The 3rd Annual Digital Pharma Europe, March 2011, Ingelheim, GermanyExL Pharma
The 3rd Annual Digital Pharma Europe conference will take place on March 28-29, 2011 at the Boehringer Ingelheim headquarters in Ingelheim, Germany. Over 300 senior executives from leading pharmaceutical, biotech, and medical device companies are expected to attend. The conference will explore the latest innovations in digital marketing for the pharmaceutical industry through keynote speeches, case studies, and workshops. Topics will include social media, mobile marketing, multi-channel strategies, ePatients, and more. Attendees will gain insights on digital transformation and have opportunities to network with industry leaders.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá la mayoría de las importaciones de petróleo ruso a la UE y se implementará de manera gradual durante los próximos seis meses. Algunos países de la UE aún dependen en gran medida del petróleo ruso y buscarán exenciones al embargo.
Maxwell Manu is a Ghanaian national from Kumasi who currently works as a Service Administrator at Mantrac Ghana. He has over 15 years of experience in automotive engineering and maintenance roles. His objectives are to continue advancing in his current role or pursue a position as an automobile engineer to further utilize and build upon his expertise. He has strengths in teamwork, automotive knowledge, maintenance, problem-solving and adaptability. His experience includes roles at Mantrac Ghana, Coca-Cola Ghana, Magazine China Geo Engineering, and Magazine, with responsibilities like preventative maintenance, repairs, and office administration. He has a HND in Engineering from Kumasi Polytechnic.
Diapositivas que acompañaron a la charla "Introducción a Joomla! - El Proyecto, el software, la comunidad" durante el evento "Los Lunes al OSL en la Universidad de Granada.
The role of TANDBERG videoconferencing in the new way of workingrobert blaas
This is a presentation I gave during a customer event of Dimension Data in the Netherlands. It was about the role videoconferencing plays in the New way of working and how TANDBERG can enable people to be more productive, save costs and reduce their CO2 footpint.
El documento discute la importancia de la ética en el uso de las tecnologías de la información y la comunicación (TIC). Señala que aunque las TIC han traído avances, su uso inapropiado puede causar daños. Propone algunas reglas éticas como citar fuentes ajenas, obtener permiso para usar música, respetar la privacidad de otros y cambiar regularmente las contraseñas. El objetivo final es lograr un aprendizaje significativo a través del uso ético de las TIC.
The document provides contact information for several "Gurus" at a company and discusses various options for accessing Act! data remotely, including hosting solutions, synchronization tools for tablets and phones, and scenarios for single-user or multi-user access both within and outside the office. Recommendations are provided for different solutions depending on the specific access needs and hardware available.
The 3rd Annual Digital Pharma Europe, March 2011, Ingelheim, GermanyExL Pharma
The 3rd Annual Digital Pharma Europe conference will take place on March 28-29, 2011 at the Boehringer Ingelheim headquarters in Ingelheim, Germany. Over 300 senior executives from leading pharmaceutical, biotech, and medical device companies are expected to attend. The conference will explore the latest innovations in digital marketing for the pharmaceutical industry through keynote speeches, case studies, and workshops. Topics will include social media, mobile marketing, multi-channel strategies, ePatients, and more. Attendees will gain insights on digital transformation and have opportunities to network with industry leaders.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá la mayoría de las importaciones de petróleo ruso a la UE y se implementará de manera gradual durante los próximos seis meses. Algunos países de la UE aún dependen en gran medida del petróleo ruso y buscarán exenciones al embargo.
Maxwell Manu is a Ghanaian national from Kumasi who currently works as a Service Administrator at Mantrac Ghana. He has over 15 years of experience in automotive engineering and maintenance roles. His objectives are to continue advancing in his current role or pursue a position as an automobile engineer to further utilize and build upon his expertise. He has strengths in teamwork, automotive knowledge, maintenance, problem-solving and adaptability. His experience includes roles at Mantrac Ghana, Coca-Cola Ghana, Magazine China Geo Engineering, and Magazine, with responsibilities like preventative maintenance, repairs, and office administration. He has a HND in Engineering from Kumasi Polytechnic.
Diapositivas que acompañaron a la charla "Introducción a Joomla! - El Proyecto, el software, la comunidad" durante el evento "Los Lunes al OSL en la Universidad de Granada.
The role of TANDBERG videoconferencing in the new way of workingrobert blaas
This is a presentation I gave during a customer event of Dimension Data in the Netherlands. It was about the role videoconferencing plays in the New way of working and how TANDBERG can enable people to be more productive, save costs and reduce their CO2 footpint.
El documento discute la importancia de la ética en el uso de las tecnologías de la información y la comunicación (TIC). Señala que aunque las TIC han traído avances, su uso inapropiado puede causar daños. Propone algunas reglas éticas como citar fuentes ajenas, obtener permiso para usar música, respetar la privacidad de otros y cambiar regularmente las contraseñas. El objetivo final es lograr un aprendizaje significativo a través del uso ético de las TIC.
The document provides contact information for several "Gurus" at a company and discusses various options for accessing Act! data remotely, including hosting solutions, synchronization tools for tablets and phones, and scenarios for single-user or multi-user access both within and outside the office. Recommendations are provided for different solutions depending on the specific access needs and hardware available.
This document provides information on the Liquiline CM14, a 4-wire transmitter for mounting in control panels. It uses Memosens technology to digitally transmit measurement values from pH, conductivity, and oxygen sensors. The transmitter converts these signals into 0/4-20 mA outputs and can output temperature as a second current signal. Specifications include dimensions, inputs/outputs, power supply details, performance characteristics, and operating conditions. Price tables list available sensor kits and accessories to complete an analytical measurement point with the CM14. Contact information is provided for ordering.
Este documento resume los Premios Oscar otorgados a las mejores canciones originales entre 1936 y 1956. Algunas de las películas destacadas son Swing Time (1936), The Wizard of Oz (1939), Pinocho (1940), El Mago de Oz (1939) y Calamity Jane (1953). La canción "Over the Rainbow" de El Mago de Oz ganó el Oscar en 1939, al igual que "When You Wish Upon a Star" de Pinocho en 1940.
La Escuela de Teatro de la Universidad Finis Terrae ofrece una Licenciatura en Actuación de 8 semestres. Los estudiantes aprenden actuación, voz, movimiento, historia y teoría teatral, dramaturgia y gestión cultural para convertirse en actores profesionales con capacidad creativa y responsabilidad social. La ponderación para ingresar incluye notas de enseñanza media y pruebas de selección universitaria.
