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Content Analysis Hindu Vs Toi Vs Telegraph

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A first of its kind content analysis study covering leading english newspapers in India viz. HIndu, TOI, HT, Asian Age, Telegraph, Indian Express etc.

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Content Analysis Hindu Vs Toi Vs Telegraph

  1. 1. Newspaper Content Analysis Prof. Ravi Dixit Head Media Academic Area Mudra Institute of Communications Ahmedabad 2005
  2. 2. Newspaper Content Analysis  Content analysis of three newspapers – The Telegraph (Calcutta) – The Times of India (Ahmedabad) – Hindu (Chennai)  8 issues of each newspaper over a period of two weeks  Classification on basis of no. of photographs, no. of color photographs, origin of story, geographic focus, treatment of story, theme, and sub theme
  3. 3. Newspaper Content Analysis  Comparison between weekday content and Sunday content of TOI  Comparison between weekday content and Sunday content of Telegraph  Comparison of weekday content between TOI, Telegraph, and Hindu  Comparison of Sunday content between TOI, Telegraph, and Hindu
  4. 4. Newspaper Content Analysis  Analysis of average total area and average no. of pages in all three newspapers  Front page content analysis comparison with inside pages content during weekdays for TOI, Telegraph, and Hindu  Front page content analysis comparison with inside pages content on Sunday for TOI, Telegraph, and Hindu  Front page content analysis during weekdays compared with front page content on Sunday for TOI, Telegraph, and Hindu
  5. 5. TOI Weekdays/ Sunday Section Name Section Name Other 1.6% Local Local Others 6.4% Others 6.7% 14.9% Regional/State 10.5% Regional/State 12.8% 12.8% Youth Sunday Magazine 17.6% National National 17.0% 10.6% 12.1% Sports International Sports 8.3% International 9.6% 6.4% Business 12.8% Editorial/Opinion Editorial/Opinion 13.1% 7.7% 19.1%
  6. 6. TOI Weekdays/ Sunday NO_GRAPH NO_GRAPH 1 1 10.6% 12.5% 3 2 4.3% .3% 3 .3% 7 .3% Missing Missing 86.6% 85.1%
  7. 7. TOI Weekdays/ Sunday PHOTO PHOTO Other 8 .6% 2.1% Missing 4 48.9% 1 2.1% 33.9% 2 2.1% Missing 59.1% 2 4.2% 3 1 2.2% 44.7%
  8. 8. TOI Weekdays/ Sunday Colour Photo Colour Photo 1 13.1% 1 2 12.8% 2.9% 4 3 2.1% 1.6% Missing Missing 82.4% 85.1%
  9. 9. TOI Weekdays/ Sunday Origin of story staff Origin of story 72.3% unknow n Wire 22.4% reader 24.3% 6.4% unknow n reader 1.6% 4.3% Wire 17.0% staff 51.8%
  10. 10. TOI Weekdays/ Sunday Geographic focus Geographic focus local none local none 8.5% 10.9% 8.9% 23.4% state/regional state/regional 14.9% 12.5% international 29.7% national international 25.5% national 27.7% 38.0%
  11. 11. TOI Weekdays/ Sunday Treatment Treatment other commentary/criticism 1.3% 17.0% commentary/criticism 8.6% feature general new s feature 25.2% 57.4% 25.5% general new s 64.9%
  12. 12. TOI Weekdays/ Sunday THEME THEME Other Other Politics/Government/ Politics/Government/ 17.9% 17.0% 17.0% 22.4% Other 4.2% Other Ordinary People 6.4% Police/crime/courts/ 5.1% Police/crime/courts/ Science and Technolo 12.8% Education 10.5% 6.4% 4.2% Parenting and relati Business, Economics Entertainment Business, Economics 4.3% 6.4% 12.8% 14.1% Sports Sports Entertainment 8.5% 8.9% 21.3%
  13. 13. TOI Weekdays/ Sunday NO.SOURC NO.SOURC Other Other 8.5% 1.00 13.7% 1.00 23.4% 30.4% Missing Missing 29.1% 40.4% 2.00 17.0% 2.00 3.00 16.6% 3.00 6.4% 10.2% 7.00 4.3%
  14. 14. Telegraph Weekdays/ Sunday PHOTO PHOTO 1 2 1 39.6% 5.2% 32.8% 3 2.1% 2 Other 3.1% 4.2% Other 2.1% 0 0 62.0% 49.0%
  15. 15. Telegraph Weekdays/ Sunday Colour Photo Colour Photo 1 1 11.5% 14.4% 2 2 4.2% 2.5% Other Other 1.5% 4.2% 0 0 81.6% 80.2%
