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HINDUSTAN
COMPUTER LIMITED
SOURCE OF DATA
1. PRIMARY DATA :-
The data which is collected fresh and for the first time and
thus happen to be the origi...
HCL Info systems Ltd is one of the
pioneers in the Indian IT market, with its
origins in 1976. For over quarter of a
centu...
 1976- Hindustan Computer limited (HCL) is born.
 1977- Forms distribution alliance with Toshiba for
copier & Notebooks....
 1989- Introduce fine grained Multiprocessor
UNIX 3 yr a head of “sun& HP”
 1991- HCL Hewlett Packard J. Develops Multi
...
 2003. HCL Becomes the first company to
cross the 1,00,000 unit Milestone in the
Indian Desktop PC Market.
 2004- HCL Te...
ABOUT HCL ENTERPRISE:
 HCL Enterprise is a US $ 5 billion leading Global
Technology and IT enterprise that comprises two
...
CHAIRMAN AND MANAGEMENT PROFILE
AJAI CHOWDHRY
CHAIRMAN & CEO
President and CEO in
1994. He was appointed
the Chairman of H...
1. J V RAMAMURTHY
Chief Operating Officer
2.SANDEEP KANWAR
CFO& EVP
3. HARI BASKARAN, GEORGE PAUL ,RAJEEV
ASIJA, RAJENDER ...
MISSION STATEMENT:
"To provide world-class
information technology so
services to enable our
customers to serve their
custo...
ALLIANCE & PARTNERSHIP
Intel, AMD, Microsoft, IBM, Bull, T
oshiba, Nokia, Sun
Microsystems, Ericsson, NVIDIA, SA
P, Scan
s...
HCL TOUCH
 24 Hrs Round the clock service
 7 Days a Week service
 Company Owned Direct service
 Lifetime Response
 Co...
ABOUT SURVEY
 This presentation contains the findings arrived after detailed analysis of
the data received through filing...
OBJECTIVE
 To study the marketing strategies of HCL.
 To find out the effectiveness of promotional strategies of
HCL.
 ...
DATA ANALYSIS
BRAND PREFERENCE
24%
28%18%
20%
10%
HCL
DELL
SONY
HP
Others
ARE YOU AWARE OF HCL PRODUCT & SERVICE?
92%
8%
YES
NO
WHAT IS YOUR OPINION TOWARDS HCL PRODUCTS & SERVICES?
27%
46%
24%
3%
Very Good
Good
Satisfactory
Poor
HAVE YOU HEARD ABOUT HCL TOUCH (24X7 SERVICE SUPPORT . 4000 CITIES)?
0
10
20
30
40
50
60
70
Yes No
32
68
AFTER SALES SERVICES WHICH BRAND SERVICES IS THE BEST?
0
5
10
15
20
25
30
HCL DELL SONY HP Others
26
24
18 20
12
DOES THE PROMOTION HELP IN BETTER PRODUCT AWARENESS?
94%
6%
Yes
No
WHETHER PROMOTIONAL ACTIVITY PROFITABLE/ BENEFICIAL TO YOU?
96%
4%
Yes
No
HAVE YOU EVER PURCHASED ANYTHING DURING OR AFTER THE
PROMOTION?
0
10
20
30
40
50
60
70
80
Always Sometimes Never
17
74
9
DOES BRAND AMBASSADOR CREATE MORE VALUE IN THE PRODUCT?
0
10
20
30
40
50
60
Always
Sometimes
Never
60
25
15
WHAT TYPE OF PROMOTIONAL ACTIVITY ATTRACTS YOU MORE & REQUIRED BY
COMPANY?
39
16
42
24
7
0
5
10
15
20
25
30
35
40
45
Adver...
HAVE YOU EVER IGNORED THE PROMOTIONAL ACTIVITY? WHY?
18
34
48
0
10
20
30
40
50
60
Always Sometimes Never
WHERE THE PROMOTIONAL ACTIVITIES CAN BE EFFECTIVE AND GET
MORE RESPONSE?
30%
34%
21%
8% 7%
Showrooms
Shopping Malls
Societ...
