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WCCTV 2015 Presentation
Purdicom is a UK-based distributor specializing in wireless, cloud, and security technologies. It was founded in 2005 and has experienced rapid annual growth of 35-45%, with 39 employees as of late 2014. Purdicom offers value-added distribution with technical, sales, and marketing support to VARs, ISPs, and MSPs. The document provides an overview of Purdicom's history, growth, vendors, technologies including WiFi, network security, and point-to-point/point-to-multipoint wireless, and upcoming agenda for a CCTV conference covering high capacity backhaul, case studies, sensor technologies, and wireless solutions from various vendors.
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WCCTV 2015 Presentation
- 1. PURDICOM OVERVIEW 2015| 1 PURDICOM WCCTV 2015
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- 3. PURDICOM CCTV 2015| 3 ABOUT PURDICOM Wireless, Cloud & Security Distributor Purdicom is an award winning distributor specialising in Wireless, Cloud & Security technologies. Purdicom offers a dynamic & proactive value-add distribution approach with exceptional technical, sales & marketing support. Founded: 2005 Founder: Hugh Garrod Location: Wantage, Oxfordshire Channel: VARs, ISPs & MSPs only Growth: 35 – 45% annually Employees: 39 (Dec 2014) Award & Achievements: • Sunday Times Tech Track 100 2014 • Sunday Times Tech Track 100 2013 • Largest Ruckus Distributor 2013 • Largest Ruckus Distributor 2012 • ISO 9001:2008
- 4. PURDICOM OVERVIEW 2015| 4 2005 2006 2007 2008 2009 2010 20132012 20142012 OUR GROWTH Since our birth in 2005, we’ve experienced rapid growth and have been recognised by the Sunday Times Tech Track 100
- 5. Purdicom has longbeen a prominent partner in EMEA for Ruckus and its value add ethos is filtered throughout each member of staff from sales to technical support.” Jim Calderbank Director of Sales EMEA, Ruckus Wireless
- 6. PURDICOM OVERVIEW 2015| 6 Working tirelessly to sign ground breaking vendors whilst also providing customers with every area of support possible, Purdicom builds long lasting and sustainable relationships. OUR VENDORS
- 7. It's an honourto work with the team at Purdicom. Purdicom has excellent relationships in the UK and is committed to customer satisfaction. We are excited to have Purdicom as a Siklu distributor” Andrew Westerman Sales Director Western Europe, Siklu
- 8. PURDICOM OVERVIEW 2015| 8 WiFi Managed indoor & outdoor WiFi for BYOD challenges and networks of the future. Network Security Leading web security, mobile device management and advanced threat protection. Point to Point Wireless backhaul and bridges connecting two sites with up to 2Gbps over 1 – 50km distances. Guest & Social WiFi Guest WiFi with secure authentication and billing or social login / WiFi marketing. Point to Multipoint Connect a single site to multiple sites with up to 1Gbps over 1 – 30km distances. Turnkey Service Full planning an design service, enhanced link planning, RF spectrum management, OFCOM consultation, training, on site support and installation OUR TECHNOLOGIES
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- 10. PURDICOM CCTV 2015| 10 THE MARKET • Market shift over 18 months • 2014 – record sales in CCTV sector • Increase in large tender opportunities • Reliable technology • Right price
- 11. PURDICOM OVERVIEW 2015| 11 NEW PARTNERSHIP 4th March 2015 Purdicom and DV Tel Purdicom are today announcing an exclusive Distribution Agreement with dvtel
- 12. PURDICOM OVERVIEW 2015| 12 TODAYS AGENDA 10.00am: Introductions and Agenda 10.15am: High Capacity CCTV Backhaul for Critical Networks 11.00am: Case Study: Aberdeen Harbour 11.15am: Dallmeier Panomera Multi Focal Sensor Technology & Siklu 11.30am: Tea, Coffee & refreshments break 11.45am: Cambium – using 5GHz reliably – reducing the interference risk 12.05pm: Fluidmesh – Fluidity – High speed mobility for CCTV & fleet data offload 12.20pm: Bradford City Centre Case Study 12.30pm: Access for City Centre CCTV (Repeatit) 12.40pm: DV Tel – 4K CCTV 1.00pm: Lunch & Live Demonstrations 2.00pm: Ruckus Wireless & Purple WiFi: City Centre WiFi
- 13. PURDICOM OVERVIEW 2015| 13 OUR SPEAKERS Andrew Westerman Siklu Bill Williams Purple WiFi Scott Reeves Ruckus Wireless Steve Hodges Dallmeier John Speakman Purdicom Marcus Narris Purdicom Simon Staddon Cambium Networks Luke O’Kelly Purdicom
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- 15. Andrew Westerman Sales Director– Western Europe 5th March 2015 Millimetre wave Backhaul for Critical CCTV, Security and Public Safety
- 16. 16 Backhaul Brilliance! We took a millimeter! andmade it huge! Our all-silicon radio started a revolution - and opened a market!
- 17. 17 § We makesmallest, lowest-cost, ultra-high capacity wireless units for any backhaul scenario § Video Surveillance § Mobile backhaul § Fibre extension § Business broadband connectivity § Small cell deployments § Wi-Fi offload backhaul § Real track record § Deployment with Tier 1 operators in Europe, North America and Asia § Large adoption by Operator, Security, Enterprise and ISP market globally § TDD and FDD links available § 60/70/80 Ghz World’s Leading mm Wave Company 0 1,000 2,000 3,000 4,000 5,000 6,000 2011 2012 2013 2014 >13000 Links Deployed Worldwide
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- 19. 19 • Video Surveillancegrowing hugely worldwide • High Capacity networks with built in Future Proofedness and IP’ification now the modern way • 5GHz bands are increasingly congested in dense urban areas. Challenges in terms of: • Backhaul Capacity • Backhaul Reliability due to Interference • Siklu’s mm wave links provide a compelling alternative for wireless Video connectivity • Huge capacity and no interference issues. Delivering CCTV in HD
- 20. 20 § If youare designing a future proof Video surveillance network § If your customers require a network modernisation due to: § Poor video quality § Intermittent service § Network congestion § High Cost § Siklu has the answer It’s Time For Next Gen.
