Purdicom is a UK-based distributor specializing in wireless, cloud, and security technologies. It was founded in 2005 and has experienced rapid annual growth of 35-45%, with 39 employees as of late 2014. Purdicom offers value-added distribution with technical, sales, and marketing support to VARs, ISPs, and MSPs. The document provides an overview of Purdicom's history, growth, vendors, technologies including WiFi, network security, and point-to-point/point-to-multipoint wireless, and upcoming agenda for a CCTV conference covering high capacity backhaul, case studies, sensor technologies, and wireless solutions from various vendors.

1. PURDICOM OVERVIEW 2015 | 1
PURDICOM
WCCTV 2015

2. PURDICOM
INTRODUCTION

3. PURDICOM CCTV 2015 | 3
ABOUT
PURDICOM
Wireless, Cloud & Security Distributor
Purdicom is an award winning distributor specialising in Wireless, Cloud & Security technologies. Purdicom offers a dynamic
& proactive value-add distribution approach with exceptional technical, sales & marketing support.
Founded: 2005
Founder: Hugh Garrod
Location: Wantage, Oxfordshire
Channel: VARs, ISPs & MSPs only
Growth: 35 – 45% annually
Employees: 39 (Dec 2014)
Award & Achievements:
• Sunday Times Tech Track 100 2014
• Sunday Times Tech Track 100 2013
• Largest Ruckus Distributor 2013
• Largest Ruckus Distributor 2012
• ISO 9001:2008

4. PURDICOM OVERVIEW 2015 | 4
2005 2006 2007 2008 2009 2010 20132012 20142012
OUR
GROWTH
Since our birth in 2005, we’ve
experienced rapid growth and have
been recognised by the Sunday Times
Tech Track 100

5. Purdicom has long been a prominent partner
in EMEA for Ruckus and its value add ethos is
filtered throughout each member of staff
from sales to technical support.”
Jim Calderbank
Director of Sales EMEA, Ruckus Wireless

6. PURDICOM OVERVIEW 2015 | 6
Working tirelessly to sign ground breaking vendors whilst also providing customers with every area of
support possible, Purdicom builds long lasting and sustainable relationships.
OUR
VENDORS

7. It's an honour to work with the
team at Purdicom. Purdicom has
excellent relationships in the UK
and is committed to customer
satisfaction. We are excited to have
Purdicom as a Siklu distributor”
Andrew Westerman
Sales Director Western Europe, Siklu

8. PURDICOM OVERVIEW 2015 | 8
WiFi
Managed indoor & outdoor WiFi for
BYOD challenges and networks of
the future.
Network Security
Leading web security, mobile device
management and advanced threat
protection.
Point to Point
Wireless backhaul and bridges
connecting two sites with up to
2Gbps over 1 – 50km distances.
Guest & Social WiFi
Guest WiFi with secure
authentication and billing or social
login / WiFi marketing.
Point to Multipoint
Connect a single site to multiple sites
with up to 1Gbps over 1 – 30km
distances.
Turnkey Service
Full planning an design service, enhanced
link planning, RF spectrum management,
OFCOM consultation, training, on site
support and installation
OUR
TECHNOLOGIES

9. Introductions
& Housekeeping

10. PURDICOM CCTV 2015 | 10
THE
MARKET
• Market shift over 18 months
• 2014 – record sales in CCTV sector
• Increase in large tender opportunities
• Reliable technology
• Right price

11. PURDICOM OVERVIEW 2015 | 11
NEW
PARTNERSHIP
4th March 2015
Purdicom and DV Tel
Purdicom are today announcing an
exclusive Distribution Agreement with dvtel

12. PURDICOM OVERVIEW 2015 | 12
TODAYS
AGENDA
10.00am: Introductions and Agenda
10.15am: High Capacity CCTV Backhaul for Critical
Networks
11.00am: Case Study: Aberdeen Harbour
11.15am: Dallmeier Panomera Multi Focal Sensor
Technology & Siklu
11.30am: Tea, Coffee & refreshments break
11.45am: Cambium – using 5GHz reliably – reducing the
interference risk
12.05pm: Fluidmesh – Fluidity – High speed mobility for
CCTV & fleet data offload
12.20pm: Bradford City Centre Case Study
12.30pm: Access for City Centre CCTV (Repeatit)
12.40pm: DV Tel – 4K CCTV
1.00pm: Lunch & Live Demonstrations
2.00pm: Ruckus Wireless & Purple WiFi: City Centre
WiFi

13. PURDICOM OVERVIEW 2015 | 13
OUR
SPEAKERS
Andrew Westerman
Siklu
Bill Williams
Purple WiFi
Scott Reeves
Ruckus Wireless
Steve Hodges
Dallmeier
John Speakman
Purdicom
Marcus Narris
Purdicom
Simon Staddon
Cambium Networks
Luke O’Kelly
Purdicom

14. SIKLU

15. Andrew Westerman
Sales Director – Western Europe
5th March 2015
Millimetre wave Backhaul for
Critical CCTV, Security and
Public Safety

16. 16
Backhaul
Brilliance!
We took a
millimeter!
and made it huge!
Our all-silicon radio started a
revolution - and opened a market!

17. 17
§ We make smallest, lowest-cost, ultra-high capacity wireless units for
any backhaul scenario
§ Video Surveillance
§ Mobile backhaul
§ Fibre extension
§ Business broadband connectivity
§ Small cell deployments
§ Wi-Fi offload backhaul
§ Real track record
§ Deployment with Tier 1 operators in Europe, North America and Asia
§ Large adoption by Operator, Security, Enterprise and ISP market globally
§ TDD and FDD links available
§ 60/70/80 Ghz
World’s Leading mm Wave Company
0
1,000
2,000
3,000
4,000
5,000
6,000
2011 2012 2013 2014
>13000 Links Deployed Worldwide

18. Video Surveillance
Applications

19. 19
• Video Surveillance growing hugely
worldwide
• High Capacity networks with built in Future
Proofedness and IP’ification now the
modern way
• 5GHz bands are increasingly congested in
dense urban areas. Challenges in terms of:
• Backhaul Capacity
• Backhaul Reliability due to Interference
• Siklu’s mm wave links provide a compelling
alternative for wireless Video connectivity
• Huge capacity and no interference issues.
Delivering CCTV in HD

20. 20
§ If you are designing a future proof
Video surveillance network
§ If your customers require a
network modernisation due to:
§ Poor video quality
§ Intermittent service
§ Network congestion
§ High Cost
§ Siklu has the answer
It’s Time For Next Gen.

