A innovative bussiness plan regarding a concept of organic farming and supply to direct customers

1. ~ HEALTH,WEALTH,FRESHNESS
FARMly

3. DO WE NEEDTHIS ?
ADULTERATION INFLATION
MONOCULTURE AGRICULTURE MARKETING

4. COMPANY PROFILE
PRODUCT: FARMily
Farms location : Gajapathinagaram
(Vizianagaram)
Community location : Oxygen towers
(Visakhapatnam)
Manpower : 6
Number of Families : 50
(as per 1st year)
Groceries:
Rice
Wheat
Vegetables
Fruits

5. MONTHLY ESTIMATIONS
GROCERIES FARMERS
sales/kg
RETAILERS*
SALES/KG
FARMly
Farmer sale
s/kg
FARMly
sales/kg
Consumption/
family/month
FARMl
y
Margin
RICE 18.15 50.40 25 42.5 25Kgs 8.5
WHEAT 19.25 43.9 24 38.5 5Kgs 10.5
VEGETABLES
(onion)
29.75 38.5 33 40.6 6Kgs 7.6
FRUITS
(BANANA)
9 34 12 30 2Kgs 18
*As per the data reported by APMCs

6. SAMPLE RICE MARGIN
1. Farmly rice margin=8.5 rupees/month/family
2. Monthly rice consumption/family=25kgs
3. Farmly/family monthly margin= 25*8.5=212.5 rupees/month
4. Farmly/family yearly margin= 212.5*12=2550 rupees/year
5. Farmly margin for 50 years= 1,27,500rupees/year

7. COMPANY FINANCIALS
Initial Investment : Rs2,00,000/-
Average turn over: Rs1,82,760/-
Gross profit : Rs95,515/-
Break even time: 1years 9months
Advertising and service cost :Rs50,000/-
 News papers.
 Social media.

8. MIDDLEMAN
GODOWN
RETAILER
FARM LAND FARMly CUSTOMERS

9. UNIQUE SELLINGPOINTS
 HOME DELIVERY
 REGULAR MONITORING OF CROP
 NO ADULTERATED FOOD
 BEST RETURN ON INVESTMENT
 SENSE OF SATISFACTION
 HEALTH BENEFITS
 GOOD CUSTOMER PRODUCER RELATIONSHIP

10. SALEABLE POINTSAND STRATEGIES
 Conducting surveys and taking regular feedbacks
 Penetrating into broader markets
 Encouraging RRR(reduce reuse recycle) method
 Teaching Newer Farming Methods among farmers.
 Campaigning about benefits of organic farming.
 Farm Visits To Gain Trust among Customers.

11. PROJECTEDSALES
0
50
100
150
200
250
300
2020 2021 2022 2023
TARGET YEARS
NUMBEROFFAMILIES

12. S
• Reduced middle man transactions.
• Enhanced customer-producer relationship.
• Cheap recruitment
W
• Perishable goods
• Initial stage of distribution network
• New Brand
• Change management issues
O
• Growth profitability
• Scope in expansion of market
T
• Social-political issues.
• Delayed time in achieving break even volume.
SWOTANALYSIS

13. So when are you planning to b
e a part of our FARMly????
THANK YOU!!!!!!