Revista Piedra Libre se adhiere militante a la causa de la búsqueda de personas desaparecidas. Todos estamos involucrados, hasta encontrarlos. El caso de Zarlet Clavijo Martínez tuvo que ser mediático para que volvamos nuestros ojos a esta horrible realidad.
Este documento describe varias características y funciones de Google Cloud. Incluye Google Cloud Print, que permite imprimir desde cualquier dispositivo a través de la nube; Google Cloud Messaging, que permite a los desarrolladores enviar mensajes a múltiples plataformas; y Google Cloud Platform, que reúne aplicaciones de desarrollo web para aumentar la competitividad. También describe Google Cloud Storage para almacenar y acceder a datos en la nube, y Cloud Save y Dropbox como servicios de almacenamiento en la nube.
Taller de teatro para compefffftencias lomcedelavibora
El documento describe cómo la purificación cruz cruz puede usarse en el aula para mejorar las habilidades de comunicación de los estudiantes, fomentar su creatividad y desarrollar su autoestima. Ofrece ejercicios de teatro como juegos dramáticos, improvisaciones, mímica y danza que ayudan a los estudiantes a expresarse y trabajar en equipo.
Experience World Centre is a consultancy firm specialized in human resource management. It provides services like recruitment and selection, HR policies and procedures, training and development, and Saudization consulting. The firm aims to help clients have a flexible, motivated workforce and ensure HR practices comply with regulations. It offers an Individual Development Program to train potential managers in HR skills through practical experience projects. The consultancy focuses on tailoring solutions to each client's culture and fully implementing recommendations to achieve goals.
Foodini es una impresora 3D de alimentos creada por NaturalMachines que utiliza cápsulas abiertas para que los usuarios preparen e introduzcan sus propios ingredientes. El documento analiza los consumidores objetivo, competidores, fortalezas y debilidades de la compañía, canales de distribución, costes, y el contexto macro y microempresarial. Finalmente, propone estrategias de marketing como enfocarse en chefs e influencers foodlovers a través de ferias, influencers y la tienda online Foodini Store.
This document summarizes a presentation on unmasking miscreants online. It introduces the presenters and their backgrounds in security research. It then outlines various techniques for conducting open source intelligence gathering on potential bad actors, including searching social media, forums, video platforms, and other online profiles to find overlaps and link online personas to real identities. The document cautions that this process requires careful documentation to avoid false accusations and respect privacy. It highlights some tools like Maltego, Google dorking, and NoCloudAllowed that can help in reconnaissance and bypassing cloud-based DDoS protections. The goal is to gather enough information to reasonably identify individuals facilitating illegal online activities.
La Casa Miranda en Burgos fue construida en la primera mitad del siglo XVI por encargo de Francisco de Miranda. Se ubica en la calle Calera y cuenta con una elaborada fachada renacentista y un patio central doble con columnas decoradas. En el siglo XX fue restaurada y convertida en el Museo Arqueológico de Burgos para preservar este importante ejemplo de la arquitectura civil del siglo XVI en la ciudad.
Impacto del divorcio en el rendimiento académico de los adolescentesAlejandraNatividad
El adolescente normal se vuelve vulnerable a trastornos relacionados con el cambio biopsicosocial que experimenta, éstos podrán ser resueltos, entre otras cosas, si la adolescencia se vive en un ambiente favorable en el hogar que establezca de manera adecuada la adaptación a los cambios que está viviendo. La incidencia de divorcios se ha doblado respecto a la reportada a principios del siglo, la mayoría de ellos tienen un proceso difícil. La mayoría de estudios consultados confirma que la ruptura familiar repercute en el desarrollo afectivo y cognitivo de los hijos adolescentes. También es destacable el hecho de que estos alumnos que están pasando por un proceso de ruptura familiar presenten, en la mayoría de los casos, ausentismo escolar, tengan un menor rendimiento académico, presenten una menor motivación de logro y menos aspiraciones educativas y, finalmente, que no concluyan satisfactoriamente los estudios de secundaria o en otros casos más graves, no continúen con los estudios.
This document provides a summary of strategies for eMarketing in the pharmaceutical industry. It analyzes the digital landscape and how mobile technologies and social media can be used to boost brand awareness and sales. Interviews were conducted with over 20 industry professionals. The report finds that both doctors and patients now extensively use the internet and digital tools to research health topics. It provides examples of how pharmaceutical companies can integrate digital strategies like mobile apps, websites, social media, and online communities into their traditional marketing mix. The future of marketing is predicted to involve more use of digital channels for clinical trial recruitment and engagement with customers.
This conference shall address the numerous ways in which the pharmaceutical industry specifically can contribute to, and benefit from the increasing mobility of healthcare.The global telemedicine market is expected to grow from $9.8 billion in 2010 to $23 billion in 2015, and therefore represents a major opportunity.
The vast potential for mobile phones to change everyday life with their increasing technological capacity to connect people and systems over vast distances, send and receive larger amounts of information, and operate from ever more advanced platforms, affects people and businesses in a variety of ways. Healthcare is certainly no exception, and there are several areas of the pharmaceutical industry that are either undergoing fundamental changes to accommodate and gain from this mobility, or are about to.
This two-day conference on pharmaceutical e-marketing in Canada will provide insights on developing effective social media strategies and digital marketing campaigns. Over 200 industry professionals are expected to attend. Experts from regulatory bodies like PAAB and ASC will discuss recommendations for social media marketing. Speakers from top pharmaceutical companies like Pfizer, Bayer, Eli Lilly, and Novartis will share proven case studies and strategies for engaging customers online. Attendees will learn how to measure ROI and ensure marketing efforts are profitable. The agenda covers topics like mobile marketing, eCME, and eDetailing. Networking opportunities are also provided to discuss advancing marketing efforts.
The document advertises the 14th Annual eyeforpharma Barcelona Summit conference taking place from March 15-17 at the CCIB in Barcelona. The summit will focus on helping the pharmaceutical industry redefine their business plans, become trusted partners, deepen customer insight, deliver outcomes, sell value, and redefine company culture with a focus on collaboration and patient centricity. It promotes networking opportunities and over 100 expert speakers from the pharmaceutical industry over the course of the 3 day event.
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
1) The document discusses Pernod Ricard's development of a tool leveraging digital data sources and data science to gain deeper insights into consumer behavior and conversations in real time.
2) It aims to maximize digital consumer engagement through more tailored brand strategies, sharper purposes, and stronger on and off-line engagement platforms.
3) Pernod Ricard also seeks more efficient and data-driven media buying, content production, and personalized e-CRM through integrating multiple data sources and precise evaluation of campaign performance and ROI.
