Enhancing the Digital Public Domain:
 With and Without Copyright Reform



                           Leonhard Dobusch
       Freie Universität Berlin – School of Business & Economics




                            June 07, 2012
Digital technology is not the problem.


We do have problems with copyrights



Addressing copyright problems
Digital technology is not the problem.
“    Anything that is in the world when you’re
    born is normal and ordinary and is just a
    natural part of the way the world works.

      Anything that’s invented between when
    you’re fifteen and thirty-five is new and
    exciting and revolutionary and you can
    probably get a career in it.

      Anything invented after you’re thirty-five


                                                  ”
    is against the natural order of things.

                         Douglas Adams: „The Salmon of Doubt“
“ A tuneless future is the writing on the
wall. If today and tomorrow the music
industry is not able to solve its economic
problems, the day after tomorrow, in spite
of all the super-technologies, there would
be hardly any music left that could be
copied.
        ”
Taken from: DER SPIEGEL, 17/1977
Bild: http://en.wikipedia.org/wiki/File:Home_taping_is_killing_music.png
Anti-copyright infringement campaign by the British Phonographic Industry in 1980
Video: Copy Kills Music

http://www.youtube.com/watch?
        v=sJ5a4484NEo
+ 66%

                                                                                 + 50%

                      + 30%

              New feature                                                 New music                                                  New books
              films per year                                               albums per year                                            per year
              (2003-2007)                                                 (2000-2007)                                                (2002-2007)


Oberholzer-Gee/Strumpf (2010): File-Sharing and Copyright, Online: http://musicbusinessresearch.files.wordpress.com/2010/06/paper-felix-oberholzer-gee.pdf
Bild: http://www.techdirt.com/skyisrising/
Labels
                                                          (record sales/downloads)




                                                                                               les/do   wnloads
                                                                                     record sa

                                                                      Artists

                                                                                         live revenue



                                                                           Collecting societies




UK Musikindustrie, Quelle: Times Online, http://bit.ly/4v8pKl
We do have problems with copyrights
Make a living
    with writing?


                                                                                                                                              40%


                                                           Could live from writing alone
                                                           Need another job to survive

                          60%




Professional writers (>50% of
time to writing) in UK and Germany



                  Kretschmer/Hardwick (2007): Authors‘ Earnings from Copyright and Non-Copyright Sources: A Survey of 25,000 British and German Writers, Online:
                  http://www.cippm.org.uk/alcs_study.html
Unequal distribution of income
(1 = one person earns everything)


   1,00

                 Importance of copyright for income

                  0,78
   0,75                                                                                          UK
                          0,67                                                                   Germany
                                    0,63

                                            0,52
   0,50                                                                  0,47
                                                                                      0,43

                                                                                                                     0,33         0,31

   0,25




      0
                 ALCS/VG Wort       Writing income               Total income of writers                            All employees

Equal distribution of income
(0 = all earn the same)                              Kretschmer/Hardwick (2007): Authors‘ Earnings from Copyright and Non-Copyright Sources:
                                                     A Survey of 25,000 British and German Writers, Online: http://www.cippm.org.uk/alcs_study.html
“ [T]he more copyright related the income
stream, the more extreme is the distribution
of income.
A small number of very high earners earn a
disproportionate share of total income.
                                                                                     ”
                     Kretschmer/Hardwick (2007): Authors‘ Earnings from Copyright and Non-Copyright Sources: A
                     Survey of 25,000 British and German Writers, Online: http://www.cippm.org.uk/alcs_study.html, p. 64
Problems beyond
 distribution and
     income?
1970s: Violate copyrights!



2000s: Don‘t violate copyrights!
Example: Transformative Consumption
Transformative Werknutzung
                              Im Hintergrund:
                              Prince - Let‘s
                              Go Crazy



 Video: Holden Lenz Dancing

http://www.youtube.com/watch?
        v=N1KfJHFWlhQ
Example: Amateur Art
Video: O Fortuna Misheard Lyrics

http://www.youtube.com/watch?
        v=nIwrgAnx6Q8
>70 Millionen Views auf YouTube



        Video: JK‘s Wedding Entrance Dance

          http://www.youtube.com/watch?
                   v=4-94JhLEiN0




Song „Forever“ von Chris Brown:
Durch Video Wiedereinstieg in die Charts
Example: Orphan Works
After ten years the huge majority of works is
                                               no longer commercially exploitable.
                                               100% of works are still protected by copyright
                                               for decades to come.




