The document discusses the transformative role of digital healthcare solutions in improving patient outcomes and managing healthcare costs through technologies like AI, big data, and telemedicine. It highlights various innovative digital healthcare solution providers, including Self Care Catalysts, which aims to empower patients by integrating real-world evidence into healthcare practices. The growth of the global digital health market reflects the increasing adoption of these technologies, projected to reach $536.6 billion by 2025.

1. www.insightscare.com
July 2018
SELF CARE
CATALYSTS Transforming Healthcare through
Real World Evidence and Experience
1
T
0
he
Most INNO
VATIVE
DIGITAL HEALTHCARE
SOLUTION PROVIDERS 2018
Grace
Castillo-Soyao
Founder &CEO
Chrissa McFarlane
CEO & Founder
Patientory, Inc.

2. Helping allpeople
live healthy lives
w w w .b d .c o m

3. Healthcare
www.usa.philips.com

4. From the
Editor igital healthcare is the buzz word these days. Technologies
like Artificial Intelligence, Machine Learning, BigData
DAnalytics, and more have the potential to revolutionize the
medical sector. These innovative digital technologies can play a
pivotal role in curbing long term healthcare costs, and enabling
better health outcomes. Digital healthcare can empower both the
patient and healthcare provider with real-time data and assist in far
better healthcare outcomes. Mobile phones, smartphone sensors,
wearable gadgets, cloud storage, and big data can assist healthcare
providers and patients in the early detection of various chronic
diseases. With the efficient and precise use of these technologies,
behavioral changes could be detected in early stages which prevent,
eliminate or reduce the overall healthcare cost.
Patients will also get empowered with the usage of these
technologies. Patients will be able to compare the service, quality
and affordability of different healthcare providers and thus assist in
making an informed decision based on value, which will ultimately
improve productivity. Telemedicine and remote monitoring are the
other facets of digital healthcare which can improve patient’s
health without even directly coming to the hospital premises and
ensures the most efficient level of care through long distance.
These benefits are driving the digital healthcare innovations
towards the positive trajectory. In 2016, the global digital health
market was valued at $179.6 billion and is expected to touch
$536.6 billion by the end of 2025. The projected CAGR of 13.4%
from 2017 to 2025 itself indicate the growing interest of technology
adoption in healthcare. But there are certain areas that need an
overhaul. The digital environment comes with an array of
implications, and evolving will require a bit of a balancing act. For
example, products will need to be “patient differentiated” while
delivering both value and best-in-class quality, and solutions.
Digital healthcare solutions will need to cover a broader part of the
patient pathway supporting the full range of care. Apps anddevices
must be secure yet provide seamless interoperability, and the value
proposition must be transparent while driving improvements across
the value chain. Better usage of big data analytics and machine
learning algorithms to draw much more effective insights without
any error is the other area which must be looked into on priority
basis.
Working on these vital aspects will truly transform healthcare
vertical and will provide the optimum level of benefits to all the
stakeholders.
Convergence of
Life Sciences and
Technology can
Revolutionize the
Healthcare Vertical
Ashwini Deshmukh

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6. The
Caretakersof
ourHealth
ood healthcare providers are good communicators. They reflect altruism through a strong sense of service for
the betterment of healthcare. For such providers, patients always are at the forefront of their every operation.
GThey understand the agony of underprivileged patients and thus believe in giving back to society in terms of
affordable, subsidized or even free of cost healthcare services to the needy. Ace healthcare providers carry the highest
degree of professionalism and work with full integrity to treat the patients. For them, earning money is never the main
intention; instead, sharing the burden of the distressed patient remains the focal point of their every maneuver.
Such healthcare providers always foster a healthy team environment at their workplace and engage in behaviors that
benefit the team and display empathic behaviors when interacting with patients and their family members. To
highlight such great healthcare providers, we have come up with an issue of “The 10 Most Innovative Digital
Healthcare Solution Providers 2018”.
On the cover we have highlighted Self Care Catalysts. It is a cloud based analytics company powered by real world
evidence to impact health decisions and outcomes of patients, physicians, providers, payer and pharmaceutical
industry.
Biolumo is growing MedTech Company that aims to provide the doctors with a device which helps them in making
accurate antibiotic prescriptions. healthbank is a health-tech firm that provides cutting-edge solutions for managing
clinical data. Intelligent Locations is focused on optimizing hospital operations and increasing patient satisfaction by
implementing an easy to use Real-Time Location Services (RTLS) platform for the healthcare industry.
Kanteron Systems helps healthcare providers to manage imaging and genomic data effectively, for precision medicine
applications at the point of care. Marham is a digital healthcare platform assisting people to find, ask, and consult a
doctor. oladoc is a healthcare startup provides a leading-edge health-tech platform that solves all challenges that come
across a typical patient life-cycle.
Patientory, Inc. provides an easy way to securely store and manage health information in real time. It is the leading
provider of dApp and block-chain solutions for healthcare sector. Sehat Kahani is an all-female healthcare service
provider which aims at providing cost-effective healthcare solutions. Sihatech is a digital healthcare company that
helps in documenting a patient’s medical journey as well as provides financing services to the non-insured medical
treatments.
We have included some intriguing piece of articles written exclusively by industry veterans and our in-house editors
which you will find captivating.
So, do flip the pages and enjoy reading!!
DIGITAL
THE
10 M o st
Innovative
H E A L T H C A R E
SOLUTION PROVIDERS 2018

7. da Vinci is powered by robotic technology that allows the surgeon’s hand movements to be
scaled, filtered and translated into precise movements of the EndoWrist instruments
working inside the patient’sbody.
The da Vinci
Surgical System

8. Self Care
Catalysts:
Transforming Healthcare
through Real World
Evidence andExperience
CoverStory
10
Contents
Company of theMonth
Patientory
Your Health atYour
Fingertips
18

9. InventiveDiagnostic
Tool
Liquid Biopsy:ANon-Invasive
Approach Intendedfor
Personalized Careof
CancerPatients
Tech-Health
Smart Inhalers:Tackling
RespiratoryMaladies
withIoT
Insider’sOpinion
MolecularGenetic
Diagnostics:ABird's
Eye-View
Analytics in US Healthcare
Expert’sViewpoint
FromRelevanceto
Convenience toValue–
The Future ofData
cxo
50
30
26
42
22
24
32
Biolumo:
An IngeniousSolution
for Precise Antibiotic
Selection
healthbank:
Transforming the Way Health
Data getExchanged, Stored
andMonetized
Intelligent Locations:
A Seamless SolutionProvider to
all Digital Healthcare Problems

10. 34
38
40
46
48
Kanteron Systems:
An Incredible Precision
Medicine andDiagnostic
Platform
Marham:
Sharing the Distressof
thoseFighting a
Disease
oladoc:
Engineered aGroundbreaking 'Hub'
to Bring VariedHealthcare Services
toConsumers
Sehat Kahani:
Making QualityHealthcare
FacilitiesAccessible
andAffordable toAll
Sihatech:
Emboldening theConnect
between Doctors
and Patients

12. GraceCastillo-Soyao
Founder&CEO
CoverStory

13. TransformingHealthcarethrough
RealWorldEvidenceand Experience
Digital Transformation
will play a pivotal role
in the future of Healthcare
selfcare
catal sts

14. Patients are the most vital part of any healthcare eco-
system. Everything starts and ends with patients.
When a healthcare solution provider keeps patient at
the center of their operations, chances of better patient
satisfaction augment significantly. Such providers believe
when patients are informed, respected, and engaged, they
make better choices for maintaining healthier lifestyle. One
such trailblazing healthcare solution provider is Self Care
Catalysts (SCC), which considers patient’s real world
evidences/experiences are necessary for crafting cutting-
edge healthcare solution.
This Toronto headquartered organization was founded in
2010 with the mission to promote self-care behaviors
among patients, while enabling patients to contribute their
behavioral data to support important research across the
product lifecycle, such as drug discovery, precision
medicine, and development of support services and
programs that are specific to the community. Today, after a
successful stint of several years in the business, Self Care
Catalysts is leveraging its intimate understanding of
The organization’s vision is to contribute towards the
improvements of healthcare eco-system that are driven by
patient’s willingness to participate, share and own their data
through research and behavior interventions. They are
working towards the empowerment of patients through
personalized and customized self-care tools like digital
therapeutics that generate real world experiences and
evidence to support better healthcare decision-making.
Journey towards Excellence
With the desire to craft an ecosystem that can set a
landmark in the health journey of a patient, Self Care
Catalysts was established. In a shorter span of time, it
moved ahead with full vigor and collaborated among all
stakeholders, be it patients, providers, pharmaceutical
companies and doctors to seamlessly paint a full patient
experience in order to manage better health outcomes.
They have built a SaaS that empowers physicians,
• Health Storylines Creator is a customized and
personalized platform that can be used for clinical
research, patient
monitoring, patient
behavior modification,
and patient support. It
is a disease-agnostic,
customized and
personalized self-care
and disease
management product
and tool to generate
real world evidence.
• Patient Storylines is an enterprise platform that can run
various analytics required by Pharmaceutical industry,
patients and physicians.
Health Storylines has been ranked #1 in motivating
behavior change among heart failure patients by many
eminent healthcare organizations.
New Product Innovation Award for North America, Frost &
Sullivan (2016) award, Springboard Enterprises’ Life
Sciences awards among others are few of the top notch
accolades that Self Care Catalysts has earned with its sheer
commitment towards designing efficient and deep
impacting products.
Self Care Catalysts is known for building an eco-system
that generates and interprets real world patient experiences
outside the traditional clinical labs or genomics data to
complete the entire patient journey. And its eco-system is
“We have built a SaaSthat
empowers physicians,
researchers, and providers
to customize and
personalize patient care”
(patients in the market
with its many state-of-
the-art solutions. It is a
cloud based solutions and
analytics company
powered by real world
evidence to impact health
decisions and outcomes
of patients, physicians,
providers, payer and
pharmaceutical industry.
DIGITAL
THE
10
Mo st
Innovative
H E A L T H C A R E
SOLUTION PROVIDERS 2018
researchers, providers to customize and personalize care for
patients to generate real world, real time data.
The company understands the power of technology and thus
always aims to be at the forefront of using leading-edge
technology to craft better products. The company is aiming
to extend personalized medicine to personalized healthcare
through the application of AI, Behavior Science and
BlockChain. Its endeavor is to build a new healthcare
business model where patients, physicians, providers and
industry are equal participants in research, care and healthy
economic exchange.
Products and Services
They have multiple products and services that are widely
popular in the healthcare sector and have won many
accolades for the same as well. Some of its notable products
are:

