The document provides bios for several employees of W2O Group, an agency that specializes in social commerce and integrated marketing communications. The bios describe the individuals' roles and experiences working with various clients in areas such as healthcare, technology, and consumer brands.
Master slides from Scotland's first PR festival. 16-17 June. www.prfest.co.uk #PRFest
The festival was designed to help practitioners in Scotland learn, share and be inspired by leading developers, thinkers, doers and from those who are leading the way.
The role of Public Relations in Risk and Reputation Aura PR
This is a presentation I delivered to the annual Commercial Law Network conference in October 2019.
It looks at the role of public relations in risk and reputation and talks about organisational challenges and how to overcome them. It also cites a huge opportunity for lawyers and PR professionals to work more closely on risk and reputation management, with clearly defined roles.
If you want to check out my business and experience head to www.aura-pr.com and please do get in touch if you'd like to chat about I can help you come up with a risk and reputation strategy, covering internal and external factors.
Master slides from Scotland's first PR festival. 16-17 June. www.prfest.co.uk #PRFest
The festival was designed to help practitioners in Scotland learn, share and be inspired by leading developers, thinkers, doers and from those who are leading the way.
The role of Public Relations in Risk and Reputation Aura PR
This is a presentation I delivered to the annual Commercial Law Network conference in October 2019.
It looks at the role of public relations in risk and reputation and talks about organisational challenges and how to overcome them. It also cites a huge opportunity for lawyers and PR professionals to work more closely on risk and reputation management, with clearly defined roles.
If you want to check out my business and experience head to www.aura-pr.com and please do get in touch if you'd like to chat about I can help you come up with a risk and reputation strategy, covering internal and external factors.
LinkedIn's Marketing Consultant, Jaime Pham, presents why employees are our influencers and how we can use LinkedIn in public relations strategy. www.prfest.co.uk
A look at the public relations industry today, PR's role as management discipline driving organisational success and the opportunity for practitioners.
#FuturePRoof at the Public Sector Communications Academy 2016Sarah Hall
A #FuturePRoof workshop by Sarah Hall for the Public Sector Communications Academy 2016.
St George's Hall, Liverpool, 1st and 2nd November, 2016. Follow #CommsAcad on Twitter for more information.
From Mao to More: Catching up with the next generation of talent in China MSL
From Mao to More: Catching up with the next generation of talent in China is the latest executive whitepaper from MSL China, and provides insights and understanding of upcoming graduates in tier one Chinese cities. It is based primarily on 55 in-depth interviews with Chinese students in universities throughout Shanghai, Beijing, Guangzhou and Chengdu, graduating from 2012 to 2015.
The Chinese saying “three years make a gap” accurately explains how fast Chinese society is changing and how generation gaps are being created. This creates additional challenges when companies are looking to attract upcoming graduates. Values and drivers are in flux, so HR Directors and Country Managers must stay up to date on target group values and mindset if they want to communicate effectively with this changing talent pool.
The whitepaper outlines the most important drivers of this group, as well as their attitudes to their career, international employers, managers and entrepreneurship. It also provides advice and recommended communication strategies for how to best engage, attract and retain this group of people who we identify as ‘Generation More.’
Sarah Hall speaks at #PRFest about public relations in businessPRFest
Sarah Hall, editor of #FuturePRoof, was invited to speak at #PRFest about her efforts in reinforcing public relations as a management discipline. Read the latest from FuturePRoof www.prfest.co.uk
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Sarah Hall - #FuturePRoofing public relationsPRFest
Editor of #FuturePRoof, Sarah Hall, spoke at #PRFest on Thursday, 16 June.
In 1999, Dr. Jon White presented a paper to the Swiss Public Relations Society that stated the future was bright for practitioners.
This was dependent on practitioners recognising “the opportunities presented by the environment and management needs’ and taking ‘steps to educate and train themselves”, as well as making “full use of communication technology, to provide reliable, if not indispensable, services to managers as they seek to deal with complexity and manage successful businesses.”
