1) The societal context for higher education is changing rapidly due to factors like population aging, digitalization, and changing skill needs. 2) While higher education participation and qualifications have increased, basic competencies in populations have not improved and there remains a risk of low literacy even among graduates. 3) Digitalization will gradually undermine the value and lifetime of qualifications, but will also stimulate lifelong learning in new forms across people's lives, requiring higher education institutions to adapt more profoundly than just integrating technology into education.