2. 1
Moto Save money. Live better
Introduction
An American multinational company, founded by Sam Walton in 1962. Its current CEO
is SCOTT PRICE. According to Fortune Global list 2012, it is world’s 3rd largest public corporation.
It has more than 2.1million employees. Walmart has 8446 retail units, under 55different banners
in 15 countries. It has a market value of 57.5 billion dollars.
Mission and Vision Statement
Give ordinary folks the chance to buy the same things as rich people.
To become the worldwide leader in retailing.
Competitors
Kmart and Target
Strategy
Different shop design for each demographic groups
All products in one store
i.e. grocery, pharmacy, apparel, furniture, hardware, electronics etc.
Discounts on occasions
i.e. Christmas, black Friday, Halloween etc.
Always offers unbeatable prices
Keeps on changing its layouts to increase customer satisfaction
Strong Supply Chain
High inventory volume