  16. 16. Telegraph Weekdays/ Sunday Origin of story Origin of story reader unknow n Wire 4.3% 21.2% unknow n 25.0% 32.3% Wire 25.2% reader staff 1.0% 49.4% staff 41.7%
  17. 17. Telegraph Weekdays/ Sunday Geographic focus Geographic focus none local none 10.4% 10.4% local 13.8% 20.8% state/regional 3.4% state/regional international international 6.3% 30.2% 34.4% national 38.0% national 32.3%
  18. 18. Telegraph Weekdays/ Sunday Treatment Treatment feature feature commentary/criticism 15.0% 15.6% 6.3% other commentary/criticism 3.1% 10.4% other 1.2% general new s 73.3% general new s 75.0%
  19. 19. Telegraph Weekdays/ Sunday THEME THEME Other Other Politics/Government/ 9.4% 20.6% 26.7% Other Politics/Government/ 11.5% 31.3% Entertainment Entertainment 12.0% 12.5% Police/crime/courts/ 12.3% Police/crime/courts/ Sports Business, Economics 10.4% 16.6% Sports 12.0% Business, Economics 20.8% 4.2%
  20. 20. TOI Vs. Hindu Vs. Telegraph  Comparison between the weekdays issue of all three newspapers  Comparison between the Sunday issue of all three newspapers  Origin of Story, Geographic Focus, Treatment, Theme, Sub Theme, No. of Photographs
  21. 21. TOI (weekdays) Origin of story unknown Wire 22.4% 24.3% reader 1.6% staff 51.8%
  22. 22. Hindu (weekdays)
  23. 23. Telegraph (weekdays)
  24. 24. TOI Vs. Hindu Vs. Telegraph Origin of Story  TOI 52%, Hindu 73%, and Telegraph 49% stories originate from staff reporters  No. of stories derived from wire/ news agencies is similar in Telegraph & TOI (25%) whereas it is half of that in Hindu  More similarity in TOI & Telegraph – stories unaccounted for - about 22% in both – a high no. as compared to Hindu (10%)  Telegraph & Hindu give more importance to readers (4.3% stories) as compared to TOI (1.6%)
  25. 25. TOI (weekdays) Geographic focus none local 10.9% 8.9% state/regional 12.5% international 29.7% national 38.0%
  26. 26. Hindu (weekdays)
  27. 27. Telegraph (weekdays)
  28. 28. TOI Vs. Hindu Vs. Telegraph Geographic Focus  Same coverage given to national stories during weekdays in all 3 newspapers – around 40%  Hindu covers more local & regional based stories (31% total) and gives less visibility to international stories (14.7%)  Telegraph – TOI moving on a similar path – covering around 20% local + regional stories and around 30% international stories  Stories without geographical focus – same in all three (around 10%)
  29. 29. TOI (weekdays) Treatment feature 25.2% commentary/criticism 8.6% other 1.3% general new s 64.9%
  30. 30. Hindu (weekdays) Treatment feature 9.8% commentary/criticism 10.7% other .9% general new s 78.6%
  31. 31. Telegraph (weekdays) Treatment feature 15.0% commentary/criticism 10.4% other 1.2% general new s 73.3%
  32. 32. TOI Vs. Hindu Vs. Telegraph Treatment  TOI covers least no. of hard core news – about 65%, with 25% features and 9% stories giving advice/ opinion/ criticisms  Hindu publishes about 79% news stories with less importance on features (9.8%)  Telegraph has 73% news stories with 15% emphasis on features and 10% advice columns
  33. 33. TOI (weekdays) THEME Other Politics/Government/ 17.9% 22.4% Other 4.2% Ordinary People 5.1% Police/crime/courts/ Education 10.5% 4.2% Entertainment Business, Economics 12.8% 14.1% Sports 8.9%
  34. 34. Hindu (weekdays)
  35. 35. Telegraph (weekdays)
  36. 36. TOI Vs. Hindu Vs. Telegraph Theme  Stories revolving around the theme Politics/ Government/ War dominate in all three newspapers (around 25%)  Entertainment stories are about 12% in Telegraph & TOI whereas it is half of that in Hindu  However, Hindu is the only newspaper which gives coverage to community announcements such as some play, musical function, arts exhibition, etc taking place in the city  Stories relating to education and ordinary people have more coverage in TOI (above 4%) which is not the case in the other two.