- 21. 21 § Supports hundredsof real-time, full motion HD video streams with future proof Gigabit capacity § Has a rich suite of networking capabilities so you can deploy in daisy chain and ring topologies § Street level & roof top installation with the industry's smallest form factor Siklu’s Wireless Security CCTV , Russia
- 22. 22 • Upgrade ofCCTV and WiFi backhaul network • Requirements: high capacity, Interference free, fast deployment, minimum capex and opex • Solution: EH600T from Siklu Local Authorities Seaport of Baltimore, MD, USA
- 23. 23 § Large estates § Hotspots for criminal and anti- social behavior § Council tightens security by installing HD CCTV § High Capacity Backhaul provided by Siklu Authority-Owned Social Housing Dundee, Scotland
- 24. 24 § Connecting thecity hall and the local police department § Secure, dedicated Gigabit connection with AES encryption assures a high level of coordination between city governors and state police force Wireless Security Network Roanoke, TX http://www.jts.net
- 25. 25 § Multi-storied towerblock area § Hotspots for criminal and anti- social behavior § Council tightens security and lowers cost by installing HD CCTV § Backhaul provided by Siklu Estate Security Newcastle, UK
- 26. 26 What Does ANext Generation Wireless Security Network Look Like? MUNICIPALITY Command and ControlPOLICE Headquarter EtherHaul™ 600T EtherHaul™ 1200 10X Spectrum Fast Design 4X Capacity Future Proof 2X Reliability Lower OPEX ⅓X Footprint Blends Easily ⅛X Latency True Real- Time
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- 28. 28 EH-600T • Technology- TDD • Frequency - 57-66GHz • Throughput - 1000Mbps HD • Asymmetric traffic configuration • Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive modulation & coding • Latency- 350usec • GbE Ports- 3 copper • Antenna: 14 cm, integrated • Dimensions- 15 cm (H) x 15 cm (W) x 8 cm (D) • Weight – 1.5Kg (incl. antenna) • Power consumption – 30W • Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF- compliant QoS • OAM:802.1ag, 802.3ah, Y.1731 • Ethernet Ring Protection, SyncE and IEEE1588TC, AES Encryption Main applications: • Small cell backhaul • CCTV / security backhaul • Business services broadband connectivity • LAN to LAN Connectivity
- 29. 29 EH-1200TL • Technology- TDD • Frequency - 71-76GHz • Throughput - 700Mbps HD • Asymmetric traffic configuration • Modulation – QPSK – QAM16@500MHz • Hitless (errorless) adaptive modulation & coding • Latency- 350usec • GbE Ports- 2 (combination of copper and fiber) • Antenna: 1ft. and 2 ft. • Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU) • Weight - 4.0Kg (incl. 1ft. antenna) • Power consumption – 26W • Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-compliant QoS, AES Encryption Main applications: • Fiber extension • Business services broadband connectivity • LAN to LAN connectivity
- 30. 30 EH-1200 • Technology- TDD • Frequency - 71-76GHz • Throughput - 100-1000Mbps HD • Asymmetric traffic configuration • Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive modulation & coding • Latency- 350usec • GbE Ports- 2 (combination of copper and fiber) • Antenna: 1ft. and 2 ft. • Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU) • Weight - 4.0Kg (incl. 1ft. antenna) • Power consumption – 30W • Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF- compliant QoS • OAM:802.1ag, 802.3ah, Y.1731 • Ethernet Ring Protection, SyncE and IEEE1588,AES Encryption Main applications: • Mobile backhaul • Fiber extension • Business services broadband connectivity • LAN to LAN connectivity
- 31. 31 EH-1200F • Technology- FDD • Frequency - 71-76GHz / 81-86GHz • Throughput - 100-1000Mbps FD • Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive modulation & coding • Latency- 250usec • GbE Ports- 4 (combination of copper and fiber) • Antenna: 1ft. and 2 ft. • Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU) • Weight - 4.0Kg (incl. 1ft. antenna) • Power consumption – 40W • Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF- compliant QoS • OAM:802.1ag, 802.3ah, Y.1731 • Ethernet Ring Protection • SyncE and IEEE1588TC, AES Encryption Main applications: • Mobile backhaul • Fiber extension • Business services broadband connectivity • LAN to LAN connectivity
- 32. 32 EH-1200FX • Technology- FDD • Frequency - 71-76GHz / 81-86GHz • Throughput - 1000Mbps FD • Modulation – QPSK - QAM64@500MHz • Hitless (errorless) adaptive modulation & coding • Latency- 250usec • GbE Ports- 2 copper ports • Antenna: 1ft. and 2 ft. • Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU) • Weight - 4.0Kg (incl. 1ft. antenna) • Power consumption – 40W • Feature set : • transparent bridge • QoS pipe • AES Main applications: • Fiber extension • Business services broadband connectivity • LAN to LAN connectivity
- 33. 33 EH-1202F (Q2 2015) • Technology- FDD • Frequency - 71-76GHz / 81-86GHz • Throughput - 100-2000Mbps FD • Modulation – QPSK - QAM64@250/500MHz • Hitless (errorless) adaptive modulation & coding • Latency- 250usec • GbE Ports- 4 (combination of copper and fiber) • Antenna:1ft. and 2 ft. • Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU) • Weight - 4.0Kg (incl. 1ft. antenna) • Power consumption – 35W • Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF- compliant QoS • OAM:802.1ag, 802.3ah, Y.1731 • Ethernet Ring Protection (G.8032) • SyncE and IEEE1588TC • Zero touch • AES Encryption Main applications: • Mobile backhaul • Fiber extension • Business services broadband connectivity • LAN to LAN connectivity
- 34. 34 Link Availability forSiklu’s E-band Radios 99.99% Availability 1000Mbps Background File transfer Web surfing Real time streaming Voice Throughput • Built-in Hitless Adaptive Modulation: • Dramatically increases link availability • Throughput is decreased as rain attenuation increases • Built-in QoS preserves high-priority traffic Through put (Mbps) 100 5Km 1000 Siklu Radios: • Up to 5Km • Up to 1000Mbps >99.999% 99.997% 99.99% 99.995% 99.999% Availability 25 Mbps 350 Mbps 1000Mbps 700Mbps 100 Mbps Background File transfer Web surfing Real time streaming Voice Throughput Complete link outage: <5 minutes/year
- 35. 35 default>show rf rf operational: up rf tx-state : normal rf rx-state : normal rf cinr : 19 rf rssi : -43 rf ptx : 5 rf channel-width : 500 rf frequency : 74000 rf role : master rf role-status : master rf mode : adaptive qpsk 4 1 0.5 rf alignment-status : inactive rf lowest-modulation : qpsk 1 4 0.5 rf tx-asymmetry : 50tx-50rx rf rx-link-id : 0 rf tx-link-id : 0 rf temperature : 52 • CLI for full configuration and maintenance • HTML Web-based management interface • SNMP v.2 and SNMP v.3 – configuration, monitoring and northbound • Siklu happy to supply MIB for northbound integration into NMS platform Management Concept 35
- 36. 36 Summary • Video Surveillanceis in a period of huge growth and modernisation • Capacity, Reliability and Cost reduction are the key criteria • Siklu’s High capacity wireless links can deliver on all of these criteria • High capacity links from Siklu for aggregation and backhaul • Guaranteed performance • Low Cost • High Reliability
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- 39. PURDICOM OVERVIEW 2015| 39 Our Partner • Leading designers, suppliers and installers of IP CCTV, access control and digital radio communications • Dedicated office in Aberdeen to service Aberdeen Harbour and Grampian Police
- 40. PURDICOM OVERVIEW 2015| 40 The Customer
- 41. PURDICOM OVERVIEW 2015| 41 The Requirement
- 42. PURDICOM OVERVIEW 2015| 42 The Solution 1. Siklu 1200F 1Gbps Full Duplex System 2. Lightweight construction allowed installation on existing harbour structures 3. Ring topology for ultimate resilience 4. Purdicom On Site Engineering 5. Advanced replacement hardware with spares on site “Due to the complicated geography and demanding environmental considerations presented by this, I immediately introduced our preferred wireless solutions partner, Purdicom. The support and backup provided by the team at Purdicom throughout was exceptional.” – Liam Mowat, Technical Director, Scottish Communications
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- 44. 4K Certified Solutions Matthew Jones
- 45. End-‐to-‐End DVTEL Products Video Management Systems Servers, Storage & Clients Encoders Video Analytics Mobile/Web Solutions & Tools High Definition Cameras
- 46. 46 4K – The biggest Revolution since HD What does this mean to the end user?