21. 21
§ Supports hundreds of real-time, full
motion HD video streams with future
proof Gigabit capacity
§ Has a rich suite of networking
capabilities so you can deploy in daisy
chain and ring topologies
§ Street level & roof top installation with
the industry's smallest form factor
Siklu’s Wireless Security
CCTV , Russia

22. 22
• Upgrade of CCTV and WiFi
backhaul network
• Requirements: high capacity,
Interference free, fast
deployment, minimum capex and
opex
• Solution: EH600T from Siklu
Local Authorities
Seaport of Baltimore, MD, USA

23. 23
§ Large estates
§ Hotspots for criminal and anti-
social behavior
§ Council tightens security by
installing HD CCTV
§ High Capacity Backhaul
provided by Siklu
Authority-Owned
Social Housing
Dundee, Scotland

24. 24
§ Connecting the city hall and the
local police department
§ Secure, dedicated Gigabit
connection with AES encryption
assures a high level of
coordination between city
governors and state police
force
Wireless Security Network
Roanoke, TX
http://www.jts.net

25. 25
§ Multi-storied tower block area
§ Hotspots for criminal and anti-
social behavior
§ Council tightens security and
lowers cost by installing HD
CCTV
§ Backhaul provided by Siklu
Estate Security
Newcastle, UK

26. 26
What Does A Next Generation Wireless
Security Network Look Like?
MUNICIPALITY
Command and ControlPOLICE
Headquarter
EtherHaul™ 600T
EtherHaul™ 1200
10X
Spectrum
Fast Design
4X
Capacity
Future Proof
2X
Reliability
Lower OPEX
⅓X
Footprint
Blends Easily
⅛X
Latency
True Real-
Time

27. Product Portfolio

28. 28
EH-600T
• Technology- TDD
• Frequency - 57-66GHz
• Throughput - 1000Mbps HD
• Asymmetric traffic configuration
• Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive modulation
& coding
• Latency- 350usec
• GbE Ports- 3 copper
• Antenna: 14 cm, integrated
• Dimensions- 15 cm (H) x 15 cm (W) x 8 cm (D)
• Weight – 1.5Kg (incl. antenna)
• Power consumption – 30W
• Main feature set (NPU):
• Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-
compliant QoS
• OAM:802.1ag, 802.3ah, Y.1731
• Ethernet Ring Protection, SyncE and IEEE1588TC, AES Encryption
Main applications:
• Small cell backhaul
• CCTV / security backhaul
• Business services broadband
connectivity
• LAN to LAN Connectivity

29. 29
EH-1200TL
• Technology- TDD
• Frequency - 71-76GHz
• Throughput - 700Mbps HD
• Asymmetric traffic configuration
• Modulation – QPSK – QAM16@500MHz
• Hitless (errorless) adaptive modulation & coding
• Latency- 350usec
• GbE Ports- 2 (combination of copper and fiber)
• Antenna: 1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 26W
• Main feature set (NPU):
• Ethernet demarcation functionality- transparent bridge, provider
bridge, MEF-compliant QoS, AES Encryption
Main applications:
• Fiber extension
• Business services broadband
connectivity
• LAN to LAN connectivity

30. 30
EH-1200
• Technology- TDD
• Frequency - 71-76GHz
• Throughput - 100-1000Mbps HD
• Asymmetric traffic configuration
• Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive
modulation & coding
• Latency- 350usec
• GbE Ports- 2 (combination of copper and fiber)
• Antenna: 1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 30W
• Main feature set (NPU):
• Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-
compliant QoS
• OAM:802.1ag, 802.3ah, Y.1731
• Ethernet Ring Protection, SyncE and IEEE1588,AES Encryption
Main applications:
• Mobile backhaul
• Fiber extension
• Business services
broadband connectivity
• LAN to LAN
connectivity

31. 31
EH-1200F
• Technology- FDD
• Frequency - 71-76GHz / 81-86GHz
• Throughput - 100-1000Mbps FD
• Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive modulation
& coding
• Latency- 250usec
• GbE Ports- 4 (combination of copper and fiber)
• Antenna: 1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 40W
• Main feature set (NPU):
• Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-
compliant QoS
• OAM:802.1ag, 802.3ah, Y.1731
• Ethernet Ring Protection
• SyncE and IEEE1588TC, AES Encryption
Main applications:
• Mobile backhaul
• Fiber extension
• Business services broadband
connectivity
• LAN to LAN connectivity

32. 32
EH-1200FX
• Technology- FDD
• Frequency - 71-76GHz / 81-86GHz
• Throughput - 1000Mbps FD
• Modulation – QPSK - QAM64@500MHz
• Hitless (errorless) adaptive modulation & coding
• Latency- 250usec
• GbE Ports- 2 copper ports
• Antenna: 1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 40W
• Feature set :
• transparent bridge
• QoS pipe
• AES
Main applications:
• Fiber extension
• Business services
broadband connectivity
• LAN to LAN
connectivity

33. 33
EH-1202F (Q2 2015)
• Technology- FDD
• Frequency - 71-76GHz / 81-86GHz
• Throughput - 100-2000Mbps FD
• Modulation – QPSK - QAM64@250/500MHz
• Hitless (errorless) adaptive modulation & coding
• Latency- 250usec
• GbE Ports- 4 (combination of copper and fiber)
• Antenna:1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 35W
• Main feature set (NPU):
• Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-
compliant QoS
• OAM:802.1ag, 802.3ah, Y.1731
• Ethernet Ring Protection (G.8032)
• SyncE and IEEE1588TC
• Zero touch
• AES Encryption
Main applications:
• Mobile backhaul
• Fiber extension
• Business services
broadband connectivity
• LAN to LAN
connectivity

34. 34
Link Availability for Siklu’s E-band Radios
99.99%
Availability
1000Mbps Background
File transfer
Web surfing
Real time streaming
Voice
Throughput
• Built-in Hitless Adaptive Modulation:
• Dramatically increases link availability
• Throughput is decreased as rain attenuation increases
• Built-in QoS preserves high-priority traffic
Through
put
(Mbps)
100
5Km
1000
Siklu Radios:
• Up to 5Km
• Up to 1000Mbps
>99.999%
99.997%
99.99%
99.995%
99.999%
Availability
25 Mbps
350 Mbps
1000Mbps
700Mbps
100 Mbps
Background
File transfer
Web surfing
Real time streaming
Voice
Throughput
Complete link outage:
<5 minutes/year

35. 35
default>show rf
rf operational : up
rf tx-state : normal
rf rx-state : normal
rf cinr : 19
rf rssi : -43
rf ptx : 5
rf channel-width : 500
rf frequency : 74000
rf role : master
rf role-status : master
rf mode : adaptive qpsk 4 1 0.5
rf alignment-status : inactive
rf lowest-modulation : qpsk 1 4 0.5
rf tx-asymmetry : 50tx-50rx
rf rx-link-id : 0
rf tx-link-id : 0
rf temperature : 52
• CLI for full configuration and maintenance
• HTML Web-based management interface
• SNMP v.2 and SNMP v.3 – configuration, monitoring and northbound
• Siklu happy to supply MIB for northbound integration into NMS platform
Management Concept
35

36. 36
Summary
• Video Surveillance is in a period of huge growth and modernisation
• Capacity, Reliability and Cost reduction are the key criteria
• Siklu’s High capacity wireless links can deliver on all of these criteria
• High capacity links from Siklu for aggregation and backhaul
• Guaranteed performance
• Low Cost
• High Reliability

37. Siklu Confidential, 2014

38. SCOTTISH
COMMUNICATIONS
& ABERDEEN
HARBOUR

39. PURDICOM OVERVIEW 2015 | 39
Our
Partner
• Leading designers, suppliers and installers of IP CCTV, access
control and digital radio communications
• Dedicated office in Aberdeen to service Aberdeen Harbour
and Grampian Police

40. PURDICOM OVERVIEW 2015 | 40
The
Customer

41. PURDICOM OVERVIEW 2015 | 41
The
Requirement

42. PURDICOM OVERVIEW 2015 | 42
The
Solution
1. Siklu 1200F 1Gbps Full Duplex System
2. Lightweight construction allowed installation on
existing harbour structures
3. Ring topology for ultimate resilience
4. Purdicom On Site Engineering
5. Advanced replacement hardware with spares on site
“Due to the complicated geography and demanding environmental
considerations presented by this, I immediately introduced our
preferred wireless solutions partner, Purdicom. The support and
backup provided by the team at Purdicom throughout was
exceptional.”
– Liam Mowat, Technical Director, Scottish Communications

43. DVtel

44. 4K
Certified
Solutions
Matthew
Jones

45. End-­‐to-­‐End
DVTEL
Products
Video
Management
Systems
Servers,
Storage
&
Clients
Encoders
Video
Analytics
Mobile/Web
Solutions
&
Tools
High
Definition
Cameras

46. 46
4K
–
The
biggest
Revolution
since
HD
What
does
this
mean
to
the
end
user?

