These are slides (in Dutch) of a presentation I gave at a dairy farmers study club in Alphen (Brabant), the Netherlands. It combines the most important findings of the work of Chaidate Inchaisri and the investment analysis of Niels Rutten on activity meters. Besides it shows the possibilities of using farm-specific tools to calculate costs of reproduction.
I was invited by Study club Morgen (tomorrow), a group of progressive (larger) Dutch dairy farmers to present at their annual meeting about cattle replacement decisions. Core of my presentation is that young stock rearing is more costly than you think. Given the Dutch phosphate laws (that are now developed), the costs will only increase. Think about the need for replacement: how many of your cows do need to be replaced and based upon that, think about numbers of young stock to raise. Do raise the young stock good.
Bel Leerdammer, an important cheese producer in the Netherlands is working on the welfare of cows of farmers that deliver milk to them. To work on claw health they have initiated a claw health course for their farmers. A pilot version of that course is now being set up by Martien van Bostelen and Rinus van Wijck. They have asked me to do something on the economics of claw health. Besides the use of a calculation tool, I have explained the economics of claw health during a presentation. These are the slides I used during that presentation.
Economic farm figures and the milk quotumHenk Hogeveen
I was invited by veterinary practise 't Leijdal (Chaam, the Netherlands) to give a presentation to their farmers. At the moment, the milk quota in the EU is abandoned. Many farmers think it is "liberation day". However, there will be a higher demand for their stockmanship and economic enterpreneurship. I gave a few ideas what will be important. Production per cow per day will become essential and due to the higher value of milk production losses, animal diseases wil lhave larger economic consequences
Last week I gave a presentation about the costs of mastitis at a symposium organized by the Dutch farm magazine Boerderij in co-operation with GD Animal Health Service. The title of the symposium was: Gezonde melkveehouderij (healthy dairy farming). I was asked to present the effects of the abolishment of the milk quota on costs of mastitis. Costs of mastitis do increase with more than 50 % because of the liberalized milk market in the EU. Besides that, I asked attention for preventive costs and failure costs of mastitis. The farmers are the ones that have to find the optimal balance and farm-specific economic calculations can help them with those decisions.
Monday April 22, 2013, the Veterinary Cattle Breeders Club (VVFC; www.veefokkers.com) did organize a symposium on the end of the milk quota era in the EU. Three speakers were invited: one on the history (Mr ketelaars), one on the farmers view (Kees Romijn, LTO) and one on the effects for the veterinary business (me). In my analysis I have distinguished three effects: 1: more variation in milk prices; and thus on the state of mind of your clients. 2. an effect on the seize on thefarm, which has cosequences for the returns of a veterinary practise, becacuse larger farms spend less money per cow on veterinary services. The challenges is how to deal with that. I think that there are opportunities, but veterinary practises have to become entrepeneurs, think about new "products"to market to their clients (and to new clients) and 3 the costs of animal diseases will increase quite a lot because the costs of milk production losses will become higher. This opens opportunities for more prevetnive medicine.
A vision on herd health management on large dairy farmsHenk Hogeveen
This is a presentation I gave this spring (four times) for groups of veterinarians active in the field of herd health management programs. Dutch dairy farms are growing rapidly in seize and that means the attitude of dairy farmers is changing. Dairy farmers are less and less people that accept what you say, but are becoming more and more people that work in partnerships. Veterinarians have to adapt to that new situation. In my opinion, herd health management programs should move beyond the classif monthly farm visits for pregnancy checks and talks about production records. Tailor made programs should be created to meet the farmers requirements around dairy cattle health. Requirements might differ between farmers and veterinarians should move away from the "one seize fits all approach". Modern cattle veterinary practice is about making life of farmers with regard to animal health easier. The costs and benefits of the offered programs become more important, although that is not the only decision criterium of the farmers. Slides are in Dutch
Inaugural address: Management of animal healthHenk Hogeveen
Inaugural address. On June 4, I gave my inaugural address, entitled Optimal management of animal health: Balancing between the interests of farmers and society.
Although that event is quite ceremonial, nowadays slides are used to support the address. However, the slides are merely illustrations than very informative.
De veterinaire dag was onderdeel van het eerste internationale congres over Precision Dairy Farming in het WTC in Leeuwarden. Deze dag was speciaal voor de Nederlands rundvee dierenarts die meer wilde weten over het gebruik van sensoren in de melkveehouderij. Deze presentatie gaat specifiek over het gebruik van uiergezondheidsattenties gegenereerd door melk robots.
I was invited by Study club Morgen (tomorrow), a group of progressive (larger) Dutch dairy farmers to present at their annual meeting about cattle replacement decisions. Core of my presentation is that young stock rearing is more costly than you think. Given the Dutch phosphate laws (that are now developed), the costs will only increase. Think about the need for replacement: how many of your cows do need to be replaced and based upon that, think about numbers of young stock to raise. Do raise the young stock good.