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- 49. 4K Myths Debunked • Mostly it is a battle of perceptions: ‒ 4K bit-‐rates & storage too high for mainstream ‒ 4K too much for typical workstations to handle ‒ 4K monitors are required & expensive ‒ 4K sensitivity not good enough for outdoor deployments • How did DVTEL address these to make our 4K Evidentiary Solutions practical for the mainstream well ahead of the competitors?
- 50. Quasar 4K Efficiency Quasar 4K Bandwidth Table International Competitor's HD1080 Frame rate High Medium Low Disk saver 10% 30% 50% 70% Competitor's HD1080 increase 30 5,850 4,096 2,900 2,000 8,160 5,210 4,620 3,520 39% 27% 59% 76% 50% 25 5,250 3,500 2,650 1,850 6,800 4,330 3,910 2,910 30% 24% 48% 57% 40% 20 4,200 2,850 2,200 1,600 5,360 3,390 3,010 2,290 28% 19% 37% 43% 32% 15 3,200 2,100 1,700 1,350 4,600 2,930 2,615 1,970 44% 40% 54% 46% 46% 12 2,850 1,900 1,560 1,250 3,840 2,470 2,220 1,650 35% 30% 42% 32% 35% 8 2,450 1,640 1,320 1,000 2,870 1,840 1,630 1,220 17% 12% 23% 22% 19% • Compare Quasar’s 4K Evidentiary Quality vs. their HD1080 Observational Quality 4X more image detail using 37% less storage than their HD1080 recommendations Affordable 4K
- 51. Medium Activity @ 12FPS Bitrate (Kbps) Storage Capacity Storage Cost* (100 cameras @ 30 days) AR 1080p 2,820 91TB $36,547 AR 5MP 6,580 213TB $85,277 AX 1080p 2,470 80TB $32,011 AX 5MP 5,860 190TB $75,945 Quasar 1080p 950 31TB $12,312 Quasar 4K 1,900 62TB $24,624 51 *Based on $400 per TB Affordable 4K
- 52. 52 Intuitive 4K Certified Solutions • Easy 4K: Certified 4K Solutions ‒ 6.4 Plug & Play 4K – nothing to configure ‒ 6.4 SP1: SmartStream Technology boosts workstation performance • Drag & Drop Simplicity: Client automatically selects the highest live & evidentiary detail on any display surface at the lowest CPU usage • Intuitive interaction with 4K cameras even on low powered clients
- 53. 53 SmartStream Technology • SmartStream Technology makes 4K Easy • Leverages Quasar’s Quad Streaming capabilities • Automatically selects from 4 streams based on tile resolution to maximize client performance ‒ 4K stream: Evidentiary recording & 4K displays ‒ HD1080: Full screen HD1080 displays or 4K Quad ‒ HD720: HD1080 displays in Quad / 4K displays in 3x3 ‒ D1: Small tiles
- 54. 54 1080p 720p 1080p 1080p 1080p 720p 720p 720p 720p 720p 720p 720p 720p 4K D1 D1 D1 D1 D1 D1 D1 4K (digital zoom)
- 55. DVTEL 4K Ultra HD Cameras Any questions ?
- 56. 4K Certified Solutions Matthew Jones
- 57. End-‐to-‐End DVTEL Products Video Management Systems Servers, Storage & Clients Encoders Video Analytics Mobile/Web Solutions & Tools High Definition Cameras
- 58. 58 4K – The biggest Revolution since HD What does this mean to the end user?
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- 61. 4K Myths Debunked • Mostly it is a battle of perceptions: ‒ 4K bit-‐rates & storage too high for mainstream ‒ 4K too much for typical workstations to handle ‒ 4K monitors are required & expensive ‒ 4K sensitivity not good enough for outdoor deployments • How did DVTEL address these to make our 4K Evidentiary Solutions practical for the mainstream well ahead of the competitors?