This document provides information on the Liquiline CM14, a 4-wire transmitter for mounting in control panels. It uses Memosens technology to digitally transmit measurement values from pH, conductivity, and oxygen sensors. The transmitter converts these signals into 0/4-20 mA outputs and can output temperature as a second current signal. Specifications include dimensions, inputs/outputs, power supply details, performance characteristics, and operating conditions. Price tables list available sensor kits and accessories to complete an analytical measurement point with the CM14. Contact information is provided for ordering.
Este documento resume los Premios Oscar otorgados a las mejores canciones originales entre 1936 y 1956. Algunas de las películas destacadas son Swing Time (1936), The Wizard of Oz (1939), Pinocho (1940), El Mago de Oz (1939) y Calamity Jane (1953). La canción "Over the Rainbow" de El Mago de Oz ganó el Oscar en 1939, al igual que "When You Wish Upon a Star" de Pinocho en 1940.
La Escuela de Teatro de la Universidad Finis Terrae ofrece una Licenciatura en Actuación de 8 semestres. Los estudiantes aprenden actuación, voz, movimiento, historia y teoría teatral, dramaturgia y gestión cultural para convertirse en actores profesionales con capacidad creativa y responsabilidad social. La ponderación para ingresar incluye notas de enseñanza media y pruebas de selección universitaria.
Revista Piedra Libre se adhiere militante a la causa de la búsqueda de personas desaparecidas. Todos estamos involucrados, hasta encontrarlos. El caso de Zarlet Clavijo Martínez tuvo que ser mediático para que volvamos nuestros ojos a esta horrible realidad.
Este documento describe varias características y funciones de Google Cloud. Incluye Google Cloud Print, que permite imprimir desde cualquier dispositivo a través de la nube; Google Cloud Messaging, que permite a los desarrolladores enviar mensajes a múltiples plataformas; y Google Cloud Platform, que reúne aplicaciones de desarrollo web para aumentar la competitividad. También describe Google Cloud Storage para almacenar y acceder a datos en la nube, y Cloud Save y Dropbox como servicios de almacenamiento en la nube.
Taller de teatro para compefffftencias lomcedelavibora
El documento describe cómo la purificación cruz cruz puede usarse en el aula para mejorar las habilidades de comunicación de los estudiantes, fomentar su creatividad y desarrollar su autoestima. Ofrece ejercicios de teatro como juegos dramáticos, improvisaciones, mímica y danza que ayudan a los estudiantes a expresarse y trabajar en equipo.
Experience World Centre is a consultancy firm specialized in human resource management. It provides services like recruitment and selection, HR policies and procedures, training and development, and Saudization consulting. The firm aims to help clients have a flexible, motivated workforce and ensure HR practices comply with regulations. It offers an Individual Development Program to train potential managers in HR skills through practical experience projects. The consultancy focuses on tailoring solutions to each client's culture and fully implementing recommendations to achieve goals.
Foodini es una impresora 3D de alimentos creada por NaturalMachines que utiliza cápsulas abiertas para que los usuarios preparen e introduzcan sus propios ingredientes. El documento analiza los consumidores objetivo, competidores, fortalezas y debilidades de la compañía, canales de distribución, costes, y el contexto macro y microempresarial. Finalmente, propone estrategias de marketing como enfocarse en chefs e influencers foodlovers a través de ferias, influencers y la tienda online Foodini Store.
This document summarizes a presentation on unmasking miscreants online. It introduces the presenters and their backgrounds in security research. It then outlines various techniques for conducting open source intelligence gathering on potential bad actors, including searching social media, forums, video platforms, and other online profiles to find overlaps and link online personas to real identities. The document cautions that this process requires careful documentation to avoid false accusations and respect privacy. It highlights some tools like Maltego, Google dorking, and NoCloudAllowed that can help in reconnaissance and bypassing cloud-based DDoS protections. The goal is to gather enough information to reasonably identify individuals facilitating illegal online activities.
La Casa Miranda en Burgos fue construida en la primera mitad del siglo XVI por encargo de Francisco de Miranda. Se ubica en la calle Calera y cuenta con una elaborada fachada renacentista y un patio central doble con columnas decoradas. En el siglo XX fue restaurada y convertida en el Museo Arqueológico de Burgos para preservar este importante ejemplo de la arquitectura civil del siglo XVI en la ciudad.
Impacto del divorcio en el rendimiento académico de los adolescentesAlejandraNatividad
El adolescente normal se vuelve vulnerable a trastornos relacionados con el cambio biopsicosocial que experimenta, éstos podrán ser resueltos, entre otras cosas, si la adolescencia se vive en un ambiente favorable en el hogar que establezca de manera adecuada la adaptación a los cambios que está viviendo. La incidencia de divorcios se ha doblado respecto a la reportada a principios del siglo, la mayoría de ellos tienen un proceso difícil. La mayoría de estudios consultados confirma que la ruptura familiar repercute en el desarrollo afectivo y cognitivo de los hijos adolescentes. También es destacable el hecho de que estos alumnos que están pasando por un proceso de ruptura familiar presenten, en la mayoría de los casos, ausentismo escolar, tengan un menor rendimiento académico, presenten una menor motivación de logro y menos aspiraciones educativas y, finalmente, que no concluyan satisfactoriamente los estudios de secundaria o en otros casos más graves, no continúen con los estudios.
This document provides a summary of strategies for eMarketing in the pharmaceutical industry. It analyzes the digital landscape and how mobile technologies and social media can be used to boost brand awareness and sales. Interviews were conducted with over 20 industry professionals. The report finds that both doctors and patients now extensively use the internet and digital tools to research health topics. It provides examples of how pharmaceutical companies can integrate digital strategies like mobile apps, websites, social media, and online communities into their traditional marketing mix. The future of marketing is predicted to involve more use of digital channels for clinical trial recruitment and engagement with customers.
This conference shall address the numerous ways in which the pharmaceutical industry specifically can contribute to, and benefit from the increasing mobility of healthcare.The global telemedicine market is expected to grow from $9.8 billion in 2010 to $23 billion in 2015, and therefore represents a major opportunity.
The vast potential for mobile phones to change everyday life with their increasing technological capacity to connect people and systems over vast distances, send and receive larger amounts of information, and operate from ever more advanced platforms, affects people and businesses in a variety of ways. Healthcare is certainly no exception, and there are several areas of the pharmaceutical industry that are either undergoing fundamental changes to accommodate and gain from this mobility, or are about to.
