52
  • 53. THAT’S ALMOST DOUBLE THE FIGURE FOR INTERNET USERS IN NORTH AMERICA SOURCE: IPSOS VIA EMARKETER (JUL 2012) 53
  • 54. 81% OF ASIA’S TOP BRANDS USE SOCIAL MEDIA SOURCE: BURSON MARSTELLER 54
  • 55. JUN 2012 SOCIAL MEDIA USE BY ASIAN COMPANIES FACEBOOK 89% TWITTER 66% YOUTUBE 64% LINKEDIN 40% BLOGS 39% PINTEREST 21% GOOGLE+ 13% OTHERS 47% SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 55
  • 56. 75% OF BRANDS IN ASIA RAN SOCIAL MEDIA MARKETING ACTIVITY IN THE PAST YEAR SOURCE: BUDDY MEDIA (JUN 2012) 56
  • 57. JUN 2012 COMPANY OBJECTIVES OF SOCIAL MEDIA CONTENT REACH 80% & AWARENESS INCREASE TRAFFIC 64% TO WEBSITE BETTER CONSUMER 62% INSIGHTS MORE EFFICIENT 46% MARKETING SALES & LEAD 44% GENERATION CUSTOMER SERVICE 42% EFFICIENCIES SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 57
  • 58. JUN 2012 WHERE SOCIAL SITS IN BUSINESS IN ASIA 88% 33% 30% 18% 6% 3% MARKETING CORPORATE PUBLIC CUSTOMER HUMAN OTHER COMMS RELATIONS SERVICE RESOURCES SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 58
  • 59. JUN 2012 SOCIAL ‘MEASURES OF SUCCESS’ IN ASIA FANS & FOLLOWERS 82% ‘ENGAGEMENT’ 72% AWARENESS & BUZZ 68% AMPLIFY 50% MARKETING GOALS SALES, LEADS & 50% CONVERSIONS REACH OF BRAND 45% CONTENT SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 59
  • 60. MOBILE PHONE SUBSCRIPTIONS IN ASIA: 3,110,235,171 SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION 60 & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 61. OCT 2012 MOBILE PENETRATION 234% 214% 147% 140% 139% 130% 124% 118% 117% GLOBAL 110% 109% 106% 100% AVERAGE 94% 93% 88% 83% 82% 78% 78% 70% 63% 62% 45% 5% NEPAL MACAO BRUNEI HONG KONG SINGAPORE S KOREA JAPAN PHILIPPINES CHINA BHUTAN BANGLADESH MALDIVES TAIWAN THAILAND CAMBODIA PAKISTAN INDIA MYANMAR LAOS INDONESIA VIETNAM SRI LANKA MONGOLIA ASIA MALAYSIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 61 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 62. OCT 2012 MOBILE PENETRATION 110% 106% PAKISTAN CHINA 78% SOUTH KOREA JAPAN 62% BANGLADESH HONG KONG INDIA 63% 214% 124% TAIWAN 78% THAILAND 117% VIETNAM 139% MALDIVES 94% PHILIPPINES 88% MALAYSIA 118% 140% SRI LANKA 147% INDONESIA SINGAPORE 109% COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 62 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 63. OCT 2012 1,047.0 934.1 MOBILE SUBSCRIPTIONS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 6,300 MILLION 3,110 MILLION 270.0 134.6 127.3 118.3 53.6 101.6 97.1 34.5 28.9 78.7 18.9 15.3 15.0 13.4 5.5 2.9 2.8 0.5 0.5 0.5 7.8 1.4 INDIA JAPAN PAKISTAN BANGLADESH PHILIPPINES THAILAND TAIWAN HONG KONG LAOS MACAO BRUNEI BHUTAN MYANMAR MALDIVES INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIA CHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 63 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 64. OCT 2012 MOBILE SUBSCRIPTIONS 54M 135M PAKISTAN CHINA 1,047M SOUTH KOREA JAPAN 118M BANGLADESH HONG KONG INDIA 102M 15M 29M TAIWAN 934M THAILAND 79M VIETNAM 127M MALDIVES 97M PHILIPPINES MALAYSIA 35M 0.5M 19M SRI LANKA 7.8M INDONESIA SINGAPORE 270M COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 64 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 65. TOGETHER, CHINA AND INDIA ADDED 60,000,000 NEW MOBILE SUBSCRIPTIONS IN Q2 2012 SOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012) 65
  • 66. (! )! THAT’S MORE THAN THE TOTAL POPULATION OF ITALY IN ONLY THREE MONTHS SOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011) 66
  • 67. SMARTPHONE PENETRATION IN ASIA: 22% SOURCE: EMARKETER (AUG 2012) 67
  • 68. THAT EQUATES TO ROUGHLY 844,000,000 SMARTPHONE USERS IN ASIA SOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU 68
  • 69. NUMBER OF MOBILE INTERNET USERS IN ASIA BY END 2012: 794,000,000 SOURCE: EMARKETER ESTIMATE (AUG 2012) 69
  • 70. MOBILE INTERNET USERS OUTNUMBER PC-BASED INTERNET USERS IN CHINA VS 388,000,000! 380,000,000! SOURCE: CNNIC (JUN 2012) 70
