Moose Toys x TRG bloggers

1. Drive awareness, increase engagement
and consideration of Moose Toys during
Christmas.
Brief:
Moose Toys
Big Family Little Income, Childhood 101,
Picklebums and School Mum
Influencers:
In a competitive
category, Moose wanted
to be known as the
brand to look out for
during Christmas. They
needed to educate
consumers about their
product USPs
Objective:
Each of the four bloggers created two
pieces of content featuring a Moose
Toys product. The content focused on
accentuating the inventive and
educational nature of three Moose Toys
products. The content was also shared
across Facebook and Instagram
Activity:
28,000 people read the
blog content, over
double the benchmark
300,000+ organic reach
on Facebook
1,000+ comments on
the blog content
Results:
The high level of engagement
(comments and dwell time) indicates
that these influencers were the perfect
match for Moose Toys, as they spoke
to the relevant target audience of
parents with children between the ages
of four and nine.
Many of the comments indicated an
intention to buy the products.
Insights:
Case Study: