This keynote address discusses who decides what giftedness is, as definitions are influenced by various social and political factors beyond just academic research. The speaker aims to provide context on giftedness by addressing three issues: 1) the driving forces behind our interest in the gifted, such as economic and political ambitions, 2) how dogma and human nature influence research and definitions, and 3) the impact of culture on what giftedness means. In conclusion, recognizing social influences beyond just research is important for developing a sustainable understanding of giftedness.