47. 47

48. 48

49. 4K
Myths
Debunked
• Mostly
it
is
a
battle
of
perceptions:
‒ 4K
bit-­‐rates
&
storage
too
high
for
mainstream
‒ 4K
too
much
for
typical
workstations
to
handle
‒ 4K
monitors
are
required
&
expensive
‒ 4K
sensitivity
not
good
enough
for
outdoor
deployments
• How
did
DVTEL
address
these
to
make
our
4K
Evidentiary
Solutions
practical
for
the
mainstream
well
ahead
of
the
competitors?

50. Quasar
4K
Efficiency
Quasar
4K
Bandwidth
Table
International
Competitor's
HD1080
Frame
rate
High
Medium
Low
Disk
saver
10%
30%
50%
70%
Competitor's
HD1080
increase
30
5,850
4,096
2,900
2,000
8,160
5,210
4,620
3,520
39%
27%
59%
76%
50%
25
5,250
3,500
2,650
1,850
6,800
4,330
3,910
2,910
30%
24%
48%
57%
40%
20
4,200
2,850
2,200
1,600
5,360
3,390
3,010
2,290
28%
19%
37%
43%
32%
15
3,200
2,100
1,700
1,350
4,600
2,930
2,615
1,970
44%
40%
54%
46%
46%
12
2,850
1,900
1,560
1,250
3,840
2,470
2,220
1,650
35%
30%
42%
32%
35%
8
2,450
1,640
1,320
1,000
2,870
1,840
1,630
1,220
17%
12%
23%
22%
19%
• Compare
Quasar’s
4K
Evidentiary
Quality
vs.
their
HD1080
Observational
Quality
4X
more
image
detail
using
37%
less
storage
than
their
HD1080
recommendations
Affordable
4K

51. Medium
Activity
@
12FPS
Bitrate
(Kbps)
Storage
Capacity
Storage
Cost*
(100
cameras
@
30
days)
AR
1080p
2,820
91TB
$36,547
AR
5MP
6,580
213TB
$85,277
AX
1080p
2,470
80TB
$32,011
AX
5MP
5,860
190TB
$75,945
Quasar
1080p
950
31TB
$12,312
Quasar
4K
1,900
62TB
$24,624
51
*Based
on
$400
per
TB
Affordable
4K

52. 52
Intuitive
4K
Certified
Solutions
• Easy
4K:
Certified
4K
Solutions
‒ 6.4
Plug
&
Play
4K
–
nothing
to
configure
‒ 6.4
SP1:
SmartStream
Technology
boosts
workstation
performance
• Drag
&
Drop
Simplicity:
Client
automatically
selects
the
highest
live
&
evidentiary
detail
on
any
display
surface
at
the
lowest
CPU
usage
• Intuitive
interaction
with
4K
cameras
even
on
low
powered
clients

53. 53
SmartStream
Technology
• SmartStream
Technology
makes
4K
Easy
• Leverages
Quasar’s
Quad
Streaming
capabilities
• Automatically
selects
from
4
streams
based
on
tile
resolution
to
maximize
client
performance
‒ 4K
stream:
Evidentiary
recording
&
4K
displays
‒ HD1080:
Full
screen
HD1080
displays
or
4K
Quad
‒ HD720:
HD1080
displays
in
Quad
/
4K
displays
in
3x3
‒ D1:
Small
tiles

54. 54
1080p
720p
1080p
1080p
1080p
720p
720p
720p
720p
720p
720p
720p
720p
4K
D1
D1
D1
D1
D1
D1
D1
4K
(digital
zoom)

55. DVTEL
4K
Ultra
HD
Cameras
Any
questions
?

56. 4K
Certified
Solutions
Matthew
Jones

57. End-­‐to-­‐End
DVTEL
Products
Video
Management
Systems
Servers,
Storage
&
Clients
Encoders
Video
Analytics
Mobile/Web
Solutions
&
Tools
High
Definition
Cameras

58. 58
4K
–
The
biggest
Revolution
since
HD
What
does
this
mean
to
the
end
user?

59. 59

60. 60

61. 4K
Myths
Debunked
• Mostly
it
is
a
battle
of
perceptions:
‒ 4K
bit-­‐rates
&
storage
too
high
for
mainstream
‒ 4K
too
much
for
typical
workstations
to
handle
‒ 4K
monitors
are
required
&
expensive
‒ 4K
sensitivity
not
good
enough
for
outdoor
deployments
• How
did
DVTEL
address
these
to
make
our
4K
Evidentiary
Solutions
practical
for
the
mainstream
well
ahead
of
the
competitors?

62. Quasar
4K
Efficiency
Quasar
4K
Bandwidth
Table
International
Competitor's
HD1080
Frame
rate
High
Medium
Low
Disk
saver
10%
30%
50%
70%
Competitor's
HD1080
increase
30
5,850
4,096
2,900
2,000
8,160
5,210
4,620
3,520
39%
27%
59%
76%
50%
25
5,250
3,500
2,650
1,850
6,800
4,330
3,910
2,910
30%
24%
48%
57%
40%
20
4,200
2,850
2,200
1,600
5,360
3,390
3,010
2,290
28%
19%
37%
43%
32%
15
3,200
2,100
1,700
1,350
4,600
2,930
2,615
1,970
44%
40%
54%
46%
46%
12
2,850
1,900
1,560
1,250
3,840
2,470
2,220
1,650
35%
30%
42%
32%
35%
8
2,450
1,640
1,320
1,000
2,870
1,840
1,630
1,220
17%
12%
23%
22%
19%
• Compare
Quasar’s
4K
Evidentiary
Quality
vs.
their
HD1080
Observational
Quality
4X
more
image
detail
using
37%
less
storage
than
their
HD1080
recommendations
Affordable
4K

63. Medium
Activity
@
12FPS
Bitrate
(Kbps)
Storage
Capacity
Storage
Cost*
(100
cameras
@
30
days)
AR
1080p
2,820
91TB
$36,547
AR
5MP
6,580
213TB
$85,277
AX
1080p
2,470
80TB
$32,011
AX
5MP
5,860
190TB
$75,945
Quasar
1080p
950
31TB
$12,312
Quasar
4K
1,900
62TB
$24,624
63
*Based
on
$400
per
TB
Affordable
4K

