- Wal-Mart is the largest retailer in the world, with over $446 billion in annual sales and 2.2 million employees globally. It has a 20% share of the US retail market and 45% share of the US toy market.
- Wal-Mart utilizes various Web 2.0 technologies to promote its brand and products, including blogs, wikis, RSS feeds, Facebook, Twitter, and social bookmarking. This allows it to interact directly with customers.
- Wal-Mart has seen rising sales in recent years through strategies like low prices, supply chain management, and same-day delivery, though it faces increasing competition from Amazon in online retail.
How are consumer shopping habits changing?
How is changing consumer behaviour affecting global retail?
How can retailers understand and profit from the new customer?
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
How are consumer shopping habits changing?
How is changing consumer behaviour affecting global retail?
How can retailers understand and profit from the new customer?
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
This report marks the 20th year of identifying
the 250 largest retailers around the world and
analyzing their performance across geographies,
sectors, and channels.
Over the last 20 years we have seen a seismic shift
in retail and the customers that retailers serve.
Consider that in 1997, the inaugural year of this report,
today’s average Amazon Prime customer was just
16 years old, AOL was pioneering social media, and
handheld virtual pets were the hottest-selling toys.
Today, handheld (or wearable) digital devices are
ubiquitous and a younger, social customer has come of
age. We are living in an era where customers are in the
driver’s seat more than ever before and they are craving
authenticity, newness, convenience, and creativity. We
are living in the customer-driven economy.
Global Powers of Retailing Deloitte 2018Oliver Grave
Global Powers of Retailing Top 250
The 21st annual Global Powers of Retailing identifies the 250 largest retailers around the world based on publicly available data for FY2016 (fiscal years ended through June 2017), and analyzes their performance across geographies and product sectors. It also provides a global economic outlook and looks at the 50 fastest-growing retailers and new entrants to the Top 250.
The top five largest retailers maintained their positions on the leader board. A combination of organic growth, acquisitions, and exchange rate volatility shuffled the rest of the Top 10—which now accounts for 30.7 percent of the overall Top 250’s retail revenue (compared to 30.4 percent last year).
Retailers of fast-moving consumer goods (FMCG) are by far, the largest companies (average retail revenue of nearly US$21.7 billion) as well as the most numerous (135 retailers accounting for 54 percent of all Top 250 companies and two-thirds of Top 250 revenue).
Transformative change, reinvigorated commerce
The rules of retailing are being rewritten in this time of transformative change. Innovation, collaboration, consolidation, integration, and automation will likely be required to reinvigorate commerce, profoundly impacting the way retailers do business now, and in the future. Across the retail industry, disruption of traditional business models has given way to unprecedented and transformative change—change required online and offline to better serve more demanding shoppers and redefining customer experience.
The four trends identified in the report are:
- Building top-notch digital capabilities
- Combining bricks and clicks makes up for lost time
- Creating unique and compelling in-store experiences
- Reinventing retail with the latest technologies
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
The Design Management elective was one of the highlights of my MBA experience here at Imperial.
Good design = good business. And just like any other business discipline, good design management stems from a systematic, thoughtful and informed approach to design.
For this individual assignment, I chose Dell and I took the role of a design management consultant. I then crafted a strategic plan on how Dell could make a better and more efficient use of design and designers.
Once I identified the Design Management that Dell currently adopts, the strategic plan addressed:
i) how this company can make a (better) strategic use of design, broadly understood in terms of processes, practices, collaborations with design consulting companies etc.;
ii) how design can fit within the company’s existing business model and activities or how the business model needs to be changed accordingly;
iii) how Dell could concretely implement these changes towards a more effective use of design;
iv) how the implementation of the previous changes will help repositioning the company on the market, and what benefits are expected (e.g. in terms of profits, image, reputation, market share, etc.).
Submitted in partial fulfilment of the requirements of the Imperial MBA degree and the Diploma of Imperial College London. I was awarded a Distinction for this Design Management elective.
Pest & swot analysis ,buiness & corporate level strategy of dellMuhammad Hashim
This presentation is about Dell Inc. it includes Introduction , PEST analysis , SWOT analysis , Business level strategy and Corporate level strategy of Dell. it will help you a lot in understanding dell company strategies.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
This report marks the 20th year of identifying
the 250 largest retailers around the world and
analyzing their performance across geographies,
sectors, and channels.
Over the last 20 years we have seen a seismic shift
in retail and the customers that retailers serve.
Consider that in 1997, the inaugural year of this report,
today’s average Amazon Prime customer was just
16 years old, AOL was pioneering social media, and
handheld virtual pets were the hottest-selling toys.