  37. 37. TOI (weekdays) Politics SUB_THEM Other 4.3% Police/crime/courts/ 20.0% others 27.1% business, economics, 11.4% elections War/international co 12.9% 20.0% education 4.3%
  38. 38. Hindu (weekdays) SUB_THEM Police/crime/courts/ 17.9% others 31.1% business, economics, 10.4% city planning, land 6.6% War/international co elections 22.6% 10.4% education .9%
  39. 39. Telegraph (weekdays) SUB_THEM others Police/crime/courts/ 25.3% 28.7% city planning, land 5.7% elections business, economics, 2.3% 14.9% education 2.3% War/international co 20.7%
  40. 40. TOI Vs. Hindu Vs. Telegraph Sub Theme (Politics)  In Telegraph police/ crime/ legal stories (29%), in Hindu - international conflict (23%), and TOI - police/ crime & international conflict both 20%, are predominant  Telegraph has very few stories regarding elections (2%)  Business and policies involving govt. get around 10-11% coverage  TOI has very few stories relating to city planning & development
  41. 41. TOI (weekdays) Entertainment SUB_THEM Missing 2.5% movies other 12.5% 7.5% television 5.0% pop music 10.0% celebraty news 62.5%
  42. 42. Hindu (weekdays) SUB_THEM other movies 25.0% 25.0% celebraty news television 4.2% 4.2% pop music 4.2% books 12.5% fine arts 25.0%
  43. 43. Telegraph (weekdays) SUB_THEM movies 7.7% television 5.1% pop music 5.1% other fine arts 25.6% 2.6% books 7.7% celebraty news 46.2%
  44. 44. TOI Vs. Hindu Vs. Telegraph Sub Theme (Entertainment)  Huge difference – celebrity news are predominant in both Telegraph (46%) & TOI (62.5%) – in Hindu it gets only 4.2% coverage  Hindu gives more importance to topics revolving around fine arts and books – 37.5% in all, Telegraph – 10.3% and TOI less than 2% individually
  45. 45. TOI (weekdays) Sports SUB_THEM womens sports 7.1% high school 7.1% professional 85.7%
  46. 46. Hindu (weekdays) SUB_THEM Other 23.4% womens sports 9.4% high school 4.7% professional 62.5%
  47. 47. Telegraph (weekdays) SUB_THEM other 13.0% w omens sports 1.9% high school 1.9% college 1.9% professional 81.5%
  48. 48. TOI Vs. Hindu Vs. Telegraph Sub Theme (Sports)  Again Telegraph and TOI have similar approach – professional sports although dominant in all 3 gets around 83% coverage in both of the above – Hindu is lower by 20%  Women’s sports is not highlighted in Telegraph, it is a mere 1.9%  TOI covers only professional sports, women’s sports & high school sports  Hindu & Telegraph print 28% & 15% respectively, stories about other areas of sports
  49. 49. TOI (weekdays) PHOTO Other .6% 1 33.9% Missing 59.1% 2 4.2% 3 2.2%
  50. 50. Hindu (weekdays)
  51. 51. Telegraph (weekdays) PHOTO 1 32.8% 2 3.1% Other 2.1% 0 62.0%
  52. 52. TOI Vs. Hindu Vs. Telegraph No. of Related Photographs  Hindu stands out once more – uses only 20% photographs to support its stories  38% stories have photographs in Telegraph, wherein most of them (32.8%) have only 1 photo  TOI’s 40% stories have photos – 6% out of them have more than 1 photograph