15. bringing positive transformational changes towards drug
development, clinical research, product commercialization,
post marketing, patient monitoring, behavior care and
population health management.
Patients are the Most Significant Stakeholders
The management has nurtured a robust company culture
where the vital traits like resilience and risk taking attitude
are always encouraged. For them, bigger the challenge is,
more bigger is the opportunity. They never bog down with
challenges rather turn them into an opportunity to grow
further. Their ability to forecast changes in industry and
mitigate risks are deeply rooted on their culture which
always assists them to turn out with more shine even after
facing a catastrophe like situation.
The company is strengthening its data collection and
analytics tools but most importantly, they treat the patients
as the most significant stakeholder whose needs to improve
outcomes and quality of life are addressed by leveraging
continuous collection and interpretation of real world
experiences.
Judicious Leadership
Over the years, Grace Castillo-Soyao has taken various
executive business and leadership programs from the
Rotman School of Business, University of Toronto, the
Wharton School at University of Pennsylvania and has a
rich corporate experience of over 20 years in
pharmaceutical vertical. She is the Founder and CEO of
Self Care Catalysts and is driving this organization towards
the path of glory with her astute business mind and adept
had wondered how drugs are approved based on a narrow ‘leadership skills.
Grace considers herself a Citizen Scientist. For years, she
set of data and evidence and yet when patients experience
illness and health in the real world, there are many other
variables and factors that need to be factored. According to
her, big decisions related to healthcare are shaped mostly by
data locked inside clinics and labs, despite the fact that 90%
of care happens outside the clinical setting. She believes
there are enormous types, format range of patient data that
can be gleaned from actual patient experiences when they
are not inside the physician clinics. Therefore, to put
patients at the forefront of any healthcare development, she
established Self Care Catalysts.
In 2014, Grace transformed a patient research company into
a digital health and data company, building an eco-system
that finally connects various healthcare stakeholders to
‘
Patients
arethe
Epicenterof
ourEvery
Maneuver

16. respected, and engaged,
they make better choices for
maintaining healthier
lifestyle
begin generation of real world patient experiences that will
drive innovation in clinical research, drug development,
commercialization, patient engagement and behavior
change.
Take on Digital Healthcare Industry
According to the organization, technology will continue to
play a pivotal role in the healthcare industry. Digital
healthcare will redefine patient diagnosis, treatment and
post-treatment activities. Traditional hospital will become
obsolete and digital therapeutics; digital patient care will
become the booming trend in up-coming future. Thisdigital
transformation will assist medical professionals in
generating greater revenues, cost-reduction, enhanced
operational efficiency, and better drug regulation. Everyone,from
patient, physician to provider will get benefited with the
progression of digital revolution.
Future Endeavors
Self Care Catalysts has an endeavor to be part of this
revolution by catering to varied client needs through its
cutting-edge healthcare eco-system. Ultimately, they want
to upgrade a business model where physician, patient
participation, data ownership and sharing could drive
personalized and customized healthcare for all.
‘When patients are informed,
‘

17. Mobilize Care Actions
Care instructions distributed
via mobile devices shared by
Care Teams
Care Teams
Family, friends and
Professional community care
providers
Lifestyle Support
Access to lifestyle
products/services to keep
people in their homes
Community Care Collaboration (C3) Model
Because together, we’re better. Our C3 model – Community Care
Collaboration – supports care programs that require high levels of
collaboration between interdisciplinary care providers, patients, and family
caregivers. Our goal is your goal: to keep patients independent, living
comfortably in their homes.
Care3.co

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19. Company Name Management Brief
Biolumo
biolumo.eu
Olga Grudniak,CEO
Marcin Pitek, CSO
Wojciech Giżowski, CTO & COO
Jakub Wysocki, CMO
Biolumo is growing MedTech Company that aims to provide
the doctors with a device which helps them in making
accurate antibiotic prescriptions.
healthbank
healthbank.coop
Reto Schegg
CEO
healthbank is a health-tech firm that provides
cutting-edge solutions for managing clinical data.
Intelligent Locations
intelligentlocations.io
Bogdan Nedelcu
Founder & CEO
Intelligent Locations is focused on optimizing hospital
operations and increasing patient satisfaction by
implementing an easy to use Real-Time Location Services
(RTLS) platform for the healthcare industry.
Kanteron Systems
kanteron.com
Jorge Cortell
CEO & Founder
It helps healthcare providers to manage imaging and
genomic data effectively, for precision medicine
applications at the point of care.
Marham
marham.pk
Ehsan Imam
Co-founder
Marham is a digital healthcare platform assisting
people to find, ask, and consult a doctor.
oladoc
oladoc.com
Abid Zuberi
CEO
Arif Zuberi
CTO
oladoc is a healthcare startup provides a leading-edge
health-tech platform that solves all challenges that come
across a typical patient life-cycle.
Patientory
patientory.com
Chrissa McFarlane
Founder & CEO
Patientory, Inc. is the leading provider of dApp and
blockchain solutions for healthcare sector providing an easy
way to securely store and manage health information in real
time.
Sehat Kahani
sehatkahani.com
Dr. Sara Saeed Khurram
Co-Founder & CEO Dr.
IffatZafar Aga
Co-Founder, Director & CDO
Sehat Kahani is an all-female healthcare service provider
which aims at providing cost-effective healthcare
solutions.
Self Care Catalysts
selfcarecatalysts.com
Grace Castillo-Soyao
Founder & CEO
Self Care Catalysts is a cloud based analytics
company powered by real world evidence to impact
health decisions and outcomes of patients, physicians,
providers, payer and pharmaceutical industry.
Sihatech
sihatech.com
Ahmed Al-Bader
Co-Founder
Dr. Mussaad Al-Razouki
Co-Founder
Sihatech is a digital healthcare company that helps in
documenting a patient’s medical journey as well as
provides financing services to the non-insured medical
treatments.

20. clinicians,andhealthcare
organizationstoaccess,
storeandtransfer
informationsafely,with
blockchaintechnology ‘
‘W‘eempowerconsumers,
-Chrissa McFarlane
CEO &Founder
18 | July2018|

21. PATIENTORY
Your Health atYour Fingertips
their quality of life and health
outcomes, while delivering benefits to
all healthcare stakeholders.
The Successful Journey of the
Company
Patientory was incorporated and
initiated as part of the inaugural class
of the Boomtown Health-Tech
Accelerator, in Colorado. This led to a
collaborative exchange with the
Denver-based Colorado Permanente
Medical Group, part of the Kaiser
Permanente consortium, based in
Oakland, California. Patientory is also
part of the Startup Health portfolio, a
global organization leading the
movement to transform health.
In 2017, The Patientory Stiftung was
established to be a global
not-for-profit, healthcare member-
organization that connects
healthcare industry adopters of
disruptive technologies, right now with
a focus on blockchain adoption. It
provides neutrality for its PTOY utility
currency that provides users access to
the platform to store and secure health
information. The PTOY coins are
utilized to access the PTOYNetTM
, a
private permissioned blockchain with
data storage. This blockchain is similar
to that which cryptocurrencies like
Bitcoin currently operate upon.
PassionateandHumble Leadershipof
Patientory
Chrissa McFarlane is the CEOand
Founder of Patientory, Inc. She is a
passionate entrepreneur, working
towards making a difference in the
healthcare sector on a global scale, and
has achieved unprecedented success in
a highly compressed timeframe.
Chrissa is among the youngest female
CEOs in the Healthcare IT industry,
and is a highly sought after global
speaker. She brings more than ten
years’ experience in the healthcare
industry conducting research and
managing teams. Her passion for
healthcare began in high school, where
she conducted microbiology research
at the Albert Einstein College of
Medicine and won top honors. Later at
Cornell University, she worked with
organizations such as the US
Department of Agriculture.
Chrissa is named as one of the top
women, “leaving their mark on the
medtech field in health IT.” As an
innovator, she recognized that
healthcare provider organizations
urgently need secure, scalable, and
cost-effective health information
management solutions that empower
patients and healthcare organizations to
use actionable data to make clinical
decisions for improved operational
efficiency and health outcomes. Thus,
Patientory was born.
Distinctive Products and Services
The Patientory, Inc. dashboard
software for healthcare provider and
payer organizations, and the Patientory
App for consumers, provide easy,
secure means to store and better
manage health information. The
Mobile App empowers consumers to
take better control of their health and
ealthcare organizations are
working for improvements in
Hpatient outcomes and
operational efficiency, using
technology. The 2018Accenture
Digital Health Technology Vision
Report published in May 2018 states
that, “91% of health executives believe
blockchain and smart contracts will be
critical for their organization over the
next three years.” This is clearly an
exciting time for the healthcare sector
as many organizations are adding new
technologies, to enhance their
operations. This will create better
experiences for patients, physicians
and healthcare workers. Meanwhile
there are rising information security
risks, which is why it is vital to begin
securing health information in the
healthcare blockchain to mitigate
health data risk and related financial
penalties.
Patientory, Inc. is an industry-leading
pioneer of blockchain based solutions
for healthcare. Incorporated in 2015,
Patientory is recognized as an
award-winning innovator in healthcare
information technology. Many veteran
healthcare organizations are calling
upon Patientory to discuss its
technology solutions and consulting
services. It is the first-mover in
distributed App (dApp) and
blockchain-based software solutions
for healthcare that address the complex
challenges faced by today’s healthcare
industry. Its mission is to empower
consumers to better manage their own
health information, thereby improving
Company of the Month
| July2018| 19

