Maple leaf Situation AnalysisUnder marketing Dimension, An organization should identify opportunities to unmeet demand of customer. Organization must understand its own capabilities. The situation analysis can be external and internal as well. External include macro- environmental that mainly affect many other companies and micro-environment normally related to specifically firm it-self. PEST situational analysis includes political, economical, social and Technological effect. Economical analysis In order to analyze economic condition of Maple leaf we should remember that “Maple leaf”, Canada’s well established food corporation and plays a major part in source of revenue. So any inflation condition or vice versa going to affect directly company sale. In Unemployment when inflation goes high and the buyer power goes

1. Maple leaf Situation Analysis<br />Under marketing Dimension, An organization should identify opportunities to unmeet demand of customer. Organization must understand its own capabilities. The situation analysis can be external and internal as well. External include macro- environmental that mainly affect many other companies and micro-environment normally related to specifically firm it-self. PEST situational analysis includes political, economical, social and Technological effect. <br />Economical analysis<br /> In order to analyze economic condition of Maple leaf we should remember that “Maple leaf”, Canada’s well established food corporation and plays a major part in source of revenue. So any inflation condition or vice versa going to affect directly company sale. <br />In Unemployment when inflation goes high and the buyer power goes down then it is really hard to maintain sale of premium product but firms like food corporation should find new dimension to get market because every one buy food. This situation gives a new thought for developing of new product with low price, as maple leaf introduced more then 100 new products in market to maintain their sustain customer even got success to enhance their customer market. And able to give dividend $0.04/share in recent year. <br />In 2008, Maple Leaf was suffering from Foods' contamination and because of that they got recall, which can be a big reason, not to go in renting direction in which they could use very easily their brand name but still they didn’t. But after that all political issues and inflation time period Maple leaf was successesed to make revenue 18.1(2008) to 21.5(2009) million as compare last year.<br /> GDP of Canada is US $39,599, and it is growth around 5.6% as compare to last year so that means country have ability to produce per person more goods, it also indicate that country also able to give work for unemployed people. When people get employed and they have power to buy good then they divert from inferior to normal goods. <br />If we see the Economical view, Maple leaf can get competitive advantage because of their brand. According to five forces Model now Maple leaf would have controlled supplier power and they can have space in bargaining. And can make a large profit margin, even though they lower their price ,some of new product <br />Rising in Canadian Dollar also going to affect as well, mainly in export. Maple leaf can have almost the same profit margin in transaction of goods with US. <br /> <br /> <br />