This document provides an overview of water loss control and effective utility management. It discusses setting strategic planning goals and objectives related to non-revenue water management. These include being financially viable, optimizing resources, providing quality service, prioritizing asset management, reporting key performance indicators, and encouraging team ownership. The document also covers water loss control drivers like drought, public trust, economics, and regulations. States are increasingly requiring water loss reporting and moving away from percentage-based performance targets. Finally, it presents a model for implementing a statewide water loss management program over multiple phases and years to improve data validity and water loss performance.