Bel Leerdammer, an important cheese producer in the Netherlands is working on the welfare of cows of farmers that deliver milk to them. To work on claw health they have initiated a claw health course for their farmers. A pilot version of that course is now being set up by Martien van Bostelen and Rinus van Wijck. They have asked me to do something on the economics of claw health. Besides the use of a calculation tool, I have explained the economics of claw health during a presentation. These are the slides I used during that presentation.
Economic farm figures and the milk quotumHenk Hogeveen
I was invited by veterinary practise 't Leijdal (Chaam, the Netherlands) to give a presentation to their farmers. At the moment, the milk quota in the EU is abandoned. Many farmers think it is "liberation day". However, there will be a higher demand for their stockmanship and economic enterpreneurship. I gave a few ideas what will be important. Production per cow per day will become essential and due to the higher value of milk production losses, animal diseases wil lhave larger economic consequences
Last week I gave a presentation about the costs of mastitis at a symposium organized by the Dutch farm magazine Boerderij in co-operation with GD Animal Health Service. The title of the symposium was: Gezonde melkveehouderij (healthy dairy farming). I was asked to present the effects of the abolishment of the milk quota on costs of mastitis. Costs of mastitis do increase with more than 50 % because of the liberalized milk market in the EU. Besides that, I asked attention for preventive costs and failure costs of mastitis. The farmers are the ones that have to find the optimal balance and farm-specific economic calculations can help them with those decisions.
Monday April 22, 2013, the Veterinary Cattle Breeders Club (VVFC; www.veefokkers.com) did organize a symposium on the end of the milk quota era in the EU. Three speakers were invited: one on the history (Mr ketelaars), one on the farmers view (Kees Romijn, LTO) and one on the effects for the veterinary business (me). In my analysis I have distinguished three effects: 1: more variation in milk prices; and thus on the state of mind of your clients. 2. an effect on the seize on thefarm, which has cosequences for the returns of a veterinary practise, becacuse larger farms spend less money per cow on veterinary services. The challenges is how to deal with that. I think that there are opportunities, but veterinary practises have to become entrepeneurs, think about new "products"to market to their clients (and to new clients) and 3 the costs of animal diseases will increase quite a lot because the costs of milk production losses will become higher. This opens opportunities for more prevetnive medicine.
A vision on herd health management on large dairy farmsHenk Hogeveen
This is a presentation I gave this spring (four times) for groups of veterinarians active in the field of herd health management programs. Dutch dairy farms are growing rapidly in seize and that means the attitude of dairy farmers is changing. Dairy farmers are less and less people that accept what you say, but are becoming more and more people that work in partnerships. Veterinarians have to adapt to that new situation. In my opinion, herd health management programs should move beyond the classif monthly farm visits for pregnancy checks and talks about production records. Tailor made programs should be created to meet the farmers requirements around dairy cattle health. Requirements might differ between farmers and veterinarians should move away from the "one seize fits all approach". Modern cattle veterinary practice is about making life of farmers with regard to animal health easier. The costs and benefits of the offered programs become more important, although that is not the only decision criterium of the farmers. Slides are in Dutch
Inaugural address: Management of animal healthHenk Hogeveen
Inaugural address. On June 4, I gave my inaugural address, entitled Optimal management of animal health: Balancing between the interests of farmers and society.
Although that event is quite ceremonial, nowadays slides are used to support the address. However, the slides are merely illustrations than very informative.
De veterinaire dag was onderdeel van het eerste internationale congres over Precision Dairy Farming in het WTC in Leeuwarden. Deze dag was speciaal voor de Nederlands rundvee dierenarts die meer wilde weten over het gebruik van sensoren in de melkveehouderij. Deze presentatie gaat specifiek over het gebruik van uiergezondheidsattenties gegenereerd door melk robots.
I was invited by a Dutch organization for farm advisors (Vereniging voor Agrarische Bedrijfsadviseurs; vab; www.vabnet.nl) to give a presentation as start for a discussion on improving the effectivity of farm advise by co-operation between advisors. The presentation contains a description of the main farm advisors and some cases where advises might deviate from eachother. In my opinion co-operatoin between farm advisors is necessary to improve the effectivity of advise. The farmer is the one that has to be in charge. However, not all farmers are able to do that (not yet at least), so there is room for support of these farmers.
A variation of topics for farmer extension group Leusden-WoudenbergHenk Hogeveen
December 2012 I was invited to give a presentation for the farmers extension group Leusden-Woudenberg. These groups are organizations by and for farmers who organize excursions and meetings to learn. Quite interesting because my father used to be in the board of a precessor of this specific group. I still know a lot of the farmers in this group and I was more nervous for this presentaiton than for many others because of that.