Today, handheld (or wearable) digital devices are
ubiquitous and a younger, social customer has come of
age. We are living in an era where customers are in the
driver’s seat more than ever before and they are craving
authenticity, newness, convenience, and creativity. We
are living in the customer-driven economy.
Global Powers of Retailing Deloitte 2018Oliver Grave
Global Powers of Retailing Top 250
The 21st annual Global Powers of Retailing identifies the 250 largest retailers around the world based on publicly available data for FY2016 (fiscal years ended through June 2017), and analyzes their performance across geographies and product sectors. It also provides a global economic outlook and looks at the 50 fastest-growing retailers and new entrants to the Top 250.
The top five largest retailers maintained their positions on the leader board. A combination of organic growth, acquisitions, and exchange rate volatility shuffled the rest of the Top 10—which now accounts for 30.7 percent of the overall Top 250’s retail revenue (compared to 30.4 percent last year).
Retailers of fast-moving consumer goods (FMCG) are by far, the largest companies (average retail revenue of nearly US$21.7 billion) as well as the most numerous (135 retailers accounting for 54 percent of all Top 250 companies and two-thirds of Top 250 revenue).
Transformative change, reinvigorated commerce
The rules of retailing are being rewritten in this time of transformative change. Innovation, collaboration, consolidation, integration, and automation will likely be required to reinvigorate commerce, profoundly impacting the way retailers do business now, and in the future. Across the retail industry, disruption of traditional business models has given way to unprecedented and transformative change—change required online and offline to better serve more demanding shoppers and redefining customer experience.
The four trends identified in the report are:
- Building top-notch digital capabilities
- Combining bricks and clicks makes up for lost time
- Creating unique and compelling in-store experiences
- Reinventing retail with the latest technologies
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
The Design Management elective was one of the highlights of my MBA experience here at Imperial.
Good design = good business. And just like any other business discipline, good design management stems from a systematic, thoughtful and informed approach to design.
For this individual assignment, I chose Dell and I took the role of a design management consultant. I then crafted a strategic plan on how Dell could make a better and more efficient use of design and designers.
Once I identified the Design Management that Dell currently adopts, the strategic plan addressed:
i) how this company can make a (better) strategic use of design, broadly understood in terms of processes, practices, collaborations with design consulting companies etc.;
ii) how design can fit within the company’s existing business model and activities or how the business model needs to be changed accordingly;
iii) how Dell could concretely implement these changes towards a more effective use of design;
iv) how the implementation of the previous changes will help repositioning the company on the market, and what benefits are expected (e.g. in terms of profits, image, reputation, market share, etc.).
Submitted in partial fulfilment of the requirements of the Imperial MBA degree and the Diploma of Imperial College London. I was awarded a Distinction for this Design Management elective.
Pest & swot analysis ,buiness & corporate level strategy of dellMuhammad Hashim
This presentation is about Dell Inc. it includes Introduction , PEST analysis , SWOT analysis , Business level strategy and Corporate level strategy of Dell. it will help you a lot in understanding dell company strategies.
Walmart Quick Strategic Analysis / case study, past, present and futureArchana Bhui
Mini Case study analyzing the Walmart story of growth. Focus on Walmarts eye on competition, customer priority, the hub and spoke model, quicj technology adoptability, big data
A free version of Starbucks Corporation SWOT analysis 2016. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/starbucks-swot-analysis.html
A free version of Wal-Mart Stores, Inc. SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/walmart-swot-analysis.html
A free version of Amazon.com SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. Company Overview
Name of Company: Wal-Mart
Type of Company: Retail Chain
Status in the Industry:
Share of the Market 20% of Retail
45% of Toys
Fortune 500 Standing 2nd
in 2012, 1st
in 2011
Sales (US) $446 Billion
Number of Employees 2.2 Million
(http://en.wikipedia.org/wiki/Walmart)
3. Latest Stock Market Quote:
http://finance.yahoo.com/q?s=WMT&ql=1
As one can see,Wal-Marthas gone up in stock from the previousday by .66. Wal-Marthas also been
climbingover the past 52 weeksfrom 57.57-79.50. The company is in goodshape.
5. Recent News and Developments:
http://finance.yahoo.com/news/wal-mart-ceos-pay-jumps-205428206.html
Recentlyinthe news,Wal-MartCEO,Mike Duke receiveda$2.6 million increaseinpay. Thiswasdue to
Wal-Mart’srisingsalesdespite anationwide economicslump. Mike Duke hasbeenthe Wal-MartCEO
since February2009, and hisbase salarywas $1.3 millionpluspossible incentives. Tore-ignite itsUS
business,he implementedlow pricesthroughoutitsstores,andbroughtbackcancelleditemsthat
customersdesired,whichincreasedWal-Martprofits.