  53. 53. TOI (Sunday) Origin of story unknown 4.3% reader Wire 6.4% 17.0% staff 72.3%
  54. 54. Hindu (Sunday) Origin of story unknown 13.7% Wire 12.9% staff 73.4%
  55. 55. Telegraph (Sunday) Origin of story Wire 25.0% unknown 32.3% reader 1.0% staff 41.7%
  56. 56. TOI Vs. Hindu Vs. Telegraph Origin of Story  In the Sunday issue 73% stories are credited to staff in both Hindu & TOI, But Telegraph only 41.7%  Telegraph has an enormous number of stories (32.3%) that did not mention sources, TOI – 4.3% and Hindu – 13.7%  Telegraph also has the highest no. of stories credited to wire/ news agencies (25%) – it is double the no. in TOI & Hindu
  57. 57. TOI (Sunday)
  58. 58. Hindu (Sunday) Geographic focus none local 7.2% 14.4% international 20.9% state/regional 17.3% national 40.3%
  59. 59. Telegraph (Sunday)
  60. 60. TOI Vs. Hindu Vs. Telegraph Geographic Focus  National & international stories get equal coverage in TOI & Telegraph, although TOI is less than 30% & Telegraph more than 30%  Regional stories are very few – a mere 6.3% in Telegraph, whereas it is twice as that in TOI (14.9%) & Hindu (17.3%)  TOI has the highest no. of stories which do not have any geographical focus (23.4%), in the other two it is below 10%
  61. 61. TOI (Sunday) Treatment commentary/criticism 17.0% general news feature 57.4% 25.5%
  62. 62. Hindu (Sunday) Treatment feature 13.7% commentary/criticism 5.0% other 1.4% general new s 79.9%
  63. 63. Telegraph (Sunday) Treatment feature commentary/criticism 15.6% 6.3% other 3.1% general new s 75.0%
  64. 64. TOI Vs. Hindu Vs. Telegraph Treatment  Here TOI depicts a true Sunday newspaper with more features(25.5%) and opinion/ advice giving columns (17%) than hard core news (57.4%), as compared to Telegraph and Hindu  Telegraph has 75% news stories & Hindu – 80% which is actually a percent or two more than that found during weekdays
  65. 65. TOI (Sunday) THEME Other Politics/Government/ 17.0% 17.0% Other 6.4% Police/crime/courts/ Science and Technolo 12.8% 6.4% Parenting and relati Business, Economics 4.3% 6.4% Sports Entertainment 8.5% 21.3%
  66. 66. Hindu (Sunday) THEME Other Politics/Government/ 16.5% 20.1% Other 4.3% Community Anouncemen 3.6% Police/crime/courts/ Health, fitness and 12.9% 5.8% Entertainment Business, Economics 7.2% 9.4% Sports 20.1%
  67. 67. Telegraph (Sunday) THEME Other 6.2% Other 11.5% Politics/Government/ fashion and Beauty 31.2% 3.1% Entertainment 12.5% Police/crime/courts/ 10.4% Sports Business, Economics 20.8% 4.2%
  68. 68. TOI Vs. Hindu Vs. Telegraph Theme  Being a Sunday issue, stories providing entertainment are highest (21.3%), business & economics goes down to 6.4% & new themes like parenting & relationship and science & technology come up in TOI  Stories about government/ politics/ war (31.2%) still dominate the Sunday Telegraph with sports stories following it at 20.8%. Entertainment stories get same coverage as weekdays (12%). Fashion & beauty is the only new theme featuring on a Sunday  In Hindu 62.5% stories are political/ government, police/ legal, sports, & business oriented. Rest is covered by other themes - entertainment (7.2%), health, fitness & medicine (5.8%), and community announcements (3.6%) are more than 3%
