CMN Flooring Process Book

The document presents a detailed branding process for CMN Flooring, focusing on the development of its mood board, color palette, and logo design. Emphasizing color psychology, the chosen colors blue, brown, and grey represent integrity, authenticity, and timelessness, while the logo incorporates a square shape for strength and customer loyalty. Additionally, the brand's style guide is outlined, showcasing the finalized logo variations, typefaces, and the cohesive design of business stationery, including letterheads and social media posts.