This document discusses how brands should focus on connecting with real people through social media, rather than social media platforms. It notes that people use social media in the morning to see content from friends and things they care about. The document recommends that brands invest in people's real lives, emotions and stories shared with friends to create the next generation of social media marketing that is based on sharing and caring. This will help brands rebuild trust with people on social media.

1. It’s not about
platforms
It’s about
humans

2. LET’S GET TO KNOW
EACH OTHER

3. I wish I was here
As a
Social media guru
Ok, at least I have the
same beard.

4. Or a social media
influencer
I DRINK THE SAME
COFFEE

5. but

6. butNO!

7. I AM HERE
As a
CHIEF STRATEGIST

8. I AM HERE TO TALK
ABOUT
SOCIAL MEDIA

9. Or…maybe not

10. In fact, I am here to
talk about
humans
and how brands
should treat them

11. Nowadays we all
use
Social media
I ALSO HAVE AN
ACCOUNT

12. Well, maybe not
everyone, but at
least most of us do!

13. The question is no
longer whether we
use it or not, but
“why”

14. AND

15. how a brand can
create a connection
with real people.

16. Long story
short…

17. You wake up
in the
morning…
early, really
early

18. and before you get
out of bed

19. you scroll down
your Instagram
feed?

20. you scroll down
your instagram
feed?Rings any bells?

21. IF SO, WHERE
WERE ALL
THE BRANDS?

22. Maybe nowhere,
Maybe in your stories
Maybe inside your bathroom

23. ?

24. So what should
we do?

25. We must invest
In
Real lives of ppl

26. Real emotions

27. Real emotionsFRIENDS

28. Real emotionsFRIENDSSTORIES

29. AND

30. CREATE THE
NEXT-GEN SOCIAL
MEDIA
MARKETING

31. THE SOCIAL MEDIA
OF
SHARING CARING&

32. WHY?

33. BECAUSE PPL ARE HERE
TO TALK ABOUT THINGS
THEY CARE ABOUT

34. #WTF
(WELCOME TO FACTS)

35. 76% of people use
their Facebook feed to
find interesting
content
(Hubspot)

36. (WERSM)

37. AND SHARE
CONTENT
WHEN WE FEEL

38. Top emotional
responses to viral
images!
(Hubspot)

39. Jeffbullas.com
PEOPLE REMEMBER
20%of what they read
10%
of what they hear
70%of what they see and do

40. https://www.youtube.com/watch?v=CL80Idfk8k8

41. https://www.youtube.com/watch?v=kmwheW_xFxo

42. https://www.youtube.com/watch?v=slTquei3RZM&t=6s

43. My advice

44. Rebuild trust
On
Social media

45. After all, Social media is not a “one night
stand”... It’s a long-term relationship!

46. NOW LET’S GO CREATE
SOME BUZZ!!

47. THANK
YOU!
Cu @ the coffee break