This two-day conference on pharmaceutical e-marketing in Canada will provide insights on developing effective social media strategies and digital marketing campaigns. Over 200 industry professionals are expected to attend. Experts from regulatory bodies like PAAB and ASC will discuss recommendations for social media marketing. Speakers from top pharmaceutical companies like Pfizer, Bayer, Eli Lilly, and Novartis will share proven case studies and strategies for engaging customers online. Attendees will learn how to measure ROI and ensure marketing efforts are profitable. The agenda covers topics like mobile marketing, eCME, and eDetailing. Networking opportunities are also provided to discuss advancing marketing efforts.
The document advertises the 14th Annual eyeforpharma Barcelona Summit conference taking place from March 15-17 at the CCIB in Barcelona. The summit will focus on helping the pharmaceutical industry redefine their business plans, become trusted partners, deepen customer insight, deliver outcomes, sell value, and redefine company culture with a focus on collaboration and patient centricity. It promotes networking opportunities and over 100 expert speakers from the pharmaceutical industry over the course of the 3 day event.
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
1) The document discusses Pernod Ricard's development of a tool leveraging digital data sources and data science to gain deeper insights into consumer behavior and conversations in real time.
2) It aims to maximize digital consumer engagement through more tailored brand strategies, sharper purposes, and stronger on and off-line engagement platforms.
3) Pernod Ricard also seeks more efficient and data-driven media buying, content production, and personalized e-CRM through integrating multiple data sources and precise evaluation of campaign performance and ROI.
Re:Imagine Pharma Marketing - Agenda at a Glancebarberenar
There have been many COVID driven impacts on customer engagement and marketing processes, tools, and tactics. However, even with the advancement of digital marketing and commercial transformation, in-person engagement still remains the cornerstone of the pharma marketing business.
While we should celebrate the small wins and pivots that have been made as a result of COVID forced change, it is vital to understand which of these changes are transitory and which are true, long lasting transformations and innovation to be built on, and embedded in future processes and planning.
What will be our indicators and measurements of value moving forward?
What are the content consumption habits/behaviors of HCPs now?
How can I de-risk from supply chain to product development to commercial activity?
How can I diversify our clinical trial recruitment and innovation?
Does reimbursement need to be integrated with innovation?
How can I effectively virtualize customer engagement, branding and product launches?
What is the right promotional mix, even if/when sales force can return?
To what extent are the different stakeholder activities changing/overlapping as business needs evolve?
These are just a fraction of the issues currently creating bottlenecks that require proactive future planning and careful roadmap development.
Join our expert speaker faculty, the Thought Leadership Council and many of your industry peers to develop this roadmap together as a true community.
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 2wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
Pov healthcare communication draft_20111204thomeu2012
The document discusses communication challenges in the pharmaceutical industry. It notes that while doctors want higher quality information from fewer sales reps, pharma companies face difficulties meeting these demands. Regulations heavily constrain advertising content to doctors. As a result, communication often lacks impact, creativity, and relevance for doctors. The industry needs to fine-tune rules to allow more relevant messaging while maintaining information clarity and attention to receptors' needs. Improved knowledge of customers and more tailored content, channels, and timing could help pharma companies better communicate about health care.
Demand generation best practice and the role of nurturing. 12.05.11Fox Parrack Singapour
An overview of the challenges of demand generation, the changing B2B buyer, their trust issues and the need to build emotional content into campaigns. The background as to why lead nurturing has to become a fundamental backbone of modern marketing.
Vanessa Counaert is a marketing manager and business designer based in Belgium. She has experience leading design processes that put users at the center and use methods like user research, prototyping, and testing. Her background includes developing marketing strategies and brand alignment for Baxter in Asia Pacific and introducing new technologies like a vein finder device to help patients learn self-injection for hemophilia treatment.
The document is the July 2010 issue of The EuroVoice, which includes:
1) An announcement of the launch of HBA Europe's new mentoring program, which aims to provide career development support through mentor-mentee relationships.
2) A message from HBA Europe President Friederike Sommer discussing the organization's accomplishments over the past six months and highlighting the upcoming European Leadership Conference on the themes of "Business Case for Women" and work-life balance.
3) Brief profiles of two "Rising Stars" being recognized at the 2010 Women of the Year awards for their leadership in the healthcare industry.
Social Media: How To Harness The Power Of Social Media In Pharmaceutical eM...Eularis
For most of us, the Internet is a fact of life. However, we still flounder when it comes to justifying online marketing to both ourselves and our CFOs. We’re still stumped by the ideas of effectively reaching our audience in the vast reaches of the Internet, meeting their needs while also meeting our marketing objectives, and simultaneously being able to measure our success in financial terms rather than simply ‘activity tracking’ for our CFOs.
This challenge can be troublesome enough to prompt some companies and marketers to sit it out apart from the obligatory corporate Website, or to half-heartedly engage in some online activities like a product.com Website, some banner ads and blogs and a Facebook page without a real plan to meet the customer and CFO objectives. New initiatives are started and neglected, or focused entirely on the wrong things. As a result, companies miss out. Potential customers - both physicians and patients - don’t get the message, or feel alienated.
That’s what can go wrong. It’s the potential of wasted time, money and opportunity. However, what can go right is even more striking. An eMarketing campaign that is built on strategy and a deep knowledge of an audience, whilst firmly keeping the marketing objectives in mind, can be extremely powerful.
An eMarketing campaign that effectively uses the Internet as a platform, a ‘jumping off’ point to create value and relationships, and a means to speak specifically to marketers’ targets and create two-way value, is one that can succeed beyond many marketers wildest expectations.
How does it work? In this report, we find out. We examine the Internet as it stands today for physicians, patients and Pharma, and analyze how the old marketing strategies must change to reflect the times.
New Media Attentio Professional Buzz Monitoring (Tin180 Com)Tin180 VietNam
The document discusses professional social media monitoring and its benefits for businesses. It notes that word of mouth influences many consumer purchase decisions and defines social media as online platforms where people share and comment without an editor. The document recommends that companies monitor social media to understand trends, identify crises early, and measure marketing effectiveness in order to improve strategies and stay competitive. It provides examples of how social media monitoring helped companies understand customer discussions and reactions to products.
UX STRAT Europe 2019: Angel Brown, Digitas Health (Presentation)UX STRAT
This document discusses developing key performance indicators (KPIs) for an omnichannel experience strategy. It outlines different types of operational and strategic KPI measurements, including how well assets were executed, audience reach and engagement, and impact on strategic goals like shifting priorities and building predictive models. Case studies and examples from companies like Burberry are provided. The document also discusses applying a systems thinking lens, measuring success across customer journeys, and developing an overarching customer experience index.
