The City of Guelph has implemented a Water Conservation and Efficiency Program to address challenges of population growth, including increased wastewater effluent and sustainable water supply. The program aims to reduce average daily water use by 8,773 cubic meters by 2019 through conservation initiatives. This is estimated to defer $44 million in infrastructure costs and is more cost effective than developing new water and wastewater treatment capacity. Looking ahead, continued participation and customized education programs can help sustain savings as challenges like program saturation emerge.