The farmers asked me a quite large number of topics to present, so the presentation (in Dutch) offers a wide range of work we are involved with: optimization of mastitis therapy, drying off, grazing, shortened dry periods etc.
Diergeneeskundige bedrijfsadvisering bij melkvee - Amcra SymposiumPieter Passchyn
Diergeneeskundige bedrijfsadvisering bij melkvee.
2e AMCRA symposium : Vaccinatie, bioveiligheid en management als tools voor een verminderd antibacterieel gebruik.
This document discusses whether technology pays for itself in dairy farming. It provides an overview of the history of sensor use on dairy farms since the 1970s and their increasing adoption. Success factors for precision technology include system specifications that provide useful information, cost efficiency where benefits outweigh costs, and non-economic factors like risk tolerance. Studies show sensor systems for mastitis and estrus detection can increase productivity and profitability on farms, though their benefits are not always fully realized in practice due to limited use of sensor information and farmer attitudes. In conclusion, sensors have the potential to improve farms economically and enhance dairy cattle welfare but not all systems may be cost-effective.
Animal health economics and precision farmingHenk Hogeveen
Last week I was at Bogor Agricultural University (IPB) in Indonesia. The goal was to do a field visit on the Avian Influenza project we have together with IPB, Wageningen University and Utrecht University.
I was invited at three groups to present something about my research: Animal health economics and precision farming. I have provided some generic background about animal health economics, but also gave some examples of work we did i normative modelling and empirical modelling and showed developments in the field that we call precision livestock farming. The presentation here, is the combination of all three presentation. So it contains a large number of slides.
Effect of sensor systems on production, health, reproduction and economic res...Henk Hogeveen
This study investigated the effects of sensor systems on Dutch dairy farms in terms of milk production, udder health, reproduction, and economics. Data was collected from 512 farms with and without sensors from 2003-2013. Farms with automatic milking systems (AMS) or cow management systems (CMS) that used sensors for mastitis and estrus detection were compared with farms without sensors. The results showed lower somatic cell counts on CMS farms after sensor investment, but higher counts on AMS farms. Sensor use did not improve reproduction performance. Capital costs increased for AMS farms after investment, but no effects on labor costs were observed. In conclusion, sensor investment was associated with improved udder health on CMS farms but not other measured outcomes.
I just gave a opening keynote on the North American Precision dairy farming conference. I showed some data that we recently collected on the use of sensor systems and the effects of these systems on farm performance.
Economic analysis for different levels of decision makingHenk Hogeveen
I was invited to give a keynote presentation for the German languaged Epidemiology meeting which was held last week in Zurich, Switzerland. My presentation gave an overview of the decision problem in animal health and gives some examples of economic analyses that have been made at different levels of decision making. Specific items were: dry cow therapy, Q fever and BSE
Associations between farmer participation in veterinary herd health programs ...Henk Hogeveen
As you might know from me already, veterinary herd health and management programs are an important part of the activities of production animal vets in the Netherlands. The final presentation I gave at the Livestock Production and Health group of the South African Veterinary Assocation in Skukuza was summarizing the PhD work of Marjolein Derks (who will defend her thesis on June 26). There are some interesting findings from this work.
The economics of an infectious disease outbreak: Using the European Q Fever e...Henk Hogeveen
The Q fever outbreak a number of years was quite devastating. Human health was affected and this lead to quite some stringent measures to guarantee the prevention of transmission from goats to humans. Maaike Gonggrijp, for her MSc work, made an interesting quantitative value chain analysis. For the Livestock Production and Health group of the South African Veterinary Assocation, I used that work to present in the small ruminant session.
Economic consequences of reproductive performance in dairy cattle Henk Hogeveen
This document summarizes the economic consequences of reproductive performance in dairy cattle. It finds that the optimal voluntary waiting period before starting inseminations varies depending on cow factors and economic considerations, but is generally less than 10 weeks for 90% of cows. The optimal time to stop inseminating cows is between 10-16 months postpartum based on models of declining conception probabilities over time. Accounting for factors like parity, months in milk, milk production level, and previous insemination attempts provides a more accurate assessment of when insemination value turns negative.
New developments in the Dutch dairy sectorHenk Hogeveen
This was the opening presentation I gave at the 2014 Congress of the LIvestock Health and Production Group of the South African Veterinary Association. The organization asked me to give an overview of recent developments in the Dutch dairy sector. i have chose to pick three developments that are, in my opinion, interesting for veterinarians: 1. the ongoing automation of the sector, 2. the abolisment of the quota system (and a little background) and 3. the reduced use of antibiotics.
