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The Story of…
Nobody
Tasos Veliadis – Chief Strategist SOCIALAB
THIS IS ME
TASOS VELIADIS
PARTNER/CHIEF STRATEGIST
Two things
about me!
I LOVE
TELLING
STORIES
I LOVE CREATING
STORIES
WE LOVE CREATING
STORIES
WE’VE BEEN
TELLING STORIES
FOR EONS…
Even before the creation of
the first language we had
stories
Stories have
heroes
THE REAL
ZORO
Stories help us
to remember
Jeffbullas.com
PEOPLE REMEMBER
20%of what they read
10%
of what they hear
70%of what they see and do
MORE AND MORE
PEOPLE BELIEVE
THAT THEY MAKE
DECICIONS VIA LOGIC
MORE AND MORE
PEOPLE BELIEVE
THAT THEY MAKE
DECICIONS VIA LOGIC#NOOOOO!!!!!
IF LOGIC WAS ENOUGH
NOBODY WOULD FALL IN
LOVE WITH THE
WRONG PERSON
BRAIN HAS TWO PARTS
logic emotion
(SETH GODIN)
LEFT RIGHT
So? What is the
difference now?
IT’S MUCH EASIER
TO SHARE THE
CONTENT!
DIGITAL STORYstory
BUT…
ONLY REMARKABLE
CONTENT WILL GO
VIRAL…
REMARKABLE IS
RARE
REMARKABLE IS
INSPIRING
REMARKABLE IS not
about….
MODELS
MODELSTECHNOLOGY
modelsTECHNOLOGYDEVICES
TECHNOLOGYDEVICES
OR
OFFLINEDEVICES
ORSOCIAL MEDIA
REMARKABLE
IS ABOUT
EMOTIONAL
ENGAGEMENT…
WITH…
Real
People!
ONCE UPON A TIME…
A Muse knockED
socialab’s door
The brief!
REALITY Survivors
REAL survivors
My heroes
Campaign(video:(https://www.facebook.com/UNHCRGREECE/videos/1939719229386659/
>290.000 VIEWS
1.OOO.OOO imPRESSIONS
>300 shares
bUDGET < 4.000
A LONG STORY SHORT…
“Either write something worth reading
or do something worth writing about…”
Benjamin(Franklin
NOW GO DO SOMETHING
OMFG REMARKABLE!
C U @ THE
COFFEE
BREAK
mail : VELIADIS@SOCIALAB.GR

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The story of...Nobody