Tom Lawrence of Meta Pharmaceutical Services LLC, a solution provider company at the marcus evans PharmaMarketing Summit 2012, on marketing mature pharmaceutical brands.
Interview with: Tom Lawrence, Chief Executive Officer, Meta Pharmaceutical Services LLC
MSLGROUP Reputation: with or without youMSL Germany
The document discusses how companies are adapting to the "always-on" communications landscape. It finds that most companies now engage in ongoing dialogues rather than just broadcasting messages. They also produce more content than before to sustain conversations across multiple channels. However, many companies find it challenging to find, collate and publish content due to time, budget and formatting constraints. While social media is useful for engaging employees, customers and the media, some sectors are more conservative in their use of public social media channels.
Empowering patients and health professionals through digital contentVanksen
From the innovations developed by international laboratories (use of AI and machine learning, biopharma, digital health…) to the latest international reforms designed to widen the access to care, all arrows point to the same direction: health has become an increasingly important topic, and even more so since the pandemic.
Vanksen’s experts zoomed in to try and understand the ways in which digital levers can empower pharma players around the world.
Experience taught us that marketing and communication have different rules if you are the CDO or CMO of a European lab. It is strictly forbidden to target patient audiences with content advertising subscription medication. So, what can they do?
https://www.vanksen.com/en/insights/empowering-patients-health-professionals-through-digital-content
Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...
Eye For Pharma eMarketing Europe 2011
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Save on costs by NOT using online tactics: take a step Grunenthal
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What key lessons can we learn from other highly
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you the exact insights needed to track all your online Marketing Director
Boehringer Ingelheim
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Partner with your audience with proven innovative Head of Employee &
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There is so much to learn in this new and evolving
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Commissioner
Katarina Béasse-Barnas, Global Brand Manager, Ferring Pharmaceuticals PAAB
GOLD SPONSORS: EXHIBITING SPONSOR: SUPPORTING SPONSORS:
OFFICIAL
MEDIA
PARTNER: OFFICIAL
SOCIAL MEDIA
SPONSORS:
For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
www.eyeforpharma.com/emarketing
2. Developed by:
6th Annual Pharma eMarketing Europe
March 1-3, Hilton Munich
A message from our challenges but more I look forward to seeing you all
Keynote: importantly all areas backed up in Munich next March.
I’m sure you’d agree that the with case studies! The elusive
digital landscape is a quickly case study from pharma! For
moving and tricky me personally taking time out
environment to stay on top of. of the o ce has to meet 2
With as many reports as there essential needs – actionable
are conferences, I find that I’m learning and networking. With
overwhelmed with choice. over 300 delegates in 2010
With that in mind, it’s been a and an expected 400 for 2011 Manuela Pastore
welcome relief working with I’m confident this is the one Director, Online
Jon and the team at event for the myself and the Communications & Strategy
eyeforpharma. The agenda team. Boehringer Ingelheim
really tackles the key
Expert speakers include:
Christpoh Ferse Michel Baes Gillian Tachibana Len Starnes Irene Anderson Peter Vanovertveld
Sr Director, Head of VP, EMEA Innovation Director Head of Digital Marketing Director Director Communications,
E-Marketing Janssen Global eMedia Marketing & Sales Boehringer Ingelheim Government A airs & Public
Grunenthal Communications Bayer Schering Policy
Merck Serono Baxter Healthcare
Lucien Engelen Ufuk Apaydin Amy Kornbluth Kay Wesley Axel Nemetz Irina Osovskaya
Head of the Regional Acute Head of Strategic Head of Employee & Global Director Head of Health e-Business Manager
Healthcare Network; Advisor to Planning & Business Client Communications Complete Digital Solutions Janssen
the Executive Board & Development EMEA Vodafone
Director Roche Citi Bank
REshape & Innovation Center
Tom Pryzgoda Gary Monk Philip Haldar Ray Chepesuk Mark Peterson René Neubach
Senior Director Product Manager Senior Brand Manager Commissioner CRD Centre Manager Manager, Vienna
e-Marketing Janssen X-ray Contrast Media, PAAB Boehringher Ingelheim eMarketing Center
Abbott Europe, The Middle Co-Lead Programme
East, Africa and Russia Strategy & Innovation
GE Healthcare lead Specialty Care
Pfizer
Dr Clive Selwyn Dr Matt Jameson Evans Jan Geissler Peter Hinssen Slija Choquet Meredith Abreu Ressi
Senior Medical Director Co-Founder Co-Founder, CML International Thought Owner and CEO VP of Research
Astellas HealthUnlocked Advocates Network Leader, Author of “The whydot GmbH Manhattan Research
and LeukaNet New Normal”
Lawrence Sherman Jens Monsees Fonny Schenk Carwyn Jones David Hunt Fred Basset
President and CEO Head of FMCG & Managing Partner Head of Director Director
The Physicians Academy for Healthcare Across Health Pharmaceutical Sales CreativeLynx Blue Latitude
Clinical and Management Google Schenck and Marketing
Excellence Doctors.net.uk
For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
www.eyeforpharma.com/emarketing
3. Developed by:
6th Annual Pharma eMarketing Europe
March 1-3, Hilton Munich
CONFERENCE AT A GLANCE
New for 2011 Pre Day - March 1st Day Two - March 3rd
• Network with over 400 leading minds on Pre-event workshops: • Measurement and metric analysis - essential
eMarketing in Europe • Social Media for pharma - the essential guide tricks and tools
for successful engagement
• Exclusive insights from over 15 industry case • Embracing innovation - Mobile, apps and
studies • 101 of Digital marketing - from the first click serious gaming
to optimizing your campaign, discover all the
• Get the latest updates on digital innovation • Case study insights into physician
tricks for a water tight campaign
for pharma engagement
• Places are limited so book early!
• 3 days of interactive panel discussions and • Increase HCP congresses with proven digital
networking tactics
• The only forum in Europe where you can
Day One - March 2nd
learn from pharma, leading agencies, • eMarketing strategy and overview - planning
patients and physicians for 2012 and beyond
• Regulatory updates and recommendations to
electively engage in 2011
• Focused workshops
• Detailed case studies into all elements of the
marketing mix
• Increase brand awareness and support with
Patient engagement
NETWORKING AND EXHIBITION
Even with such strong online communication and networking channels, face-to-face learning is the key to
prospering in 2011. This is the only forum in Europe where you can rub shoulders with over 400 innovators in
pharma eMarketing. The design of the event maximises networking time with over 10 hours applied over the 3
days. No other event can provide you with the 3 days of business focused networking with some of the most
influential people in your field. Build relationships and grow your contact list in 2011 to transform the future of
your business.