Economics of animal health: A little theory and some applicationsHenk Hogeveen
At the moment I am in Kenya, at a site visit of Dr Esther Wafula, who is doing a PhD with us in Utrecht. Today I gave a presentation at KARI, the Kenyan Agricultural Research Institute. This is a huge institute, consisting of more than 3000 people. People responsible for animal health work both from KARI as well as the University of Nairobi were present.
The presentation has quite some overlap with the one I gave last year in Kupang. However, I added some new figures about the complexity of management as well as the first research results of Dr Wafula: costs of trypanosomosis.
Balancing antibiotic treatment with regard to mastitisHenk Hogeveen
These are the sildes of a presentation I gave at the NMC Annual Meeting, held in Fort Worth Texas on January 27, 2014. I was asked to tell something on the economics of mastitis treatment. I broadened that to balancing. Economics is about optimization, but nowadays in antibiotic treatment in animals factors such as animal welfare and a reduction in the use of antibiotics play also a role. The farmer and the veterinary advisor have to balance this. The presentation aims at setting up spreadsheet to support decision making
I was invited by a Dutch organization for farm advisors (Vereniging voor Agrarische Bedrijfsadviseurs; vab; www.vabnet.nl) to give a presentation as start for a discussion on improving the effectivity of farm advise by co-operation between advisors. The presentation contains a description of the main farm advisors and some cases where advises might deviate from eachother. In my opinion co-operatoin between farm advisors is necessary to improve the effectivity of advise. The farmer is the one that has to be in charge. However, not all farmers are able to do that (not yet at least), so there is room for support of these farmers.
A variation of topics for farmer extension group Leusden-WoudenbergHenk Hogeveen
December 2012 I was invited to give a presentation for the farmers extension group Leusden-Woudenberg. These groups are organizations by and for farmers who organize excursions and meetings to learn. Quite interesting because my father used to be in the board of a precessor of this specific group. I still know a lot of the farmers in this group and I was more nervous for this presentaiton than for many others because of that.
The farmers asked me a quite large number of topics to present, so the presentation (in Dutch) offers a wide range of work we are involved with: optimization of mastitis therapy, drying off, grazing, shortened dry periods etc.
Diergeneeskundige bedrijfsadvisering bij melkvee - Amcra SymposiumPieter Passchyn
Diergeneeskundige bedrijfsadvisering bij melkvee.
2e AMCRA symposium : Vaccinatie, bioveiligheid en management als tools voor een verminderd antibacterieel gebruik.
This document discusses whether technology pays for itself in dairy farming. It provides an overview of the history of sensor use on dairy farms since the 1970s and their increasing adoption. Success factors for precision technology include system specifications that provide useful information, cost efficiency where benefits outweigh costs, and non-economic factors like risk tolerance. Studies show sensor systems for mastitis and estrus detection can increase productivity and profitability on farms, though their benefits are not always fully realized in practice due to limited use of sensor information and farmer attitudes. In conclusion, sensors have the potential to improve farms economically and enhance dairy cattle welfare but not all systems may be cost-effective.
Animal health economics and precision farmingHenk Hogeveen
Last week I was at Bogor Agricultural University (IPB) in Indonesia. The goal was to do a field visit on the Avian Influenza project we have together with IPB, Wageningen University and Utrecht University.
I was invited at three groups to present something about my research: Animal health economics and precision farming. I have provided some generic background about animal health economics, but also gave some examples of work we did i normative modelling and empirical modelling and showed developments in the field that we call precision livestock farming. The presentation here, is the combination of all three presentation. So it contains a large number of slides.
Effect of sensor systems on production, health, reproduction and economic res...Henk Hogeveen
This study investigated the effects of sensor systems on Dutch dairy farms in terms of milk production, udder health, reproduction, and economics. Data was collected from 512 farms with and without sensors from 2003-2013. Farms with automatic milking systems (AMS) or cow management systems (CMS) that used sensors for mastitis and estrus detection were compared with farms without sensors. The results showed lower somatic cell counts on CMS farms after sensor investment, but higher counts on AMS farms. Sensor use did not improve reproduction performance. Capital costs increased for AMS farms after investment, but no effects on labor costs were observed. In conclusion, sensor investment was associated with improved udder health on CMS farms but not other measured outcomes.
I just gave a opening keynote on the North American Precision dairy farming conference. I showed some data that we recently collected on the use of sensor systems and the effects of these systems on farm performance.
Economic analysis for different levels of decision makingHenk Hogeveen
I was invited to give a keynote presentation for the German languaged Epidemiology meeting which was held last week in Zurich, Switzerland. My presentation gave an overview of the decision problem in animal health and gives some examples of economic analyses that have been made at different levels of decision making. Specific items were: dry cow therapy, Q fever and BSE
Associations between farmer participation in veterinary herd health programs ...Henk Hogeveen
As you might know from me already, veterinary herd health and management programs are an important part of the activities of production animal vets in the Netherlands. The final presentation I gave at the Livestock Production and Health group of the South African Veterinary Assocation in Skukuza was summarizing the PhD work of Marjolein Derks (who will defend her thesis on June 26). There are some interesting findings from this work.
