SlideShare a Scribd company logo
creating

DISSONANCE
Overcoming Organizational
Bias towards the Value of

Software Testing

1
CULTURE

EATS
STRATEGY
FOR BREAKFAST
Ford Motor Company

2
Bias is an inclination
to present or hold a partial
perspective at the expense
of (possibly equally valid)
alternatives.

3
prejudice?
OR

bias?
4
testing is…
TOO SLOW
DOESN’T UNDERSTAND OUR BUSINESS

UNNECCESARY

NEEDS TO BE AUTOMATED

NOT TECHNICAL

EXPENSIVE

5
developersDSDM

scrum

V-Model
agileLEAN metrics KANBAN
x-treme programming

RUP

Cost
of

Quality

YOU

RAD

test
maturity

TDD TEST TOOL VENDORS
process
improvement

models

certification

outsourcingconsultants
6
creating

DISSONANCE

7
YES
8
get connected…
…peers

…experts
…community
9
YOU
WILL
FAIL
10
get educated…
…business
…leadership
…drive
11
YOU
WILL
FAIL
12
start a movement…
…values
…principles
…objectives
13
YOU
WILL
FAIL
14
Changing culture is

HARD!

(but if you want to do it anyway…)

1. determine your value system
2. define principles underpinned by your values
3. create objectives aligned to your business
4. be continually self reflective
5. do not accept mediocrity

15
MANAGE

YOUR

OWN
EXPECTATIONS!

16
Thank you!
http://qualityremarks.com

@keithklain

17

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