The document discusses integrated marketing communications (IMC) and presents several models for IMC. It describes Butterfield's new model for corporate marketing communication, which delivers the corporate mission and vision through the traditional marketing mix, with the 4 Ps as a hygiene factor. It also outlines Schulz and Kitchen's four-stage model of IMC integration, with each stage involving increased coordination, data collection, and evaluation of marketing communications from a customer and financial perspective. The document examines what makes good and relevant IMC from the customer's view, and also looks at challenges that can hinder effective IMC.