7. Scope of the Company:
International 8500 stores in 15 countries
Names in other countries:
Mexico Walmex
UK Asda
Japan Seiyu
India Best Price
Subsidiaries: Sam’s Club
Corporate Officers: Founder Sam Walton
Chairman S. Robson Walton
President/CEO Mike Duke
http://en.wikipedia.org/wiki/Walmart
8. Products and Services (Divided into Departments):
Electronics Auto & Tires Apparel Photo Center
Books Sports/Outdoors Home
Home Improvement Baby Seasonal
Patio & Garden Toys Health Pets
Grocery Gifts/Registry Beauty Movies/TV
Video Games Party/Occasion Pharmacy
Jewelry
(With all of these departments and products in these
departments, Wal-Mart’s target is basicallyeveryone)
http://www.walmart.com/
9. InnovativeStrategies:
“Going Green”- provides efficient energy usage and
promotes good press
Business Tactics- Wal-Mart’s “everyday low prices” were
built on leveraging economies of scale, low-price Chinese
suppliers, advanced satellite-basedIT systems for inventory and
shelf management, and ‘float’ – paying suppliers in 90 days,
while selling their goods within 7.
http://www.slideshare.net/lekshmik/walmart-innovations-case-study
http://timnovate.wordpress.com/2008/03/05/business-model-innovation-at-wal-mart/
13. Web Analysis 2.0
Blog: “Walmart Moms”
Walmart Moms is a website which features mothers fromaround the
country (and even the world) fromdifferent types of backgrounds and
nationalities. These women are stay at home mothers, business women, mothers
who do arts and crafts, etc. The main page features all of the Walmart Moms and
their biographies. If you click on one of the Moms, you will be directed to her
personalwebpage whereyou can read her blogs, mostly pertaining to personal
experiences, home remedies, and recent situations. In one way or another, the
women were able to mention Walmart products to help with their situations.
Walmart has definitely maximized this Web 2.0 tool. The fact that they
used the idea of “Walmart Moms”(instead of using a cooperate blog), and having
their biographies online makes the consumer relate better, making Walmart feel
like the local general storeinstead of a gigantic cooperation. This gives the
consumer a more at home feeling.
16. Wiki: Shopwiki.com
Shopwiki.comis used by consumers who try to find the best deals for
certain products. Walmartutilizes this Web 2.0 tool by putting their products on
the websiteand coupons so consumers can print them out and use them at
Walmart, which increases revenue. One can utilize the wiki by first entering an
item a customer is interested in. Afterwards a list of items appear one can scroll
through, and whatstore you can buy it at. On the left you can narrow your search
by choosing a specific store to buy from. If Walmart has the item, Walmart will
appear on the left menu. There’s also an icon to click next to the productone is
interested in that can redirect you to the Walmart website.
Walmart uses this Web 2.0 very efficiently. Its presence is felt and Walmart
products areabundant on the website. Compared to how other companies use
wikis, it seems that consumers don’thaveas much controlover adding input
compared to other wikis. The control is left more to the retailers.
18. RSS Feeds: My Yahoo
Wal-Martuses RSS Feeds to promotenew products, and give recent news
articles relating to Wal-Mart. One can learn about these new products, and get
recent news instantly without going to the Wal-Mart personalwebsite or
searching the internet. A consumer can receive a Wal-Mart RSS Feed, if RSS Feeds
are available on their browser. If not, onecan go to an RSS Feed Website like
MyYahoo.comfor example. Firstopen the Wal-Mart Website and go to the RSS
Feed section. You can find the RSS Feed Section by typing RSS Feeds in the Wal-
Mart “Search” box. The Wal-Mart websitewith all of its possibleRSS Feeds will
appear, and whatever feeds you prefer, you can copy and paste the URL in the
appropriatefields, and the RSS Feed will appear on your browser, showing you
Wal-Martnews and products. Wal-Marthas RSS Feeds for all of its merchandise,
categorized by departments (electronics, housewares, etc.) and also by special
deals (clearances, Rollbacks, special buys, new arrivals, etc.)
Wal-Mart, since being a large retail chain has numerous RSS Feeds to
choosefrom, covering all of their products. The feeds are organized so a
customer can specify whatproducts they are interested in, which is appealing to
customers. Other companies’ feeds can be randomand customers have to search
harder for the perfect feed to suitthem to subscribeto.