The economics of an infectious disease outbreak: Using the European Q Fever e...Henk Hogeveen
The Q fever outbreak a number of years was quite devastating. Human health was affected and this lead to quite some stringent measures to guarantee the prevention of transmission from goats to humans. Maaike Gonggrijp, for her MSc work, made an interesting quantitative value chain analysis. For the Livestock Production and Health group of the South African Veterinary Assocation, I used that work to present in the small ruminant session.
Economic consequences of reproductive performance in dairy cattle Henk Hogeveen
This document summarizes the economic consequences of reproductive performance in dairy cattle. It finds that the optimal voluntary waiting period before starting inseminations varies depending on cow factors and economic considerations, but is generally less than 10 weeks for 90% of cows. The optimal time to stop inseminating cows is between 10-16 months postpartum based on models of declining conception probabilities over time. Accounting for factors like parity, months in milk, milk production level, and previous insemination attempts provides a more accurate assessment of when insemination value turns negative.
New developments in the Dutch dairy sectorHenk Hogeveen
This was the opening presentation I gave at the 2014 Congress of the LIvestock Health and Production Group of the South African Veterinary Association. The organization asked me to give an overview of recent developments in the Dutch dairy sector. i have chose to pick three developments that are, in my opinion, interesting for veterinarians: 1. the ongoing automation of the sector, 2. the abolisment of the quota system (and a little background) and 3. the reduced use of antibiotics.
Economics of animal health: A little theory and some applicationsHenk Hogeveen
At the moment I am in Kenya, at a site visit of Dr Esther Wafula, who is doing a PhD with us in Utrecht. Today I gave a presentation at KARI, the Kenyan Agricultural Research Institute. This is a huge institute, consisting of more than 3000 people. People responsible for animal health work both from KARI as well as the University of Nairobi were present.
The presentation has quite some overlap with the one I gave last year in Kupang. However, I added some new figures about the complexity of management as well as the first research results of Dr Wafula: costs of trypanosomosis.
Balancing antibiotic treatment with regard to mastitisHenk Hogeveen
These are the sildes of a presentation I gave at the NMC Annual Meeting, held in Fort Worth Texas on January 27, 2014. I was asked to tell something on the economics of mastitis treatment. I broadened that to balancing. Economics is about optimization, but nowadays in antibiotic treatment in animals factors such as animal welfare and a reduction in the use of antibiotics play also a role. The farmer and the veterinary advisor have to balance this. The presentation aims at setting up spreadsheet to support decision making
This is the second presentation I was invited to give at the CAVI conference held in Galway, Ireland on October 12. it deals with precision dairy farming. A field that is coming up and growing in importance in modern dairy farming
These are the slides of a presentation I was invited to give at the Cattle Association of Veterinary Ireland (CAVI) at their annual conference, held in Galway, Ireland. The presentation deals with economics of production diseases.
Precision dairy farming: how to make it work on the farmHenk Hogeveen
Today I will give a wrap-up presentation at the 2nd North American Precision Dairy Farming Conference, held in Rochester MN, and excelently organized by the University of Minnesota (under leadership or Marcia Endres).
In this presentation I provide the factors that are crucial for a proper pick-up of precision dairy farming applications and I link them to examples of succesful and less successful attempts.
Consequences of farmers' interpretation of mastitis alerts in automatic milkingHenk Hogeveen
These are the slides that I used to present research work of Klaske Buma (at that time student Veterinary Medicine at Utrecht University). Klaske has collected data on 7 Dutch farms that used an automatic milking system. She followed the farmers in their interpretation of mastitis alerts. The farmers behaviuor and the consequences of that behaviour are presented
A presentation (in Dutch) I gave for the expert meeting that the KNMvD (Royal Dutch Veterinary Association) group on Bovine health, held on January 22, 2013. I presented some recent data on costs of young stock raising, variation between farmers and those areas in young stock raising where most opportunities are lying to improve.
Economic side of veterinary work: practical applicationsHenk Hogeveen
This is the second invited presentation I gave in Bangkok at the 38th ICVS. It provides a number of examples of economic calculations to support veterinary decisions at various levels.
