W scouting brand_comercial_use_trademarks_2018

©WSB Inc. | Communications & Partnerships | page 1
©
W
o
r
l
d
S
c
o
u
t
B
u
r
e
a
u
I
n
c
.
/
•
D
e
s
i
g
n
b
y
W
S
B
G
e
n
e
v
a

World Scouting Brand
Protection and commercial use
By the World Scout Bureau, Communications and Partnership

Overview
• World Scouting's Brand & its Trademarks
• Who can use them?
• Historical and legal background information
• How to adapt the Brand at National Level
• FAQ

The World
Scout Emblem

The World Scout
Emblem
The World Scout Emblem is the
distinctive symbol of our movement and
is worn by Scouts worldwide. It is one of
the best known symbols on the planet.
The World Scout Emblem has not
changed. It is a protected symbol and
is therefore subject to licensing
restrictions.

The World Scouting
Brand Logo

The World Scouting
brand logo
The World Scout Emblem
Wordmark Registration symbol
Claim

WSB- Presentation
Copyright © WSB Inc.
Victor C. Ortega
8

The World Scouting
Brand Logo
The brand logo consists of the
World Scout emblem, the word “Scouts”
and the vision of the movement
“Creating a better world.”
The World Scouting brand makes a social
impact because it displays our active claim
“Creating a Better World.”

What's with all the purple?
Basically, colour can help send out a message about the
brand, or make it easier to remember, or to associate with.
Why Purple and White?
The colours of the World Scout Emblem and logo are a white
on a royal purple background. These, too, are symbolic. In
heraldry white represents purity and royal purple denotes
leadership and helping other people.
Other companies do the same, do you know them?

Programme Logos
Other trademarks and logos belonging to World Scouting
include:
- Better World Framework Logos
- The JOTA-JOTI Logo
- as well as a few other logos for World Events
These trademarks are related to the programmes or to
specific events and therefore have different conditions of use
that will not be covered in this presentation.

Ownership of trademarks
As other Non-Governmental Organisations (NGOs) who
have National Members, WOSM has determined that the
best strategy is that there be only one owner of the
trademarks. This duty is given to the World Scout
Bureau, the legal entity representing WOSM.
Similar decisions have been made by these
Organisations on the right.

• Member Organisations of the World
Organization of the Scout Movement
• International and official Scout events
organisers
• Contractors and suppliers of the
Scout movement
• Partners of the Scout Movement
Who can
use them?

Additional language
versions of the World
Scout Brand Logo
National Scout Organizations only
may request the adoption of a
recognized translation of the claim
“Creating a Better World”
in an additional language for their
country by contacting the
World Scout Bureau

National
Scout Identity Brand
National Scout Organizations only
may apply for the creation of a
national brand derived from the
World Scouting Brand Logo.
The purpose of the National Scout
Identity Brand logo is to visually
identify the member country with
the wider family of World Scouting.

Mark of identity
and sense of belonging
WOSM encourages the adoption of
the brand by National Scout
Organisations that wish to use it in
order to improve its greater visibility,
as well for members of these national
organisations to signify their
belonging to a great international
youth movement that is World
Scouting.

The World Scouting
Brand Logo
The World Scouting brand logo
does not replace the World Scout
emblem. However, its increases the
Movement’s visibility and is
recognised by people who did not
already equate the emblem with the
Scout Movement.

Historical and legal
Background information

First World Scout Conference Resolutions
Conference Resolution 12/1961
l Conception of the World Scout Emblem (WSE)
Conference Resolution 5/1969
l Defined the emblem
l Defined the role of the World Scout Bureau to act on behalf of
the Movement to control protection of the Emblem and to
license whenever appropriate its reproduction in any form
intended for sale
l Encouraged Members to wear it as a sign of Unity
l Provided merchandising articles for the NSOs

First policy on the use of the
World Scout Emblem
World Scout Committee Decision, Meeting 12/1973
Adopted the report which was presented to them establishing a
use policy for the WSE
l “Cat A” - Free use for identification purposes
l “Cat B” - 10% royalties on manufacturing costs for commercial
purposes
World Scout Bureau Circular 4/1974
Publicised the new use policy for the World Scout Emblem

2006 / 2007 Decision policy on the use of
the World Scout Emblem
World Scout Committee Decision - Meeting 09/2006
Reaffirmed that the World Scout Emblem is the property of
the World Scout Bureau
Decided on the conditions of use and commercialisation of the
World Scout Emblem

Decisions regarding
the World Scouting Brand Logo
The World Scout Bureau is the owner and entity in charge of the
management of the World Scout Brand and its trademarks
Affirmed that the World Scouting Brand Logo (WSBL) is the
property of the World Scout Bureau
Decided on the conditions of use and commercialisation of the
World Scouting Brand Logo

Conference Resolution
2014-18 National Scout Identity
Brand (NSIB) - Exemption from
Commercial Licencing