Bild: http://commons.wikimedia.org/wiki/File:Old_book_-
_Basking_Ridge_Historical_Society_(1).jpg
The Missing 20th Century

                                                                              New Books from Amazon by Decade
                                                                                                                                            (Random sample of 2.500 books)




Quelle:http://www.theatlantic.com/technology/archive/2012/03/the-missing-20th-century-how-copyright-protection-makes-books-vanish/255282/
Orphan (documentary) films
rot in archives.




                            Bild: http://commons.wikimedia.org/wiki/File:Ektachrome-
                            _and_Bell_%26_Howell-brand_film_reel_canisters.jpg
Addressing copyright problems
(1) Copyright Reform
USA: remix & transformative
consumption are mostly legal




         „Fair Use“
Europe:
list of exceptions and limitations




        Open up this list!
Work register

                on the European level




                                   with a
                use-it-or-lose-it-clause
                              Bild: http://de.wikipedia.org/w/index.php?
                                        title=Datei:Schlagwortkatalog.jpg
(2) Without Copyright Reform
Support & Demand
Copyright          Creative Commons




 ©
All rights reserved   Some rights reserved
CREATIVE COMMONS




Attribution     ShareAlike   NonCommercial   No Derivatives




       Share & remix without asking
Support:
New guidelines for (cultural) subsidies




                    +10%
                    CC Bonus
Support:
New business models




 Funding in 2012:
   $ 150 million
Demand:
Open Access in Science
Demand:
Open Educational Resources
Open
          Access




Open               Open
Formats            Licenses
“Imagine a world in which every single
  human being can     freely share in
   the sum of all      knowledge.”
Further Reading (Online & Offline):

§ Aigrain (2012): Sharing: Culture and the Economy in the Internet Age.
Amsterdam University Press, online: http://www.sharing-thebook.com


§ Dobusch (2010): Bad for Artists? On Digitization, Remuneration and
Copyright, online: http://www.eurozine.com/articles/2011-07-01-dobusch-en.html


§ Benkler (2006): The Wealth of Networks. Yale University Press,
online: http://www.benkler.org/Benkler_Wealth_Of_Networks.pdf


§ Lessig (2003): Free Culture. Penguin,
online: http://www.free-culture.cc/freeculture.pdf
Contact details

E-Mail:
Leonhard.Dobusch@fu-berlin.de

Twitter:
@leonidobusch

Homepages:
http://bit.ly/FU-Dobusch (Freie Universität Berlin)
http://www.dobusch.net

