2. WDRR-FM 93.9 BOB FM
4051 Jimmie Dyess Parkway
Augusta GA 30909
Ph (706) 396-7000
Fax (706) 396-7100
WDRR-FM Coverage Map
25,000-watts ERP
Augusta’s Variety Hits – “We Play Anything!”
The Beasley Broadcast Group

3. Maximi$er
WDRR BOB FM Variety Hits
Consumer Profile
Target Persons: 44,800 Target Intab: 249
AUGUSTA, GA
Qualitative Diary, Fall 2010, Spring 2010
Gender Demographic Breakout
54.4 % Male 45.6 % Female 22.2%
21.1%
15.9% 15.3%
Employment Status 12.5%
Full-Time 56.0%
6.9%
Part-Time 15.2% 6.1%
Not Employed 28.8%
Education P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+
Household Income
14.1% 23.7% 29.4% 32.9% 61.1%
Less Than High School Some College College Degree
12th Grade Graduate or More
Home Ownership
26.8%
Own 82.7%
Rent 16.1% 12.1%
Other 1.2%
<$25K $25K-$50K >$50K
Presence of Children Under 12
in Household
None 67.5%
1 Child 14.8%
2 Children 11.2%
3 Or More Children 6.5%
This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.
WDRR BOB FM Variety Hits Consumer Profile (WDRR-FM is Mon-Sun This service is not part of Arbitron's regular syndicated service. The Media Rating
6am-Mid) Council (MRC) accredits this service.
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