Vibe Magazine is a hip-hop/urban magazine founded by Quincy Jones and published by Intermedia Partners, who have interests in other media but no other magazines. Vibe targets 18-30 year olds, especially socioeconomic group C1 and above, seen through its branding partnerships. Issues are 80-100 pages, 80% editorial content, with consistent use of images and sections for reviews, interviews and news. The front cover is glossy while interior pages are matte.

2. Vibe Magazine is a hip-hop/urban magazine founded by Quincy Jones and published by
Intermedia Partners. Intermedia Partners do not publish any other magazines but do
have stakes in internet and television based enterprises. Intermedia Partners are a
global business with interests in markets across the world.
Vibe’s target audience is the 18-30 age group and trying to appeal to the C1 group and
above. This is seen in Vibe’s association with brands such as electronic companies and
record labels. Vibe is on average between 80-100 pages long and about 80% of these
are purely editorial, with a consistent use of editorial images throughout. Vibe is layed
out in vague sections, with pages dedicated to reviews, interviews, news etc. The
Magazine front cover is printed on glossy paper, but the pages inside are matt.

3. Q magazine

4. The front cover used by Q is
targeting a young rebellious The magazine uses a bold font to
audience, probably ranging from bring attention to the main articles
18-25 years old in the magazine.
Q have used Lily Allen on the front
cover as she has both male and
female fans, hence widening the
target audience. The sexual manner
of the photo is also a desirable
feature of the magazine.
The leopards on the magazine
represent the dangerous and
unruly characteristics of the
brand.
The phrase ‘wicked, wicked
ways…’ is a excellent use of
alliteration that attracts the
attention of the reader and
sounds nice.

5. Factfile:
Q was first published in October 1986, using unique selling points such
as monthly production and high quality photography and printing. The
Magazine uses the statement "The modern guide to music and more“ to
give an indication of what the magazine is about.
The Magazine mainly consists of review-based articles, largely
comprising of music reviews, with television and radio reviews also
featured..

6. The Q READER
Mark is 29 and lives in Leeds. He is a passionate music fan, as a lad he got into
‘proper music’ in the mid-’90s, inspired by the rock ‘n’ roll swagger of Liam and
Noel, Blur and the Britpop scene. He’s in full-time employment but revelling in life
without any dependents or family responsibilities. Mark has high disposable income
to spend on himself alone, being a heavy consumer of music, buying up to 6 albums
per month. He loves reading Q to discover new music, as well as filling in the
gaps in his back catalogue. New music forms part of his social currency, so Mark is
keen to know the new Mumford & Sons before they go mainstream and uses this
knowledge as influence within his friendship circle.
Mark is highly savvy to digital technology, a keen social networker and uses online
services to enhance his social life. He’ll regularly welcome his mates round to his for
some Spotify DJ-ing and a few beers as a warm-up for a big night out.
An open-minded experience seeker, Mark loves the live music experience, opting
to go for a mixture of gigs, especially huge arena shows for the likes of Kings Of
Leon and Kasabian. He attends Leeds festival religiously annually and this year
he’s off to Benicassim in Spain for his mate’s stag weekend. Though a hugely
passionate music fan, this is not to the detriment of his other interests –
film, gaming, sport, TV and comedy.
THE UK’S NO.1
MUSIC MAGAZINE