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Cloud computing
and the Democratization of IT
Democratization ?
 Let’s have a look at
 what happened in the last years

 • for digital content
   creation & delivery
 •...
Democratization of
 content creation & delivery




Antonio Leonforte – fhoster.com, CEO
Cloud computing and the democrati...
Democratization of
 content creation & delivery
 Individuals and small businesses
 finally able to create and deliver digi...
Democratization of
 content creation & delivery
 Market demand
 for viewing and sharing user-generated content



 Technic...
Democratization of IT
 What about the Enterprise SW space ?
 Let’s try to make a comparison…


•Digital content           ...
Democratization of
 service creation & delivery
 Market demand
 for cheaper, interoperable, on-demand
 enterprise software...
Democratization of
 service creation & delivery
 Small and mid-sized businesses with
 little capital and/or system managem...
Market trends
 Emerging technologies & services
 IT efficiency                                                         Ref...
Market trends
 Emerging technologies & services
     Emergence of open-source                                             ...
Market trends
 Emerging technologies & services

                                   30+
                                  ...
Market trends
 Emerging technologies & services
                                                   Due to economy of scale...
Market trends
 Emerging technologies & services
   Only big players with strong expertise
    in Operating Systems and dev...
Market trends
 Emerging technologies & services
                                                Effort made in the past
  ...
Market trends
 Emerging technologies & services
             Emergence of many small Vertical PaaS
         Domain-vertica...
Market trends
 Emerging technologies & services
             Emergence of many small Vertical PaaS
         Domain-vertica...
Market trends
 Long-term perspective
                                 At the top of
                                the ec...
Market trends
 Long-term perspective

                                                Cloud computing
  SO BPM/ERPs       ...
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Fhoster - Cloud computing and the Democratization of IT

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Fhoster - Cloud computing and the Democratization of IT

  1. 1. Cloud computing and the Democratization of IT
  2. 2. Democratization ? Let’s have a look at what happened in the last years • for digital content creation & delivery • in the consumer space Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  3. 3. Democratization of content creation & delivery Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  4. 4. Democratization of content creation & delivery Individuals and small businesses finally able to create and deliver digital content worldwide, easily and affordably… A new wave of products, professional skills, and markets. • How coud this happen? • Can we replicate it? Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  5. 5. Democratization of content creation & delivery Market demand for viewing and sharing user-generated content Technical standards formats and protocols to syndicate content Legal framework for easy content rights specification Technologies and tools to easily reuse and mushup data from different sources Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  6. 6. Democratization of IT What about the Enterprise SW space ? Let’s try to make a comparison… •Digital content •Digital services creation & delivery creation & delivery •in the consumer •in the enterprise space space Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  7. 7. Democratization of service creation & delivery Market demand for cheaper, interoperable, on-demand enterprise software (e.g. growing SaaS adoption) Technical standards Standard web services and REST APIs for business transactions (e.g. ebXML) Legal framework Data management regulation compliancy, standard SLA Technologies and tools Virtualization, cheap utility computing, data-center OS, model-driven PaaS, web-services orchestrators Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  8. 8. Democratization of service creation & delivery Small and mid-sized businesses with little capital and/or system management expertise but strong algorithmic & domain expertise finally able to create and deliver digital services to a large number of customers and client systems worldwide, easily and affordably… A totally new wave of products, professional skills, and markets. • How will this happen? Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  9. 9. Market trends Emerging technologies & services IT efficiency Reference software stacks for Virtual Machines Licenses IT staff optimization & efficiency Hardware efficiency Server applications requirements will standardize on reference Client Servers VM software stack. Virtualization virtualization Virtual Desktop Infrastructure IT resources Enterprise SW provisioning licensing will Virtualization automation adapt Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  10. 10. Market trends Emerging technologies & services Emergence of open-source Small Information Data Center Operating Systems Systems increasingly delivered as VM images Will boost Private Clouds in smaller companies Portability of VMs Will be adopted to / from / across also by large private/public IaaS Open-DCOS Public Cloud providers Virtualization Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  11. 11. Market trends Emerging technologies & services 30+ members IAAS customers IAAS services Announced July 19th, 2010 Free open-source under Apache License IAAS technologies Open-DCOS Networking Hardware Virtualization Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  12. 12. Market trends Emerging technologies & services Due to economy of scale Smaller providers few large horizontal providers will survive in will get most of the market market niches (high-performance / memory-intensive parallel computing) Large telcos will likely become IAAS players IaaS Many ISP will move Open DCOS to SaaS or VPaaS by acquiring companies & technologies Virtualization Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  13. 13. Market trends Emerging technologies & services Only big players with strong expertise in Operating Systems and dev. tools Platforms targeted at professional software developers Improvements PaaS in parallel progr. models IaaS Integration with desktop IDE Techniques to Open DCOS make scalability Cross-firewall services integration easier / Virtualization support trasparent Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  14. 14. Market trends Emerging technologies & services Effort made in the past on format and protocol standards SOA ebXML Cheap utility computing SaaS Internet of A new wave of Things PaaS SaaS products and players will emerge… IaaS M2M Open DCOS …designed from the ground-up to be consumed / integrated Virtualization by higher-level services Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  15. 15. Market trends Emerging technologies & services Emergence of many small Vertical PaaS Domain-vertical (e.g. Medical, Engineering, Scientific) Ideally targeted at Function-vertical (e.g. Database, Business Intelligence, …) computer-savvy business users SaaS VPaaS Conceptual modeling Integrated applications PaaS of business data, processes, and modeling, external web services hosting and IaaS administration OS-DCOS Virtualization Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  16. 16. Market trends Emerging technologies & services Emergence of many small Vertical PaaS Domain-vertical (e.g. Medical, Engineering, Scientific) Function-vertical (e.g. Database, Business Intelligence, …) … they don’t need large IT staff SaaS VPaaS to compete. PaaS And since IaaS on top of they sit industry OS-DCOS jants… Virtualization Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  17. 17. Market trends Long-term perspective At the top of the ecosystem Consumerization of A vibrant ecosystem Enterprise SW: of service providers SO BPM/ERPs demand for • standard-compliant • try & buy policy • measurably reliable SaaS VPaaS • easily interfaceable • self-provisiong • low-cost & flexib. PaaS New generation of highly configurable IaaS Service-Oriented BPM and ERP • orchestrating multiple web-services OS-DCOS • from independent & interchangeable third-party service providers Virtualization • delivered themselves as a service Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT
  18. 18. Market trends Long-term perspective Cloud computing SO BPM/ERPs will likely accelerate the shift of the SaaS VPaaS Enterprise Software industry PaaS High-margins IaaS Low-volume Low-margins OS-DCOS High-volume Virtualization Antonio Leonforte – fhoster.com, CEO Cloud computing and the democratization of IT

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