The economic side of veterinary work: theoretical considerationsHenk Hogeveen
This is an invited presentation I gave in Bangkok at the 38th ICVS meeting. It provides a bit of the economic theory behind animal health economics and gives reasons why economics are important for the veterinary profession
2012 11-27 de laval economics automatic milkingHenk Hogeveen
This document discusses the economic considerations of investing in automatic milking systems on dairy farms. It reviews several studies that have examined the costs and benefits of automatic milking systems compared to conventional milking systems. The studies show that automatic milking systems can reduce labor needs by 10-70% and increase milk production by 2-15%, but they also involve higher investment and maintenance costs. More recent data from over 30 Dutch farms found little difference in margins between farms using automatic versus conventional milking after controlling for farm size and intensity.
NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...BBPMedia1
Recent lanceerde Jaarbeurs haar nieuwste campagne ‘Congrescoaches’. Doel: Jaarbeurs onderscheiden als dé congres- en vergaderlocatie van Nederland. In zogenaamde congreshacks delen Jaarbeurs accountmanagers, in de campagne omgedoopt tot congrescoaches, hun ervaring met organisatoren van congressen en kleinere evenementen. Een verrassende campagne waarin niet Jaarbeurs als locatie centraal staat, maar op een persoonlijke manier waardevolle kennis gedeeld wordt. Esther Driessen en Mayen van Luttikhuizen nemen je mee in de wereld van Jaarbeurs; een wereld waarin de concurrentie groot is en jezelf een gezicht geven van essentieel belang is.
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Als gedreven bureau eigenaar streef je naar perfectie. Maar wat is nu echt de beste aanpak? Hoe staat het met je doelen en ambities? Wil je dit jaar groeien, jezelf als werkgever verbeteren of misschien nieuwe ideeën implementeren? Tijd is echter altijd beperkt, en efficiëntie is daarom van essentieel belang.
Je denkt misschien: “Maar hier heb ik toch software voor?” Je hebt een boekhoudpakket via de accountant, een tool voor urenregistratie, een tekstverwerker voor offertes, en hier en daar wat Excel-sheets en een dashboard voor bedrijfsresultaten.
Maar wat als we je vertellen dat écht inzicht komt vanuit één geïntegreerd systeem, en dat efficiëntie begint met de juiste inzichten?
Tijdens deze sessie dompelen we je onder in de wereld van een bureau-eigenaar en zijn ambities. Ben jij klaar voor maximale efficiëntie?
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Personalisatie, AI, programmatic, … dit zijn veelgehoorde trends waar je wat mee wilt en moet. Maar hoe transformeer je van een succesvol maar ‘traditioneel’ ingericht merk naar een digitale organisatie, gericht op relevantie? Dit doe je niet door alleen achter trends aan te hollen, maar volgens een gedegen strategie stap voor stap digitaal te groeien.
Aan de hand van het De Nieuwe Zaak maturity model legt Marlies Wilms Floet, Digitaal Strateeg, uit hoe je dit aanpakt. Vervolgens geeft Floor Alblas, Marketing & E-commerce Manager van het succesvolle schoenenmerk Wolky, je een inkijk in hun proces, voorbeelden van de stappen en concrete handvatten waar je morgen mee aan de slag kan.
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Hoe een kleine stap een groot verschil kan maken.
Het belang van het vasthouden aan een eigen strategie, identiteit en DNA om zo een 135 jaar oud kledingmerk, wat mega hip is onder jongeren, bestaanszekerheid te geven om nog jaren vele hardwerkende mannen en vrouwen te beschermen en bedienen met werkkleding.
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Bram introduceert die QR-code van GS1, die eind 2027 de huidige barcode gaat vervangen. Deze slimme QR-code biedt enorm veel mogelijkheden; je kunt de reis van het product laten zien, door de hele keten heen. Van productie tot de consument en hoe te recyclen. In de presentatie nemen we je mee wat de QR-code van GS1 jou aan voordelen kan bieden. Dopper is een van de eerste bedrijven die de QR-code van GS1 daarvoor inzet. Renske Thelosen – Van Daalen, Marketing Manager bij Dopper, vertelt over hun innovatieve aanpak en uitwerking voor o.a. het Digital Product Passport.
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Hoe een kleine stap een groot verschil kan maken.
Met een spontane merkbekendheid van 1% en bezoekintentie van 3% onder het Nederlands publiek was de verbouwing van het museum het uitgelezen moment om de merkstrategie, visuele identiteit en communicatie te vernieuwen. Met als doel, het Rembrandthuis een eigen plek te geven in het museale umfeld en onlosmakelijk te verbinden met Amsterdam. Net als in het museum zetten we niet alles op de schop, maar gingen we terug naar de kern: Rembrandt en zijn huis. In de case bespreken we het proces en laten we zien hoe dit een groot verschil maakte zowel in als extern.