64. 64
Intuitive
4K
Certified
Solutions
• Easy
4K:
Certified
4K
Solutions
‒ 6.4
Plug
&
Play
4K
–
nothing
to
configure
‒ 6.4
SP1:
SmartStream
Technology
boosts
workstation
performance
• Drag
&
Drop
Simplicity:
Client
automatically
selects
the
highest
live
&
evidentiary
detail
on
any
display
surface
at
the
lowest
CPU
usage
• Intuitive
interaction
with
4K
cameras
even
on
low
powered
clients

65. 65
SmartStream
Technology
• SmartStream
Technology
makes
4K
Easy
• Leverages
Quasar’s
Quad
Streaming
capabilities
• Automatically
selects
from
4
streams
based
on
tile
resolution
to
maximize
client
performance
‒ 4K
stream:
Evidentiary
recording
&
4K
displays
‒ HD1080:
Full
screen
HD1080
displays
or
4K
Quad
‒ HD720:
HD1080
displays
in
Quad
/
4K
displays
in
3x3
‒ D1:
Small
tiles

66. 66
1080p
720p
1080p
1080p
1080p
720p
720p
720p
720p
720p
720p
720p
720p
4K
D1
D1
D1
D1
D1
D1
D1
4K
(digital
zoom)

67. DVTEL
4K
Ultra
HD
Cameras
Any
questions
?

68. Cambium
Networks

69.
CAMBIUM
VIDEO
SURVEILLANCE
INTRODUCTION
69
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.

70. Wireless
Video
Surveillance
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.
70
“Our
rule
of
thumb
is
that
wireless
systems
are
excep6onally
cost
efficient,
some6mes
offering
savings
of
80
percent
over
wired
networks.”
Says
Bob
Zakarian,
CEO,
Community
WISP.
Backbone
Access
PMP
Access
Points
(APs)
PMP
Subscriber
Module
PMP
Subscriber
Module
Wireless
Manager
PTP
ConnecKvity
PTP
Licensed
/
Unlicensed
PTP
PMP
Subscriber
Module
PMP
Access
Points
(APs)
Backhaul

71. Wireless
-­‐
Quality
and
Economy
• High
Capacity
– Up
to
90
Mbps
per
sector,
support
10-­‐15
HD
cameras
per
sector
• Proven
Reliable
– Wireless
video
surveillance
networks
are
demonstraYng
their
high
levels
of
reliability
and
performance
in
a
wide
variety
of
public
and
private
safety
and
security
applicaYons.
• High
Secured
link
– AES
EncrypYon
• Scalability
and
Flexibility
– Easy
to
extend
exisYng
network
and
add
Cameras
– Easy
to
adjust
camera
locaYon
as
needed,
not
limited
by
cable
infrastructure
• ExcepYonal
Cost
Saving
– Simplifies
access
to
many
areas
where
Wired
infrastructure
is
not
available,
difficult
to
access,
or
not
even
allowed
– No
need
for
trenching
or
leased
line
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.
71

72. Architecture
for
Video
Surveillance
©
2015
Cambium
Networks.
All
rights
reserved.
72
• Point-­‐to-­‐Point
• Point-­‐to-­‐MulYpoint
• Linear

73. Cambium’s
Leadership
in
Video
Surveillance
• Thousands
of
Wireless
Video
Surveillance
Deployments
around
the
world!
• Video
Use-­‐cases
touching
every
verKcal
(Government,
City
Surveillance,
UYlity,
TransportaYon,
Commercials,
etc.)
Cambium
Networks,
Ltd.
Copyright
2015
73

74. A
Complete
Suite
of
Wireless
SoluKons
74
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.
6 to 38 GHz2.5 to 6.05 GHz
PTP 450 PTP 600
License-Exempt
Sub-6 GHz Solutions
Licensed
Microwave
Solutions
PTP
650
PTP 650 PTP 800/810/820

75. Key
Product
differenKators
from
Cambium
• Complete
end-­‐to-­‐end
wireless
soluKon
that
can
be
mission
criYcal
with
5
9’s
reliability:
– PTP
and
PMP
è
provide
both
backhaul
and
last
mile
soluYons
– Licensed
and
Unlicensed
frequency
band,
2.4
GHz
–
38
GHz
– LOS,
nLOS
and
NLOS
capability
with
outstanding
performance,
no
one
can
compete
• Outstanding
Security
ProtecYon
– AES
128/256
bit
encrypYon
– FIPS
140-­‐2
cerYficaYon
• Industry
Leading
Radio
Performance
to
meet
video
streaming
requirements:
– High
radio
performance,
including
i-­‐OFDM,
AMOD,
MIMO,
DSO,
Tx
power
and
Rx
SensiYvity,
Cyclic
Prefix,
Low
latency
and
jimer,
etc.
• Ruggedized
Small
Product
Footprints,
easily
pass
municipal
outdoor
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.
75

76. Technology
Fits
Video
Surveillance
Challenge
• Scalability
– GPS
SynchronizaYon
è
Avoid
self-­‐interference,
provide
high
frequency
re-­‐use
• Video
Packet
Burse
– Large
VC
queues
è
Ensure
Ingress
buffers
can
handle
excessively
large
bursts
from
video
• MulYcast
&
Unicast
Support
– AP/RM
isolate
è
Filters
to
support
mulYcast
and
unicast
of
video
streams
in
both
direcYons
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.
76

77. PTP 600/650 NLOS TECHNOLOGY
Best-in-Class Radios – Highest system gain in the category
High Spectral Efficiency – High throughput with minimal spectrum usage
Dynamic Spectrum Optimization (DSO) – Automatically switches to the clearest
channel
Fast Predictive Adaptive Modulation – Reacts quickly to changing conditions
Intelligent Orthogonal Frequency Division Multiplexing (i-OFDM) – Resists
interference and signal fading
Multiple-Input Multiple-Output (MIMO) – 2x2 MIMO enhanced link budget / dual
payload
77
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.

78. Video
Surveillance
in
Petroleum
field
• PROFILE
– Cook
Inlet,
Alaska
• Challenge
– Long
range
performance
over
water
– Proven
performance
in
harsh
condiYons
– Low
maintenance
and
low
total
cost
of
ownership.
•
RESULTS
– 99.99%
IP
Availability
– No
field
maintenance
work
required
Copyright
2013
Cambium
Networks,
Inc.
All
rights
reserved.
78
“The Cook Inlet project is a very important that enables business while
preserving the environment,” said Linda Peters, Chief Operations Officer of
Cambium Partner ProComm. “ProComm has helped hundreds of businesses
design and deploy wireless connectivity for video surveillance, data transfer
and VoIP connectivity. Cambium equipment lives up to those expectations.”

79. Green
Bay
–
Citywide
Security
Surveillance
Network
• PROFILE
– Green
Bay,
Wisconsin
• Challenge
– Citywide
video
surveillance
network
– Meet
high
security
requirement
– Easy
scalable
•
RESULTS
– Allowing
the
city
to
cost
effecYvely
expand
the
original
network
to
provide
coverage
of
the
enYre
Green
Bay
area.
– Enabled
the
police
to
speed
response
and
situaYonal
awareness,
increase
producYvity
without
staffing
increase,
and
measurably
reduce
Copyright
2013
Cambium
Networks,
Inc.
All
rights
reserved.
79
“I’ve worked with a lot of technologies,” says Jason
Pedersen, Broadband Sales Engineer, Baycom. “With
its advanced encryption and high rate of interference
tolerance, the Cambium Networks solution is more
secure, more stable, easily expandable, and has the
greatest capabilities.”

