Internal seminar on Openess at Telenor, Nov 08. This is a way to start understanding the different strategies to be open. I am sure some are missing, and that there are other ways to categorise openness. Comments are welcome.

1. Ways to be open
Telenor seminar about openness, November 14 2008
Hilde Lovett et al, Telenor R&I

2. many ways to be open
open
distribution
open
open value
development
net
process
open value
open chain
SDK &
open
APIs
standards
open open
data user generated source
content &
creative commons
2

3. 1
User generated content
Wikipedia, Flickr
• Collective knowledge - intelligent web
• Mobile: read and create content
at the point of inspiration
• Regulated as creative commons

4. Open development processes 2
NRK beta, finn.labs
4

5. 3
Open data
Trafikanten, P4, Yr.no
5

6. 4
Openness in distribution
6

7. 5
Open standards
Opera
• enabler for open distribution of content and services
• cross device (desktop, mobile & devices)
7

8. 6
Open value chain
8

9. Open value networks 7
Amazon.com
Lower cost Lower
structure prices
Selection
Customer
Sellers Growth
experience
Traffic
Source: notes from Werner Vogels, CTO Amazon.com,
Telco 2.0 conference, London, November 4 2008

10. Open APIs (platforms) 8
Amazon
Lower cost Lower
structure prices
Selection
Customer
Sellers Growth
experience
Traffic
Source: notes from Werner Vogels, CTO Amazon.com,
Telco 2.0 conference, London, November 4 2008

11. Amazon in the cloud (hosting etc.)‫‏‬
✓ open and documented APIs
✓ self service agreements
✓ pay for what you use Elastic Compute Cloud = EC2
✓ support edges Simple Storage Service = S3
✓ easy to scale when Flexible Payments Service= FPS
successful
Simple Queue Service = SQS
✓ global presence
Simple DB
Block storage
Web Store
“Pay for what you use.
There is no minimum fee.” 11
Scale easily to very high volumes
09/29/08
11

12. 9
Open Source
Unified communication
09/29/08

13. 9
Open Source
T-mobile launches Android
13

14. Open innovation arenas
14

15. Google
complementary services
all services using
Google enablers
and services
innovation & growth enablers
cash prize competition
summer of code
bilateral co-operation
core services
search
15

16. Nokia
complementary services
innovation & growth enablers
bilateral co-operation
core services
16

17. Apple
complementary services
phone
applications
(authorised and
unauthorised)
innovation & growth enablers
Cash prize competition
Venture capital
Server HW/SW
Apple account
bilateral co-operation
core services
17

18. Sun
complementary services
software
sells hardware
innovation & growth enablers
Java.net
JavaOne conference
JCP Java
community Process
bilateral co-operation
core services
18

19. Gnu / Linux
complementary services
Gnu software
enables even
more software
innovation & growth enablers
bilateral co-operation
core services
19

20. Telecom players and openness
20

21. Ribbit (a BT company)
JP Rangaswami, BT Design’s MD
Strategy & Innovation, telling us that
their Web21C SDK platform is no longer
going to be supported after the 10th of
October. Their developer-ecosystem
21
efforts are now concentrated on Ribbit.

22. Salesforce & Ribbit
22

23. Open APIs and SDKs
Programmable web
23

24. Open APIs and SDKs
Vodafones betavine
24

25. Joint Innovation Lab (JIL)
Vodafone, China Mobile & Softbank
Source: Peter Knook, Vodafone 25
Telco 2.0 conference, London, November 4 2008

26. Orange APIs
• OpenID
• Pikeo
• BubbletopFoundry
26

27. Conclusions
• There is something in the air - more and more players seems to
see benefits in working and collaborating in an open way
– reduced cost
– flexibility
– reach more users
– user involvement
– better ideas
– more talents
– known agreements
– known developer processes
– reduced risk
– faster innovation
– .....
• The are many reasons - how can our business benefit openness?
27

28. many ways to be open
open
distribution
open
open value
development
net
process
open value
open chain
SDK &
open
APIs
standards
open open
data user generated source
content &
creative commons
28

29. thank you for your attention
29