- 62. Quasar 4K Efficiency Quasar 4K Bandwidth Table International Competitor's HD1080 Frame rate High Medium Low Disk saver 10% 30% 50% 70% Competitor's HD1080 increase 30 5,850 4,096 2,900 2,000 8,160 5,210 4,620 3,520 39% 27% 59% 76% 50% 25 5,250 3,500 2,650 1,850 6,800 4,330 3,910 2,910 30% 24% 48% 57% 40% 20 4,200 2,850 2,200 1,600 5,360 3,390 3,010 2,290 28% 19% 37% 43% 32% 15 3,200 2,100 1,700 1,350 4,600 2,930 2,615 1,970 44% 40% 54% 46% 46% 12 2,850 1,900 1,560 1,250 3,840 2,470 2,220 1,650 35% 30% 42% 32% 35% 8 2,450 1,640 1,320 1,000 2,870 1,840 1,630 1,220 17% 12% 23% 22% 19% • Compare Quasar’s 4K Evidentiary Quality vs. their HD1080 Observational Quality 4X more image detail using 37% less storage than their HD1080 recommendations Affordable 4K
- 63. Medium Activity @ 12FPS Bitrate (Kbps) Storage Capacity Storage Cost* (100 cameras @ 30 days) AR 1080p 2,820 91TB $36,547 AR 5MP 6,580 213TB $85,277 AX 1080p 2,470 80TB $32,011 AX 5MP 5,860 190TB $75,945 Quasar 1080p 950 31TB $12,312 Quasar 4K 1,900 62TB $24,624 63 *Based on $400 per TB Affordable 4K
- 64. 64 Intuitive 4K Certified Solutions • Easy 4K: Certified 4K Solutions ‒ 6.4 Plug & Play 4K – nothing to configure ‒ 6.4 SP1: SmartStream Technology boosts workstation performance • Drag & Drop Simplicity: Client automatically selects the highest live & evidentiary detail on any display surface at the lowest CPU usage • Intuitive interaction with 4K cameras even on low powered clients
- 65. 65 SmartStream Technology • SmartStream Technology makes 4K Easy • Leverages Quasar’s Quad Streaming capabilities • Automatically selects from 4 streams based on tile resolution to maximize client performance ‒ 4K stream: Evidentiary recording & 4K displays ‒ HD1080: Full screen HD1080 displays or 4K Quad ‒ HD720: HD1080 displays in Quad / 4K displays in 3x3 ‒ D1: Small tiles
- 66. 66 1080p 720p 1080p 1080p 1080p 720p 720p 720p 720p 720p 720p 720p 720p 4K D1 D1 D1 D1 D1 D1 D1 4K (digital zoom)
- 67. DVTEL 4K Ultra HD Cameras Any questions ?
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- 69. CAMBIUM VIDEO SURVEILLANCE INTRODUCTION 69 Copyright 2015 Cambium Networks, Inc. All rights reserved.
- 70. Wireless Video Surveillance Copyright 2015 Cambium Networks, Inc. All rights reserved. 70 “Our rule of thumb is that wireless systems are excep6onally cost efficient, some6mes offering savings of 80 percent over wired networks.” Says Bob Zakarian, CEO, Community WISP. Backbone Access PMP Access Points (APs) PMP Subscriber Module PMP Subscriber Module Wireless Manager PTP ConnecKvity PTP Licensed / Unlicensed PTP PMP Subscriber Module PMP Access Points (APs) Backhaul
- 71. Wireless -‐ Quality and Economy • High Capacity – Up to 90 Mbps per sector, support 10-‐15 HD cameras per sector • Proven Reliable – Wireless video surveillance networks are demonstraYng their high levels of reliability and performance in a wide variety of public and private safety and security applicaYons. • High Secured link – AES EncrypYon • Scalability and Flexibility – Easy to extend exisYng network and add Cameras – Easy to adjust camera locaYon as needed, not limited by cable infrastructure • ExcepYonal Cost Saving – Simplifies access to many areas where Wired infrastructure is not available, difficult to access, or not even allowed – No need for trenching or leased line Copyright 2015 Cambium Networks, Inc. All rights reserved. 71
- 72. Architecture for Video Surveillance © 2015 Cambium Networks. All rights reserved. 72 • Point-‐to-‐Point • Point-‐to-‐MulYpoint • Linear
- 73. Cambium’s Leadership in Video Surveillance • Thousands of Wireless Video Surveillance Deployments around the world! • Video Use-‐cases touching every verKcal (Government, City Surveillance, UYlity, TransportaYon, Commercials, etc.) Cambium Networks, Ltd. Copyright 2015 73
- 74. A Complete Suite of Wireless SoluKons 74 Copyright 2015 Cambium Networks, Inc. All rights reserved. 6 to 38 GHz2.5 to 6.05 GHz PTP 450 PTP 600 License-Exempt Sub-6 GHz Solutions Licensed Microwave Solutions PTP 650 PTP 650 PTP 800/810/820
- 75. Key Product differenKators from Cambium • Complete end-‐to-‐end wireless soluKon that can be mission criYcal with 5 9’s reliability: – PTP and PMP è provide both backhaul and last mile soluYons – Licensed and Unlicensed frequency band, 2.4 GHz – 38 GHz – LOS, nLOS and NLOS capability with outstanding performance, no one can compete • Outstanding Security ProtecYon – AES 128/256 bit encrypYon – FIPS 140-‐2 cerYficaYon • Industry Leading Radio Performance to meet video streaming requirements: – High radio performance, including i-‐OFDM, AMOD, MIMO, DSO, Tx power and Rx SensiYvity, Cyclic Prefix, Low latency and jimer, etc. • Ruggedized Small Product Footprints, easily pass municipal outdoor Copyright 2015 Cambium Networks, Inc. All rights reserved. 75
- 76. Technology Fits Video Surveillance Challenge • Scalability – GPS SynchronizaYon è Avoid self-‐interference, provide high frequency re-‐use • Video Packet Burse – Large VC queues è Ensure Ingress buffers can handle excessively large bursts from video • MulYcast & Unicast Support – AP/RM isolate è Filters to support mulYcast and unicast of video streams in both direcYons Copyright 2015 Cambium Networks, Inc. All rights reserved. 76
- 77. PTP 600/650 NLOSTECHNOLOGY Best-in-Class Radios – Highest system gain in the category High Spectral Efficiency – High throughput with minimal spectrum usage Dynamic Spectrum Optimization (DSO) – Automatically switches to the clearest channel Fast Predictive Adaptive Modulation – Reacts quickly to changing conditions Intelligent Orthogonal Frequency Division Multiplexing (i-OFDM) – Resists interference and signal fading Multiple-Input Multiple-Output (MIMO) – 2x2 MIMO enhanced link budget / dual payload 77 Copyright 2015 Cambium Networks, Inc. All rights reserved.
- 78. Video Surveillance in Petroleum field • PROFILE – Cook Inlet, Alaska • Challenge – Long range performance over water – Proven performance in harsh condiYons – Low maintenance and low total cost of ownership. • RESULTS – 99.99% IP Availability – No field maintenance work required Copyright 2013 Cambium Networks, Inc. All rights reserved. 78 “The Cook Inlet project is a very important that enables business while preserving the environment,” said Linda Peters, Chief Operations Officer of Cambium Partner ProComm. “ProComm has helped hundreds of businesses design and deploy wireless connectivity for video surveillance, data transfer and VoIP connectivity. Cambium equipment lives up to those expectations.”