Sarah says public relations practitioners didn’t listen back then and we haven’t since. At the festival, Sarah drew on key learnings from #FuturePRoof, as well as talking about PR’s role as a management discipline and how we need to change our mode of practice.
www.prfest.co.uk
Millennials currently make up a third of the workforce and their preferences and needs are beginning to have a huge impact on the work culture and effectiveness of companies across all sector and industries. With the oldest millennials in their late thirties, they are no longer in just entry level positions, they run the gamut from early career to middle managers to leadership. Understanding their motivations and needs are critical to building an effective culture that retains top talent and delivers for you customers.
Here are millennials’ top needs and the key questions you should be asking as an organizations (and some answers!).
Let us know what else you seeing in the comments below or email me at jsmith@pointb.com or tweet me at @smJulie to discuss.
Webinar-2: Rise of an Employee Marketer: Empowering Your Employees to be Bran...SOCXO
Webinar on Employee Advocacy Marketing: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates. Visit – www.socxo.com
Every business is going digital and the impact of social media in trusting and recommending brands has become the need of the hour. Today, social media opens up a new world of advocacy opportunities to tap and motivate your important marketing asset – Employees.
In this webinar, you will learn:
1. What is employee advocacy?
2. Why it’s important today for your company and employees?
3. What are the significant benefits of employee advocacy program?
4. What kind of rewards and incentives you offer for employee advocates?
5. How do you measure the success of employee advocacy program?
6. Q & A Session
Attracting and retaining the best talent is on everyone’s hot-list. And we know many companies work hard to employ tactics that specifically attract millennials. But we are on the precipice of having five generations in today’s workforce. So are those tactics enough? Are you thinking about the leaders you already have as you consider employee retention? And what about the up-and-comers in Generation Z? Learn the how to create a meaningful and inclusive experience for employees across generations.
Presenters:
Jill Going, Managing Director of Talent
Julie Smith, Principal
Corporate Communications: Can You Hear Me Now?Jevin Sackett
In earlier posts, I discussed some of the most vital skills required to be a successful Chief Executive Officer. As you may have noticed, the recurring theme in those columns—and many others that have pertained to successfully managing a growing company—was the absolutely essential need for clear and consistent corporate communications.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Under the patronage of the UAE’s President, HH Sheikh Khalifa bin Zayed Al Nahyan, and hosted by the Ministry of Energy, the 3rd GCC Petroleum Media Forum was held on 19-20 April at the Rosewood Abu Dhabi. #GCCPMF
At the forum, I ran a session on developing winning digital communication strategies. The communications landscape has changed drastically, and organizations are pressured to adapt to this change in order to meet customer demands and build and protect their brands. We discussed foundations of digital communication strategy, measurement frameworks, content marketing, audience insights and a number of other topics.
www.gccpmf.com
5/22 Effective Communications and the Employee Experience WebinarLimeade
Today’s workforce is overloaded with information and the majority of employees work in places where access to that information can be challenging. Over 80 percent of the workforce are in ‘non digital’ jobs — they're on manufacturing floors, in hospitals and retail stores.
Even traditional ‘digital’ employees are spending less time at their desks. Now more than ever companies are challenged to connect with each and every employee and give them an experience that lets them know that their company cares.
Watch our webinar to learn how TE Connectivity approaches connecting with their large workforce, spread out over 100 manufacturing and engineering centers. This webinar will explore:
- How effective communications can positively impact the employee experience
- Best practices for reaching your deskless and disconnected workforce
- Scaling company communications for a global audience
LinkedIn's Marketing Consultant, Jaime Pham, presents why employees are our influencers and how we can use LinkedIn in public relations strategy. www.prfest.co.uk
A look at the public relations industry today, PR's role as management discipline driving organisational success and the opportunity for practitioners.
#FuturePRoof at the Public Sector Communications Academy 2016Sarah Hall
A #FuturePRoof workshop by Sarah Hall for the Public Sector Communications Academy 2016.
St George's Hall, Liverpool, 1st and 2nd November, 2016. Follow #CommsAcad on Twitter for more information.