The only exhibition floor you’ll need
The European eMarketing exhibition floor is an opportunity to see, discover and understand new products and solutions in
action. Spaces are limited; get in touch today to secure your place.
Contact Ed Harris, SVP of Sales at: eharris@eyeforpharma.com
or the Event Director, Jon Gwillim at: jgwillim@eyeforpharma.com
“This is a one-of-a-kind networking event “eyeforpharma’s European emarketing summit is
for meeting hundreds of industry thought going from strength to strength; it o ers a unique
leaders and pharma marketers from opportunity to meet old friends, expand your
around the globe.” network, explore potential business partnerships
and stay updated on the newest trends and best
practices. For me, it is the best investment of the
year!”
Meredith Abreu Ressi, VP Research Fonny Schenck, Managing Partner
Manhattan Research Across Health
For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
www.eyeforpharma.com/emarketing
4. Developed by:
Day One - March 2nd
Section A - eStrategy: Global to local Section B - Regulatory insights and advice BAXTER
digital integration for digital success in 2011 Choose your investments CASE STUDY
wisely, take the Baxter
Keynote speaker: Why pharma isn’t even Keynote speaker: What can approach to identify the appropriate disease
NEW FOR 2011
halfway into the digital revolution: a strategic Europe learn from the CEO of areas for online engagement to maximise ROI
overview Canada’s Pharmaceutical Advertising Advisory • Identify the exact needs of your audience and how
• Understand how your digital customers will live and Board (PAAB). this relates online before you push a campaign
how you must adapt to their needs. • Gain insight from over 25 years of regulatory online.
• Develop digital strategies with memorable ROI in experience and adapt these lessons to a European • Insights into how Baxter has developed ‘best
this quickly moving landscape. framework. practice’ for each stage of a products lifecycle with
• Build relationships with customers that don’t • Learn from innovations taking place in Canada and digital strategies.
embrace digital engagement. how this can be replicated for your European • Gain strategies that you can apply today from this
Peter Hinssen, International Thought Leader, Author organisation. successful pilot to ensure your product reaches its
of “The New Normal” • Hear success stories that you can apply tomorrow full potential.
with a guide for regulatory clarity. Peter Vanovertveld, Director Communications,
How Roche is moving from Ray Chepesiuk, CEO, PAAB Government A airs & Public Policy, Baxter Healthcare
ROCHE
Marketing 2.0 to Web 3.0 CASE STUDY
• Be the first to hear how Roche Embrace digital marketing in this regulated Cross the chasm: Quickly CRM
overcame the key obstacles to become a market environment. move from digital pilots to a CASE STUDY
leader in digital 2 way communication. • Hear the latest updates and recommendations from fully integrated
• Understand and embrace the future of pharma the Prescription Medicines Code of Practice customer-facing model with e ective ROI
marketing and the transition to the pharma 3.0 Authority. • Define the digital component of your marketing mix
model. • Understand how the environment is developing and – effective tactics, specific budgets, and focused
• Tackle the internal structure to get buy in for digital prepare your campaign for innovative changes. customer groups
adoption to position your brand as a digital leader. • Social media in a regulatory context; understand • Implementing central concepts in several markets –
Ufuk Apaydin, Head of Strategic Planning & Business what the future holds to position your social media essential do’s and don’ts
Development, Roche campaign for success. • Measure the impact of digital: embrace dashboards
Heather Simmonds, Director, PMCPA and CRM analytics
Exclusive insight into BOEHRINGER Fonny Schenck, CEO, Across Health & a Pharma
Boehringer Ingelheim’s INGELHEIM
CASE STUDY Section C - Fully integrate digital for a Colleague
content management system
successful multi-channel campaign
(CMS) to maximise e ectiveness and Closed-Loop Marketing 2.0 GE HEALTHCARE
MOBILE
e ciency – the future of e ective
• Gain maximum impact with limited resources by PANEL: Increase NEW FOR 2011 engagement
CASE STUDY
applying an innovative CMS platform and extracting eMarketing e ciency by • Exclusive insights into the GE Helathcare global CLM
relevant metrics. understanding the aims and reservations of Pilot with the Apple iPad – how they overcome
• Optimise all internal and external communication the marketing department. barriers to the adoption of new technology and
activities to guarantee a quick and e ective launch. • Demonstrate to the c-suite the importance of engage both the digital natives and digital
• Launch updates across mobile, desktop and tablets your digital o ering to make it fundamental to immigrants
platforms with a single click. your marketing campaign and not just a • Use innovative CLM products to rejuvenate your
Manuela Pastore, Director of Online Communications compliment. brands and drive maximum ROI
& Strategy, Boehringer Ingelheim • Match up the aims of senior Marketers with your • Adopt the new wave of CLM tools and embrace
digital o erings to ensure digital projects reach innovation to guarantee future success.
PANEL: Communicate internally to make their full potential. Philip Haldar, Senior Brand Manager, X-ray Contrast
digital marketing a core organisational Moderator: Len Starnes, Head of Digital Marketing Media, EMEA, GE Healthcare
competency. and Sales, Bayer Healthcare
• A best practice guide to getting buy-in for making Irene Anderson, Marketing Director, Boehringer PANEL: Innovative strategies from across the
digital marketing an essential organisational Ingelheim market into the next generation of Closed
competency. Ian Talmage, Senior Vice President, Bayer
Loop Marketing (CLM)
• Create the right environment for digital to prosper Healthcare
• Understand how the future of CLM will evolve for
in your company. Other panellists TBC
leading companies: Grunenthal, Janssen, Merck,
• Hear how Janssen and others have made GE Healthcare.
digital innovation a sustainable success with Keynote speaker: Harness Multichannel • Increase sales through implementing proven CLM
simple and user friendly initiatives. Marketing: prepare for 5 years of innovation tactics
Moderator: Irina Osovskaya, ebusiness Manager, • Cement digital as your marketing backbone by • Take the relationship between CLM tactics and
Janssen applying the key learning’s from a range of sales to demonstrate the efficiency of CLM.
Other Panellists TBC industries. Moderator: Christoph Ferse, Sr Director and Head
• Ensure your offline channels drive engagement to of eMarketing, Grunenthal
your digital platforms. Michel Baes, VP of EMEA Innovation, Janssen-Cilag
• Understand what the digital maturity curve and Gillian Tachibana, Director of Global eMedia
channel selection matrix means for your business Communications, Merck Serono
and customers. Philip Haldar, Senior Brand Manager, X-ray
Kay Wesley, Global Director, Complete Digital Contrast Media, EMEA, GE Healthcare
Capture your audience by CASE STUDY
creating e ective copy
• Understand how to compose compelling copy to
hook and hold a physician’s online engagement.