- 79. Green Bay – Citywide Security Surveillance Network • PROFILE – Green Bay, Wisconsin • Challenge – Citywide video surveillance network – Meet high security requirement – Easy scalable • RESULTS – Allowing the city to cost effecYvely expand the original network to provide coverage of the enYre Green Bay area. – Enabled the police to speed response and situaYonal awareness, increase producYvity without staffing increase, and measurably reduce Copyright 2013 Cambium Networks, Inc. All rights reserved. 79 “I’ve worked with a lot of technologies,” says Jason Pedersen, Broadband Sales Engineer, Baycom. “With its advanced encryption and high rate of interference tolerance, the Cambium Networks solution is more secure, more stable, easily expandable, and has the greatest capabilities.”
- 80. Cool Down Local Trouble Hotspots • PROFILE – Western Downs, Queensland in Australia • Challenge – Crime prevents in idenYfied hotspot, especially in one parYcular street in the vicinity of the library, a hotel and a bank branch. – Need to overcome tree foliage as a line-‐of-‐sight issue • RESULTS – Tara now has a robust, flexible system with the ability to expand rapidly without incurring significant capital expenses. – Increased public percepYons of security around the areas being monitored. Copyright 2015 Cambium Networks, Inc. All rights reserved. 80 "We offered a Wireless IP CCTV solution to provide ... a robust flexible system and the ability to expand rapidly without incurring significant capital expenses. The Cambium product was the perfect solution for the CCTV opportunity presented." Vern Elms, Managing Director, EZI Communications
- 81. Typical CondiKons for Wireless Video Surveillance High RF noise environment NLOS deployments Reliable performance Cost effecYve and simple deployment Cambium Delivers Copyright 2015 Cambium Networks, Inc. All rights reserved.
- 82. Why Cambium Networks? • Proven SoluKon – Deployed in more than 10,000 networks in 150 countries around the world. They are proven to work in harsh condiYons in desert locaYons, high alYtude winter applicaYons, and over water. • Reliable Performance – Support AES encrypYon and authenYcaYon control, to deny access to unauthorized “sniffers”. – Rugged Cambium Networks wireless broadband soluYons perform over Yme. With millions of modules deployed around the world, Cambium Networks wireless broadband equipment demonstrates a less than 1% field failure rate. • Cost EffecKve – Less Time and labor, wireless technology means that video surveillance systems can be installed in a mamer of hours instead of months required to pull cable and deal with construcYon issues. – Cambium Networks soluYons can scale from small tacYcal coverage areas to city wide networks without removing and replacing equipment. • Completed Por[olio – Product lines support fully licensed, lightly licensed and unlicensed spectrum – Product support for both Point to MulY-‐point, and Point to Point, with adapYve and user configurable throughput. Copyright 2015 Cambium Networks, Inc. All rights reserved.
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- 85. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. FLUIDITY: Vehicle to ground communication for Mission Critical Video, Data, and Voice Applications
- 86. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. Company Background Chicago Lima London Paris Milan Taipei Founded in 2005 by a team of researchers from MIT and Politecnico di Milano. Global Partnerships 6 Continents 75 Countries New York
- 87. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. Security Mission Critical Wireless Needs Infrastructure Mobility Automation ABOUT FLUIDMESH Municipalities Public Safety Transportation Border Control Campus Plant Enterprise Cellular VoIP Digital Divide Rural Wireless Public Access Trains Buses Ferries Cars Onboard Wi-Fi Onboard Video SCADA Monitoring Traffic Control Utilities Smart Grids
- 88. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. We expect connectivity Everywhere Always Fast ABOUT FLUIDMESH
- 89. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. FLUIDITY™ Connected Vehicles with Fat Pipes and Fast Roaming
- 90. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. Connect the Vehicles ABOUT FLUIDMESH
- 91. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. Usable Throughput Speed GPRS UMTS 3G LTE Onboard Wi-Fi On-board Video Wi-Fi Wi-MAX LTE (downlink only) <10 Mbps 10-100 Mbps 10-300 Km/h <10 Km/h Video and Data streaming from vehicles is difficult ON THE GO
- 92. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. Prodigy Reliable wireless transmission for mission-critical applications - MPLS-based transmission protocol built to overcome the limits of standard wireless protocols - 2 Patents - Optimization algorithm that allows every Fluidmesh radio to assign a specific level of priority and reliability to every packet transmitted. - Delivers an infrastructure with a higher level of reliability. - Extremely robust in high interference areas - Low latency & jitter FLUIDITYTM
- 93. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. Going Fast is Hard: Fluidity Cross-Layer Approach • IP address management • Handoff & reachability • Service disruption • Quality of Service • Rate selection • Handoff device to device • Acquisition • Doppler effect • Signal distortions • Channel coherence Network Layer MAC Layer Physical Layer • MPLS-‐based network reconfiguraYon • MPLS tables are modified seamlessly • no packet loss during handoff on network update • 2 patents • Mobile iniYated handoff • Background monitoring RSSI from APs • Select best pairing & noYfy handoff to net • Make/confirm before break • PredicYve rate selecYon • 1 patent • Larger guard intervals • MIMO-‐OFDM • 2x2 MIMO is more predictable • High gain direcYonal antenna design FLUIDITYTM
- 94. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. Fluidmesh Hardware FLUIDITY PRODUCTS FM 1200 VOLO FM 3200 BASE 2.3–2.7, 3.3-3.65, 4.9-6.0 GHz FM 3200 ENDO FM 4200 MOBI Fluidity application: On-board and trackside. Certified for railways Fluidity application: Industrial - Trackside Fluidity application: Depot Fluidity application: Backhaul
- 95. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. Onboard - FM4200 Mobi Transportation Radio FLUIDITY PRODUCTS QMA connectors Redundant 48V DC input GigE POE M12 connectors TransportaKon Standards: • EN50155 • EN50121-‐3 • EN50121-‐4 • EN45545 (Fire) • AREMA 11.5.1 • IEC 60571 • EN50129 (CBTC)
- 96. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. How does it work? TRAIN TO GROUND Radio and antennas are deployed on trains and track-side on poles, also using already existing infrastructure
- 97. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. • Video surveillance data offloading • On board diagnostic • Live telemetry • Automatic fare collection • On board entertainment Bus depot applications BUS DEPOT
- 98. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. • Density: vehicles generates up to 2 GB/s of traffic using the same frequencies • Interferences • Handoff time Bus depot – main challenges TRAIN TO GROUND
- 99. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. How does it work? BUS DEPOT Bus are connected to the bus staYon -‐ depot, transferring the collected data at high speed. There is no need to stop the vehicle.