2014-18 National Scout Identity Brand (NSIB) -
Exemption from Commercial Licencing
The Conference
...
• referring to Circular No 28/2014: Strengthening the World Scout Brand
• appreciating that the World Scout Committee has simplified the usage of the NSIB
• bearing in mind that, as the largest youth movement in the world, WOSM has a very potent global brand and
that it is the duty of the World Scout Bureau to defend its brand integrity
• remembering also that it is our common duty as members to protect and promote the very values defended by
that brand taking into account local socio–economic circumstances
• furthermore encouraging the members of the Scout Movement to adopt a global brand
• identity and encourage the growth and sustainability of National Scout Organizations to achieve WOSM’s
objectives for 2023
………..
§ requests the World Scout Committee to consider the license terms related to exemption of National Scout
Organizations carrying the NSIB from the current commercial licensing for the usage thereof, to be in place by
31 March 2015.

©
W
o
r
l
d
S
c
o
u
t
B
u
r
2
5
Conference Resolution
18/2014 National Scout Identity
Brand (NSIB) - Exemption from
Commercial Licencing
• requests the World Scout Committee to
consider the licence terms related to
exemption of National Scout
Organizations carrying the NSIB from
the current commercial licensing for the
usage thereof, to be in place by
31 March 2015.

WORLD SCOUT EMBLEM
IN SUMMARY
Non-commercial use
By virtue of their membership of WOSM,
National Scout Organizations, and by
extension National Scout Associations, are
entitled to use the World Scout Emblem for
non-commercial purposes. Partner
organizations are simply invited to apply for
a non- commercial license whenever that
need may arise.
Commercial use
The reproduction of the World Scout
Emblem on any item being offered for sale is
subject to obtaining a product special
commercial license for each item.
WORLD SCOUTING
BRAND LOGO IN SUMMARY
Non-commercial use
By virtue of their membership of WOSM,
National Scout Organizations, and by
extension National Scout Associations, are
entitled to use the World Scouting Brand Logo
for non- commercial purposes
The intention here is to encourage the wider
non-commercial use and adoption of our
brand and promoting our common claim to be
“Creating a Better World”.
Partner organizations are simply invited to
apply for a non-commercial license whenever
that need may arise.
Commercial use
The reproduction of the World Scouting Brand
Logo on any item being offered for sale is
subject to obtaining a product speci c
commercial license for each item.

Current licence
terms in brief
No fee
Non-commercial use
“educational material,
promotional…”
Commercial use
“any item offered for sale”
Royalties of 5%
calculated on sales

FAQ
Frequently Asked Questions

FAQ
Where should the “SCOUTS” logo badge be placed on the uniform?
l The “SCOUTS” Logo badge is not compulsory for WOSM members.
The World Scout Badge remains the main badge that is encouraged to be
worn by all WOSM members.
l However, if you wish to also wear the SCOUTS badge, the following figures
will demonstrate where badges should be placed on the uniform in the
Arab Region

FAQ
Can girl guides also use the “SCOUTS” badge and/or logo?
• The use of the logo/badge is permitted to all members of SAGNOs.
• WAGGGS exclusive members should not use the logo/badge,
however we cannot enforce a strict application.

FAQ
What will happen to the Regional Scout Logo/Emblem?
• When the World Scout Committee took a decision in April 2006 (World
Scout Committee Decision 04/2006) which requested all regions to
strictly adopt the new Brand Logo as the new identity of the
World Organization of the Scout Movement for all
communication.
• Later on, to avoid any confusion, World Scout Committee decision
03/2007 stipulates:
• Exclusive use of new brand logo
The World Scout Committee confirms its decision of April 2006 to
create a new brand logo and requests that it be used exclusively
(i.e. without any other logo or emblem) in one of the five customary
working languages of the Organization on all communication and
promotional materials emanating from WOSM, in the totality of
places in which it is situated and in the totality of its activities.

FAQ
• Am I permitted to translate the claim or change it completely?
• The claim 'Creating a better world' is currently available in the two official
languages of WOSM (EN & FR) and the additional working languages (AR, RU & SP).
• Translation into unofficial languages is permitted, however you must make a
request to the World Scout Bureau Central Office, and you will be provided with
the logo and translated claim. Under no circumstances can the logo be used with a
translation that has not been approved by the World Scout Bureau.
• Changing the claim is also not permitted unless expressly approved by the World
Scout Bureau.
• NB: The word 'Scouts' cannot be translated under any circumstances

Thank you for your
attention!
Thank you.
Be on brand!

Thank you for your
attention!Communications
& Partnerships
June 2018

W scouting brand_comercial_use_trademarks_2018

Recommended

Recommended

More Related Content

Similar to W scouting brand_comercial_use_trademarks_2018

Similar to W scouting brand_comercial_use_trademarks_2018 (20)

More from Pramuka Cimahi

More from Pramuka Cimahi (20)

Recently uploaded

Recently uploaded (20)

W scouting brand_comercial_use_trademarks_2018