WHHD-FM is an adult top 40 radio station in Augusta, GA broadcasting on 98.3FM and online at hd983.com. It targets adults aged 25-49, especially women aged 25-44, playing current hit songs by artists like Green Day, Maroon 5, Nickelback and Beyonce. As one of the area's first HD radio stations, WHHD-FM utilizes advanced technology to provide a crystal clear signal of today's top 40 hits across the metro area.

1. Station Profile
Call Letters: WHHD – HD 98.3
Frequency: 98.3FM / www.hd983.com
Format: Adult Top 40
Today’s Top 40 hits
Target Demo: Adults 25-49 / Women 25-44
Comments: HD 98.3 is the exclusive home for today’s hits
featuring artists like Green Day, Maroon 5,
Nickelback. Beyonce, 3 Doors Down and Gwen Stefani.
Benchmarks: Today’s Top 40 hits are available only on HD98.3.
John Kelly The latest music, podcasting and upbeat personalities
Middays
are just some of the features you can look forward to on
HD 98.3. As one of the CSRA’s first High Definition radio
stations, HD 98.3 utilizes the most advanced tech-
nology to insure a cutting edge sound and crystal clear
signal throughout the metro area.
Chuck Whitaker
Afternoons
Friday Epley
Evenings

2. WHHD-FM HD 98.3
4051 Jimmie Dyess Parkway
Augusta GA 30909
Ph (706) 396-7000
Fax (706) 396-7100
WHHD-FM Coverage Map
11,500-watts ERP
Today’s Hit Music!
The Beasley Broadcast Group

3. Maximi$er
WHHD HD98.3 Adult Top 40
Consumer Profile
Target Persons: 64,300 Target Intab: 326
AUGUSTA, GA
Qualitative Diary, Fall 2010, Spring 2010
Gender Demographic Breakout
42.0 % Male 58.1 % Female
24.8%
23.8%
21.1%
16.8%
Employment Status
Full-Time 42.5% 9.4%
Part-Time 14.4%
Not Employed 43.0% 2.6%
1.5%
Education P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+
Household Income
29.8% 22.3% 28.5% 19.5% 54.7%
Less Than High School Some College College Degree
12th Grade Graduate or More
Home Ownership 27.4%
Own 73.1% 17.9%
Rent 25.1%
Other 1.8%
<$25K $25K-$50K >$50K
Presence of Children Under 12
in Household
None 50.3%
1 Child 23.3%
2 Children 16.4%
3 Or More Children 10.0%
This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.
WHHD HD98.3 Adult Top 40 Consumer Profile (WHHD-FM is Mon-Sun This service is not part of Arbitron's regular syndicated service. The Media Rating
6am-Mid) Council (MRC) accredits this service.
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