  • 71. 18% OF ALL WEB TRAFFIC IN ASIA COMES FROM MOBILE DEVICES SOURCE: PINGDOM (MAY 2012) 71
  • 72. USERS OF TENCENT’S WECHAT MOBILE INSTANT MESSAGING APP: 200,000,000 SOURCE: TENCENT, VIA TECHINASIA (SEP 2012) 72
  • 73. 82% OF COMPANIES IN ASIA BELIEVE MOBILE SOCIAL IS AN IMPORTANT PART OF THEIR STRATEGY SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 73
  • 74. $! 43% OF PEOPLE IN ASIA ARE WILLING TO MAKE TRANSACTIONS ON THEIR MOBILE PHONES SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 74
  • 75. JUN 2012 USE OF MOBILE WALLET SERVICES 31% 26% 26% 25% 15% 15% 7% 4% 2% 1% 1% 1% 1% HONG KONG JAPAN SINGAPORE TAIWAN PAKISTAN PHILIPPINES THAILAND VIETNAM MALAYSIA CHINA S KOREA INDIA INDONESIA SOURCE: TNS MOBILE LIFE (JUN 2012) 75
  • 76. $! 85,000,000 PEOPLE IN ASIA WILL MAKE MOBILE PAYMENTS IN 2012 SOURCE: GARTNER ESTIMATE (MAY 2012) 76
  • 77. (! THAT’S MORE THAN THE POPULATION OF GERMANY )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 77
  • 78. COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET
  • 79. OCT 2012 BANGLADESH 161,084,000 28% 72% TOTAL POPULATION URBAN RURAL 5,501,609 3% INTERNET USERS INTERNET PENETRATION 2,987,820 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 101,574,000 63% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 79 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 80. OCT 2012 BHUTAN 717,000 36% 64% TOTAL POPULATION URBAN RURAL 139,593 19% INTERNET USERS INTERNET PENETRATION 79,080 11% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 499,198 70% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 80 URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012)
  • 81. OCT 2012 BRUNEI DARUSSALAM 409,000 76% 24% TOTAL POPULATION URBAN RURAL 318,900 78% INTERNET USERS INTERNET PENETRATION 252,520 62% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 530,000 130% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU 81 (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012)
  • 82. OCT 2012 CAMBODIA 14,953,000 20% 80% TOTAL POPULATION URBAN RURAL 2,466,305 16% INTERNET USERS INTERNET PENETRATION 662,060 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 14,960,000 100% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 82 URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 83. OCT 2012 CHINA 1,343,240,000 51% 49% TOTAL POPULATION URBAN RURAL 538,000,000 38% INTERNET USERS INTERNET PENETRATION 552,000,000 41% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,047,000,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 83 URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 84. OCT 2012 HONG KONG 7,154,000 100% TOTAL POPULATION URBAN 4,894,913 68% INTERNET USERS INTERNET PENETRATION 4,033,000 56% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 15,293,000 214% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 84 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 85. OCT 2012 INDIA 1,205,074,000 31% 69% TOTAL POPULATION URBAN RURAL 121,000,000 10% INTERNET USERS INTERNET PENETRATION 56,675,740 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 934,100,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 85 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 86. OCT 2012 INDONESIA 248,645,000 51% 49% TOTAL POPULATION URBAN RURAL 55,000,000 22% INTERNET USERS INTERNET PENETRATION 43,814,560 18% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 269,989,000 109% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 86 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 87. OCT 2012 JAPAN 127,368,000 91% 9% TOTAL POPULATION URBAN RURAL 101,228,736 79% INTERNET USERS INTERNET PENETRATION 29,900,000 23% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 134,600,000 106% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 87 URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)