- 100. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. TRAIN TO GROUND FLUIDITY: Typical Bus Network Topology BACKBONE BUS xDSL Fiber/Copper Internet FM3200 Base FM4200 MOBI
- 101. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. How does it work? INTERMODAL TRANSPORTAION Vehicles are connected directly to the cranes for automaYc operaYons
- 102. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. TRAIN TO GROUND FLUIDITY: Typical Rail Network Topology BACKBONE TRACKSIDE xDSL Microwave Fiber/Copper Internet FM3200 Base FM4200 MOBI
- 103. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. • Live video surveillance • Unmarked car connectivity • Connecting moving vehicles in mining plants • Facilitated connectivity with other Fluidmesh or Wi-Fi equipped vehicles Vehicle to vehicle – main challenges VEHICLE TO VEHICLE
- 104. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. • Live video surveillance • Unmarked car connectivity • Connecting moving vehicles in mining plants • Facilitated connectivity with other Fluidmesh or Wi-Fi equipped vehicles Vehicle to vehicle VEHICLE TO VEHICLE
- 105. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. How does it work VEHICLE TO VEHICLE Vehicles are connected to the infrastructure and directly increase situational awareness and reduce response time.
- 106. POWERFUL WIRELESS BACKHAULINGCopyright© 2005-2015 Fluidmesh Networks, LLC. WWW.BATSWIRELESS.COM Port Manatee: patrol cars Approx. 8 Milion Tons of Cargo Every Year Operations 24 hours day Monitoring a 1,100 acres territory With Fluidity all the patrol cars have a live video surveillance system on board connected to the main headquarter in real time. Advantages: Better coordination More eyes on the street The decision maker could be remote with a clear view of the critical scene VEHICLE TO VEHICLE
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- 108. PURDICOM OVERVIEW 2015| 108 OUR PARTNER
- 109. PURDICOM OVERVIEW 2015| 109 THE CUSTOMER About Bradford • Fourth most populous metropolitan district and sixth most populous local authority in England • Population of 523,100 • 5,800 listed buildings and 59 conservation zone Previous Solution • Multiple leased lines rented from BT causing huge OpEx costs • Many under-served areas without CCTV cameras • Unmanaged solution with council retaining little control
- 110. PURDICOM OVERVIEW 2015| 110 APPLICATIONS Traffic Management CCTV & Public Safety ANPR & Bus Lane Enforcement Variable Messaging Signage
- 111. PURDICOM OVERVIEW 2015| 111 • Support mission critical applications • Form Factor – small, low profile & ruggedized design • Ensure low system latency • Commercial viability • Support multi-data applications • Flexible management platforms • High MTBF with localised support THE CHALLENGES • Support mission critical applications - Created high capacity network built with future capacity with 99.999% availability • Form Factor – small, low profile & ruggedized design - Compacting high performance product into a street level form factor • Ensure low system latency - Utilising Repeatit’s AirTime & PacketHeal technologies • Commercial viability - Supply high performance hardware at the best price vs performance • Support multi-data applications - Using advanced QoS and PacketHeal technology • Flexible management platforms - Use of RCS Management & secure Repeatit Cloud • High MTBF with localised support - Quality manufactured hardware IP67 rated with advanced hardware replacement warranty – 2 years THE SOLUTION
- 112. PURDICOM OVERVIEW 2015| 112 THE NETWORK Repeatit Trinity 316 Used for street level access connecting multiple cameras Repeatit Trinity 318 Used for longer distances and light backhaul Siklu EtherHaul 1200F Ultra-high capacity backhaul for <4km distances Ceragon IP-20C Licensed backhaul for distances over 5km Over 400 wireless links deployed consisting of:
- 113. PURDICOM OVERVIEW 2015| 113 The Result • State of the art fibre/wireless network covering huge area • Massive cost savings for Bradford City MDC • Fully integrated street level network with an every expanding number of street level connected systems • Cloud-based management system for ultimate remote management and high availability “The wireless solutions and support provided by Purdicom have been fantastic, enabling Netview to deliver a fully integrated, ultra-high availability UTMS network with CCTV and additional connected systems to Bradford City Council” – Marc Hancock, Director, Netview Systems
- 114. Repeatit Corporate Presentation LukeO’Kelly, Team Leader - Solutions, Purdicom
- 115. About Repeatit Repeatit expandsnetwork connectivity by creating high quality wireless networking products intertwined with our unique, performance enhancing software and cloud ecosystem that greatly increases wireless performance and management capabilities.
- 116. Core Values Simplicity Our productsare simple but have the power to do more Flexibility A flexible company to suit customer & partner needs Technology We create incredible technologies pushing wireless further Quality Our products are built with quality to withstand time
- 117. Repeatit Product Ranges Pointto Point & Point to Few Designed for high performance networks including CCTV, ISPs & business connectivity Leading technologies such as AirTime, PacketHeal & SyncMaster Cloud Management EcoSystem & RCS Best price vs. performance Point to Multipoint Designed for large networks including underserved connectivity Next generation management with RCS Comprehensive product range of base stations & subscriber units Best price vs. performance InfinityTrinity
- 118. Trinity Overview Repeatit Trinityis a family of high performance hybrid-wireless point to point (PtP) and point to multipoint (PtMP) united with a unique cloud ecosystem. Point to Multipoint Mode High Speed Point to Point GPS Synchronization Mutli-data Applications
- 119. Trinity Technologies The RepeatitTrinity technologies enhances PTP & PMP performance beyond traditional limits AirTime AirTime by Repeatit makes wireless transmission more efficient enhancing both PTP & PMP performance beyond traditional limits, especially in high density & long distance environments. Through a unique algorithm, Repeatit’s AirTime is able to command wireless radios exactly when to transmit and when to receive - reducing noise, which greatly increases link efficiency and performance. PacketHeal Repeatit’s PacketHeal technology instantly heals lost & corrupted packets, eliminating transmit and receive errors for all applications including HD video streaming, voice, multi-data and more. By allowing a safety period buffer delay of a few milliseconds, PacketHeal is able to detect and respond to lost packets, without any traffic delay. PacketHeal uses a 3 step process; lost packet detection, retransmission & reordering which takes place in milliseconds. SyncMaster SyncMaster by Repeatit reduces interference & increases network performance by organizing multiple collocated Trinity PTP/PMP units and allowing a smart reuse of the spectrum. SyncMaster reduces self interference and protects against outside interference. Using an integrated time clock, SyncMaster co-ordinates multiple units with exact send & receive slots creating a highly efficient network. SyncMaster also has a built in GPS antenna which can communicate to other SyncMaster units installed on nearby masts also with collocated Trinity units.