From Mao to More: Catching up with the next generation of talent in China MSL
From Mao to More: Catching up with the next generation of talent in China is the latest executive whitepaper from MSL China, and provides insights and understanding of upcoming graduates in tier one Chinese cities. It is based primarily on 55 in-depth interviews with Chinese students in universities throughout Shanghai, Beijing, Guangzhou and Chengdu, graduating from 2012 to 2015.
The Chinese saying “three years make a gap” accurately explains how fast Chinese society is changing and how generation gaps are being created. This creates additional challenges when companies are looking to attract upcoming graduates. Values and drivers are in flux, so HR Directors and Country Managers must stay up to date on target group values and mindset if they want to communicate effectively with this changing talent pool.
The whitepaper outlines the most important drivers of this group, as well as their attitudes to their career, international employers, managers and entrepreneurship. It also provides advice and recommended communication strategies for how to best engage, attract and retain this group of people who we identify as ‘Generation More.’
Sarah Hall speaks at #PRFest about public relations in businessPRFest
Sarah Hall, editor of #FuturePRoof, was invited to speak at #PRFest about her efforts in reinforcing public relations as a management discipline. Read the latest from FuturePRoof www.prfest.co.uk
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Sarah Hall - #FuturePRoofing public relationsPRFest
Editor of #FuturePRoof, Sarah Hall, spoke at #PRFest on Thursday, 16 June.
In 1999, Dr. Jon White presented a paper to the Swiss Public Relations Society that stated the future was bright for practitioners.
This was dependent on practitioners recognising “the opportunities presented by the environment and management needs’ and taking ‘steps to educate and train themselves”, as well as making “full use of communication technology, to provide reliable, if not indispensable, services to managers as they seek to deal with complexity and manage successful businesses.”
Sarah says public relations practitioners didn’t listen back then and we haven’t since. At the festival, Sarah drew on key learnings from #FuturePRoof, as well as talking about PR’s role as a management discipline and how we need to change our mode of practice.
www.prfest.co.uk
Millennials currently make up a third of the workforce and their preferences and needs are beginning to have a huge impact on the work culture and effectiveness of companies across all sector and industries. With the oldest millennials in their late thirties, they are no longer in just entry level positions, they run the gamut from early career to middle managers to leadership. Understanding their motivations and needs are critical to building an effective culture that retains top talent and delivers for you customers.
Here are millennials’ top needs and the key questions you should be asking as an organizations (and some answers!).
Let us know what else you seeing in the comments below or email me at jsmith@pointb.com or tweet me at @smJulie to discuss.
Webinar-2: Rise of an Employee Marketer: Empowering Your Employees to be Bran...SOCXO
Webinar on Employee Advocacy Marketing: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates. Visit – www.socxo.com
Every business is going digital and the impact of social media in trusting and recommending brands has become the need of the hour. Today, social media opens up a new world of advocacy opportunities to tap and motivate your important marketing asset – Employees.
In this webinar, you will learn:
1. What is employee advocacy?
2. Why it’s important today for your company and employees?
3. What are the significant benefits of employee advocacy program?
4. What kind of rewards and incentives you offer for employee advocates?
5. How do you measure the success of employee advocacy program?
6. Q & A Session
Attracting and retaining the best talent is on everyone’s hot-list. And we know many companies work hard to employ tactics that specifically attract millennials. But we are on the precipice of having five generations in today’s workforce. So are those tactics enough? Are you thinking about the leaders you already have as you consider employee retention? And what about the up-and-comers in Generation Z? Learn the how to create a meaningful and inclusive experience for employees across generations.
Presenters:
Jill Going, Managing Director of Talent
Julie Smith, Principal
Corporate Communications: Can You Hear Me Now?Jevin Sackett
In earlier posts, I discussed some of the most vital skills required to be a successful Chief Executive Officer. As you may have noticed, the recurring theme in those columns—and many others that have pertained to successfully managing a growing company—was the absolutely essential need for clear and consistent corporate communications.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Under the patronage of the UAE’s President, HH Sheikh Khalifa bin Zayed Al Nahyan, and hosted by the Ministry of Energy, the 3rd GCC Petroleum Media Forum was held on 19-20 April at the Rosewood Abu Dhabi. #GCCPMF
At the forum, I ran a session on developing winning digital communication strategies. The communications landscape has changed drastically, and organizations are pressured to adapt to this change in order to meet customer demands and build and protect their brands. We discussed foundations of digital communication strategy, measurement frameworks, content marketing, audience insights and a number of other topics.
www.gccpmf.com
5/22 Effective Communications and the Employee Experience WebinarLimeade
Today’s workforce is overloaded with information and the majority of employees work in places where access to that information can be challenging. Over 80 percent of the workforce are in ‘non digital’ jobs — they're on manufacturing floors, in hospitals and retail stores.
