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Preserving 
the Essence of Education; 
Preserving Ourselves 
as Educators 
Martin Tadlock and Beth Weatherby 
Provosts: Bemidji State and Southwest Minnesota State 
October 2014
“The one continuing purpose of education, since 
ancient times, has been to bring people to as full 
a realization as possible of what it is to be a 
human being. 
Other statements of educational purpose have 
also been widely accepted: to develop the 
intellect, to serve social needs, to contribute to 
the economy, to create an effective work force, 
to prepare students for a job or career, to 
promote a particular social or political system.
These purposes offered are undesirably limited 
in scope, and in some instances they conflict 
with the broad purpose I have indicated; they 
imply a distorted human existence. 
The broader humanistic purpose includes all of 
them, and goes beyond them, for it seeks to 
encompass all the dimensions of human 
experience.” 
Arthur W. Foshay, “The Curriculum Matrix: Transcendence and 
Mathematics,” Journal of Curriculum and Supervision, 1991
In 1938 John Dewey said: Education is not 
preparation for life; education is life itself. 
What avail is it to win prescribed amounts of 
information about geography and history, to win 
ability to read and write, if in the process the 
individual loses his or her soul; loses 
appreciation of things worthwhile, of the values 
to which these things are relative; loses desire 
to apply what has been learned and, above all, 
loses the ability to extract meaning from future 
experiences as they occur.
In 1995 Michael Apple said: 
“If the primary public responsibility and 
justification for tax-supported education is 
raising a generation of fellow citizens, then the 
classroom--of necessity--must be a place 
where students learn the habits of mind, work, 
and heart that lie at the core of such a 
democracy.”
http://education.stateuniversity.com/pages/ 
1947/Eight-Year-Study.html 
https://archive.org/stream/purposesofeduc 
at011498mbp#page/n0/mode/2up
Contrast that 
with the following:
Sociologist George Ritzer in his book The 
McDonaldization of Society (1993) highlighted four 
primary components of McDonaldization: 
Efficiency – the optimal method for accomplishing a 
task. In the example of McDonald's customers, it is 
the fastest way to get from being hungry to being full. 
Efficiency in McDonaldization means that every 
aspect of the organization is geared toward the 
minimization of time.
Calculability – objective should be quantifiable 
(e.g., sales) rather than subjective (e.g., taste). 
McDonaldization developed the notion that 
quantity equals quality, and that a large amount 
of product delivered to the customer in a short 
amount of time is the same as a high quality 
product. This allows people to quantify how 
much they're getting versus how much they’re 
paying. Organizations want consumers to 
believe that they are getting a large amount of 
product for not a lot of money.
Predictability – standardized and uniform 
services. "Predictability" means that no matter 
where a person goes, they will receive the 
same service and receive the same product 
every time when interacting with the 
McDonaldized organization.
Control – standardized and uniform 
employees, replacement of human by non-human 
technologies.
A colleague of mine recently wrote this in a 
Chronicle of Higher Education opinion piece: 
“When did students and their parents start 
seeing college as a gauntlet rather than as an 
exciting pathway to opportunity? When did 
policy makers stop seeing higher education as a 
valuable public investment? When did a degree 
become a commodity to be sold and traded in 
the marketplace with little regard to what it 
means to be an educated person?
Maybe when we bought into: 
• knowledge delivery as education 
• standardization 
• massification of knowledge delivery 
• ‘training’ as education 
• education as career preparation
The question: 
• How do we preserve a focus on developing 
people to be thoughtful, contributing 
community members in the face of 
technocratic pressures to ‘train’?
Transition
These notions of education seem: 
• Fractured 
• Unbalanced 
• Oppressive 
• Narrow
This session is meant to serve as a REMINDER. 
From RECALLING EDUCATION by Hugh Curtler, 
SMSU Emeritus Professor of Philosophy: 
“…we need to keep in mind that the purpose of liberal 
education is to allow young people to achieve positive 
freedom; that is, to take possession of their own minds. 
This purpose centers on a need that is common to all 
people at all times, because to the extent to which it is 
possible for them to be so, all people everywhere need to 
be free. This is the original meaning of the liberal arts: they 
liberate the autonomous human agent within each of us.”