• Discover a physician’s value perception on content
and tailor your message to meet these needs.
• Shift your content to be “smart” through
personalisation and semantic technology so your
message matches the individual physician’s specific
requirements.
Erna Kimp, Director - eBusiness Development,
Elsevier
For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
www.eyeforpharma.com/emarketing
5. Developed by:
Day Two - March 3rd
Section D - Engage Physicians on their terms Section F - Mobile & Innovation: the future
to maximise ROI and raise brand awareness Section E - Social Media and Enterprise 2.0 of pharma eMarketing
Engage with the modern day physician – Exclusive case study insight CITI BANK Mobile Migration – After 18 years in the
into Citibank’s employee CASE STUDY
insights from a Senior Medical Director spot-light, the web-browser is being replaced
• Insights from Astellas on how your customer is social media strategy by younger, faster and more engaging
changing and their preferred methods for • Apply key learnings from the financial sector to alternatives
engagement. successfully develop and implement the 'rules of the • We spend all of our time online, but increasingly
• Understand the evolution of the physician to game' in a pharma environment. little of it on the web. Position your business to
position yourself ahead of the trends. • Ensure your employees are active brand advocates - adapt and prosper in the mobile environment.
• Discover what physicians prefer; Rep vs online – proven tips and tricks for enhanced engagement in a • Meet the new needs of your customer by delivering
tailor your strategy accordingly to the specific regulated industry. what they want, when they want and how they
requirements of the individual’s needs. • Successfully engage all levels of employees and want.
Dr Clive Selwyn, Senior Medical Director, Astellas management in your organisation to understand • Review the success stories within the healthcare
and embrace the possibilities of social media. industry, and the ideas that led to their development,
PANEL: Online physician NEW FOR 2011 Amy Kornbluth, Head of Employee & Client including Diagnosaurus; the PASI calculator; the eye
engagement Communications EMEA, Citibank test from 4 feet and many more.
Understand the di erent views of David Hunt, Director, Creative Lynx
physicians by learning directly from a Use educational social media to engage
panel of experienced physicians with physicians, patients and other stakeholders. Embrace digital and mobile technologies to
• Adopt an effective multimedia approach that transform stakeholder engagements
mixed backgrounds, preferences and
benefits all 3 parties, pharma, physicians & patients. • Use mobile technologies in your business to save
levels of online engagement. • Improve relationships with key stakeholders and
• Understand and identify the educational needs of time and engage your key stakeholders
your customer through integrating on this unobtrusively
physicians by supporting their daily challenges.
knowledge sharing platform. • Extend your value proposition from product to
• Ensure your message reflects your audience and
• Effectively connect online even with the most beyond the pill services
understand how one size doesn’t fit all
conservative of physicians or late adopters to ensure • Support compliance and management of patients
• Tailor your strategy to specific demographics to
you reach your entire target market. with long-term conditions remotely and at home
raise brand perception before pushing sales.
Dr Tjalf Ziemssen, Neurologist, Uniklinikum Dresden Axel Nemetz, Head of Health Solutions, Vodafone
Moderator: Emma Darcy, MD, Medpharmaconnect
Dr Matt Evans, Healthunlocked
Dr Clive Selwyn, Senior Medical Director, Astellas
Drive forward R&D, sales and CASE STUDY Learn how Pfizer uses mobile PFIZER
marketing with e ective CASE STUDY
Dr Lucien Engelen, Head of the Regional Acute technology to teach and
Healthcare Network; Advisory to the Executive Enterprise 2.0 engage HCPs at conferences
board & Director, REshape & Innovation Centre • Learn from the latest and most innovative internal
• Use mobile technology and online tools to Increase
Dr Tjalf Ziemssen, Neurologist, Uniklinikum communication platform.
engagement and build momentum before, during
Dresden • Overcome internal reservations to enhance
and after an event.
communication and product development.
• Guarantee HCP audience interaction and improve
Increase physician engagement • Understand how to effectively engage all regions
CASE STUDY clarity with easy to use mobile tools.
and overcome cultural hurdles.
with exclusive insights into • Improve post event interaction to maintain
Speaker TBC
successful and unsuccessful electronic relationships and increase return visits with these
Continuing Medical Educations (eCME) clear guidelines.
Discover what ROI means for digital -
platforms René Neubach, Manager, Vienna eMarketing Centre,
essential metrics and analytics Pfizer Speciality Care
• Develop an eCME platform to successfully engage
and hold the attention of physicians. Fill your toolbox with all the available tips and
Insights from a Boehringer BOEHRINGER
• Understand the importance of integration of CME tricks Google o ers to ensure your digital INGELHEIM
with eCME through emphasising e ective content
strategy reaches its full potential Ingelheim ground breaking CASE STUDY
and layout. Serious Gaming platform that
• Clearly isolate and analyze your analytics for concise
• Learn from successful and unsuccessful eCME increased brand awareness and adherence
and useable data.
platforms to adapt and optimise your own projects. • How serious gaming can help patient adherence
• Embrace the latest tools google offers for
Lawrence Sherman, SVP, Prova Education healthcare to ensure your reports illustrate and assist with educating patients to cope with long
actionable takeaways. term care.
What do pharma marketers LATEST RESEARCH • Use the latest dashboards to consolidate data and • Discover how to integrate brand messages into
need to know about pull out essential stats. gaming platforms without undermining the gaming
Consumer and Physician’s Use of Technology Jens Monsees, Head of Consumer Goods and experience.
Healthcare, Google • Learn why the modern day child/adult requires
for Health?
much more motivation to follow drug plans and
• Get the latest European data on consumers using
how a serious gaming platform compliments their
onlne channels to research health information and Maximise your campaign’s ROI through
life style.
make treatment decisions understanding how to set precise goals and
• How does the evolving physician channel change Mark Peterson, CRD Centre Manager, Boehringer
metrics you need to measure success.
best practices for pharma marketing and Ingelheim Denmark
• Get the basics right, learn how to measure the
communications? familiar - Awareness, Reach, Frequency to the
• Position yourself for the rise of the “empowered unfamiliar - Sentiment and Influence to finally Engage payers: Mapping influence and
patient” and the evolving physician-patient establishing to the bottom line Competitive Results information flow
relationship. and Value. • Design a strategy that responds to payer dynamics
Meredith Abreu Ressi, VP Research, Manhattan • Understand how much budget and resource you and their ecosystem
Research should invest in social media for an attention getting • Identify the sources of information, influence and
and relationship building vehicle. information flow within the ecosystem
Engage with international KEY PHYSICIAN • Apply the most effective and proven tools for online • Leveraging network analysis to help make sense of
INSIGHTS the connections
doctor networks measurement from key suppliers in the industry.