Even traditional ‘digital’ employees are spending less time at their desks. Now more than ever companies are challenged to connect with each and every employee and give them an experience that lets them know that their company cares.
Watch our webinar to learn how TE Connectivity approaches connecting with their large workforce, spread out over 100 manufacturing and engineering centers. This webinar will explore:
- How effective communications can positively impact the employee experience
- Best practices for reaching your deskless and disconnected workforce
- Scaling company communications for a global audience
Siren-Communication is a Marketing Communications and PR Agency operating from Singapore in the South-East Asian region.
Through our unique proposition of putting brand reputation at the heart of commercial success, we focus on communication to increase brand value.
Our experienced consultants research and develop integrated strategies to ensure your messages are consistent and resonate with stakeholders across relevant channels.
Led by leading experts in the field of startup financing, the limited-seat Fast Track is an intensive, interactive full-day seminar designed to provide entrepreneurs and investors an in-depth understanding of what it takes to raise early-stage capital for a startup.
http://www.thecapitalnetwork.org/programs/venture-fast-track/
In today’s world, simply posting on social channels is no longer enough. Brands need to find innovative ways to reach new customers and increase awareness. Leading brands like AT&T are realizing the value in powering employees to create and share authentic brand stories across social networks.
By powering employees, brands can increase social activity and engagement, improve share of voice, and drive more web traffic. In fact, brands who are powering employees to be thought leaders and influential in social channels outperform their competitors by 20%.
During this webinar Lee Diaz, Senior Manager, Emerging Communications at AT&T will share proven best practices from AT&T's award-winning employee advocate program. Listen to this webinar to learn:
-Steps to launching an employee advocate program
-How to transform employees into brand advocates
-How to motivate employees to create and share on behalf of your brand
"Diversity" is an evolving concept. Fifty years ago, it scarcely factored into how organizations positioned themselves. Then, in the aftermath of the modern civil rights and women's rights movements, companies learned to weave the idea into their narrative. Even then, diversity too often meant tokenism - an obligatory nod to values that seemed in wide acceptance but were in actuality in scant practice.
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
Types of Public Relations and Professionals ExperienceRizma2
Categories within Public Relation are explained with their required skills and tactics to cope up. Also few famous influential PR's have been mentioned for Reference.
Since its founding in 2010, The Moery Company has become one of the most-respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. JENNIFER GOTTLIEB
Chief Operating Officer and Head of Client Service
• Jennifer has been with W2O Group for a decade and has partnered with companies big and small in the areas of
pharmaceuticals, biotechnology, technology and consumer brands. She has supported leading brands during market
development launch and lifecycle management. Jennifer’s focus is on developing programs that modernize the way
companies communicate and market in an ever-changing, disruptive world.
• Fully committed to customizing every client engagement, Jennifer develops integrated teams that deliver the best work
and drive business outcomes and success. Challenging the status quo, keeping her team fresh and knowledgeable and
maintaining deep involvement in our client’s business. She reinforces what it means to be a hands-on leader and coaches
her staff to become experts in each area in which they are working to be able to add value to the client’s business beyond
the projects and assignments at hand.
• Jennifer is a member of Healthcare Businesswomen’s Association (HBA) and Public Relations Society of America
(PRSA), is a mentee in the Arthur Page Society, and volunteers with the American Diabetes Association and with the
North Shore Autism Circle.
• Before joining W2O Group in 2006, Jennifer was the director of the Healthcare Practice at Cohn & Wolfe, a WPP agency.