22. to manage their healthcare information
both clinically and financially with
greater accuracy and efficiency.
Primarily, the app allows easy access
and precise sharing of their medical
information that is secured within the
healthcare blockchain. It provides
users better control over their health
information, with a more complete
picture of their health and goal setting.
It allows customers to receive targeted
access to health information,
healthcare support, educational
resources and community. It also
enables them to utilize and manage a
broader and more efficient array of
payment options.
The Patientory, Inc., Dashboard – is
currently testing for large healthcare
organizations, with a current EPIC,
Cerner, Meditech, or Allscripts
installation. This dashboard is a
population health management
software solution that regulates and
safeguards patient data in the
blockchain, while providing
convenient secure access to actionable
health information, and clinical
administrative decision support. It
enables physician-coordinated care,
enhanced by peer-to-peer patient
support.
Professional Services are for healthcare
organizations that leverage Patientory’s
technology. Typical customers are
healthcare organizations that require
interoperability or custom use case
development. Patientory Professional
Services provide customization of the
blockchain application, integration,
faster deployment, as well as ready
access to blockchain technical and
expert resources.
Patientory’s Unique Selling
Proposition
Patientory solutions empower patients,
clinicians and healthcare organizations
to readily harness meaningful data to
make more effective and efficient
treatment, and financial decisions,
enabling real improvement
opportunities as well as the safe
access, store and transfer of
information, thus improving care
coordination while ensuring data
security within a secure
HIPAA-compliant PTOYNetTM
blockchain.
The company offers unique solutions
that interconnect with most EHR
systems, thereby enabling doctors, care
providers and consumers to
communicate on a single easy-to-use
platform. Also, its solutions will work
with almost any healthcare blockchain;
bringing together into actionable form
many previously inaccessible data
sources. These range from EHRs, to
patient monitors, wearables, and Apps,
connecting this data into a more
complete view of a personal health
information (PHI). Benefits of the
solutions will include the following:
Sustainable risk mitigation
Patientory takes PHI security to the
next level as it uses blockchain
technology, ensures end-to-end
encryption, and adheres to current
regulatory guidelines and compliance
requirements.
 Data risk reduced - HIPAA
compliant, reduced risk of PHI data
breaches and related penalties
 Patient risk reduced - greater
consumer engagement, control, and
responsibility with their PHI
 Financial risk reduced – reduced
readmissions, broader
reimbursement options
Operational performance improvement
and efficiency
 More efficient access to health datafor
physicians saves time
 Better controlled access to currentPHI,
from a wider range of current data
sources
 More proficient access to sources of
payment, and rules of payment for
claim resolution
Financial performance improvement
 Enables efficiency for diverse
payment methods (including
cryptocurrencies and soon
electronic claim reimbursement)
 Saves costs by reducing the need for
duplicative tests/radiological scans
and related measures
Recent Accolades
Patientory, Inc. has been recognized
with accolades including the following:
 Ranked Top 5 digital health solutionin the
world for empowering patients,
alongside multi-million- dollar
revenue companies
 Voted Top 10 Amplify Women in
Technology Startup Company out of
139 startups
 2018 Globe Award Winner in
International Trade by U.S. State of
Georgia
 Top 11 Company Disrupting
Healthcare in 2017
 2017 Company of the Year by the
Metro Atlanta Chamber
Future Perspective
Healthcare is embracing a wave of
technology and cultural changes.
Patientory’s vision is to provide
solutions that will enable doctors, care
providers and consumers to
communicate on a single easy-to-use
platform, one that interconnects with
most EHR systems, while also
enabling a wider array of payment
types. Patientory, is continuing to lead
advancements in artificial intelligence,
blockchain, and is working with the
industry’s uptake of the Internet of
Things (IoT) to better serve healthcare
consumers, providers, payers and
BioTech while creating a more
accessible, efficient, effective
continuum of care throughout a
patient’s life, and wherever they may
travel.
Company of the Month
| July2018| 20

24. n world of medicines, the most frequently
prescribed one is antibiotics. Yet, every solution
Ithat might help the general practitioners to
prescribe the right antibiotic is beyond their reach. Asa
result, they have to guess and statistically there are only
50% chances that they guess right. Biolumo is a
company which will help the practitioners in prescribing
proper antibiotics.
Biolumo is an innovative and growing MedTech
company that aims to provide the doctors with a device
which helps them in making accurate antibiotic
recommendations. The device is fast enough to test
every patient as well as affordable for both, doctors and
the patients. In a long perspective, it will be developed
for the governments or the healthcare providers. They
aim to design, test, and mass-produce an inexpensive
and rapid point-to-care tool.
The Exemplary Leader for Biolumo
Olga Grudniak, the CEO, is an adept leader for a
MedTech company due to her interest and expertise in
economy as well as biotechnology. She has inherited the
“business genes” from her father, who established many
successful enterprises, and “science genes” from her
mother. This has helped her to find the balance between
the good of the company and the benefits that their
science can bring to the healthcare. The entire team of
Biolumo has two very important features- they are
persistent and systematic. These qualities have
inculcated in them the habit of not giving up in difficult
situations and seeking ideas to solve any problem that
comes as an obstacle to them.
Biolumo:
An Ingenious
Solution for Precise AntibioticSelection
We aim tohelp
you inprecise
antibiotic selection
‘
‘
Olga Grudniak
CEO
22 | July2018|

25. Pacing through their Story
The idea of Biolumo came to them in 2016, from a phone
call. A friend, whose son had a bacterial infection, had
called them to ask for a solution to quickly determine the
right antibiotic for his son. Their research in-charge,
Marcin Pitek, now the CSO of the company, did not find
any existing answers to that question, but knew how to do
it. From that moment on, with the help of many mentors
and experts, the idea of Biolumo turned into a complete
concept. Featuring in a prestigious conference, Infoshare-
2017 was a breakthrough for them. Thereafter, they were
invited to the Start-up boot camp in Berlin and started
appearing in all the major conferences in Poland, like The
Chivas Venture and Impact’18. Recently, they were
honoured as one of the biggest innovators in Polish
MedTech by receiving Healthcare Leader’s Competition
award.
Developing a Radical Product and Future Aims
Biolumo is developing a device for quick antibiotic
resistance detection for healthcare as its core product. This
device is being designed from scratch to be implemented in
a mass, which means the hardware will not be that
sophisticated and hence, will be made in large quantities at
a low price. Along with being affordable for the GPs as wellas
the patients, the device will be fast and easy to use. In the
next six months, they will enter into clinical validation by
testing the product on patients’ samples and comparing it
with antibiogram, the golden standard. Biolumo’s target is
to introduce the product to the market in two years. Next in
the pipeline, they have a tool for antibiotic resistance and
bacterial infection detection for vets and livestock breeders,
for which they have got the EU grant. This is estimated to
enter the market in four years.
Biolumo’s Take on Effects of Technological
Advancements on Healthcare
Without easy access to new technologies, like the clouds
and servers, fast exchange of data, 3D printing, AI, and IoT,
digital healthcare solutions wouldn’t have been possible.
Jakub Wysocki, the CMO, talks about how the most
important change the technology can bring in healthcare is
to treat every patient individually. Different people with the
same infection react differently to the same antibiotic and
therefore, moving a step closer to the personalized
treatment will be a breakthrough in the healthcare sector.
Strategy against the Challenges
Wojciech Giżowski, the CTO & COO, talks about how
they keep the check of their competition, but the main
strategy is to continuously improve their technology. They
are well-informed about the changes in laws, procedures,
and so on, which helps them to stay up-to-date with the
emerging trends. Improving their solutions according to the
market needs helps Biolumo to stay ahead in the
competition. To better adapt to the changes, Biolumo is
thinking about implementing the TRIZ methodology, which
can be used to improve the competitiveness of their
technology.
A Word on the Future of Digital Healthcare Solutions
“With all the enhancements the technology has brought to
the world, medicine- the most important for our lives, is still
underdeveloped. But slowly the change is coming, with
quick diagnostic tools for viruses, cancer, cardiovascular
diseases, genetic diseases, and of course bacterial infection,
and that is the future,” says Olga. She further talks about
how with decrease in the number of doctors and healthcare
professionals, the diagnosis in the future will be outsourced
to the patients themselves, for which all the new MedTech
solutions should be easy to use, affordable and quick.
Biolumo is focused on delivering one such solution with the
development of their device.
| July2018| 23

26. T and mobile revolution has changed the landscape
of many businesses and healthcare too is not an
report, or just a normal pathological lab report every
data can be stored digitally or even on cloud with just a
few clicks of a device. All these reports and patient
history generate mammoth amount of data every year
which often get stored in a closed eco-system and
remain dormant. Stakeholders thus cannot process and
derive meaningful insights from this valuable data as
they don’t have access to the comprehensive record of
any individual.
To alter this scenario and to revolutionize how personal
health data is exchanged, stored and monetized,
healthbank got incepted. The firm empowers all the
healthcare stakeholders by providing an open eco-
system that enables users to securely store and exchange
data with a range of healthcare, pharmaceutical and
wellness & lifestyle service providers – at the user’s
request. healthbank provides an independent and neutral
solution, that only the user has access to yet provides
access to a vast amount of health services in the open
eco-system.
Incepted in 2013, this Switzerland based health-tech
firm is gaining popularity with its leading-edge
healthcare solutions. Today, healthbank consists of two
symbiotic organizations:
• healthbank cooperative is the core solution which
stores patient data on a fully secure digital platform -
governed by people (members). What makes it unique
is healthbank cooperative is owned by the people,
controlled by the people, and the profit also goes back
to the people.
healthbank:Transforming the
Way Health Dataget Exchanged, Stored andMonetized
Iexception. Whether it is an X-ray report, a MRI
We are giving back the
control of personal
health data into the
hands of its rightful
owners i.e.thepeople
‘
‘
Reto Schegg
CEO
24 | July2018|