20. Facebook: facebook.com/walmart
Facebook is a social network used to bring people together online. Itis the
biggest and mostpopular social network to date. As of December 2009, Facebook
reported that more than 30 million people had signed up. Wal-Martutilizes
Facebook to promote its brand. People can go to the Wal-Mart Facebook page
and push the “thumbs up” icon, meaning that person is a fan of Wal-Mart. When
the friends of that particular person explore his or her page, they can see that
that person “likes” Wal-Martand they can explore the Wal-Martpage “by way of”
their friend’s page. Wal-Martputs their information, biography, and products on
their page to promotetheir brand. If the friend likes whatthey see, they also can
“like” Wal-Mart and can be potential customers.
Wal-Mart’s presenceis felt on Facebook, having at least three different
pages to like. One page that sticks out is “People of Wal-Mart,” which a lot of
people like. Itshows humorous photos of people who shop at Wal-Mart all over
the country that dress outrageous, and do crazy things that people happen to
catch on their cell phone cameras. This informalpage is a strategy used by Wal-
Mart to attract clients, which is very innovativecompared to other companies.
22. Twitter: twitter.com
Twitter is also a social network which allows people to keep in touch with
each other by exchanging shortmessages of 140 characters or less. Wal-Mart
utilizes twitter by sending tweets to the public to promotetheir brand, to let
people know aboutnew products, futuresales, and unlike other Web 2.0 tools,
speak to the public on a personallevel, without a middleman like a news anchor
for example. Since Wal-Mart is the largest privateemployer in the country, they
have the right not to be involved in labor unions, and there have been past
situations with Wal-Mart and its employees. When these situations became
national news, Wal-Mart used Twitter as a platformto speak on thosematters,
defending their point of view. Twitter gave Wal-Martaccess to the nationwide
public without fear of a news anchor, or blogger twisting the company’s word
around. Wal-Martuses Twitter on an exceptional level compared to other
businesses becauseof this.
24. Web 2.0 Concepts and Applications
Folksonomy:
The collective result of whathappens when different people individually
apply tags to the same online content
Folksonomycanbe usedbybusinesspeople inafirm to label informationsootherpeopleinthe firm
can easilyfindthe neededdatainanotherdepartment. The otherpeoplecanalsolabel the information
undera differentname thatadifferentdepartmentinthe firmmightrecognize.
I can label myphotosonline andsendthemtomyfriend. Myfriendmightlabel itdifferentlythat
anotherpersonmightrecognize.
Textbook:Web2.0 ConceptsandApplications
25. Web Conferencing:
A servicethat allows conferencing events to be shared with remote
locations. These are sometimes referred to as webinars
Businessesuse thisWeb2.0tool to have meetingswithpeople thatare inotherparts of the country.
I can use thisWeb 2.0 tool to talkto my motherwholivesinNorthernVirginia,andtosee myniece
while Iam still inNorfolkattendingschool.
http://en.wikipedia.org/wiki/Web_conferencing
26. Mashup:
Web applications that combine content frommultiple online sources
Companiescanuse mashupstogain informationandpromote theirproducts. Forexample, Wal-Mart
can put multiple productstheypromoteonamashupwebsite,containingAPIsfromYouTube,Google,
etc.
I can use mashupsto listentomusicfrommultiple musicwebsitesatone time.
http://www.programmableweb.com/tag/photo
27. Social Bookmarking:
The process by which users sharethe URLs of their favorite Web sites
online, adding tags and additional commentary
Companiescanuse social bookmarkingtosave websitesthatmaybe beneficial tothe companytosocial
bookmarkingwebsiteslike socialbookmarking.com, andsendthe linktodifferent departments sothey
can alsobe aware of the newcontent.
I can use social bookmarkingtodo the same. I can save certainYouTube URLs insocialmarker.comand
sendthemto friends.
http://www.socialmarker.com/
28. Recommendations
Firstof all, I would like to say that this pilot coursehas taught me a lot
about how I can utilize the Web and Web 2.0 Concepts. I graduated high school
in the year 1999, and the Web has evolved tremendously since my last class
concerning the Internet. Facebook, RSS Feeds, mashups, and all other Web 2.0
tools werenon-existent. I learned how to utilize the Web to a higher capacity
after taking this course, and I will take this newfound knowledgewith me into the
business world. I was already awareof the social networks likeFacebook and
Twitter, but the Web 2.0 tools like LinkedIn, Delicious, folksonomy,and other
tools werenew to me. To be morecompetitive in the business world, I would
recommend utilizing more of the Web 2.0 tools that the averagestudent doesn’t
already know about, and to have the students create mashups as future
assignments, setup web conferences with the teacher and a group of students,
and to have the students send URLs to other students by using the process of
social bookmarking.