- 120. Trinity Products Trinity 316-S • Up to 30km • 16dBi Dual Pol Antenna • 245Mbps • Ultra-small form factor Trinity 318 • Up to 70km • 18dBi Dual Pol Antenna • 245Mbps • Small form factor Trinity 323 • Up to 170km • 18dBi Dual Pol Antenna • 245Mbps • Low profile design Trinity 300 • Up to 200km+ • NA - connectorized • 245Mbps • Small Form Factor
- 121. Repeatit Cloud Ecosystem TheRepeatit Cloud ecosystem is a truly remarkable union of high performance wireless hardware with next generation management making networks simply to deploy, effortless to manage, and economical to maintain. Google Maps Pinpoint link locations using the Google Maps integration One-Click Updates Update to the newest firmware remotely with one-click Troubleshoot ing Troubleshoot connection issues from he cloud Network Statistics Get detailed stats on area, link and network performance Remote Config Change config network & radio settings remotely Alert Engine Get real-time alerts when connections are interrupted
- 122. Infinity Overview Repeatit Infinityenables ISPs, carriers, businesses and under-served regions to extend network connectivity with a highly scalable Point to Multipoint platform supported by next generation management. One Unit, Two Radios Automatic Error Alerts Multiple Market Uses – ISPs, Business + more
- 123. The Infinity BaseStation (BS) Range BS120 • 100Mbps • Single Radio • Connectorized BS320 • 190Mbps • Single Radio • Connectorized BS322 • 380Mbps • Dual Radio • Connectorized BS340 • 190Mbps • Single Radio • 16 dBi Dual Pol BS342 • 380Mbps • Dual Radio • 16 dBi Dual Pol
- 124. The Infinity SubscriberUnit (SU) Range SU100 • 100Mbps • Connectorized • Small Form Factor SU116 • 100Mbps • 16dBi Dual Pol Antenna • Ultra-Small Form Factor SU123 • 100Mbps • 23dBi Dual Pol Antenna • Low profile, industrial design
- 125. RCS Management Platform Freeto all Repeatit customers, RCS is Repeatit’s advanced network management tool which simplifies networks making Infinity & Trinity deployment and management cost effective greatly enhancing network & customer visibility. Operator CRM Use the CRM functionalities to increase ISP revenue Fault Finding Get a connection score for each unit on your network Simple Rollout RCS requires a zero- touch setup for Infinity subscriber units. Rich Analytics Know your network with a powerful analytics engine
- 126. Thank You Any questions? www.repeatit.se @repeaYt_s e info@repeaY t.se
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- 128. AN INTRODUCTION TORUCKUS WIRELESS Scott Reeves Technical Director EMEA Scott@ruckuswireless.com
- 129. CORPORATE OVERVIEWCORPORATE OVERVIEW129 Fastand Fierce Customers 44,000+ Patents 100+ Granted Formed 2004 Sunnyvale, CA Partners 11,000+
- 130. CORPORATE OVERVIEW 36 9 11 CSCO ARUN RKUS Others Outpacing theWW WLAN Market Top Five WLAN Vendor Market Share Unit Shipments 130 HP 51 25 712 CSCO ARUN RKUS Others MFG Revenue HP 5 9 35
- 131. CORPORATE OVERVIEWCORPORATE OVERVIEW 31.4 19.226.2 23.2 Leadingin Service Provider Wi-Fi Ruckus Vendor Market Share Cisco HP Others 26.7 28.7 10.7 33.9 Ruckus Cisco HP Others 10.7 Unit ShipmentsMFG Revenue
- 132. CORPORATE OVERVIEWCORPORATE OVERVIEW SmartCity Function
- 133. CORPORATE OVERVIEW Big DataWi-Fi Analytics 133 Predictive Analytics Application Recognition Location Data Collection & Reporting What happened? Where did it happen? What were they doing when it happened? What will happen? Level of Insight
- 134. CORPORATE OVERVIEWCORPORATE OVERVIEW RuckusArchitecture ACCESS POINTS CONTROLLERS MANAGEMENT AND REPORTING Smart Wi-Fi Infrastructure APPLICATION PROGRAMMING INTERFACES RUCKUS & THIRD PARTY APPLICATIONS Smart Wireless Services RUCKUS MOBILE APPS XaaS Private Cloud Public Cloud 134
- 135. CORPORATE OVERVIEWCORPORATE OVERVIEW135 DeepAnalytics and Integration Ruckus APs detect user location and pass it to SPoT Location Engine in the cloud Location Engine processes and Synthesizes data to create meaningful Location Data Location Data is sent to, and displayed on the Location Analytics Dashboard ü No new hardware ü Unlimited compute power ü Easy & quick provisioning APIs BeamFlex RESTful JSON
- 136. CORPORATE OVERVIEWCORPORATE OVERVIEW Reportingand Compliance # of clients types of clients bandwidth hogs session reports overall traffic top APs by traffic easy slicing and dicing
- 137. CORPORATE OVERVIEWCORPORATE OVERVIEW ComprehensiveWi-Fi Portfolio I N D O O R C O N T R O L L E R S / G A T E W A Y S SmartCellHigh End 802.11ac Strand Mount with Cable modem 802.11n Mid-Range 802.11nPoint to Point / multipoint 802.11n Bridges Low End Up to 75 APs Mid-Range Up to 500 APs High End Up to 1,000 APs SmartCell Gateway (SCG) Up to 10,000 APs Mid-Range 802.11n/.ac High-End 802.11n/.ac Low End 802.11n/.ac Wi-Fi Wall Switch O U T D O O R Virtual SCG Up to 10,000 APs Sectorized & Narrowbeam 802.11n and 802.11ac 137
- 138. CORPORATE OVERVIEWCORPORATE OVERVIEW RuckusCore Innovations Brief 138 ChannelFlyBeamFlex BYOD o High Density adaptive integrated antenna array o Automatic Noise cancelling o Up to 4,000 unique dynamic patterns with built in PDMRC Adaptive Mesh Capability o Adaptive Wi-Fi channel selection o Predictive channel capacity measurements o Analog detection / avoidance o Improves performance by up to 50% Location o Smart Location Tracking o Footfall and Real Time Location Heatmaps o Smart Analytic Reporting o Application API o Integration with RTLS solutions o Secure Guest Solutions o Client & Device Fingerprinting o Passpoint Certified o Automated Onboarding o Dynamic Rate Shaping o AD and Policy integration o Security o Application/Device and User Policy Enforcement o DOS and Attack Protection o PCI – DSS Compliance o WIPS location and Protection o Comprehensive Reporting Services o Advanced QoS traffic inspection and handling o Application-aware heuristics prioritizes sensitive traffic o Optimize and Customize Corporate and Guest services
- 139. CORPORATE OVERVIEWCORPORATE OVERVIEW Dealingwith Interference Dynamically + BEAMFLEX SMART ANTENNA ARRAY RUCKOS SOFTWARE = Competitor AP Ruckus AP Competitor AP Ruckus AP 8.78.3 0.3 5.5 iPhone® Throughput Test* * Source: Ruckus internal testing With InterferenceWithout Interference 191 Neighbor APs Time in Seconds Mbps 139
- 140. CORPORATE OVERVIEWCORPORATE OVERVIEW140 BeamFlexAdaptive Polarization Diversity Device orientation accounts for up to 5x performance differential o Better reception for weak and hard to “hear” devices o Better transmission to mobile devices Dual-Polarized BeamFlex Antennas