  69. 69. TOI (Sunday) Politics SUB_THEM War/international co 25.0% Police/crime/courts/ 50.0% business, economics, 25.0%
  70. 70. Hindu (Sunday) SUB_THEM Police/crime/courts/ 17.9% others 35.7% business, economics, 7.1% War/international co 14.3% city planning, land 3.6% education elections 7.1% 14.3%
  71. 71. Telegraph (Sunday) SUB_THEM Police/crime/courts/ 20.0% others 33.3% business, economics, 13.3% city planning, land War/international co 6.7% 10.0% elections education 6.7% 10.0%
  72. 72. TOI Vs. Hindu Vs. Telegraph Sub Theme (Politics)  Hindu & Telegraph cover all the aspects in the theme politics – in both crime/ legal stories are high 20% & 18% resp.  Hindu – international conflict & elections have equal coverage – 14.3%  Telegraph – international conflict & education (10%) and elections & city planning (6.7%) have equal coverage  TOI is very different here – 50% crime/ legal stories, 25% international conflict & 25% business stories
  73. 73. TOI (Sunday) Entertainment SUB_THEM movies 50.0% celebraty news 50.0%
  74. 74. Hindu (Sunday) SUB_THEM other 10.0% celebraty news 10.0% movies 10.0% fine arts 70.0%
  75. 75. Telegraph (Sunday) SUB_THEM other 25.0% books 8.3% celebraty news 66.7%
  76. 76. TOI Vs. Hindu Vs. Telegraph Sub Theme (Entertainment)  TOI again focuses on only two sub themes – celebrity news & movies – both 50% each  Telegraph – celebrity news is pre-dominant with 66.7% coverage, books 8.3%, remaining 25% covered by other sub themes  Hindu very surprisingly has fine arts (70%) as its main sub theme, movies & celebrity news getting very less focus with 10% coverage each
  77. 77. TOI (Sunday) Sports SUB_THEM recreational 25.0% professional 75.0%
  78. 78. Hindu (Sunday) SUB_THEM womens sports 3.6% Other college 3.6% 3.6% professional 89.3%
  79. 79. Telegraph (Sunday) SUB_THEM womens sports 5.0% high school 5.0% college 5.0% professional 85.0%
  80. 80. TOI Vs. Hindu Vs. Telegraph Sub Theme (Sports)  Professional sports main sub theme in all three - Telegraph (85%), Hindu (89.3%) & TOI (75%)  TOI shows same picture again – focus on professional and recreational sports (25%) only  Hindu & Telegraph have a broad approach, they cover women’s sports, high school as well as college sports
  81. 81. TOI (Sunday)
  82. 82. Hindu (Sunday) PHOTO 1 12.9% 2 5.0% 3 1.4% 12 .7% 0 79.9%
  83. 83. Telegraph (Sunday)
  84. 84. TOI Vs. Hindu Vs. Telegraph No. of Related Photographs  TOI & Telegraph show same trends – 51% stories in both are supported by photographs, where stories with 1 photo is predominant – TOI (44.7%) & Telegraph (39.6%)  Hindu – only 80% stories do not have photographs – very different from TOI & Telegraph
