Walt Disney Company was established in 1923 by Walt Elias Disney. It operates across five major sectors: media, parks, consumer products, studio entertainment, and Disney interactive. Disney has acquired many entertainment companies to gain market share. It is an American multinational mass media and entertainment conglomerate. Disney aims to entertain, inform, and inspire people around the globe through storytelling and its iconic brands. It faces threats like increased competition, piracy, and emerging technologies, but also opportunities to adapt to trends, launch streaming services, and make strategic acquisitions. Disney needs to diversify its audience, focus on emerging markets, and use its strong brand to overcome financial challenges.