The document discusses Walmart's transformation into an e-commerce leader through its successful integration of digital and physical operations. It describes how Walmart developed its digital capabilities, such as managing global websites and building core e-commerce technologies. The document also explains how Walmart has led innovation in the retail industry by precisely targeting digital marketing, strategically acquiring companies to strengthen digital commerce abilities, and cultivating an innovative culture.

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沃爾瑪超市：「數位X實體」的成功鍵接
(Speaker)
2015.xx.xx
Oracle Confidential – Internal/Restricted/Highly Restricted 2

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議題大綱
1
2
3
沃爾瑪超市：從零售巨人，變成網購明星
「數位X實體」：引領下一代的零售業
沃爾瑪如何在數位創新中領先群雄？
Oracle Confidential – Internal/Restricted/Highly Restricted 3

4. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪超市：從零售巨人，變成網購明星
2011年才開始打造電子商務……
Oracle Confidential – Internal/Restricted/Highly Restricted 4

5. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪超市：從零售巨人，變成網購明星
「從磚頭蓋的店面，到可以點擊的頁面」
Oracle Confidential – Internal/Restricted/Highly Restricted 5

6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪超市：從零售巨人，變成網購明星
數位轉型的基石：
Oracle Confidential – Internal/Restricted/Highly Restricted 6
1. 管理全球十個網站
2. 於@WalmartLabs開
發測試最先進得數
位商務科技
3. 打造沃爾瑪超市的
核心電子商務能力

7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
「數位X實體」：引領下一代的零售業
Oracle Confidential – Internal/Restricted/Highly Restricted 7
1. 線上服務中心：接觸客戶更快！
2. 行動應用協作：使用Apps更直覺！
3. 社群洞見：了解顧客，服務品質更佳！
4. 預測需求：存貨管理更準確！

8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
「數位X實體」：引領下一代的零售業
Oracle Confidential – Internal/Restricted/Highly Restricted 8

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沃爾瑪如何在數位創新中領先群雄？
Oracle Confidential – Internal/Restricted/Highly Restricted 9
1. 精準數位行銷的領導者

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沃爾瑪如何在數位創新中領先群雄？
Oracle Confidential – Internal/Restricted/Highly Restricted 10
1. 精準數位行銷的領導者
2. 策略購併，強化核心數位商務能力

11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪如何在數位創新中領先群雄？
Oracle Confidential – Internal/Restricted/Highly Restricted 11
1. 精準數位行銷的領導者
2. 策略購併，強化核心數位商務能力
3. 以非傳統的模式，開發數位商務技能

12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪如何在數位創新中領先群雄？
Oracle Confidential – Internal/Restricted/Highly Restricted 12
1. 精準數位行銷的領導者
2. 策略購併，強化核心數位商務能力
3. 以非傳統的模式，建立數位商務技能
4. 汲取商業分析智能，優化存貨管理

13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
沃爾瑪如何在數位創新中領先群雄？
Oracle Confidential – Internal/Restricted/Highly Restricted 13
1. 精準數位行銷的領導者
2. 策略購併、強化核心數位商務能力
3. 以非傳統模式，建立數位商務技能
4. 汲取商業分析智能，優化存貨管理
5. 打造創新文化