Prior to that, she held leadership positions at Makovsky and Company, Edelman and Golin/Harris.
LinkedIn | Twitter: @JennGottlieb | Email: jgottlieb@w2ogroup.com
2
3. GARY GRATES
Principal
• Gary leads the Corporate and Strategy practices across W2O Group in the areas of product supremacy, innovation,
change, organizational effectiveness and growth for the world's leading organizations.
• Gary oversees a team of professionals counseling senior leaders and Boards of Directors from global organizations in
the areas of leadership transition, M&A integration, labor-management relations, organizational effectiveness,
employee engagement, function optimization, internal communications improvement, strategy implementation, change
management and vision, mission, values development. In addition, he is a member of the firm's leadership team.
• He has more than 25 years of corporate, marketing/brand, labor and strategic communications experience with a
particular expertise in organizational (change) management/employee (internal) communications. Gary has counseled
more than 100 organizations and CEOs including PepsiCo, Caterpillar, Shell, Kraft, Nissan, GE, Carrier/United
Technologies, Novartis, Mellon Bank, Exxon/Mobil, Shell, Global Foundries, AMD, Visa, Yum! Brands, eBay, Wyeth,
British Airways, United Airlines, BASF, Pfizer, Coca-Cola, Denny's/TW Services, ABInBev, Kimberly Clark, The
McGraw-Hill Companies, ITT, Vale and Dell.
LinkedIn | Twitter: @GaryGrates | Email: ggrates@w2ogroup.com
3
4. KIERAN FAGAN
Managing Director, Corporate and Strategy
• Kieran is a communications strategist who has worked for leading organizations in healthcare, financial services and
consumer industries.
• He has more than 20 years of experience (15 of them client side) including corporate communications planning and
strategy; pharmaceutical issues and crisis management; product communications; executive communications counsel;
media relations; organizational/internal communications; communications measurement; digital media; global leadership
and team building; agency management; European expatriate experience.
• Kieran worked in-house with Novartis for over a decade, and with clients including Sanofi, Pfizer, Merck and GSK.
• Kieran has previous experience in digital, including in-house at early internet success bluemountain.com (just before the
dot-com bubble burst).
LinkedIn | Twitter: @KieranFagan | Email: kfagan@w2ogroup.com
44
5. Director of Media and Engagement
• Eileen has 18 years of digital marketing experience in healthcare including multiple therapeutic areas, global and launch
brands. She leads social media strategy and engagement for our healthcare clients at tWist, a W2O Group company.
• Previously, Eileen was associate partner at Rosetta leading the paid, owned and earned media healthcare team. As
director of search and innovation at Siren Interactive, Eileen helped four different pharmaceutical companies take their first
foray into social media. She was the editor and primary author of the agency’s blog, almost doubling the readership over a
three year period. Eileen started her career working for hospitals and held various marketing roles at Virtua Health,
Graduate Hospital and the University of Pennsylvania Health System.
• Eileen has been named among the top 50 healthcare tweeters and from 2010-2012 she founded and moderated the
#SocPharm TweetChat. She graduated from Brown University and holds an MS from the University of Pennsylvania.
LinkedIn | Twitter: @EileenOBrien | Email: eiobrien@twistmktg.com
EILEEN O’BRIEN
6. Director of Earned Media
• Ryan Flinn is a director of earned media for W2O Group in San Francisco. As a former journalist with more than a decade
of experience covering a wide range of topics and industries, he brings an understanding of what drives news coverage,
how stories are shaped and what appeals to reporters and editors. More importantly, having worked through the advent of
social media, he brings insight into the new pressures, expectations and motivations that are shaping the rapidly changing
modern media environment.
• Prior to joining W2O Group in 2013, Ryan worked at Bloomberg News in San Francisco for seven years, where he wrote
about business news and trends on a variety of sectors for the news wire as well as Businessweek Magazine. His articles
profiled top consumer brands, hot technologies, medical breakthroughs and cult wines.
• Before Bloomberg, he covered merger and acquisition news for Mergermarket in New York; was the business editor of the
Hour Newspaper in Norwalk, Connecticut; and freelanced for the New York Times. Ryan has appeared on TV and radio,
and his articles have been published by outlets around the world.
