2. 1
Our customer is our FRIEND and guest
who has chosen us over all other stores
available…Let’s treat them accordingly
and personally thank them for letting us
serve them…
- Sam Walton
3. 2
Strategic roll-out
Phase I
Date 1 – 30
SETTING
THE STAGE
Phase II
Date 1 – 14
CREATE
AWARENESS
Phase III
Date 15 – 20
ENROLLMENT
ACTIVATION
Phase IV
Date 27 – 31
THE FINAL
PUSH
4. 3
No passion so effectively robs the mind of all
its powers of acting and reasoning as fear.
Edmund Burke
6. Linear connections
In Control of
Achieving
the Goal
Respect for
Individual
Cheering Each
Other On
Worthwhile
Work
Strive for
Excellence
5
Editor's Notes
Phase 1: Communicate to the field, Humana may start running some ads without detail;
Phase 2: TV ads, ads online, media coverage; Phase
3: More advertising and media coverage, seniors can sign up at kiosks in our stores; Phase 4: One final push to remind those who haven’t yet signed up that they have one more week to do so.)