80. Cool
Down
Local
Trouble
Hotspots
• PROFILE
– Western
Downs,
Queensland
in
Australia
• Challenge
– Crime
prevents
in
idenYfied
hotspot,
especially
in
one
parYcular
street
in
the
vicinity
of
the
library,
a
hotel
and
a
bank
branch.
– Need
to
overcome
tree
foliage
as
a
line-­‐of-­‐sight
issue
•
RESULTS
– Tara
now
has
a
robust,
flexible
system
with
the
ability
to
expand
rapidly
without
incurring
significant
capital
expenses.
– Increased
public
percepYons
of
security
around
the
areas
being
monitored.
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.
80
"We offered a Wireless IP CCTV solution to provide ... a
robust flexible system and the ability to expand rapidly
without incurring significant capital expenses. The Cambium
product was the perfect solution for the CCTV opportunity
presented." Vern Elms, Managing Director, EZI
Communications

81. Typical
CondiKons
for
Wireless
Video
Surveillance
High
RF
noise
environment
NLOS
deployments
Reliable
performance
Cost
effecYve
and
simple
deployment
Cambium
Delivers
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.

82. Why
Cambium
Networks?
• Proven
SoluKon
– Deployed
in
more
than
10,000
networks
in
150
countries
around
the
world.
They
are
proven
to
work
in
harsh
condiYons
in
desert
locaYons,
high
alYtude
winter
applicaYons,
and
over
water.
• Reliable
Performance
– Support
AES
encrypYon
and
authenYcaYon
control,
to
deny
access
to
unauthorized
“sniffers”.
– Rugged
Cambium
Networks
wireless
broadband
soluYons
perform
over
Yme.
With
millions
of
modules
deployed
around
the
world,
Cambium
Networks
wireless
broadband
equipment
demonstrates
a
less
than
1%
field
failure
rate.
• Cost
EffecKve
– Less
Time
and
labor,
wireless
technology
means
that
video
surveillance
systems
can
be
installed
in
a
mamer
of
hours
instead
of
months
required
to
pull
cable
and
deal
with
construcYon
issues.
– Cambium
Networks
soluYons
can
scale
from
small
tacYcal
coverage
areas
to
city
wide
networks
without
removing
and
replacing
equipment.
• Completed
Por[olio
– Product
lines
support
fully
licensed,
lightly
licensed
and
unlicensed
spectrum
– Product
support
for
both
Point
to
MulY-­‐point,
and
Point
to
Point,
with
adapYve
and
user
configurable
throughput.
Copyright
2015
Cambium
Networks,
Inc.
All
rights
reserved.

83. Thank
You!
www.cambiumnetworks.com

84. Fluidmesh

85. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
FLUIDITY: Vehicle to ground
communication
for Mission Critical Video, Data, and Voice Applications

86. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
Company Background
Chicago
Lima
London
Paris
Milan
Taipei
Founded
in
2005
by
a
team
of
researchers
from
MIT
and
Politecnico
di
Milano.
Global Partnerships 6 Continents 75
Countries
New York

87. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
Security
Mission Critical Wireless Needs
Infrastructure Mobility Automation
ABOUT FLUIDMESH
Municipalities
Public Safety
Transportation
Border Control
Campus
Plant
Enterprise
Cellular
VoIP
Digital Divide
Rural Wireless
Public Access
Trains
Buses
Ferries
Cars
Onboard Wi-Fi
Onboard Video
SCADA
Monitoring
Traffic Control
Utilities
Smart Grids

88. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
We expect connectivity
Everywhere
Always
Fast
ABOUT FLUIDMESH

89. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
FLUIDITY™
Connected Vehicles with Fat Pipes and Fast Roaming

90. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
Connect the Vehicles
ABOUT FLUIDMESH

91. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
Usable Throughput
Speed
GPRS
UMTS
3G
LTE
Onboard Wi-Fi
On-board Video
Wi-Fi
Wi-MAX
LTE (downlink only)
<10 Mbps 10-100 Mbps
10-300
Km/h
<10
Km/h
Video and Data streaming from vehicles is difficult
ON THE GO

92. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
Prodigy
Reliable wireless transmission for mission-critical applications
- MPLS-based transmission protocol built
to overcome the limits of standard
wireless protocols
- 2 Patents
- Optimization algorithm that allows
every Fluidmesh radio to assign a
specific level of priority and reliability
to every packet transmitted.
- Delivers an infrastructure with a
higher level of reliability.
- Extremely robust in high interference
areas
- Low latency & jitter
FLUIDITYTM

93. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
Going Fast is Hard: Fluidity Cross-Layer Approach
• IP address management
• Handoff & reachability
• Service disruption
• Quality of Service
• Rate selection
• Handoff device to device
• Acquisition
• Doppler effect
• Signal distortions
• Channel coherence
Network
Layer
MAC
Layer
Physical
Layer
• MPLS-­‐based
network
reconfiguraYon
• MPLS
tables
are
modified
seamlessly
• no
packet
loss
during
handoff
on
network
update
• 2
patents
• Mobile
iniYated
handoff
• Background
monitoring
RSSI
from
APs
• Select
best
pairing
&
noYfy
handoff
to
net
• Make/confirm
before
break
• PredicYve
rate
selecYon
• 1
patent
• Larger
guard
intervals
• MIMO-­‐OFDM
• 2x2
MIMO
is
more
predictable
• High
gain
direcYonal
antenna
design
FLUIDITYTM

94. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
Fluidmesh Hardware
FLUIDITY PRODUCTS
FM 1200 VOLO FM 3200 BASE
2.3–2.7, 3.3-3.65, 4.9-6.0 GHz
FM 3200 ENDO FM 4200 MOBI
Fluidity application:
On-board and
trackside.
Certified for railways
Fluidity application:
Industrial - Trackside
Fluidity application:
Depot
Fluidity application:
Backhaul

95. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
Onboard - FM4200 Mobi Transportation Radio
FLUIDITY PRODUCTS
QMA
connectors
Redundant
48V
DC
input
GigE
POE
M12
connectors
TransportaKon
Standards:
• EN50155
• EN50121-­‐3
• EN50121-­‐4
• EN45545
(Fire)
• AREMA
11.5.1
• IEC
60571
• EN50129
(CBTC)

96. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
How does it work?
TRAIN TO GROUND
Radio and antennas are deployed on trains and track-side on poles, also using
already existing infrastructure

97. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
• Video surveillance data offloading
• On board diagnostic
• Live telemetry
• Automatic fare collection
• On board entertainment
Bus depot applications
BUS DEPOT

98. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
• Density: vehicles generates up to 2 GB/s of traffic using the same frequencies
• Interferences
• Handoff time
Bus depot – main challenges
TRAIN TO GROUND

99. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
How does it work?
BUS DEPOT
Bus
are
connected
to
the
bus
staYon
-­‐
depot,
transferring
the
collected
data
at
high
speed.
There
is
no
need
to
stop
the
vehicle.

100. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
TRAIN TO GROUND
FLUIDITY: Typical Bus Network Topology
BACKBONE
BUS
xDSL
Fiber/Copper
Internet
FM3200
Base
FM4200
MOBI

101. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
How does it work?
INTERMODAL TRANSPORTAION
Vehicles
are
connected
directly
to
the
cranes
for
automaYc
operaYons

102. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
TRAIN TO GROUND
FLUIDITY: Typical Rail Network Topology
BACKBONE
TRACKSIDE
xDSL
Microwave
Fiber/Copper
Internet
FM3200
Base
FM4200
MOBI

103. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
• Live video surveillance
• Unmarked car connectivity
• Connecting moving vehicles in mining plants
• Facilitated connectivity with other Fluidmesh or
Wi-Fi equipped vehicles
Vehicle to vehicle – main challenges
VEHICLE TO VEHICLE

104. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
• Live video surveillance
• Unmarked car connectivity
• Connecting moving vehicles in mining plants
• Facilitated connectivity with other Fluidmesh or
Wi-Fi equipped vehicles
Vehicle to vehicle
VEHICLE TO VEHICLE

105. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
How does it work
VEHICLE TO VEHICLE
Vehicles are connected to the infrastructure and directly increase situational
awareness and reduce response time.

106. POWERFUL WIRELESS BACKHAULINGCopyright © 2005-2015 Fluidmesh Networks, LLC.
WWW.BATSWIRELESS.COM
Port
Manatee:
patrol
cars
Approx. 8 Milion Tons of Cargo Every
Year
Operations 24 hours day
Monitoring a 1,100 acres territory
With Fluidity all the patrol cars have a
live video surveillance system on board
connected to the main headquarter in
real time.
Advantages:
Better coordination
More eyes on the street
The decision maker could be remote
with a clear view of the critical scene
VEHICLE TO
VEHICLE

107. NET VIEW
SYSTEMS
& BRADFORD
CITY COUNCIL

108. PURDICOM OVERVIEW 2015 | 108
OUR
PARTNER

109. PURDICOM OVERVIEW 2015 | 109
THE
CUSTOMER
About Bradford
• Fourth most populous metropolitan
district and sixth most populous local
authority in England
• Population of 523,100
• 5,800 listed buildings and 59
conservation zone
Previous Solution
• Multiple leased lines rented from BT
causing huge OpEx costs
• Many under-served areas without CCTV
cameras
• Unmanaged solution with council
retaining little control

110. PURDICOM OVERVIEW 2015 | 110
APPLICATIONS
Traffic
Management
CCTV & Public
Safety
ANPR & Bus Lane
Enforcement
Variable
Messaging Signage

111. PURDICOM OVERVIEW 2015 | 111
• Support mission critical applications
• Form Factor – small, low profile & ruggedized design
• Ensure low system latency
• Commercial viability
• Support multi-data applications
• Flexible management platforms
• High MTBF with localised support
THE
CHALLENGES
• Support mission critical applications
- Created high capacity network built with future capacity
with 99.999% availability
• Form Factor – small, low profile & ruggedized design
- Compacting high performance product into a street level
form factor
• Ensure low system latency
- Utilising Repeatit’s AirTime & PacketHeal technologies
• Commercial viability
- Supply high performance hardware at the best price vs
performance
• Support multi-data applications
- Using advanced QoS and PacketHeal technology
• Flexible management platforms
- Use of RCS Management & secure Repeatit Cloud
• High MTBF with localised support
- Quality manufactured hardware IP67 rated with
advanced hardware replacement warranty – 2 years
THE
SOLUTION

112. PURDICOM OVERVIEW 2015 | 112
THE
NETWORK
Repeatit Trinity
316
Used for street level
access connecting
multiple cameras
Repeatit Trinity
318
Used for longer distances
and light backhaul
Siklu EtherHaul 1200F
Ultra-high capacity
backhaul for <4km
distances
Ceragon
IP-20C
Licensed backhaul for
distances over 5km
Over 400 wireless links deployed consisting of:

113. PURDICOM OVERVIEW 2015 | 113
The
Result
• State of the art fibre/wireless network
covering huge area
• Massive cost savings for Bradford City MDC
• Fully integrated street level network with an
every expanding number of street level
connected systems
• Cloud-based management system for ultimate
remote management and high availability
“The wireless solutions and support
provided by Purdicom have been fantastic,
enabling Netview to deliver a fully
integrated, ultra-high availability UTMS
network with CCTV and additional
connected systems to Bradford City
Council”
– Marc Hancock, Director, Netview
Systems

114. Repeatit Corporate Presentation
Luke O’Kelly, Team Leader - Solutions, Purdicom

115. About Repeatit
Repeatit expands network connectivity by creating
high quality wireless networking products
intertwined with our unique, performance enhancing
software and cloud ecosystem that greatly
increases wireless performance and management
capabilities.

116. Core Values
Simplicity
Our products are
simple but have the
power to do more
Flexibility
A flexible company to
suit customer &
partner needs
Technology
We create incredible
technologies pushing
wireless further
Quality
Our products are built
with quality to
withstand time

117. Repeatit Product Ranges
Point to Point & Point to Few
Designed for high performance networks
including CCTV, ISPs & business connectivity
Leading technologies such as AirTime,
PacketHeal & SyncMaster
Cloud Management EcoSystem & RCS
Best price vs. performance
Point to Multipoint
Designed for large networks including
underserved connectivity
Next generation management with RCS
Comprehensive product range of base stations
& subscriber units
Best price vs. performance
InfinityTrinity

118. Trinity Overview
Repeatit Trinity is a family of high performance hybrid-wireless point to point (PtP) and point to
multipoint (PtMP) united with a unique cloud ecosystem.
Point to Multipoint Mode
High Speed Point to Point
GPS Synchronization
Mutli-data Applications

119. Trinity Technologies
The Repeatit Trinity technologies enhances PTP & PMP performance beyond traditional limits
AirTime
AirTime by Repeatit makes wireless transmission more efficient enhancing both PTP & PMP performance beyond
traditional limits, especially in high density & long distance environments. Through a unique algorithm, Repeatit’s
AirTime is able to command wireless radios exactly when to transmit and when to receive - reducing noise, which
greatly increases link efficiency and performance.
PacketHeal
Repeatit’s PacketHeal technology instantly heals lost & corrupted packets, eliminating transmit and receive errors
for all applications including HD video streaming, voice, multi-data and more. By allowing a safety period buffer
delay of a few milliseconds, PacketHeal is able to detect and respond to lost packets, without any traffic delay.
PacketHeal uses a 3 step process; lost packet detection, retransmission & reordering which takes place in
milliseconds.
SyncMaster
SyncMaster by Repeatit reduces interference & increases network performance by organizing multiple
collocated Trinity PTP/PMP units and allowing a smart reuse of the spectrum. SyncMaster reduces self
interference and protects against outside interference. Using an integrated time clock, SyncMaster co-ordinates
multiple units with exact send & receive slots creating a highly efficient network. SyncMaster also has a built in
GPS antenna which can communicate to other SyncMaster units installed on nearby masts also with collocated
Trinity units.