Speaker TBC • Position your organisation and data to impact
• Develop trust and transparency to
prescribing and medical decisions
engage doctors by learning what makes a good
online professional network. Fred Basset, Director, Blue Latitude
• Discover how online networks differ across Europe
and why you need to tailor your approach with
segmented relevant messages.
“Very nice to be inspired as well as confirmed in marketing
• Understand how physicians vary according to other initiatives.”
demographics: age, speciality, experience. Trine Nygård, Multi Channel Communications Co-ordinator, Merck & Co
Gareth Thomas, International Development Director,
Doctors.net.uk
For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
www.eyeforpharma.com/emarketing
6. Developed by:
Day Two - March 3rd
Exclusive and new for 2011 Panel: Pharma & the
NEW FOR 2011
ePatient: Build the
Section G - Engage e ectively with Patients right level of engagement
– the future KOLs • Raise disease/treatment awareness through
understanding the type of support patients need
Keynote speaker: The future of healthcare: before, during and after treatments.
Integrate the patient into your (healthcare) • Engage physicians effectively and offer the right
team type of support and online education within this
• Learn the benefits of bringing the patient into the heavily restricted environment.
team to overcome traditional challenges of patient • Create clarity for your organisation’s online and
engagement offline activities to build engagement and trust.
• Innovate and engage now to ensure your company • Understand how leading ePatients can interact
stays at the forefront of healthcare and is positioned and collaborate to provide best support to
to tackle future digital healthcare challenges. patients.
• Understand what role the family and informal care Moderator – Silja Chouquet, MD, whydot.com
will have in healthcare in the future Lucien Engelen, Head of the Regional Acute
Healthcare Network; Advisory to the Executive
Lucien Engelen, Head of the Regional Acute
Board & Director, REshape & Innovation Center
Healthcare Network; Advisor to the Executive Board &
Jan Geissler, Co-Founder CML Advocates Network
Director, REshape & Innovation Center
and LeukaNet
Alex Butler, Digital Strategy & Social Media
Successfully engage and JOHNSON &
JOHNSON
Manager, Janssen-Cilag
support patients and carers CASE STUDY Erik Hawkinson, Head of Global Digital, Roche
using online video
• Get internal buy in when implementing video usage
for a digital campaign “Very well organised and interesting
• Understand how to get your message viewed and be meeting with top speakers. I really
seen as a thought leader for increased engagement learnt a lot about Web 2.0 applications
with patients.
• Measure success by creating trust and easy access and e-marketing in general.”
to your audience.
Marina Lemmens
Gary Monk, Product Manager, Janssen-Cilag Product Manager, Sanofi-Avent
Catch every presentation…
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Solution Providers: record every presentation so you don’t have to miss a
• We are dedicated to providing a forum where our thing. Simply purchase a ‘Gold Pass ’ when you register.
attendees can learn about the most advanced and You’ll be given access to the online recordings within 10
tailored solutions available on the market. days of the event.
• There are a limited number of spaces available for Register on page 7 now.
companies with an innovative solution in the areas of
Social Media strategy, CRM, Digital strategy and
integration, Multi channel marketing
• This event will build new prospects and strengthen
A great event should be complimented
current business relationships. by a great venue.
The 2011 eMarketing summit
Opportunities available include: will be held at the Hilton,
Munich
• Meetings with key decision makers
• Take a speaking slot and address 400 sales & We've managed to secure a
marketing executives reduced rate of €129 (inc VAT,
• Show off your latest products and services in our exc breakfast)
exhibition hall
• Build your brand with exclusive promotional The cut off date for this will be
opportunities Feburary 1st, 2011.
• Host interactive workshops with core clients and
prospects... and much more!
Booking information will be
sent with your confirmation
If you want to meet with senior decision makers from
pharmaceutical and biotech companies across Europe
then Contact Ed Harris on +44 (0) 207 375 7173 Turn to page 7 to secure your
eharris@eyeforpharma.com place.
For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
www.eyeforpharma.com/emarketing
7. Developed by:
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8. Join over 400 delegates for Europe’s largest and
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6th Annual Pharma 2011
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March 1-3, Hilton Munich
Increase sales and raise brand awareness by creating the perfect
multi-channel campaign to engage physicians, payers and patients
Our promises to you. Hear what last years attendees
thought about the event:
1 The onlycase studies. you can get insights from over pharma 15
specific
forum where
One of the best eyeforpharma
After listening to your feedback from 2010 it was clear that you wanted 2 events I've seen to date!
things in 2011: guidance and case studies. With exclusive stats and never
Irina Osovskaya, eMarketing Manager
heard before insights you’ll learn more in 3 days than from weeks of
Janssen-Cilag
research or the purchasing of reports
Great event! Great way to
2 Hand picked expert speakers. the most innovative and inspiring speakers
We spend months searching for network!
to ensure that every minute of every presentation is engaging and benefi- Alexandra Keil, Web Manager
cial. Your business is guaranteed to benefit from their key insights which LEO Pharma
will ensure your online campaign reaches its full potential
The program handled all
3 Unrivalled networking with eyeforpharma’s first conference APP.
For the first time you’ll be able to connect with speakers, delegates and
aspects of e-marketing, very
complete overview.
vendors before during and after the event with the eyeforpharma APP. This Linda Engels, Product Manager,
free app will give you access to the latest agendas, blogs and industry Sanofi-Aventis
insights. The app will be downloadable for everyone but only registered
attendees will get access to network Certainly one of the best
pharma social media events
4 No Sales pick all vendors to ensure their presentations are educational and
We hand
pitches. -interesting topics with a global
view.
not focused on self promotion. Only the leading and most innovative Jeremy Bird, Creative Director
agencies are chosen to ensure you leave the event with all the tools and Bird & Schulte Advertising
expertise to drive your business forward
It was great to see that the
summit evolves positively and a
“Great event - much inspiration gained” wide range of topics is covered.
Excited to visit the 2011 event.
Bettina Nekman, Integrated Relations Manager, Boehringer Ingelheim René Neubach, Manager, Vienna
eMarketing Center
Pfizer, Specialty Care Europe
Media Partners
HealthcarePromotions.co.uk
helping you raise awareness
For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
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