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- 143. CORPORATE OVERVIEW GFoS EventOverview o 4 day annual event dedicated to all types of motoring o event held in the grounds of Goodwood house o In 2014 it attracted >170K visitors o Site incudes temporary race track, hill climb event and a rally stage o 20 x 20M car manufacturer stand reportedly costs up to £1M
- 144. CORPORATE OVERVIEW Key Stats DwellTimes Heatmap Repeat Visitors
- 145. CORPORATE OVERVIEW o £500m annualnetwork investment o Goal to build “Europe’s biggest free Wi-Fi Zone” o Outdoor small cell deployment throughout central London o Wi-Fi for free public access during Olympics o Wi-Fi for small cell backhaul o Street lights and building deployment Wireless Land Grab 145
- 146. CORPORATE OVERVIEWCORPORATE OVERVIEW O2Canary Wharf o Currently 100,000 people work at Canary Wharf every day o Estate is over 97 acres o Area is constantly expanding o Over 16 million square feet of office / retail space
- 147. CORPORATE OVERVIEW o Public Wi-Fiaccess and wholesale play throughout City of London o Café, stations, light poles, businesses, pubs o Indoor/outdoor meshing o 30,000+ Ruckus dual-band 802.11n APs Content Delivery, Public Access 147
- 148. CORPORATE OVERVIEWCORPORATE OVERVIEW Cityof San Jose INTRO TO RUCKUS WIRELESS148 Legacy outdoor network failing. o poor, erratic performance o spotty coverage o unstable connectivity, unreliable operation o More users, more devices requirss higher density Wi-Fi
- 149. CORPORATE OVERVIEWCORPORATE OVERVIEW149 KeyApplications Low Bit Rate Pay-to-Park Metering system 2 Video and Traffic surveillance 1 High Capacity indoor Wi-Fi public access 3 4 High Capacity Outdoor Wi-Fi public access 190 ZoneFLex 7982s in Convention Center 85 +ZoneFLex 7982s in Airport 35 +ZoneFLex 7762s outdoor downtown
- 150. CORPORATE OVERVIEWCORPORATE OVERVIEW SmartWi-Fi from Ruckus Robust Cloud and Virtualized applications Smarter WLAN applications 1.Half the deployment time at half the cost 2.100% performance increase over other WLANs Dual-Band 802.11ac indoor/outdoor APs with adaptive antenna technology Unmatched performance at range and density Rich analytics and reporting Remote Wi-Fi systems manager And analytics Scalable Smart WLAN controllers Flexible, scalable, feature-rich WLANs
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- 154. Provide legal, secure,family friendly WiFi Be secure with seperate guest and business networks Be family friendly with state of the art content filtering Be legal operate in line with best pratice
- 155. HOTEL More on yourbottom line It’s been proven time and time again, people will spend more time and more money in a venue that offers reliable, free WiFi. preferred venues that offered free guest WiFi 1 would stay longer in a location that provided WiFi 1 said they are more likely to spend additional money there 1 78% 77% 63% Purple WiFi Survey
- 156. Grow your customer database You’llhave the ability to profile the data, see who’s really in the venue, and instantly start collecting email address of your real customers. “ You can have legendary service and awesome products but if you don’t build a relationship with your customers, you can easily lose them. ” - Microsoft
- 157. 43%used their phonesto look at product reviews and compare prices while out shopping, a trend that’s known as ‘showrooming’ 74%would be happy for retailers to send a text or email with promotions and receive this information whilst they are in store Free marketing tools We give control back to the venues by allowing them to brand their own WiFi pages where other WiFi providers control that branding - and data collected. Many companies are also willing to pay for sophisticated email management and sending platforms. Purple WiFi have created a tool that allows you to send emails or SMS’ to your customers - tailored to their demographic and/or behaviour. https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q
- 158. Social media benefits Approximately60% of WiFi users login using Facebook. That’s instantly more Likes and posts about your brand/venue. Plus you are also reaching their friends. 72%of all internet users are now active on social media 70%of marketers used Facebook to gain new customers
- 159. What is PurpleWiFi? A secure and legally compliant guest WiFi that delivers guest analytics and a range of marketing tools Boost your social profile and engage with your customer’s social network Market to your customers in real-time Understand more about your customers and who they are Secure and legally compliant guest WiFi Available in many different languages
- 160. The customer journeysummary Purple WiFi delivers real value to any business providing guest WiFi access Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business
- 161. • • • • • Information about thecompany Social feeds Advertising and promotions Local information Company imagery The user log in process The splash screen can be completely customised with your branding.
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- 163. Splash screen Acceptterms
- 164. Splash screen Acceptterms Give venue a mention
- 165. Splash screen Acceptterms Give venue a mention Online splash
- 166. What data iscollected and what can you do with it? Identify and segment your customers Profile your customers Visit frequency & behaviour Actionable insights
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- 185. Visit triggered couponDwell triggered coupon
- 186. Visit triggered couponDwell triggered coupon Birthday coupon
- 187. Visit triggered couponDwell triggered coupon Birthday coupon Loyalty coupon
- 188. Welcome reward A freedrink or discount the first time a user accesses the WiFi Loyalty reward A free drink or discount for a frequent visitor Lapsed incentive A free drink or discount for customers that have not visited for a while Track campaigns The effectiveness of your offers and incentives can be tracked in the portal Build an engagement strategy Identify and segment your customers Reward & incentivise Send offers to your customers via automated emails to encourage spend or repeat visits Social engagement • Promote your business via users’ social media • First time sign-in ask for a ‘Like’ or ‘Follow’ • Users post a message every time Manage your social platforms • You can manage all of your social networks and do posts directly from within the Purple Portal
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