27. • healthbank innovation AG as the platform manager –
responsible for the development of services, apps,
integration of partners, and data processing on behalf of
the user.
About the Company
This Switzerland based firm was founded when an
international team of 28 academics, entrepreneurs and
experts of the healthcare industry came together with the
intent to give back the control of personal health data into
the hands of its rightful owners i.e. the people. The
company’s vision is to empower people across the globe to
exchange their health data, on their uniquely neutral and
independent platform.
Uniqueness of healthbank is its policy of ‘one-person-one-
vote’ which develops a greater sense of trust among all its
stakeholders and encourages greater participation. This
policy is one of the prime factors behind healthbank’s
stupendous success. When it comes to health data, they put
people at the center of every maneuver.
Their ultimate aim is to bring together market players and
help them to participate in an open eco-system connected to
the healthcare market. They believe that open ecosystems
are more efficient than closed ones. Therefore, health
service providers benefit from joining healthbank and will
be able to integrate their service with customer data and
other service providers to more comprehensive solutions.
Benefits of its Eco-system
Technological Security: Through a full-fledged end-to-end
encryption as well as a high-security software architecture
concept, healthbank provides the right ecosystem
partnership to safely manage health data for ecosystem
partners that rather want to focus on their first-class services
and products than on data back ends.
Full Independence: healthbank provides a truly open and
neutral ecosystem that comes with long-term stability as
well as competition on the platform itself.
Real World Patient Information: As soon as the usersgive
their consent, the app service provider can integrate dozens
of other data sources to enhance their own services through
big data, artificial intelligence or machine learning
algorithms.
Full GDPR compliance: Due to its detailed, informed and
dynamic consent management, which puts the user in the
middle of the decision process to connect, store and share
personal data; healthbank helps achieving full GDPR
compliance for their application partners from the
ecosystem.
Future Endeavors
The company will soon follow a much more robust
architectural approach and will raise its data security to the
utmost level through end-to-end encryption The range of
functions for users will also get expanded. The health
platforms get refurbished to integrate further partners and
applications from the health sector quickly, efficiently and
more securely. With the new software architecture and the
implemented security mechanisms, healthbank is ready to
connect further partners and applications with a healthbank
account.
• Their two award-winning apps “CatchMyPain” and
“PainCompanion” will soon be integrated into the
healthbank. Users suffering from severe or chronic pain
can benefit from the long-term pain documentation in the
future and continue to share their experiences and
thoughts.
• healthbank works closely with the Swiss app developer
“Rehaptix”. Rehaptix monitors the rehabilitation of
patients with motor disabilities due to a neurological
injury such as stroke, multiple sclerosis or Parkinson’s
disease. All data generated in the app is securely storedin
the healthbank and can also be passed on to other people.
• healthbank plans to integrate fitness trackers into the
healthbank in the near future. With this service users can
connect their fitness tracker with the healthbank. And ifa
user changes the tracker, this will no longer be a problem
in the future - the data and the connection to the
healthbank will remain intact.
The trailblazer behind its Success
Reto Schegg, Chief Executive Officer, has proficiency in
eHealth projects. He was involved in many of the big
eHealth initiatives in Europe in recent years. Holding
master’s degrees in Electrical Engineering, Business
Administration, and Business Law, he has been responsible
for international health tech business lines and sales teams.
Reto drives the idea of encouraging citizens to make better
decisions about their own health in order to receive the best
possible care.
| July2018| 25

28. 26 | July2018|

29. A Non-InvasiveApproach
Intended forPersonalized
Care of CancerPatients
Liq u i d
Bio psy:
ancer has been the talk of the town for many
years now. The main obstacle that Cancer
Cpatients face is the late detection of the disease
that causes sixteen percent of the deaths around the
world. A biopsy is a method which is generally used to
diagnose cancer. It involves sampling of the tissue or
cells from any part of the body that is affected and
checks it for cancer, which is a highly invasive and
costly technique.
Traditionally, cancer diagnosis has been carried out by
pathology and medical imaging. This included tissue
biopsies, serological indicators such as CEA and PSA
test, molecular pathology test, Ultrasonic testing, X-ray
imaging, CT-scan, MRI, PET-CT, and endoscopy. The
real-time diagnosis is not possible with these tests, since
in imaging there is usually a lag in the tumor
progression, while in the serological indicators there is a
lack of effective bio-makers for early diagnosis.
Inventive Diagnostic Tool
| July 2018| 27

30. Although tissue biopsy is considered a potent technique, the
patient faces severe clinical complications during sampling.
Also in case of terminal cancer patients, it is very difficult
to obtain tissue samples. Due to this, it has become the need
of the hour to look for new biomarkers that are highly
sensitive and specific to tumor diagnosis. This will help in
monitoring tumor progression.
Recently, researchers have proposed a new technique which
involves only a blood test, known as Liquid Biopsy. It is
gaining ground all over the world and has been referred to
as the potential game changer. Although, professionals
believe it requires a couple of years of development to
become a vital screening tool worldwide. Using this
technology, doctors will be able to screen cancer using only
a small sample of the patients’ blood.
Liquid biopsy would be a huge leap in deterrent cancer
treatment. It will help doctors to provide a personalized and
targeted treatment (aiming only the cancer cells and killing
them). Essentially, liquid biopsy is an analytically sensitive
blood test which can detect a single tumor cell loitering
among a billion normal cells. This process would becarried
out in real time and will transform cancer diagnosis and
control.
Mechanism of Action
This test examines cancer related proteins and DNA that is
available in the blood of the patient before cancer spreads.
It also helps the doctor to narrow down the form of cancer
which is present. The cells of a tumor are continuously
shed, allowing the tumor’s DNA to be released into the
bloodstream; no matter where the tumor is. This tumor
DNA that is found in the bloodstream is termed as ctDNA
(circulating tumor DNA). Liquid biopsies target the ctDNA,
which makes it the most non-invasive technique. This
ctDNA has been used by scientists to monitor and checkfor
genetic changes that might impact treatment. The protein
markers are used to help determine the site of the tumor, to
provide a specific and correct diagnosis.
Why Choose Liquid Biopsy Over TraditionalDiagnosis?
Liquid biopsy being non-invasive makes it feasible for the
doctors to take frequent samples, without causing
discomfort to the patient. It has very few side effects, it is
easy to maneuver, has a high testing speed, which helps
decrease the bias in diagnosis and helps doctors understand
the progression of cancer. This permits it to be done
frequently to observe the treatment’s effect. Combining a
cell-free DNA marker with a known protein marker (for
several common types of cancer) has allowed scientists to
throw some light on where cancer may be found.
Cancer’s genetics which plays a major role in the
development of the disease can be studied using liquid
Inventive Diagnostic Tool
biopsy. This will provide new and valuable information
regarding the complex mechanism involved in drug
resistance and progression. Liquid biopsy has a pleasing
future in early diagnosis, cancer drug design, determining
the mechanism of drug resistance, assessment of tumor’s
grade and stage, arbitrating prognosis and regulating the
treatment plan.
Complications That Need to Be Overcome
There are a few characteristics of the test that have yet to be
addressed further, like the primary or initial stages of tumor
might be small and easily missed. Researchers are trying to
solve the problem of small quantities of ctDNA. Even with
a medium sized tumor, the ctDNA is very small, making it
difficult to detect and diagnose. Also, ctDNA is not the only
DNA that is moving around in the bloodstream; pregnant
women have placental DNA from the baby’s placenta in
their blood which might cause misreading. Patients who
have suffered from a heart attack also have DNA fragments
in their blood. Accurate identification of the ctDNA from
the other DNA is a problem that needs to be addressed to
evade false alarms; telling somebody they have cancer
when they don’t could be disastrous.
Although liquid biopsies provide valuable insights into the
progression of cancer, it does not currently provide any
insights into the origin of cancer. Studies are still being
conducted to refine the technology to throw some light on
the nature of cancer (its mutations), its place of origin and
so on. The cells that have metastasized may gain bonus
genetic characteristics over time and grow individually
away from the primary tumor. Direct analysis of the
metastasized cells is required so that the patient is provided
with specific therapy and side effects can be avoided.
This method would provide the diagnosis of cancer before
the symptoms start showing. Although this is anadvantage,
pre-symptom testing could cause a scare, since cancer cells
are produced by the body continuously and they get killed
internally. The tests are expensive. Not all cancers are
aggressive and lethal, some are slowly progressing, and are
not fatal, thus do not require any treatment. The method
should be further developed to differentiate which tumor
can be left alone and which require treatment.
As scientific information advances, researchers are
unveiling various potential aspects of liquid biopsies; to
detect mutations, determining the position of the tumor.
This suggests that the technology promises a powerful
diagnostic technology that could be game-changing. More
substantiation, development and clinical trials are required
to completely understand the value of liquid biopsies in a
medical setting.
28 | July2018|

32. enetic testing, especially molecular genetic
diagnostics, has evolved rapidly since the advent
Gof the twenty-first century, thereby prompting a
corresponding evolution in patient management and the
healthcare industry. Recent advances in molecular biology
research have opened a portal to plenty of phenomenon that
were previously heard of only in science fiction, such as
gene editing, personalized medicine, and even designer
babies. A literal interpretation of the term ‘genetic testing’
would refer to the analysis of changes (known as mutations)
in the hereditary material or DNA (deoxyribonucleic acid)
of an individual or group of individuals to confirm or
predict health-related outcomes. A genome refers to the
complete set of genes that an individual possesses and the
study of this is referred to as genomics. The concepts of
genetic and genomic testing are relatively novel for the
larger population and present multiple challenges for
everyone involved, including the clinician, patient, and
even the scientists developing the tests.
Genetic testing is available in a plethora of flavors, so to
speak, ranging from the genuine, actionable and relevant to
poorly regulated, ambiguous fluff. Accurate molecular
diagnosis can impact patient treatment by comprehensively
identifying the disease condition and providing the clinician
with treatment modalities. In addition, one can also
ascertain if a family member carries a risk of developing the
same condition. Therefore, it is of primary importance to
uphold impeccable laboratory quality standards to minimize
the scope of error.
In an effort to remedy this, a comprehensive team that
includes diverse specialists such as molecular biologists,
medical geneticists, clinicians, bioinformaticians,
histopathologists, and genetic and psychological
counsellors is required to overcome the scientific, technical,
social, and psychological implications of a molecular
genetic test. Their expertise extends to choosing the right
technique and avoiding unnecessary testing with the aim of
minimizing the financial and psychological burden on the
patients.
Countless applications of molecular and cellular biology
have permeated across various fields ranging from
agriculture to healthcare. For example, modern oncology
relies heavily on molecular testing for disease management
decisions. Successive testing for mutations in family
members of the patient has proven to be cost-effective with
long-term benefits. Disease predisposition and prophylactic
measures are based on such genetic evaluations.
The prevalence of conditions such as muscular dystrophy,
dysmorphism, intellectual disability, and disorders of sexual
differentiation are commonly observed in young children.
30 | July2018|

