Virtual and augmented reality technologies have the potential to significantly impact healthcare by providing new tools for training, education, behavioral health, and chronic disease management. While early adoption has focused on clinical uses like surgical training and rehabilitation, payors are now recognizing VR's opportunities in areas like member education, wellness programs, and marketing. However, hurdles around costs, integration challenges, and user experience issues still need to be addressed. Strategies for payors include starting with low-cost, high-impact VR solutions and partnering with other industries to expand access and drive innovation in this emerging field.