3. 3
Veranderingen over de jaren
425
Milk production (kg/yr)
Tussenkalftijd (dgn)
415
8500
8250
405
8000
395
385
7750
375
365
7500
2000
2001
2002
2003
2004
2005
Jaar
2006
2007
2008
2009
Melk productie (kg/305 dgn)
Calving interval (days)
4. Probleem ...... ja maar
Ik wil m’n koeien niet droogzetten met 25 kg
Ik wil minder probemen rondom de transitie
Ik heb hoogproductieve, persistente koeien dus de
schade is niet zo groot
Ach een beetje minder melk .....
Klopt dit?
5. Wat is er te beinvloeden?
Inseminatiebeslissingen
Kans op conceptie ?
Kans op vroeg-embryonale sterfte ?
Tochtdetectie
Detectie/diagnose aandoeningen
9. 9
Schadeberekening moeilijk
Effecten langere tussenkalftijd:
● Minder kalveren
● Lagere melkproductie (kg/koe/dag)
● Meer inseminaties (?)
Maar ook:
● Minder kosten rondom afkalven
● Minder transitieproblemen
● En hoe zit het met persistentie?
● Onze oplossing: modelberekeningen
10. Basis van het model: een koe
Koe
•
Ras
•
Pariteit
•
Maand van kalven
•
Melkproductie
• Bedrijfsniveau
• Lactatiewaarde
• Persistentie
START VAN CYCLUS
11. 11
Koe
Kansen op basis
van koefactoren
nee
Ovulatie
ja
nee
Tocht gedetecteerd
ja
nee
Inseminatie
ja
nee
Conceptie
ja
Kalf
13. Maar wat is de waarde van eea
Kosten mindere melkproductie € 0,12 per kg (quotum)
Opbrengsten kalf: € 100
Kosten afkalven: € 152
Kosten inseminatie: € 20
Bij U is dat natuurlijk anders
14. Drie verschillende bedrijven
Goed
Gemiddeld
Slecht
Kans op ovulatie (na 1e ovulatie)
1.00
0.95
0.90
Oestrus detectie
0.70
0.50
0.30
Kans op conceptie
0.70
0.50
0.30
Incidentie aandoeningen cycliciteit
0.03
0.07
0.11
Incidentie aandoeningen conceptie
0.20
0.27
0.33
Incidentie embryonale sterfte
0.05
0.07
0.09
9
12
15
Moment beginnen met insemineren (weken)
23. 23
Beslissingsondersteuning is
moelijk
Koefactoren
● Eerste ovulatie
● Kans op tochtdetectie
● Kans op conception
● Melkproductie
● Reproductie aandoeningen
Economische factoren
● Melkprijs
● Kosten inseminatie
● Kosten afvoer
● Kosten afkalfmanagement
Een complex
geheel van
interacties en
dynamiek.
24. Wat is de optimale wachttijd?
Vroeger: 60 dgn (zo snel mogelijk)
Onderzoek:
● Een optimale tussenkalftijd van 12 tot 13 maanden
is wellicht niet toepasbaar bij alle veestapels (Allore
and Erb, 2000; van Amburge et al., 1997)
● Wellicht moet de wachttijd langer zijn voor
veestapels met een hoge melkproductie en
persistentie (Abel et al., 2001; Sorensen and
Østergaard, 2003)
25. Eigen model
Monte Carlo stochastische simulatie
Interacties en dynamiek op koeniveau
Stappen van 1 week
Veschillende wachttijden gesimuleerd voor dezelfde koe
6 /tm 15 weken
Aannames
● NL situatie (Inchaisri et al., 2010)
● Literatuur
● Expertise
30. 30
Langere wachttijd wanneer …
Koefactoren
Economische factoren
● Pariteit 1
● Lagere kosten
verminderde
● Niet HF
melkproductie
● Hoge persistentie
● Hoge kosten
● Lage productie
inseminatie
● Late productiepiek
● Hoge kosten afvoer
● In winter gekalfd
● Slechte tochtdetectie
● Vertraagde eerste ovulatie
● Reproductieaandoeningen
31. Samenvattend
31
Voor 90% van de koeien: optimale wachttijd <10
weken.
Optimale wachttijd verschilt van koe tot koe
Dus geen groepsmanagement, maar individueel koe
management (precision dairy farming)
34. Moeilijke vraag
Stoppen = afvoeren
Dus optimaliseren
Moeilijk model; kans op conceptie is afhankelijk van:
●
●
●
●
●
Pariteit
Lactatiestadium
Melkproductie
…….