120. Trinity Products
Trinity 316-S
• Up to 30km
• 16dBi Dual Pol Antenna
• 245Mbps
• Ultra-small form factor
Trinity 318
• Up to 70km
• 18dBi Dual Pol Antenna
• 245Mbps
• Small form factor
Trinity 323
• Up to 170km
• 18dBi Dual Pol Antenna
• 245Mbps
• Low profile design
Trinity 300
• Up to 200km+
• NA - connectorized
• 245Mbps
• Small Form Factor

121. Repeatit Cloud Ecosystem
The Repeatit Cloud ecosystem is a truly remarkable union of high performance wireless hardware with next generation management
making networks simply to deploy, effortless to manage, and economical to maintain.
Google Maps
Pinpoint link locations
using the Google
Maps integration
One-Click
Updates
Update to the newest
firmware remotely with
one-click
Troubleshoot
ing
Troubleshoot
connection issues
from he cloud
Network
Statistics
Get detailed stats on
area, link and network
performance
Remote
Config
Change config
network & radio
settings remotely
Alert Engine
Get real-time alerts
when connections are
interrupted

122. Infinity Overview
Repeatit Infinity enables ISPs, carriers, businesses and under-served regions to extend network connectivity
with a highly scalable Point to Multipoint platform supported by next generation management.
One Unit, Two Radios
Automatic Error Alerts
Multiple Market Uses –
ISPs, Business + more

123. The Infinity Base Station (BS) Range
BS120
• 100Mbps
• Single Radio
• Connectorized
BS320
• 190Mbps
• Single Radio
• Connectorized
BS322
• 380Mbps
• Dual Radio
• Connectorized
BS340
• 190Mbps
• Single Radio
• 16 dBi Dual Pol
BS342
• 380Mbps
• Dual Radio
• 16 dBi Dual Pol

124. The Infinity Subscriber Unit (SU) Range
SU100
• 100Mbps
• Connectorized
• Small Form Factor
SU116
• 100Mbps
• 16dBi Dual Pol Antenna
• Ultra-Small Form Factor
SU123
• 100Mbps
• 23dBi Dual Pol Antenna
• Low profile, industrial
design

125. RCS Management Platform
Free to all Repeatit customers, RCS is Repeatit’s advanced network
management tool which simplifies networks making Infinity & Trinity
deployment and management cost effective greatly enhancing
network & customer visibility.
Operator CRM
Use the CRM
functionalities to
increase ISP revenue
Fault Finding
Get a connection
score for each unit on
your network
Simple Rollout
RCS requires a zero-
touch setup for Infinity
subscriber units.
Rich Analytics
Know your network
with a powerful
analytics engine

126. Thank You
Any questions?
www.repeatit.se
@repeaYt_s
e
info@repeaY
t.se

127. Ruckus Wireless

128. AN INTRODUCTION TO RUCKUS WIRELESS
Scott Reeves
Technical Director EMEA
Scott@ruckuswireless.com

129. CORPORATE OVERVIEWCORPORATE OVERVIEW129
Fast and Fierce
Customers
44,000+
Patents
100+ Granted
Formed
2004
Sunnyvale, CA
Partners
11,000+

130. CORPORATE OVERVIEW
36
9
11
CSCO
ARUN
RKUS
Others
Outpacing the WW WLAN Market
Top Five WLAN Vendor Market Share
Unit Shipments
130
HP
51
25
712
CSCO
ARUN
RKUS
Others
MFG Revenue
HP 5
9
35

131. CORPORATE OVERVIEWCORPORATE OVERVIEW
31.4
19.226.2
23.2
Leading in Service Provider Wi-Fi
Ruckus
Vendor Market Share
Cisco
HP
Others
26.7
28.7
10.7
33.9
Ruckus
Cisco
HP
Others
10.7
Unit ShipmentsMFG Revenue

132. CORPORATE OVERVIEWCORPORATE OVERVIEW
Smart City Function

133. CORPORATE OVERVIEW
Big Data Wi-Fi Analytics
133
Predictive
Analytics
Application
Recognition
Location
Data
Collection
&
Reporting
What
happened?
Where did it
happen?
What were they doing
when it happened?
What will happen?
Level
of Insight

134. CORPORATE OVERVIEWCORPORATE OVERVIEW
Ruckus Architecture
ACCESS POINTS
CONTROLLERS
MANAGEMENT AND REPORTING
Smart
Wi-Fi
Infrastructure
APPLICATION PROGRAMMING INTERFACES
RUCKUS & THIRD PARTY APPLICATIONS
Smart
Wireless
Services
RUCKUS MOBILE APPS
XaaS
Private
Cloud
Public
Cloud
134

135. CORPORATE OVERVIEWCORPORATE OVERVIEW135
Deep Analytics and Integration
Ruckus APs detect user
location and pass it to SPoT
Location Engine in the cloud
Location
Engine
processes and
Synthesizes
data to create
meaningful
Location Data
Location Data is sent to,
and displayed on the
Location Analytics
Dashboard
ü No new hardware
ü Unlimited compute power
ü Easy & quick provisioning
APIs
BeamFlex
RESTful JSON

136. CORPORATE OVERVIEWCORPORATE OVERVIEW
Reporting and Compliance
# of
clients
types of
clients
bandwidth
hogs
session
reports
overall
traffic
top APs
by traffic
easy slicing
and dicing

137. CORPORATE OVERVIEWCORPORATE OVERVIEW
Comprehensive Wi-Fi Portfolio
I N D O O R
C O N T R O L L E R S / G A T E W A Y S
SmartCellHigh End
802.11ac
Strand Mount with Cable modem
802.11n
Mid-Range
802.11nPoint to Point / multipoint
802.11n Bridges
Low End
Up to 75 APs
Mid-Range
Up to 500 APs
High End
Up to 1,000 APs
SmartCell Gateway (SCG)
Up to 10,000 APs
Mid-Range
802.11n/.ac
High-End
802.11n/.ac
Low End
802.11n/.ac
Wi-Fi
Wall Switch
O U T D O O R
Virtual SCG
Up to 10,000 APs
Sectorized &
Narrowbeam
802.11n and 802.11ac
137

138. CORPORATE OVERVIEWCORPORATE OVERVIEW
Ruckus Core Innovations Brief
138
ChannelFlyBeamFlex
BYOD
o High Density adaptive integrated
antenna array
o Automatic Noise cancelling
o Up to 4,000 unique dynamic
patterns with built in PDMRC
Adaptive Mesh Capability
o Adaptive Wi-Fi channel selection
o Predictive channel capacity
measurements
o Analog detection / avoidance
o Improves performance by up to
50%
Location
o Smart Location Tracking
o Footfall and Real Time Location
Heatmaps
o Smart Analytic Reporting
o Application API
o Integration with RTLS solutions
o Secure Guest Solutions
o Client & Device Fingerprinting
o Passpoint Certified
o Automated Onboarding
o Dynamic Rate Shaping
o AD and Policy integration
o
Security
o Application/Device and User
Policy Enforcement
o DOS and Attack Protection
o PCI – DSS Compliance
o WIPS location and Protection
o Comprehensive Reporting
Services
o Advanced QoS traffic inspection
and handling
o Application-aware heuristics
prioritizes sensitive traffic
o Optimize and Customize Corporate
and Guest services