33. This has prompted pediatricians to use molecular tests to
augment their clinical acumen. Reproductive and maternal
health too has been revolutionized owing to developments
in molecular biology. This is critical for family planning
and its possible implications in cases of hereditary disease
and consanguineous marriage as most reproductive
decisions are seriously impacted with this knowledge.
Genetic testing is proving to be invaluable in the diagnosis
of critical infections such as sepsis and transplant-
associated infections as timely intervention is of paramount
importance in such cases and genetic tests have a very short
turnaround time compared to classical microbiological tests
such as urine or blood cultures.
Pharmacogenomics, better known as personalized
medicine, enables doctors to utilize the genetic profile of an
individual to tailor a therapy, and its dosage, that would
elicit the maximum response with minimal adverse effects.
This helps improve the prognosis in cases of cancers, single
gene disorders, neurometabolic disorders, and
hematological disorders. To maximize on this wealth of
information, it is essential to establish certain parameters
that include correct interpretation and communication, right
bioinformatic support, non-directive genetic counseling and
open access to population databases for comparison.
Every developing technology, however, has its own caveats
and pitfalls, some of which are unnecessary testing,
improper validation of tests and limited access to
population databases. In addition, the ethical complexities
of access to such information need to be reviewed as life-
altering decisions may be based on the findings of the test.
It is imperative to maintain patient confidentiality and
results must always be conveyed by authorized and trained
personnel owing to the social stigma attached to such tests
as discrimination by employers, family members and
societal pressure lead to disfavoring outcomes. Establishing
and following guidelines to avoid unnecessary screening
and testing should be mandatory.
The impact of genomics is far-reaching and tapping into
new horizons. Data for the first human genome was
assimilated over a span of thirteen years through
cumbersome research. Since then, however, exponential
leaps in technology have shortened the time and monetary
investment required for whole genome sequencing (WGS),
thereby making personalized medicine a reality. Artificial
Intelligence (AI) will bridge the gap in accessing global
databases for data analysis and reduce human dependency
to a large extent. Awareness and education, however, are
required for the population and the clinicians to benefit
from the recent breakthroughs of modern molecular
science. Genomics is at a nascent stage and caution through
good governance is required to ensure that it evolves
rapidly to make concepts like gene editing a reality in our
lifetime.
Ms. Kavita Khatod MBBS, MS
(Molecular and Cell Biology), Certified
Medical Geneticist Head, Technical
Marketing & Genetic Counselor
GenePath Dx
Insider’s Opinion
| July2018| 31

34. he healthcare industry is under constant pressure
to do more with less. As technologyadvances
Tthe future of digital healthcare continues to get
more and more congested. Every time one turns around,
there is a new digital health solution that has popped up.
The key feature that hospitals and healthcare centers
seek is that the solution should be easy to use, adapt and
most importantly it should work efficiently. Digital
solutions must build sustainable trust with its users by
helping them in doing their job efficiently, and not
hinder them.
One such platform that helps the hospitals ease their
workload effectively is Intelligent Locations. Foundedby
Bogdan Nedelcu, in 2015, the company is a cloud-
based, end to end Real-Time Location Services (RLTS)
provider, working exclusively for the healthcare
industry. What started as an idea on a single piece of
paper, is now a leading digital healthcare service
provider. Intelligent Locations started with a proof of
concept pilot with its first hospital partner; once it
proved successful the company scaled up and launched
out its RTLS Platform.
The platform allows hospitals to achieve smart
operations and is a one-stop shop for its users, including
everything from hardware installation to end-user
analytics. The speedy installation of its system is the key
feature of Intelligent Locations. It leverages the RTLS
network to track everything from equipment, people,
and environmental conditions. Using this platform, its
clients can easily add new functionality or use cases as
problems are identified.
Intelligent Locations is acknowledged as a top
innovative digital health company. Listening to its
Intelligent Locations:
A SeamlessSolution
Provider to allDigital Healthcare Problems
We help Hospitals and
Healthcare centers achieve
smartoperations, in a
seamless, cost- effective
and timeless manner
‘
‘
Bogdan Nedelcu
Founder andCEO
32 | July2018|

35. clients biggest (and smallest) problems has allowed the
company to stay ahead of its competition and constantly
evolve its IoT platform to solve them. It is focused on
adding value to its clients, every chance it gets and the
company believes that will keep it at the forefront of digital
health innovation.
The Consummate Leader
Currently, Bogdan Nedelcu is the CEO of Intelligent
Locations. He has received a Degree in Physics, while
studying in France after which he started his career working
with various companies. Upon graduation, he began his
career with Motorola in their Networks division, developing
cellular networks working in seven countries. His journey
with the company lasted over a period of fifteen years,
during which his role grew
from an engineer to the
management of the product
life cycle and business
development of the entire
product platform. After his
successful stint with
Motorola, Bogdan started
working at a Silicon Valley
startup to manage a product
realization for a big data
analytics platform; and then
spent a few years working for
major technology companies
in both mobility and
embedded electronics. He
founded Intelligent Locations
to disrupt the current status
quo in the Real-Time
Location Services space by
using newly available technology like cloud computing and
Bluetooth low energy. He uses his valuable experience to
achieve outstanding tasks and operation for Intelligent
Locations.
Providing Intelligent Solutions through RTLS platform
Intelligent Locations offers the most cost-efficient, a
healthcare-focused, Real-Time Location Services (RTLS)
platform in the market. The robust RTLS platform is at the
core, that the hospitals can use to track the location and
status of any moveable piece of equipment or person.
Unlike legacy RTLS technologies, Intelligent Locations
does not require an upfront installation fee; this allows their
clients to immediately realize their return on investment.
Intelligent Locations’ cloud-based solution can easily be
deployed throughout the entire healthcare systems and used
by many departments including nursing, hospital
administration, clinical engineering and others. Once its
solution is installed the company can easily layer on
services like asset tracking, patient tracking, staff tracking,
special equipment monitoring, way-finding and bed
management. This helps identify bottlenecks andstreamline
process and procedure. There are many other use cases it
can accomplish and always puts a present and future plan
together with their clients. This allows it to add an unmet
value to its customers.
Testing new and exciting technologies is vital and helps
Intelligent Locations grow and innovate. The largechunks
of data that is generated by the platform can further be
leveraged to make better and informed decisions. The
company has always paid a
lot of attention towards
analytics and machine
learning so that the data
generated can be put to good
use by its business
intelligence software.
Intelligent Locations helps
hospitals and surgical centers,
to make informed decisions
and standardize healthcare,
ultimately driving down the
total healthcare cost.
Outlook into the Future of
Intelligent Locations The
company is persistently
looking forward towards
leveraging its technology, to
provide an added use. A huge
differentiator of Intelligent Locations’ technology, that setsit
above the rest, is being able to easily facilitate additional
use cases within the initial hardware installation. The
consultative approach of the company is a key aspect that
its clients like. Intelligent Locations works alongside its
clients to seek and solve problems and bring additional
value to its client’s investment.
Currently, its platform uses BLE technology, but Intelligent
Locations platform can use any radio frequency for location
services, such as ultra-wideband, LoRa and other radio
frequency technologies. This helps it to make the hospitals
investment in the technology future proof. Also, the
company is opening a new Center of Excellence in Paris to
enhance their capabilities on predictive analytics and
machine learning.
| July2018| 33

36. he ultimate aim of any healthcare solution is to
identify and treat a disease before it shows any
Tsymptoms and determine the right medication
for a particular person. Humans have a long way to
reach there yet. Kanteron Systems is a leading biotech
company, who brings us closer to this goal.
It is a privately held Healthcare IT-Biomedical
Informatics Company that was founded in 2005. It helps
healthcare providers to manage imaging and genomic
data effectively, for precision medicine applications at
the point of care. With offices and subsidiaries in
London (UK), Madrid (Spain), and European HQ in
Valencia (Spain), Kanteron System’s solution has
already been deployed successfully over 500 times in 12
countries, even at some of the world’s largest healthcare
networks.
Innovative Services that Revolutionized Healthcare
Industry
To identify the source and type of disease in a human
body, it requires a side-by-side study of various reports
from many standalone systems like, PACS, VNA, digital
pathology, analysis tools, and so on. Kanteron System
allows integrating all these test results to facilitate
precise diagnosis. Kanteron’s solution stores, integrates,
analyzes, and visualizes medical imaging (radiology and
pathology), biosensors, clinical genomics, and
pharmacogenomics data.
It provides the healthcare professionals a technological
platform to share test reports and images, check the
patient’s medical history, and analyse which medications
work effectively.
Kanteron Systems:
An Incredible
Precision Medicine and DiagnosticPlatform
We bring
precision medicine to
the point of care,
today
‘
‘
Jorge Cortell
CEO andFounder
34 | July2018|

37. It has put forth a digital health solution that drives
continuity of care, reduces gaps in care, and
ensures early initiation of preventative care.
Kanteron helps to improve health outcomes by
enabling a seamless connection between disparate
technologies.
It All Started with a Love Story
It sounds like a movie storyline, but Kanteron Systems
actually did start with a love story. Jorge Cortell, the CEO
and Founder of Kanteron, fell in love with a girl, who was
a breast cancer patient. Going for the treatments along with
her, Jorge saw the loopholes in the system and in the pursuit
of saving the love of his life, he risked everything he had;
he set to find a better solution for diagnosis and treatment
for her and for many others like her. During this journey, he
realized not just the potential, but the absolute necessity to
integrate medical imaging with clinical genomics both in
the patient’s medical record as well as for the doctor’s
workflow. More importantly, he knew what was needed to
be done in order to make it happen. Thinking way ahead of
his competitors, Jorge built a phenomenal Precision
Medicine Platform, Kanteron Systems.
A ‘No Investors’, Self-Sustaining Company
Kanteron Systems is self-funded company that has grown
organically to the point where its bleeding-edge technology
has, today, reached five continents. Although, being self-
funded means bootstrapping: slow start and progressive
growth, it also means mature. This has made the company
experienced, self-reliant, always-improving product, and
absolutely independent, something that their customers
have really admired.
Outlining Current Digital Healthcare Solutions
With too many start-ups focused on problems that are too
narrow to make a real difference and several large players
reluctant to change the existing systems, Kanteron believes
that it is necessary to destroy the barriers in healthcare
solutions that many companies have been setting up for
decades and there is a need to put the doctors and the
patients first and foremost. Being a part of the healthcare
industry, it realizes the need to make interoperability,
innovation, and agility a priority. Jorge says, “The end goal
should be to treat a disease before it shows any symptoms.
We should aim for prevention, not cure. And the right
technology can help us get there. But it will take much more
than just technology: it will take will, education, political
support, a generational change, and overcoming narrow-
minded corporate greed.”
Triumphing over their Challenges
The biggest challenge for Kanteron, as it is for all
healthcare solutions, is to stay abreast of all new
developments and technologies. Amusingly, that’s the
favourite part of their job. Kanteron’s partnership with tech
giants, like Google, Microsoft, Amazon, IBM, and Hitachi,
gives it a unique perspective of new possibilities and latest
as well as future technologies. At Kanteron, they dedicatea
lot of time and resources in trying new ideas, implementing
new technologies, and learning about everything and
anything new. They are focused on their vision and their
customers’ needs, and not on what others are doing or
selling.
Dreaming Big about the Future
Jorge envisions a near future where ubiquitous sensors
produce data that gets integrated, via the Kanteron’s
platform, into a system that detects anomalies before they
become a problem, a future that allows patients and doctors
the freedom to use any cloud, program, and algorithm and
having a best-of-breed arsenal of tools at their disposal,
perfectly integrated into their workflow. He talks about a
future where data is as transparent as algorithms. Open
source and interoperability are a requirement in any
enterprise purchase, so that all stakeholders can have the
peace of mind by knowing that their data will never be
taken hostage by any large Healthcare IT vendor. “It will
feel like magic.” Jorge says. “That’s what our customers tell
us. Because that near future is the present for some of us,
and we want to make sure everyone participates in that
future,” the CEO concludes.
| July2018| 35