LinkedIn | Twitter: @RS_Flinn | Email: rflinn@w2ogroup.com
RYAN FLINN
7. Senior Analytics Manager
• Jennifer has worked in the social media analytics space for over eight years and has supported Fortune 500 clients across
a large range of verticals including beauty, healthcare, CPG, technology and entertainment. Jennifer applies strategic
listening, targeted questioning, social media and research expertise to uncover client needs and grasp key business
drivers. She quickly gained respect and recognition at W2O Group with her commitment to research excellence, client
satisfaction and team harmony.
• Jennifer has led ambitious research projects for several of the firm’s largest clients, providing strategic insights and
innovative reports. Her preparedness, transparency and can-do approach allows her to consult and troubleshoot with
ease.
• Prior to joining tWist, a W2O Group company, Jennifer was an analyst at NM Incite, a Nielsen/McKinsey Company, and a
project manager at Synthesio, where she managed over 10 clients including P&G, Microsoft and Asurion. Jennifer
received her Bachelor’s degree in sociology and business from the University of Michigan.
LinkedIn | Twitter: @JenniferSara7 | Email: jkatz@w2ogroup.com
JENNIFER KATZ
8. MERIEL MCCAFFERY
Senior Manager, Corporate and Strategy
• Meriel develops and manages communications strategies through execution for W2O Group’s diverse clients. She
leverages key analytics and insights to provide integrated business solutions to optimize organizational effectiveness,
relevance and reach for today’s leading companies.
• Meriel specializes in corporate communications, brand/employee advocacy and content strategy. She has worked with
senior leaders from global organizations such as Verizon, NetScout, Delphi, Pfizer and Bayer MaterialScience to solve
challenges around change management, employee engagement, crisis, digital communications integration, function
enhancement, internal communications optimization, influencer identification and engagement, media outreach, content
reach and resonance, and narrative development.
• Meriel brings a diversity of work experience spanning internal/external communications and business. Her strong track
record in communications strategy development, project management and critical thinking has helped clients leverage
communications as a way to operate more effectively and to ensure alignment and behavior around corporate objectives.
Meriel graduated from the S.I. Newhouse School of Public Communications with honors.
LinkedIn | Twitter: @MerielMcCaffery | Email: mmccaffery@w2ogroup.com
9. BLAIRE CLAUSE
Marketing Manager
• Blaire is a marketing manager at W2O Group where she focuses on managing the agency’s outbound communications
across paid, earned, shared and owned (PESO) properties, creating brand collateral, conducting competitive analyses and
executing agency-hosted events. She has recently been involved in enhancing business development initiatives across
the firm through support in lead generation, lead nurturing and resource management.
• She also served within the Technology practice at WCG, a W2O Group company, where she provided social media
strategy and engagement and account management for INRIX, a global SaaS company that provides real-time traffic data
to leading car companies and consumers.
• Blaire has been working for W2O Group for almost three years, and joined after serving on the communications team of a
federal senator. She recently completed her board term as Vice President of Marketing for the Young Women’s Alliance, a
nonprofit organization which offers opportunities for women to lead, serve and network in the Austin community. She
graduated from the University of Texas.
LinkedIn | Twitter: @blaireclause | Email: bclause@w2ogroup.com
10. ALEX LEVINE
Account Associate
• Alex is an account associate with W2O Group and has been working at the company for just under two years.
• His professional experience includes Sanofi Pasteur’s integrated campaign for an influenza vaccine and ongoing
communications for the Merck cardiovascular franchise. Specifically, his focus has been in targeted online engagement,
online physician influencer engagement, regulatory data milestones and medical meeting communications. He has also
worked across large agency client teams to support several new business initiatives in the health space.
• Prior to joining W2O Group, Alex interned with Bristol-Myers Squibb, Archimedes Pharma and Janssen Pharmaceuticals.
He graduated from Lehigh University (Bethlehem, PA) in 2014, where his focuses of study were journalism/science and
environmental writing.
LinkedIn | Twitter: @Xander_Levine | Email: alevine@w2ogroup.com