139. CORPORATE OVERVIEWCORPORATE OVERVIEW
Dealing with Interference Dynamically
+
BEAMFLEX
SMART ANTENNA ARRAY
RUCKOS
SOFTWARE
=
Competitor AP Ruckus AP Competitor AP Ruckus AP
8.78.3
0.3
5.5
iPhone® Throughput Test*
* Source: Ruckus internal testing
With InterferenceWithout Interference
191 Neighbor APs
Time in Seconds
Mbps
139

140. CORPORATE OVERVIEWCORPORATE OVERVIEW140
BeamFlex Adaptive Polarization Diversity
Device
orientation
accounts for
up to 5x
performance
differential
o Better reception for weak and hard to
“hear” devices
o Better transmission to mobile devices
Dual-Polarized BeamFlex Antennas

141. CUSTOMERS
TELL THE STORY

142. CORPORATE OVERVIEW
City Of York

143. CORPORATE OVERVIEW
GFoS Event Overview
o 4 day annual event dedicated to all types of motoring
o event held in the grounds of Goodwood house
o In 2014 it attracted >170K visitors
o Site incudes temporary race track, hill
climb event and a rally stage
o 20 x 20M car manufacturer stand
reportedly costs up to £1M

144. CORPORATE OVERVIEW
Key Stats
Dwell Times
Heatmap
Repeat Visitors

145. CORPORATE OVERVIEW
o £500m annual network
investment
o Goal to build “Europe’s biggest
free Wi-Fi Zone”
o Outdoor small cell deployment
throughout central London
o Wi-Fi for free public access
during Olympics
o Wi-Fi for small cell backhaul
o Street lights and building
deployment
Wireless Land Grab
145

146. CORPORATE OVERVIEWCORPORATE OVERVIEW
O2 Canary Wharf
o Currently 100,000 people work at
Canary Wharf every day
o Estate is over 97 acres
o Area is constantly expanding
o Over 16 million square feet of office /
retail space

147. CORPORATE OVERVIEW
o Public Wi-Fi access and
wholesale play throughout
City of London
o Café, stations, light poles,
businesses, pubs
o Indoor/outdoor meshing
o 30,000+ Ruckus dual-band
802.11n APs
Content Delivery, Public Access
147

148. CORPORATE OVERVIEWCORPORATE OVERVIEW
City of San Jose
INTRO TO RUCKUS WIRELESS148
Legacy outdoor network failing.
o poor, erratic performance
o spotty coverage
o unstable connectivity, unreliable operation
o More users, more devices requirss higher density Wi-Fi

149. CORPORATE OVERVIEWCORPORATE OVERVIEW149
Key Applications
Low Bit Rate
Pay-to-Park
Metering
system
2
Video and
Traffic
surveillance
1
High Capacity
indoor Wi-Fi
public access
3
4
High Capacity
Outdoor Wi-Fi
public access
190 ZoneFLex 7982s
in Convention Center
85 +ZoneFLex 7982s
in Airport
35 +ZoneFLex 7762s
outdoor downtown

150. CORPORATE OVERVIEWCORPORATE OVERVIEW
Smart Wi-Fi from Ruckus
Robust Cloud and
Virtualized applications
Smarter
WLAN
applications
1.Half the
deployment
time at
half the cost
2.100%
performance
increase over
other WLANs
Dual-Band 802.11ac
indoor/outdoor
APs with adaptive
antenna technology
Unmatched performance
at range and density
Rich analytics and
reporting
Remote Wi-Fi
systems manager
And analytics
Scalable
Smart WLAN
controllers
Flexible, scalable,
feature-rich WLANs

151. CORPORATE OVERVIEW

153. Hi, I’m
Bill
Partnership
Manager

154. Provide legal, secure, family friendly WiFi
Be secure
with seperate guest and
business networks
Be family friendly
with state of the art
content filtering
Be legal
operate in line with
best pratice

155. HOTEL
More on your bottom line
It’s been proven time and time again, people will spend
more time and more money in a venue that offers reliable,
free WiFi.
preferred venues that offered free
guest WiFi 1
would stay longer in a location
that provided WiFi 1
said they are more likely to spend
additional money there 1
78%
77%
63%
Purple WiFi Survey

156. Grow your
customer database
You’ll have the ability to profile the data, see who’s really in the venue,
and instantly start collecting email address of your real customers.
“ You can have legendary service and awesome products
but if you don’t build a relationship with your customers,
you can easily lose them.
” - Microsoft

157. 43%used their phones to look
at product reviews and
compare prices while out
shopping, a trend that’s
known as ‘showrooming’
74%would be happy for
retailers to send a text or
email with promotions
and receive this
information whilst they
are in store
Free marketing tools
We give control back to the venues by allowing them to brand
their own WiFi pages where other WiFi providers control that
branding - and data collected.
Many companies are also willing to pay for sophisticated email
management and sending platforms. Purple WiFi have created a
tool that allows you to send emails or SMS’ to your customers -
tailored to their demographic and/or behaviour.
https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q

158. Social media benefits
Approximately 60% of WiFi users login using Facebook. That’s
instantly more Likes and posts about your brand/venue. Plus you
are also reaching their friends.
72%of all internet users are now
active on social media
70%of marketers used Facebook
to gain new customers

159. What is Purple WiFi?
A secure and legally compliant guest WiFi that delivers guest analytics
and a range of marketing tools
Boost your social profile
and engage with your
customer’s social network
Market to your
customers in
real-time
Understand more
about your customers
and who they are
Secure and legally
compliant guest WiFi
Available in many
different languages

160. The customer journey summary
Purple WiFi delivers real value to any business providing
guest WiFi access
Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business

161. •
•
•
•
•
Information about the company
Social feeds
Advertising and promotions
Local information
Company imagery
The user log in process
The splash screen can be completely customised
with your branding.

162. Splash screen

163. Splash screen Accept terms

164. Splash screen Accept terms Give venue a mention

165. Splash screen Accept terms Give venue a mention Online splash

166. What data is collected and what can you do with it?
Identify and segment your customers
Profile your customers Visit frequency & behaviour Actionable insights

167. Analytics

168. Overview

169. Visitor

170. Network

171. Presence

172. Customer asset management

173. Location

174. Heat mapping

175. Footfall

176. Real time reports

177. Pathways - linear

178. Pathways - sunburst

179. Marketing

180. Splash page

181. E-shots

182. Social posts

183. Social insights

184. Visit triggered coupon

185. Visit triggered coupon Dwell triggered coupon

186. Visit triggered coupon Dwell triggered coupon Birthday coupon

187. Visit triggered coupon Dwell triggered coupon Birthday coupon Loyalty coupon

188. Welcome reward
A free drink or discount the first
time a user accesses the WiFi
Loyalty reward
A free drink or discount for a
frequent visitor
Lapsed incentive
A free drink or discount for customers
that have not visited for a while
Track campaigns
The effectiveness of your offers and
incentives can be tracked in the portal
Build an engagement strategy
Identify and segment your customers
Reward & incentivise
Send offers to your customers via automated emails
to encourage spend or repeat visits
Social engagement
• Promote your business via users’ social media
• First time sign-in ask for a ‘Like’ or ‘Follow’
• Users post a message every time
Manage your social platforms
• You can manage all of your social
networks and do posts directly
from within the Purple Portal

215. Tiered bandwidth