38. When you deliver
superior service, rely on
superior equipment.
Ensure a comfortable birth day, every day.
w w w . g e h e a l t h c a r e . c o m

39. At Horizon, we’re driven by a
clear purpose; to improve
Patients’ Lives.
w w w . h o r i z o n p h a r m a . c o m

40. ith the rapid advancements taking place in
the field of technology, digitalization of
Whealthcare is ought to be an inevitable
outcome. In the last decade, healthcare has completely
transformed the way it was perceived as a solution with
technology being the core part now, however, in a
country like Pakistan, the deliverance ratio of healthcare
system remains a question but since the rise digital
healthcare solutions, it has considerably changed. The
disparities of healthcare industry can only be fulfilled by
the digital healthcare solutions.
One such innovative healthcare service provider is
Marham. It is currently the largest digital healthcare
platform in Pakistan helping people to find, ask, and
consult a doctor. An online tech based solutionprovider,
Marham is providing services regarding the search of an
authentic doctor, booking appointments online, online
consultations, and medical tourism in Pakistan. They
also provide practice and hospital management soft
wares and other services to hospitals and doctors. The
organization has helped more than 5 million people in
Pakistan through its services.
Distinct Healthcare Services
Marham is a digital go-to platform for the ones in need
of healthcare assistance providing a 360 degree
healthcare solution to the people of Pakistan. They
provide a wide array of services for hospitals, patients,
and doctors. A variety of services that Marham offers
include the following:
Marham forPatients:
• Website/ Apps: Doctor’s Information Portal
• Call Center/ Apps Appointment Booking
Marham
Sharingthe
Distress of those Fighting aDisease
We are
alwaysopen
to connect
‘
‘
Ehsan Imam
Co-founder
38 | July2018|

41. Platform through which they can book doctor for any
disease
• Online Consultation from anywhere: Telemedicine
Platform to get an expert opinion
• Forum: Easily get an answer about their medical
conditions
• International Patients: Medical Tourism, complete
solution for booking hospital, hotel, and transportation
• Social Platform: Online community to ask for suggestions
Marham for Hospital & Doctors:
• Patient Growth: Create awareness in masses about the
services in a broader & authentic perspective and get new
patient referrals
• Telemedicine: Increase patient reach beyond the
boundaries
• Appointment Booking System: Manage daily schedule
and effectively communicate with patients. Real-time
reporting for administration
• Medical Tourism: Generate International patients
• EMR: Paperless practice, creates patient’s health records,
generates prescriptions and reduces per patient time with
the help of technology
• Organizational Medical Partner: Give a better healthcare
experience to the employees
An Arduous Journey to Glory
Choosing a doctor without much information is difficult in
Pakistan. The healthcare platform started with a small
community on Facebook where people could help each
other with information about health facilities, doctors, and
their reviews. Thousands of people started joining the
community and began sharing the information with each
other. Understanding the need, Marham thus extended its
services to an active website and mobile apps, where
patients could find complete doctors’ information, read
reviews, and book appointments online every month. Not
only this, but through telemedicine, now patients are
consulting authentic doctors from their home.
Two years down the lane, today Marham has 15,000+
doctors on board, catering to 18 specialties and helping
almost 10,000 people every day to book an appointment
and answering their queries with authentic information
from relevant doctors and surgeons. Adding value touser
experience are services like online consultation, tele-
consultation, second opinion, subsidized cosmetic deals,
and services for international patients.
Insightful Leadership
Ehsan Imam is the Co-Founder of Marham. Being a
software engineer and an IT industry veteran, Mr. Imam
carries experience of working with fortune 50 companies.
Ehsan believes in working for a healthcare system which is
patient-centralized and designed to help and serve people.
He envisions a dignified, graceful and respectful life for
patients and thus has committed himself to transforming
healthcare in Pakistan by bringing in innovation and
technology.
“Together we can share the burden of those fighting a
disease,” says Ehsan. He wants compassion and care for
others to be the core values among his team as he believes
in making Marham a product which serves people and the
healthcare industry.
Embracing Innovation and Continuous Up-gradation For
any company which believes in serving humans, it is
must to innovate and keep making new advancements and
products for the well-being of people. Marham began with
recognizing the need that there must be a platform which
guides people to authentic doctors. Today, Marham is
booking appointments online, online consultations and the
team is working on the launches of video consultation
software’s, online clinics prenatal health and child
immunization.
In Pakistan, healthcare startups have started to come up the
ranks; so Marham not only believes in changing the
stereotypical tired trends but is also setting new trends for
upcoming market players to follow. Marham wants
transformation of healthcare system with an improved
healthcare experience for patients. They are always keen
towards a continuous up-gradation of their product, not
only in terms of new technologies and innovation, but also
in making it more and more servable.
Future Perspective
The company states that one should understand that it is the
human beings, who orchestrate the future outcomes. They
further add that if it comes to future of digital healthcare
solution industry, they foresee it fulfilling the healthcare
needs with conventional industry being cut off.Marham
considers themselves as the key players in making this
possible and thus will continue to strive for it.
| July2018| 39

42. echnology continues to save numerous lives in
multiple ways. Everyone understands the impact
improving diagnosis while advanced medical treatments
supported by technology are assisting patients defeat
deadly diseases effectively. However, technology such
as mobile data that has only now become pervasive in
emerging markets is making even bigger contribution
towards saving lives as it helps democratize information.
Patients are now able to read about symptoms, treatment
options, and have a more informed discussion with their
doctors.
One such trailblazing company which is democratizing
healthcare solutions in one of the emerging markets i.e.
Pakistan is oladoc.com. Founded in 2016, this Lahore
based healthcare startup provides a leading-edge health-
tech platform that solves all challenges that come across
a typical patient life-cycle. It connects patients with the
right doctors, delivers medicines to patient’s doorstep,
offers a host of lab tests from the convenience of
patient’s home, and provides high-quality health content
and much more. For doctors, oladoc offers innovative
practice management software that allows doctors to
fully digitize their practices. Their practice management
software is linked to oladoc’s appointment booking
system and helps doctors to augment their practices as
well.
Ingenious Leaders of oladoc
With the noble vision to improve the quality of
healthcare in Pakistan, oladoc was incepted by two
young and budding entrepreneurs Abid Zuberi (CEO)
and Arif Zuberi (CTO). The duo believes in
democratization of healthcare access and making the
oladoc:Engineered aGroundbreaking
‘Hub’to Bring Varied Healthcare Services toConsumers
Tof higher quality healthcare equipment that are
Touch of a Finger is
enough to trigger
revolution, and we have
proved it right withour
cutting-edge oladoc app
‘
‘
Abid Zuberi
CEO
40 | July2018|

43. overall system efficient to improve the diagnoses, quality of
care and ultimately save lives that are currently being lost
due to lack of information and inefficient industry
practices. “My aim is to leverage the mobile data (digital)
revolution in Pakistan and enable every Pakistani the
ability to access top doctors, maintain electronic records,
obtain authentic medicines etc. right from their mobile
phone,” asserts Abid.
Under the mentorship of this duo, oladoc has gained
immense trust amongst the patients and doctors that too in a
very shorter period of time. In 2017, oladoc assisted over 1
million Pakistanis to find doctors and specialists for their
needs near them. The company has a robust network of
more than 14,000 listed doctors across the top cities in
Pakistan spanning over 50 specialties that allow patients to
find the right doctor for their needs. There are over 1,000
doctors with whom patients can book a confirmed
appointment from oladoc website and mobile apps. What
started in 2016 as a band of 2 brothers has now transformed
into an eminent institution with over 40 full time
employees.
Extending Great Benefits to Patients
oladoc.com (web and app) is a one stop solution for all
consumer healthcare requirements. At oladoc, patientscan:
 Search required doctor through the gigantic database of
qualified doctors for their medical need. Also, they can
review feedback given by other patients, compare
consultation fees, know more about the different services
provided by the doctor and even schedule a confirmed
appointment with them in a few clicks.
 Order authentic medicines that are delivered at their
door-step by simply uploading their prescription.
 Order lab tests with free sample collection from their
home or office. The patients are notified once the test
reports are ready and can be accessed online.
 Read a host of health content with pragmatic tips to
improve quality of life and get smart about various health
topics.
 Store medical records at free of cost for lifetime, and
share them with a doctor at the time of need. This is a
one of its kind of service available in Pakistan.
Medical Practitioners too are getting Benefits
To empower doctors, oladoc offers myPractice app that
makes it easier for them to keep their practice in their
pockets 24x7 and access any patient record and details at
the click of a button. oladoc’s myPractice app allows
doctors to
 Update their online profile conveniently so patients can
be kept up to date about the latest procedures and
treatments offered by the doctor.
 Manage their schedule/calendar effectively to maximize
time with patients and avoid over-booked /under-booked
slots.
 Store their patients’ medical records to improve quality
of care on an ongoing basis irrespective of the location
of the clinic/hospital where a patient meets the doctor as
most doctors in Pakistan work across 2 to 3 different
clinics/hospitals.
In addition, oladoc also offers Hospital & OPD
Management Solutions that can digitize entire
Hospital/Clinic with services such as In-Patient
Management, Out-Patient Management, Pharmacy, Labs,
Billing, and Accounts along with Online Appointment
Booking & Online Profile Management for Doctors and
Hospitals.
Future Endeavors
The mentors have plans to expand its services across the
entire country and want expand its offerings to include
services such as e-consultations to help the rural population
of Pakistan who otherwise need to travel long distances to
find a quality healthcare practitioner. “We are also
upgrading our Electronic Medical Records functionality to
make way for even better quality and more precise records.
Also, entering new geographies in Asia and Africa is in our
wish list,” concludes Abid.
| July2018| 41

