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Vytaliz Data Analysis 8-18
- 1. © 2011 ReachLocal, Inc.
1
ReachLocal
Vytaliz
Data Analysis
Presented by:
Andre Archimbaud
Internet Marketing Consultant
New York City
Jenna Denning
Campaign Consultant
Dallas
- 2. © 2011 ReachLocal, Inc.
Agenda
1. Overall Campaign Review
2. Search Campaign Highlights
3. Recent Campaign Updates
4. Recommendations For Success
5. ReachDisplay
6. Discussion/Next Steps
7. Questions/Feedback
- 3. © 2011 ReachLocal, Inc.
ReachSearch Data Analysis
3
255,592 Impressions
2,688 Visits
108 Calls
84 Web Events .
Top 20 Keywords (All Time)
Advertising Thus Far (April 3, 2015 to present) Last Completed Cycle (Jun 26 to Jul 24, 2015)
44,506 Impressions
524 Visits
32 Calls
15 Web Events
1. doctors on call
2. doctor on demand
3. Concierge medicine
4. concierge medical practices
5. mobile doctor
6. concierge doctors nyc
7. hangover treatment
8. home iv hydration
9. fatigue treatment
10. home nurse nyc
11. private doctors nyc
12. travel physicians
13. house doctors
14. home visit doctors
15. home visits doctor Manhattan
16. medical physician
17. house call doctor new york city
18. jet lag remedy queens
19. Concierge medicine Brooklyn
20. house call doctor
*currently using 1,032 keywords total
- 4. © 2011 ReachLocal, Inc.
Search Campaign Highlights
Lead generation has streamlined over time all while keeping Cost
per Lead down.
More Leads + Low Cost to Acquire the Lead = Better Use Of
Your Advertising Dollars
- 6. © 2011 ReachLocal, Inc.
Search Campaign Highlights
Tracking Web Events helps us analyze intent and searcher
behavior on your site. Form submissions are a GREAT indication
of a client conversion.
- 7. © 2011 ReachLocal, Inc.
Search Campaign Highlights
Vytaliz Search Campaign Device Data – All Time
Device Clicks Impressions CTR Page Position
Computer 963 140,803 0.64% 4.95
Mobile 1,238 73,794 1.44% 2.7
Tablets 164 14,535 1.19% 3.25
- 8. © 2011 ReachLocal, Inc.
Campaign Updates-
Past 3 months
Update How Does This Help?
Added In Home Lab Work
Focus
• Added July 6th, 2015
• This has given us another outlet for
conversions.
Continually Monitoring Bids and
Budgets
• Assures we remain competitive with
our keywords.
• Allows the budget to pace out over
the 30 day period as closely as
possible.
Added Negative Keywords • Streamlines where your ad will
show.
• Only puts ad in front of the most
relevant searchers.
- 9. © 2011 ReachLocal, Inc.
Campaign Recommendations For Success
Update How Does This Help?
Resume Display Campaigns • Display conversions help remind
potential customers of your
business.
• Helps improve and increase your
overall marketing strategy.
Update Landing Page • In Home Medical Visit currently
leads to error page when navigated
to from Home Page
- 11. © 2011 ReachLocal, Inc.
ReachDisplay
11
June 17 to Aug 3
557,327 Impressions
386 Visits
$3.49 Average CPM (cost per
thousand impressions) .
Targeting: New York, NY
- 12. © 2011 ReachLocal, Inc.
ReachRetargeting
12
June 17 to Aug 3
351,104 Impressions
476 Visits
$6.88 Average CPM (cost per
thousand impressions) .
Targeting: New York, NY
- 13. © 2011 ReachLocal, Inc.
Recommendations/Discussion Topics
1. Resuming Display Campaigns
2. Next Steps
- 14. © 2011 ReachLocal, Inc.
1
4
Thank You!
10
Andre Archimbaud
Internet Marketing Consultant – NYC
andre.archimbaud@reachlocal.com
212.643.4300 x 136
Jenna Denning
Campaign Consultant- Dallas
jenna.denning@reachlocal.com
214.294.0401