Blog:
http://www.governancexborders.com

Enhancing the Digital Public Domain - With and Without Copyright Reform


  • 1.
    Enhancing the DigitalPublic Domain: With and Without Copyright Reform Leonhard Dobusch Freie Universität Berlin – School of Business & Economics June 07, 2012
  • 2.
    Digital technology isnot the problem. We do have problems with copyrights Addressing copyright problems
  • 3.
    Digital technology isnot the problem.
  • 4.
    Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you’re thirty-five ” is against the natural order of things. Douglas Adams: „The Salmon of Doubt“
  • 5.
    “ A tunelessfuture is the writing on the wall. If today and tomorrow the music industry is not able to solve its economic problems, the day after tomorrow, in spite of all the super-technologies, there would be hardly any music left that could be copied. ”
  • 6.
    Taken from: DERSPIEGEL, 17/1977
  • 7.
  • 8.
    Video: Copy KillsMusic http://www.youtube.com/watch? v=sJ5a4484NEo
  • 9.
    + 66% + 50% + 30% New feature New music New books films per year albums per year per year (2003-2007) (2000-2007) (2002-2007) Oberholzer-Gee/Strumpf (2010): File-Sharing and Copyright, Online: http://musicbusinessresearch.files.wordpress.com/2010/06/paper-felix-oberholzer-gee.pdf
  • 10.
  • 11.
    Labels (record sales/downloads) les/do wnloads record sa Artists live revenue Collecting societies UK Musikindustrie, Quelle: Times Online, http://bit.ly/4v8pKl
  • 12.
    We do haveproblems with copyrights
  • 13.
    Make a living with writing? 40% Could live from writing alone Need another job to survive 60% Professional writers (>50% of time to writing) in UK and Germany Kretschmer/Hardwick (2007): Authors‘ Earnings from Copyright and Non-Copyright Sources: A Survey of 25,000 British and German Writers, Online: http://www.cippm.org.uk/alcs_study.html
  • 14.
    Unequal distribution ofincome (1 = one person earns everything) 1,00 Importance of copyright for income 0,78 0,75 UK 0,67 Germany 0,63 0,52 0,50 0,47 0,43 0,33 0,31 0,25 0 ALCS/VG Wort Writing income Total income of writers All employees Equal distribution of income (0 = all earn the same) Kretschmer/Hardwick (2007): Authors‘ Earnings from Copyright and Non-Copyright Sources: A Survey of 25,000 British and German Writers, Online: http://www.cippm.org.uk/alcs_study.html
  • 15.
    “ [T]he morecopyright related the income stream, the more extreme is the distribution of income. A small number of very high earners earn a disproportionate share of total income. ” Kretschmer/Hardwick (2007): Authors‘ Earnings from Copyright and Non-Copyright Sources: A Survey of 25,000 British and German Writers, Online: http://www.cippm.org.uk/alcs_study.html, p. 64
  • 16.
  • 17.
    1970s: Violate copyrights! 2000s:Don‘t violate copyrights!
  • 18.
  • 19.
    Transformative Werknutzung Im Hintergrund: Prince - Let‘s Go Crazy Video: Holden Lenz Dancing http://www.youtube.com/watch? v=N1KfJHFWlhQ
  • 21.
  • 22.
    Video: O FortunaMisheard Lyrics http://www.youtube.com/watch? v=nIwrgAnx6Q8
  • 23.
    >70 Millionen Viewsauf YouTube Video: JK‘s Wedding Entrance Dance http://www.youtube.com/watch? v=4-94JhLEiN0 Song „Forever“ von Chris Brown: Durch Video Wiedereinstieg in die Charts
  • 25.
  • 26.
    After ten yearsthe huge majority of works is no longer commercially exploitable. 100% of works are still protected by copyright for decades to come. Bild: http://commons.wikimedia.org/wiki/File:Old_book_- _Basking_Ridge_Historical_Society_(1).jpg
  • 27.
    The Missing 20thCentury New Books from Amazon by Decade (Random sample of 2.500 books) Quelle:http://www.theatlantic.com/technology/archive/2012/03/the-missing-20th-century-how-copyright-protection-makes-books-vanish/255282/
  • 28.
    Orphan (documentary) films rotin archives. Bild: http://commons.wikimedia.org/wiki/File:Ektachrome- _and_Bell_%26_Howell-brand_film_reel_canisters.jpg
  • 29.
  • 30.
  • 31.
    USA: remix &transformative consumption are mostly legal „Fair Use“
  • 32.
    Europe: list of exceptionsand limitations Open up this list!
  • 33.
    Work register on the European level with a use-it-or-lose-it-clause Bild: http://de.wikipedia.org/w/index.php? title=Datei:Schlagwortkatalog.jpg
  • 34.
  • 35.
  • 36.
    Copyright Creative Commons © All rights reserved Some rights reserved
  • 37.
    CREATIVE COMMONS Attribution ShareAlike NonCommercial No Derivatives Share & remix without asking
  • 40.
    Support: New guidelines for(cultural) subsidies +10% CC Bonus
  • 41.
    Support: New business models Funding in 2012: $ 150 million
  • 42.
  • 43.
  • 44.
    Open Access Open Open Formats Licenses
  • 45.
    “Imagine a worldin which every single human being can freely share in the sum of all knowledge.”
  • 46.
    Further Reading (Online& Offline): § Aigrain (2012): Sharing: Culture and the Economy in the Internet Age. Amsterdam University Press, online: http://www.sharing-thebook.com § Dobusch (2010): Bad for Artists? On Digitization, Remuneration and Copyright, online: http://www.eurozine.com/articles/2011-07-01-dobusch-en.html § Benkler (2006): The Wealth of Networks. Yale University Press, online: http://www.benkler.org/Benkler_Wealth_Of_Networks.pdf § Lessig (2003): Free Culture. Penguin, online: http://www.free-culture.cc/freeculture.pdf
  • 47.
    Contact details E-Mail: Leonhard.Dobusch@fu-berlin.de Twitter: @leonidobusch Homepages: http://bit.ly/FU-Dobusch (FreieUniversität Berlin) http://www.dobusch.net Blog: http://www.governancexborders.com