44. Smart
Inhalers:
Tackling Respiratory
Maladies with IoT
42 | July2018|

45. umerous devices and appliances are getting connected to the Internet day-by-day. Internet of Things is the
new technology that has triggered a revolution all around the world. It has changed our day to day life to
Na great extent, from cell phones to washing machines and fitness bands and monitors. This new paradigm
has wide ranging applications in various sectors, including healthcare. It has given hope to the healthcare sector,
by allowing medical centers to function more efficiently and patients to obtain better treatments.
IoT in the healthcare market is growing progressively, and has various applications extending from remote
monitoring to adhering to medication. With the increased use of IoT based systems in medical centers, it has
shown a promising prospect to improve the quality and effectiveness of treatments and further improve the overall
health of patients.
Technology has made healthcare easier on the pocket and also made it more accessible, for the patients. It has
been observed over the years that medical diagnostics take up a large part of hospital bills. Technology has made
routine medical checkups more home-centric for the patients, and accurate diagnosis has helped lessen the
necessity of hospitalization.
One such IoT based solution that has recently caught the eye is the Smart Inhaler. Asthma is a chronic illnessthat
has no cure and is thus prevalent lifelong. The World Health Organization testified that 250,000 people die
annually due to asthma. The control medication and treatment of asthma consists of either completely avoiding
triggers or regulation via control medication, that avert airway inflammation; or to stop spasms via rescue
medicines, to reduce emergency room visits and deaths. An inhaler is a device that provides a measured and
aerosolized dose of a wide assortment of medication that is administered to the lungs and air pathways.
Framework of a Smart Inhaler Device
Almost all the IoT based smart inhalers are sensors that act as a clip on to existing inhalers. It has a GPSextension
which allows it to track when and where the puffs are taken by the patients. These sensors are linked with an app
that the patient needs to install on their smartphone. This information is readily conversed to the app by the
sensors via Bluetooth on the smartphone or a plug-in hub. These are often used as a part of the asthma
management program, under a physician’s regulation. It is a digital platform consisting of a custom sensor which
records and transmits the treatment acquiescence data.
The Smart Inhaler platform enables the physicians to effectively monitor the inhalation technique and frequency,
capturing factors such as inhalation flow rate, flow speeding, inhalation volume, stimulus time, as well as the
patient’s usage of the inhaler. The data that is generated by the app is an important tool which offers the user
simple metrics and tailored advice for a more real supervision of their condition.
Benefits that the IoT based Smart Inhaler Platform Offers
Adherence to the medicine routine is a major issue that patients and physicians face. The patients often neglect the
medications that are given to them to control their condition and end up using the rescue inhalers very often,
putting themselves at a severe health risk, which can lead to loss of effectiveness. This trend has been observed for
many years now. The key feature of the IoT based Smart inhaler is that it helps the patients adhere to their
medication routine, and also allows the physicians to monitor their patients remotely.
The smart asthma inhaler precisely archives usage- when each dose is taken, it transfers this status to doctors, and
helps keep the illnesses at check. This technology also gives automatically generated reminders, through the app,
informing the patient to use the inhaler whenever necessary. Identification of the pattern, in the usage of the
inhaler by the patients can aid the doctors in better understanding and controlling the respiratory disease. This
makes the patient aware of the triggers, like pollen or temperature and helps keep them well-informed which helps
to avoid Asthma attacks, preventing hospitalization.
Tech-Health
| July2018| 43

46. The GPS sensor of the inhaler is a unique feature which actively records where and when the puffwas taken, with this
data over a period of time, it comes up with a pattern, without any necessity of personal diaries or other conscious
entry of information. The time and location data for each use is linked with a wide range of factors from
environmental, geographic, traffic, to numerous neighborhood data, thus creating a map of asthma attack incidences.
With the help of this understanding of when and where the prophylactic puffof rescue medication was taken, the
trigger of the attack can be altogether eliminated.
How the IoT helps Doctors and Patients Communicate
The amalgamation of technology in healthcare sector is beneficial only when it reinforces the relationship between the
patients and doctors; it is not intended to substitute the bond. Currently, there is a suite of profession-oriented
applications available to the healthcare professionals and physicians, which provide them tools to monitor various
aspects of AI-based therapy suggestions and data analytics. This allows them to be up-to-date instantly, to help them
make an informed, smart and personalized treatment for their patients. A sensor on an inhaler can be a boon as it would
provide a wealth of data, which can in-turn be used to improve adherence to medication. This data at the hands of
physicians will allow them to understand the actual usage of the medication, by focusing on behavior changes,
possible triggers, and hindrances to adherence. However, the major issue that needs to be addressed is privacy and
security concerns, with such close monitoring of the patients.
The Players and the Market
There are various companies that are currently looking into this technology. One of the prominent smart inhaler
manufacturers has partnered with the Weather Channel to observe air quality in Louisville, Kentucky. As a part of a
program, some companies have been giving out free sensors for rescue inhalers, and the other for maintenance
inhalers to city residents with asthma. The market of smart inhalers is estimated to reach $191 million globally by
2022, which is approximately projecting an annual growth rate of 60%, according to a popular market research.
Big pharmaceutical companies, who have a significant portfolio in the Asthma and COPD, are forming alliances with
the top technology giants, to develop smart inhalers. This shows how quickly generic competition can catch up with a
potentially lucrative smart inhaler market. Development and launch of this sensor based smart inhaler offers the user
simple metrics and custom-made advice for a more active control of their ailment. At the expense of smart inhalers,
healthcare professionals are armed with a suite of specialized applications, providing remote monitoring tools, which
can precisely and rapidly inform them. This enabled them to make smarter, informed and personalize decisions
catering to the needs of the patients.
44 | July2018|

48. igital healthcare solutions are utilizing software
or internet connected devices for detection and
Dtreatment of many prevalent but easily treatable
medical conditions. They are likely to advance
regulatory processes and bring more clarity to mankind
on wellness tools and medical devices. Additionally,
there has been a shift to value based reimbursement,
creating a productive platform for adopting new
business models and clinical approaches. More
importantly, they are empowering consumers to self-
manage their health. They also reduce the chances of
human error by employing intelligent data analytics so
that information is processed more efficiently.
One such innovative digital healthcare solution provider
is Sehat Kahani (Story of Health). It is an all-female
health provider network in Pakistan that connects home
based female doctors, currently not working due to
socio-cultural taboos, to provide accessible, effective,
and affordable health care solutions to patients in need
using ICT enabled health solutions.
In the low income communities of the country where
majority of the population is uneducated with limited
exposure to technology, the company upgrades existing
basic health centers within the community to Sehat
Kahani E - Health Hubs. They are also a market leader
in Pakistan in preventive health care messaging in low
to middle income communities using easy and engaging
digital and non-digital health education tools to
influence and improve community health patterns.
Insightful Leadership
Dr. Sara Saeed Khurram and Dr. IffatZafar Aga are
the Co-Founders of the company. After one year ofher
Sehat Kahani:
MakingQuality
Healthcare Facilities Accessibleand Affordable to All
AtSehat Kahani we
aim to democratize
healthcare for
everyone
‘
‘
Dr. Sara Saeed Khurram
Co-founder andCEO
46 | July2018|

49. marriage, while doing her residency in Radiology, Dr.
Khurram conceived her daughter and unfortunately could
not continue her education as her institute did not have a
policy to have an expecting mother in the program.
Through another work opportunity, she landed into
community health, recognizing her passion and interest to
create basic primary health care accessible to people
especially in the underserved areas. Having recently
finished her master’s in Public Health; her key strengths
include raising investments, strategy development and
implementation, vigilance, passion and a strong business
sense which has enabled her to develop the company from
scratch. Dr. Sara is also the Regional Acumen Fellow for
2016.
Dr. Zafar has extensive experience in the field of E-Health
and Tele-health. She is currently doing her masters in E-
Health from University of Edinburgh through a
commonwealth scholarship. Her key strengths include
strategic development, business opportunities exploration,
and synergies development with external stakeholders. She
is also a Global Good Fund Fellow for 2018-19.
Noteworthy Services
The company connects all female health provider networks
to underserved beneficiaries providing access, outreach and
efficiency of healthcare. They have three distinct health
verticals:
• Access: By using trusted intermediaries (female front line
workers) in the communities and dormant health
infrastructure, they create Sehat Kahani E- Health Hubs
where a front line worker is trained by five step training
on medical knowledge, leadership and soft skills to
connect patients in these Hubs to qualified home based
female physicians and skills.
• Prevention: Sehat Kahani, through its preventive health
care portfolio creates innovative preventive healthcare
messaging and social marketing activities in target
communities to bring out a long term change in
behaviors and health patterns.
• Efficiency: Using their expertise in tele-health, they have
created their unique and specialized tele-health platform
- “Concierge Model”, which is accessible through
desktop and from mobile as well.
Facing Challenges Head-On
Currently, many competing tele-health companies are trying
to create similar solutions in Pakistan. Sehat Kahani is led
by two female doctors who have not only been through the
agony of not being able to practice but also know what it
takes to come back to the workforce. They recognize the
pool of knowledge their country is, that is being wasted by
not being able to reach where it should. They also have the
first mover’s advantage of being in the field for more than 3
years, piloting and iterating revenue streams, treating actual
paying customers. They are the data aggregators striving to
streamline true health data that has been under reported or
misreported in Pakistan. They have made revenue of over
net, created key collaborations and partnerships across all
service lines, and won national and international
recognition for their work showing that they are in it for the
long haul.
Marching Ahead Confidently towards the Future
Sehat Kahani works in multiple domains which encompass
a multitude of health outcomes ranging from treatment
options to preventive healthcare. Alongside using
technology-enabled treatment methods they have a special
focus and interest in preventive health care solutions that
can help create long term impact on the quality of life of a
patient. In a country like Pakistan where health care
indicators project a very grim picture, enabling doctors and
patients with first line health care support can be answer to
many complicated disease conditions. The company aims to
become a household name in Pakistan where by every
Pakistani can avail quality health care services from the
comfort of their communities, mobiles, and laptops at a cost
they can afford and with a health care provider they can
trust.
| July2018| 47