Aantal voorgaande inseminaties (meer -> lagere kans)
Modellen tot nu toe:
● Conceptie als constante (Groenendaal et al., 2004;
Nielsen et al., 2010)
● Lineair afnemende waarde per maand (De Vries, 2006)
● Marginale kans voor verschillende maanden (Houben et
al., 1994; Jalvingh et al., 1993)
35. Bestaand model (De Vries et al, 2006)
Drie scenarios:
● I Constante kans op conceptie gedurende lactatie
● II Kans op conceptie afhankelijk van maand pp en
pariteit
● III Kans op conceptie afhankelijk van maand pp,
pariteit en voorgaande inseminaties
51. Sensor systeem
Activiteits sensor aan halsband
Performance
● Sens. ~62-90% Spec. ~>90%
Tocht
Alert
Geen Alert
Geen tocht
Correct +
Vals +
Vals -
Correct -
52. Doel van analyse
Activiteitsmeters
Tussenkalftijd heeft economische gevolgen
Is automatisering winstgevend?
Veestapel 130 melkkoeien
53. Simulatie model
•
Gebaseerd op voorgaand
•
Ovulatie->detectie->inseminatie
•
Afkalven en afvoer
•
Resultaten (per bedrijf per jaar):
• Melk productie
• Voeropname
• Inseminaties
• Kalveren
• Afgevoerde koeien
Titelstijl van model
bewerken
• Klik om de tekststijl van het model
te bewerken
– Tweede niveau
• Derde niveau
– Vierde niveau
» Vijfde niveau
54. Afvoerregels
● Niet drachtig na 35 weken of na 6 inseminations
● Toeval, afhankelijk van leeftijd
● Regels (20%), toeval (80%)
55. Twee simulaties
Titelstijl van model
bewerken
Visueel SN 50%, SP 100%
Sensor SN 80%, SP 95%
• Klik om de tekststijl van het model
te bewerken
– Tweede niveau
• Derde niveau
– Vierde niveau
» Vijfde niveau
58. Cashflow (*1.000 €/bedrijf/jaar)
Titelstijl van model
Melk
bewerken 330
334
• Klik om de tekststijl van het model
Voer
-128
-129
te bewerken
Kalveren
-7
-8
Inseminaties niveau -7
• Derde
– Vierde niveau
Afvoer
-7
» Vijfde niveau
-7
– Tweede niveau
Arbeid
-1
-6
-0.7
59. Investeringsanalyse
Titelstijl van model
bewerken
Cash flow
(€/jaar)
Interne rentevoet
(%)
Terug
Verdiendtijd
(jaren)
Gemiddeld
11%
7
• Klik om 3,151 tekststijl van het model
de
te bewerken
– Tweede niveau
• Derde niveau
– Vierde niveau
» Vijfde niveau
60. Effect van sensitiviteit (sn) en
specificiteit (sp)
Titelstijl van model
bewerken
• Klik om de tekststijl van het model
te bewerken
– Tweede niveau
• Derde niveau
– Vierde niveau
» Vijfde niveau
61. Conclusies
Titelstijl van model
bewerken
•
Investering in stappentelelrs kan uit
•
IRR gemiddeld 11%
•
Sensitiviteit belangrijk
• Klik om de tekststijl van het model
te bewerken
– Tweede niveau
• Derde niveau
– Vierde niveau
» Vijfde niveau
62. Tenslotte ....
Tussenkalftijd is kostbaar
Kosten tussenkalftijd aanzienlijk -> ruimte tot
verbetering
Verschillen tussen bedrijven
Vroeg beginnen met insemineren
● Met uitzonderingen
Lang doorgaan met insemineren
● Met uitzonderingen
Verbeterde tochtdetectie is waardevol
Simulation model fancy lactation curve. Simulatesreproduction, byovulation, detection, insemination, pregnancy, calving. Ifcowfailstoconceiveshe is culled. Results of the simulation are recorded per yearandaggregatedto a herd of 130 cows.
Twosimulationsoneforvisualdetectionby the farmer andoneforestrusdetectionwithanactivity meter. So a 30 percent point increase in SN and a 5 percent point decrease in SP.
Simulationresultswith 5 and 95% percentilesbetween the brackets. Sowithincreased SN for oestrus detection, milkrevenueincreasesandcullingcostdecreases, extra costfor rest. Take total cash flow andcalculatedifferencebetweenvisualand sensor.
Sodifference in cash flow per yearlittle over 3100 per year. Thisusedforeach of the ten years as average cash flow toapprahaise investment. Internalrate of return, return on investedcapital 11%. DiscountedPaybackPeriod, 7 years. Accounts for time value of money.
Detection performance mayvary, between systems and/or between farms. Therefore different values of SN and SP, onlyone of themchanged at a time, cash flow and IRR on y-axes. Lines for changes in SN more steepthanlinesfor change in SP. For inctance SN: 4-13% in IRR andfor SP: 9-11%.
So on average a return on investment of 11%, soitwillpay off (alsocompareto discount rateandinflation). For the profitabilitysensitivity is more important thanspecificity. Herdsize does notseemto matter much.