Proposition 
Buying into 
fractured, 
unbalanced, 
oppressive, 
narrow 
purposes of 
education 
Limited, 
unhealthy, 
constricted 
lives for 
students AND 
educators 
(US)! 
=
Question 
• How do we maintain balance, health, 
well-being, wholeness? 
• We strive to position our institutions to 
SURVIVE and THRIVE. 
• What about US? What about YOU? 
• How do we recall ourselves to education?
Continuing 
Dialogue

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CAO_meetingFall2014_CoBranded

  • 1. Preserving the Essence of Education; Preserving Ourselves as Educators Martin Tadlock and Beth Weatherby Provosts: Bemidji State and Southwest Minnesota State October 2014
  • 2. “The one continuing purpose of education, since ancient times, has been to bring people to as full a realization as possible of what it is to be a human being. Other statements of educational purpose have also been widely accepted: to develop the intellect, to serve social needs, to contribute to the economy, to create an effective work force, to prepare students for a job or career, to promote a particular social or political system.
  • 3. These purposes offered are undesirably limited in scope, and in some instances they conflict with the broad purpose I have indicated; they imply a distorted human existence. The broader humanistic purpose includes all of them, and goes beyond them, for it seeks to encompass all the dimensions of human experience.” Arthur W. Foshay, “The Curriculum Matrix: Transcendence and Mathematics,” Journal of Curriculum and Supervision, 1991
  • 4.
  • 5. In 1938 John Dewey said: Education is not preparation for life; education is life itself. What avail is it to win prescribed amounts of information about geography and history, to win ability to read and write, if in the process the individual loses his or her soul; loses appreciation of things worthwhile, of the values to which these things are relative; loses desire to apply what has been learned and, above all, loses the ability to extract meaning from future experiences as they occur.
  • 6. In 1995 Michael Apple said: “If the primary public responsibility and justification for tax-supported education is raising a generation of fellow citizens, then the classroom--of necessity--must be a place where students learn the habits of mind, work, and heart that lie at the core of such a democracy.”
  • 8. Contrast that with the following:
  • 9. Sociologist George Ritzer in his book The McDonaldization of Society (1993) highlighted four primary components of McDonaldization: Efficiency – the optimal method for accomplishing a task. In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time.
  • 10. Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g., taste). McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. This allows people to quantify how much they're getting versus how much they’re paying. Organizations want consumers to believe that they are getting a large amount of product for not a lot of money.
  • 11. Predictability – standardized and uniform services. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization.
  • 12. Control – standardized and uniform employees, replacement of human by non-human technologies.
  • 13. A colleague of mine recently wrote this in a Chronicle of Higher Education opinion piece: “When did students and their parents start seeing college as a gauntlet rather than as an exciting pathway to opportunity? When did policy makers stop seeing higher education as a valuable public investment? When did a degree become a commodity to be sold and traded in the marketplace with little regard to what it means to be an educated person?
  • 14. Maybe when we bought into: • knowledge delivery as education • standardization • massification of knowledge delivery • ‘training’ as education • education as career preparation
  • 15. The question: • How do we preserve a focus on developing people to be thoughtful, contributing community members in the face of technocratic pressures to ‘train’?
  • 17. These notions of education seem: • Fractured • Unbalanced • Oppressive • Narrow
  • 18. This session is meant to serve as a REMINDER. From RECALLING EDUCATION by Hugh Curtler, SMSU Emeritus Professor of Philosophy: “…we need to keep in mind that the purpose of liberal education is to allow young people to achieve positive freedom; that is, to take possession of their own minds. This purpose centers on a need that is common to all people at all times, because to the extent to which it is possible for them to be so, all people everywhere need to be free. This is the original meaning of the liberal arts: they liberate the autonomous human agent within each of us.”
  • 19. Proposition Buying into fractured, unbalanced, oppressive, narrow purposes of education Limited, unhealthy, constricted lives for students AND educators (US)! =
  • 20. Question • How do we maintain balance, health, well-being, wholeness? • We strive to position our institutions to SURVIVE and THRIVE. • What about US? What about YOU? • How do we recall ourselves to education?