50. s we all know, health of a nation is the wealth
of a nation. Just as technology has transformed
Aour everyday lives, it has played a pivotal role
in transforming the diagnosis, treatment and especially
management in the healthcare industry. Digitization has
come bearing greater advantage for the doctors as well
as patients. Various companies are looking at this as an
opportunity and contributing to improve the healthcare
domain for people.
One such leading digital healthcare company is
Sihatech. It provides the first full-fledged smart app and
website that specializes in documenting a patient’s
thorough medical journey. It allows the patients to
document their entire medical experience and
medications as well as provides continuous controlled
communication between the doctors and patients.
Sihatech has combined the concepts of managing the
medical journey and financing it. They provide first ever
healthcare financing service to finance the non-insured
medical treatments.
The History of Ideas and Developments
Initially started as a doctor-booking app, Sihatech soon
realised that the journey of the patient is what matters
and it is not given sufficient attention. Therefore, they
have developed the idea of managing a patient’s journey
and financial support into a complete concept. Guided
by their vision of putting care back into healthcare,they
developed an app focusing on the patient’s journey,
documenting the patient’s data and brief history, post
consultation, treatment, and medical knowledge. The
app was designed to also provide the reminder of each
medication’s time and type to the patient and allow
Sihatech:
Emboldening
the Connect between Doctors andPatients
We putcare
back intothe
healthcare
‘
‘
Ahmed Al-Bader
Founder
48 | July2018|

51. interaction between the doctor and the patients for simple
questions and appointment management.
Luminary Leaders of the Extraordinary Company
Ahmed Al-Bader, the Founder, and Dr. Mussaad Al-
Razouki, the Co-Founder, each having 15 years of
experience in the healthcare industry, have guided Sihatech
to its glorious success. They have established and led
Sihatech to be the third fastest growing Saudi Insurance and
Technology Company. They are the significant brains
behind the concept of grouping enhanced care delivery with
technology. Under these two prominent and dynamic
leaders, Sihatech has set various milestones, such as- it was
selected by the WEF and IFC as one of the top 100ventures
shaping the 4th
Industrial Revolution in MENA. Sihatech is
also the proud winner of the ArabNet 2017 Startup
Championship as the top venture from the MENA region.
Prime Products and Services
Sihatech provides a fully-developed smart app and website
for patients’ journey management, finding the doctor, and
communication. Jamalek, a finance service for patients, is
provided by Sihatech which focuses on arranging finance
for non-insured medical procedures.
Sihatech’s Role in Improving the Healthcare Industry
In the prevailing scenario of the digital healthcare
management, numerous solutions are less interactive and
some of them have limited the growth of some healthcare
organizations. Amongst this, Sihatech’s services have
radically changed the way of how the doctors and their
patients view the healthcare sphere due to their non-
intrusive interactive nature and provision of better
understanding about the treatments to the patients. Due to
the rating feature provided in the app, accountability at both
the ends is improved as well as calendar-integration in the
phones have increased the adherence. Sihatech has made
financing attainable without coverage, which has helped in
severe situations where payment-cycle was an obstacle.
Sihatech is a standalone digital healthcare management app
in the GCC that allows instant healthcare insurance
eligibility check.
Sihatech’s Insight on Recent Technological
Developments in Healthcare
Acknowledging the advancements brought by the new age
of digital health, like online consulting, genetics and
advanced diagnosis like IBM’s Watson, Sihatech talks about
someday having a universal medical record with block-
chain technology where the data will be most secured, but
still be most shared and utilized to help the humanity. They
are confident that the world of digital healthcare will
change dramatically once the government in the GCC will
change their approach towards class.
New Revolutionary Product Launches
Sihatech has invested in Sihatech V2.0, which is a
completely redesigned app, incorporating new services,
Jamalek and Salemtek, as well. Salemtek will be the first
standalone portal in the GCC that is geared to deliver on-
demand homecare and home-nursing services. By
launching this service, Sihatech wants to mobilize the
currently unemployed Saudi health-care workers as well.
Many healthcare providers have already agreed with
Sihatech to widen the scope of their home care services
using the Salemtek portal. They believe that by introducing
Salemtek, they will change the healthcare model from
hospital centric to point-of-service centric, allowing
healthcare facilities to save costs and serve a wider range of
patients. They have also introduced their own ERP and
sales team for 2018.
Optimistic About the Bright Future
Sihatech is positive about the advantages the new
generation of tech-savvy healthcare workers, will bring to
the company. They are very optimistic about the market
trends in terms of digital healthcare. Sihatech promises a
few major surprises to the healthcare market in the coming
future.
| July2018| 49

52. From Relevance to Convenience to Value-
TheFuture of Data Analytics inUSHealthcare
Jonathan M. Prince, CEOof DataSmart
Solutions, brings 35 years of business
administration experience to the U.S.
healthcare industry. As CEOfor
DataSmart Solutions, he is responsible
for seeing that DSSfulfills its mission to
help raise the quality and significantly
lower the cost of U.S. healthcare through
predictive analytics. Taking a
population-based, big-data approach,
DSSevaluates and identifies members
who are at the greatest risk of health
deterioration (and toward whom early
intervention resources should be
directed); DSSalso assists in optimizing
benefit program design and in provider
evaluation and benchmarking. Prior to
joining DSS, Jon worked 30+ years in
financial markets with experience in
sales, trading, management, business
redesign, and client relations.
About the Author
Expert’s Viewpoint
50 | July2018|

53. et’s explore the power of data. Transforming raw
data into real value begins with the concept of
Lrelevance. Merriam-Webster defines “relevance”
as
having ‘relation to the matter at hand’, ‘practical …
applicability’, or ‘the ability to retrieve material that
satisfies the needs of the user.’ In a world that is
increasingly flooded with data, relevance is in high demand.
The last thing management in any industry needs for more
irrelevant data. The burning need always has been, and
continues to be, actionable information that is concisely-
presented and relevant to the ‘matter at hand.’
Consider US healthcare. While congress deliberates on
revisions to Obamacare, the cost of specialty medications,
secondary care and tertiary care continues to rise. The
percentage of the US economy accounted for by healthcare
now approaches 20%. The matter at hand is to eliminate
waste and find the best care at the lowest price and place it
within reach of those who need it most urgently. The
answers to these issues are relevant.
In an effort to help those bearing the financial risk (e.g. self-
insured employer plans) to gain control over these costs,
analytics companies obtain and process mountains of data –
medical claims, pharmacy claims, biometric information,
blood screen results, vision tests, questionnaires, and even
consumer data. Then, running this data through algorithms,
regression analyses, and predictive models, these same
companies return computational results to their users in an
often bewildering array of tables, charts, graphs, diagrams
and narrations. Regrettably, not all of the information is
relevant.
Pareto’s Law (also known as the ‘80/20 Rule’) applies in
dramatic fashion in healthcare. In general, a small
percentage of any population accounts for a
disproportionately large share of the plan’s expenses. Most
wellness programs focus efforts upon the masses (i.e. the
80%). However, in actuality, most of a plan’s expenses
originate with a small number of plan participants (i.e. the
20%). In fact, as few as 3-5% of plan participants often
account for one-half of a health plan’s expenses, somewhat
regardless of the plan, the geography, or the demographics
of the population. Imagine the impact on health and on cost
that could be realized if the 3-5% could prevent their
condition from deteriorating. Diabetes, cardiac conditions,
and even some cancers can be readily identified in early
states by the pro-active use of predictive analytics. Such a
list of future high-cost claimants, the 3-5%, would be
relevant information.
Beyond relevance rests ‘simplicity’ – solutions that go a
step further and automatically act upon relevant
information. The financial investments industry mastered
this idea years ago by creating mutual funds. Mutual funds
are investment pools managed by skilled asset managers.
Previously, analysts had to convert macro-economic
statistics into a list of promising stocks that stock brokers
could give to clients to provide relevant investment advice.
Then, someone realized that the investment process could
be simplified by forming a diversified portfolio into which
investors could directly invest. Mutual funds represent a
hands-free way to combine both relevance and simplicity
into an investment vehicle that eliminates the need for
individuals to study, and take action on, investment reports.
Mutual fund investors don’t read reports or pick stocks.
They leave that with their portfolio managers.
Healthcare is responding with similar, coordinated
solutions. Programs are emerging which integrate all
digitally-available medical information and translate the
data into actionable and relevant information. Then, like a
portfolio manager who synthesizes disparate economic
reports into an investment strategy, clinical care
coordinators integrate disparate data sets and provide
guidance to plan participants who can take action to
increase the likelihood that they receive the best care, at the
best facilities, at the lowest price.
The final responsibility for human health rests with the
individual (or parent or guardian) but the technology to give
relevant, simple guidance exists. Consumers need to
demand and take advantage of price transparency, just like
they do when shopping for other goods and services.
Today, the race is on to transform raw data into useful
information that will result in weeding out ineffective
providers, sub-par facilities, and overpriced medications.
Transparency is improving and analytics are revealing
opportunities to save. To conclude, consider how this true
story sheds light on the value of relevant information.
Several months ago, while visiting the US Northwest on a
business trip, I stopped at an independent drugstore to pick
up two prescription medications. The drugstore did not
participate in my health plan, and the cashier stated that the
price for the two (common) medications would be $450. I
was stunned. While traveling in South America the prior
year, I had paid $52 for the same supply of the same two
medications. I’ve since ordered the same quantity of these
drugs for $163. Imagine how an investor would feel after
paying $450 per share of the same common stock that could
be ordered online for $163 a share. The inefficiencies inUS
healthcare are still excessive and are responsible in part for
the size of this sector of the US economy. But the better
analytics companies are transforming raw data into relevant
information. Astute self-insured plan managers mustpartner
only with analytics companies that offerrelevant
information in simplified solutions.

54. Everything wedo
is aimed at
ImprovingLives
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55. YOU DON’T JOIN US,
WE JOIN YOU
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Whatever you health goals are, we’ll help you getthere.
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56. QUALITYHEALTHCARE
AFFORDABLEPLANS
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