Emotions via Webcams

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Realeyes is a technology company that uses computer vision to read faces and measure human emotion. Realeyes emotions platform provides a world leading solution for collecting and analysing facial response data of millions of consumers while consuming video content. The company’s goal is to help clients to get better results from their communications by providing accurate and actionable engagement metrics that traditional methods can’t deliver on scale. Clients include leading publishers, advertising agencies, research firms and numerous Fortune 500 brands.

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Emotions via Webcams

  1. 1. Realeyes Emotionally intelligent marketing Teads | London | 9th Sept 2015
  2. 2. Purpose Realeyes measures emotions to guide better business decisions Source: Prof Gerald Zaltman, Harvard Business School, 'How Customers Think’ (p40.), 2011 Over 90% of human behaviour is driven by emotions
  3. 3. Problem 65%* of marketing ROI is driven by creative. Yet 90% of creative is never tested. Source: Mars & Tivo Research 2011
  4. 4. Problem Traditional research: slow & expensive non-scalable weak links to creative and media decisions
  5. 5. Solution Realeyes: fast & affordable scalable & easily integrated clearly linked to business decisions and outcomes Using latest in computer vision and machine learning, together with automated workflows, makes Realeyes’ platform:
  6. 6. Emotion measurement Try it on yourself here
  7. 7. See the 1min product video here
  8. 8. Predicting consumer behaviour EmotionAll® linked to social performance Solution Source: Realeyes analysis of 2,083 YouTube videos and 371,245 video views in March 2015 0k 2k 4k 6k 8k 10k 1 2 3 4 5 6 7 8 9 10 0M 1M 2M 3M 4M 5M 6M 7M 1 2 3 4 5 6 7 8 9 10 0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K 1 2 3 4 5 6 7 8 9 10 Shares Views Tweets EmotionAll® Score
  9. 9. Use Case 12x social performance for Heineken The test Heineken had 11 videos to run in 3 markets – Realeyes tested them all within 48 hours. The insight Based on the EmotionAll® score - it was clear which content had the highest potential in which market Intelligent targeting Without any change in media spend, investing in the highest scoring videos and markets yielded 12 times more social actions than the lowest ones. 0k 2k 4k 6k 8k 10k 1 2 3 4 5 6 7 8 9 10 0M 1M 2M 3M 4M 5M 6M 7M 1 2 3 4 5 6 7 8 9 10 0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K 1 2 3 4 5 6 7 8 9 10 Shares Views Tweets 12 10 8 6 4 2 0 Socialactionsper1000views Time (Days)
  10. 10. BenchmarkTargetTest Predict & Plan Measure & React Know who to show it to Know how it performsKnow what to invest in Creative efficiency through the campaign
  11. 11. Competition Business impact Biggest emotion database - linked to business outcomes Strongest prediction performance Programmatic strategy Web APIs functionality for easy integrations Automated creative and media decisions Ease of use EmotionAll® practical for decision making Dashboard is a better user experience Service level Biggest support desk of all competitors NPS score at 70! Why? Won all competitive shoot-outs in last 20 months
  12. 12. Pay-per-use 300 viewers tested Emotions dashboard - Performance score - Emotion charts - Benchmarking 48hr turnaround 300 viewers tested Emotions dashboard Bespoke survey Custom report Support Results presentation 7 day turnaround Standard 2,500€ Emotional intelligence fast – no surveys? No problem! Standard Plus 4,000€ Emotions, purchase intent, brand lift, recall – all in one! 300 viewers tested Emotions dashboard Standard survey Analysis report Support 48hr turnaround Custom 7,000€ In-depth analysis and reports – tailored to you
  13. 13. Subscriptions 5 Standard tests or 10 Self-Serve tests 20% discount for any additional service API access Bronze 10,000€/pm Silver 30,000€/pm Gold 100,000€/pm 16 Standard tests or 30 Self-Serve tests 30% discount for any additional service API access Tailored features Priority support 75 Standard tests or 140 Self-Serve tests 50% discount for any additional service API access Tailored features Dedicated support Strategic learning SAVE 30%SAVE 20% SAVE 50%
  14. 14. Thank you realeyesit.com | @realeyesit | #EmotionMirror
  15. 15. Realeyes Founded at Oxford University 40 top professionals in London, Boston and Budapest offices. Global technology leader in emotion measurement, 11 PhDs in R&D Analytics value from largest emotion database linked to real-life outcomes Strongly growing SaaS sales to Brands, Agencies and Media Companies

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