  85. 85. Comparison of the Average Total Area of the Weekdays Issues of TOI, Hindu, Telegraph Newspaper # Stories Total Area Average TOI 103.67 155.2 Hindu 162.33 148 Telegraph 130.67 176.51
  86. 86. Comparison of the Average Total Area of the Sunday Issue of TOI, Hindu, Telegraph Newspaper # Stories Total Area Average TOI 94 220.86 Hindu 151.5 206.75 Telegraph 137 209.91
  87. 87. Front Page Analysis  Comparison of stories on front page with those not on the front page during weekdays  Comparison of stories on front page with those not on the front page on Sundays  Comparison of stories on front page during weekdays and Sundays
  88. 88. TOI (FP/ NFP) Weekday PHOTO PHOTO 7 1 .4% 45.5% 6 Missing .4% 61.8% 3 1.4% 2 2 9.1% 3.6% 3 9.1% Missing 1 36.4% 32.5%
  89. 89. Hindu (FPW/ NFPW) PHOTO PHOTO 1 15.2% 1 18.4% 2 .8% 3 .8% 5 .3% 0 79.8% 0 84.8%
  90. 90. Telegraph (FPW/ NFPW) PHOTO PHOTO 1 33.0% 1 2 30.4% 3.0% 2 Other 4.3% 2.0% 6 4.3% 0 0 60.9% 62.0%
  91. 91. TOI (FPW/ NFPW) Geographic focus international Geographic focus 24.2% local none local 12.1% 12.1% 8.6% state/regional state/regional 6.1% 13.2% international 30.4% national national 35.7% 57.6%
  92. 92. Hindu (FPW/ NFPW) Geographic focus Geographic focus none 3.0% none 12.6% local international local 22.0% 9.1% 15.2% international state/regional 15.2% 6.1% state/regional 10.4% national national 39.9% 66.7%
  93. 93. Telegraph (FPW/ NFPW) Geographic focus Geographic focus none 4.3% none local 10.9% 14.5% international state/regional 21.7% 3.6% local 4.3% international 35.3% national 35.6% national 69.6%
  94. 94. TOI (FPW/ NFPW) THEME THEME Other Other 12.1% Politics/Government/ 18.2% 20.7% Ordinary People Politics/Government/ Other 12.1% 36.4% 4.3% Ordinary People Education 4.3% Police/crime/courts/ 6.1% Education 10.0% Science and Technolo 3.9% 6.1% Entertainment Business, Economics Business, Economics Police/crime/courts/ 14.3% 14.3% 12.1% 15.2% Sports 10.0%
  95. 95. Hindu (FPW/ NFPW) THEME THEME Other Other Politics/Government/ 15.2% 20.2% 23.2% Other Politics/Government/ Other 12.1% 42.4% 6.1% Community Anouncemen Police/crime/courts/ Business, Economics 6.1% 12.1% Entertainment 9.1% 6.1% Business, Economics Sports 10.4% Police/crime/courts/ 15.9% 21.2%
  96. 96. Telegraph (FPW/ NFPW) THEME THEME Other Sports Politics/Government/ 17.8% 17.4% 24.1% Business, Economics Other 4.3% 4.3% Entertainment Police/crime/courts/ Police/crime/courts/ Politics/Government/ 12.9% 11.9% 17.4% 60.9% Sports Business, Economics 16.5% 12.5%
  97. 97. TOI (FPS/ NFPS) PHOTO PHOTO 1 33.3% Missing 1 46.3% 46.3% Missing 66.7% 8 2 2.4% 2.4% 4 2.4%
  98. 98. Hindu (FPS/ NFPS) PHOTO PHOTO 1 8.3% 1 13.4% 2 5.5% 3 1.6% 12 .8% 0 78.7% 0 91.7%
  99. 99. Telegraph (FPS/ NFPS) PHOTO PHOTO 1 38.6% 2 5.7% 3 0 2.3% 50.0% Other 1 50.0% 4.5% 0 48.9%
  100. 100. TOI (FPS/ NFPS) Geographic focus Geographic focus local international 9.8% 16.7% none state/regional 26.8% 9.8% state/regional 50.0% national national 24.4% 33.3% international 29.3%
  101. 101. Hindu (FPS/ NFPS) Geographic focus Geographic focus none international local local 7.9% 16.7% 13.4% 25.0% international 21.3% state/regional 16.5% national 33.3% state/regional 25.0% national 40.9%
  102. 102. Telegraph (FPS/ NFPS) Geographic focus Geographic focus international 37.5% none local 11.4% 20.5% local 25.0% state/regional international 6.8% 29.5% national national 31.8% 37.5%
  103. 103. TOI (FPS/ NFPS) THEME THEME Other Politics/Government/ Ordinary People 14.6% 12.2% 16.7% Other Police/crime/courts/ 7.3% 14.6% Leisure Travel Politics/Government/ Science and Technolo 16.7% 50.0% 7.3% Business, Economics Parenting and relati 4.9% 4.9% Sports Business, Economics 9.8% Entertainment 16.7% 24.4%
  104. 104. Hindu (FPS/ NFPS) THEME THEME Ordinary People 8.3% Politics/Government/ Other Entertainment 18.1% 21.3% 8.3% Sports Politics/Government/ Other Police/crime/courts/ 8.3% 41.7% 4.7% 11.8% Health, fitness and Business, Economics 6.3% 8.3% Business, Economics Entertainment 9.4% 7.1% Police/crime/courts/ Sports 25.0% 21.3%
  105. 105. Telegraph (FPS/ NFPS) THEME THEME Sports Other 12.5% 6.8% Business, Economics Other Politics/Government/ 12.5% 12.5% 27.3% fashion and Beauty 3.4% Entertainment 13.6% Police/crime/courts/ 11.4% Business, Economics Sports 3.4% Politics/Government/ 21.6% 75.0%
  106. 106. TOI (FPW/ FPS) PHOTO PHOTO 1 1 45.5% 33.3% 2 9.1% Missing 66.7% 3 9.1% Missing 36.4%
  107. 107. Hindu (FPW/ FPS) PHOTO PHOTO 1 1 15.2% 8.3% 0 0 84.8% 91.7%
  108. 108. Telegraph (FPW/ FPS) PHOTO 1 PHOTO 30.4% 2 4.3% 6 0 4.3% 50.0% 1 50.0% 0 60.9%
  109. 109. TOI (FPW/ FPS) Geographic focus international Geographic focus 24.2% local international 12.1% 16.7% state/regional 6.1% state/regional 50.0% national 33.3% national 57.6%
  110. 110. Hindu (FPW/ FPS) Geographic focus Geographic focus none 3.0% international international local 16.7% local 9.1% 15.2% 25.0% state/regional 6.1% national 33.3% state/regional 25.0% national 66.7%
  111. 111. Telegraph (FPW/ FPS) Geographic focus none Geographic focus 4.3% international international 37.5% 21.7% local local 4.3% 25.0% national national 37.5% 69.6%
  112. 112. TOI (FPW/ FPS) THEME THEME Other Ordinary People 12.1% 16.7% Ordinary People Politics/Government/ 12.1% 36.4% Leisure Travel Politics/Government/ Education 16.7% 50.0% 6.1% Science and Technolo 6.1% Business, Economics Business, Economics Police/crime/courts/ 12.1% 16.7% 15.2%
  113. 113. Hindu (FPW/ FPS) THEME THEME Ordinary People Other 8.3% 15.2% Entertainment 8.3% Other Politics/Government/ Sports Politics/Government/ 12.1% 42.4% 8.3% 41.7% Business, Economics Business, Economics 8.3% 9.1% Police/crime/courts/ Police/crime/courts/ 25.0% 21.2%
  114. 114. Telegraph (FPW/ FPS) THEME THEME Sports Sports 12.5% 17.4% Business, Economics 12.5% Business, Economics 4.3% Police/crime/courts/ Politics/Government/ 17.4% 60.9% Politics/Government/ 75.0%

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