WHAT IS YOUR OPINION TOWARDS “LESS PROMOTION MORE
DISCOUNT?”
0
10
20
30
40
50
60
Strongly
Agree Agree
Disagree
Strongly
Di...
FINDINGS
 HCL is 32 yrs. old and the only Indian IT company among the entire IT giant like
LG, Sony, HP, Lenovo.
 The re...
RECOMENDATIONS
 The company should open exclusive showrooms for HCL Products
and accessories in Dehradun.
 A regular use...
Presentation on HCL.....
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Presentation on HCL.....

  1. 1. HINDUSTAN COMPUTER LIMITED
  2. 2. SOURCE OF DATA 1. PRIMARY DATA :- The data which is collected fresh and for the first time and thus happen to be the original one characteristic is called as the primary data. 2. SECONDARY DATA :- The data which is already collected by someone else and which have been passed through the statistical process is known as the secondary data.
  3. 3. HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India.
  4. 4.  1976- Hindustan Computer limited (HCL) is born.  1977- Forms distribution alliance with Toshiba for copier & Notebooks.  1978- HCL Successfully ships in house designed micro-computer at the same time as Apple.  1983- Indigenously develops an RDBMS, a Networking OS & a client server architecture, at the same time as global.  1986- HCC Becomes the largest IT Company in India.
  5. 5.  1989- Introduce fine grained Multiprocessor UNIX 3 yr a head of “sun& HP”  1991- HCL Hewlett Packard J. Develops Multi Processor UNIX of HP & Heralds HCLS entry  into contract R&D.  1994- Forges distribution alliances with Ericsson Switches & Nokia cell Phone.  1997- HCL‟s R&D spinoff as HCL Technology Mark advent info Software services.
  6. 6.  2003. HCL Becomes the first company to cross the 1,00,000 unit Milestone in the Indian Desktop PC Market.  2004- HCL Technologies Get accorded by Meta Spectrum with leader status in off have out sourcing.  2005- JV with NEC, Japan -HCL Set up first Power PC Architecture design centre outside of IBM.  2006- HCL info system ties up with Apple for iPod distribution. -HCL Technologies sign largest over, software services deal with DSG.
  7. 7. ABOUT HCL ENTERPRISE:  HCL Enterprise is a US $ 5 billion leading Global Technology and IT enterprise that comprises two companies listed in India - HCL Technologies & HCL Info systems.  who operate from 23 countries including 500 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms.
  8. 8. CHAIRMAN AND MANAGEMENT PROFILE AJAI CHOWDHRY CHAIRMAN & CEO President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in November 1999. He has been conferred the DATAQUEST „IT Man of the Year 2007‟ Award amongst other awards.
  9. 9. 1. J V RAMAMURTHY Chief Operating Officer 2.SANDEEP KANWAR CFO& EVP 3. HARI BASKARAN, GEORGE PAUL ,RAJEEV ASIJA, RAJENDER KUMAR EVP 4.MCHANDRASEKARAN Sr. VP 5. VIVEK PUNEKAR VP HR
  10. 10. MISSION STATEMENT: "To provide world-class information technology so services to enable our customers to serve their customers better"
  11. 11. ALLIANCE & PARTNERSHIP Intel, AMD, Microsoft, IBM, Bull, T oshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SA P, Scan soft, SCO, EMC, VERITAS, Citrix, CI SCO, Oracle, Computer Associates, Red Hat, Infocus, Duplo, Samsung and Novell.
  12. 12. HCL TOUCH  24 Hrs Round the clock service  7 Days a Week service  Company Owned Direct service  Lifetime Response  Covering 4000 Towns  Pick & Drop Service  Regional Language support  Green Repairs  Pan India On Site Direct Company support  SMS Call Logging  Remote Support Facilities.
  13. 13. ABOUT SURVEY  This presentation contains the findings arrived after detailed analysis of the data received through filing questionnaires by the users of laptops at various areas of Dehradun. The study was also carried out to find the cause of the declining sales rate of these brands. We did many promotional activities and I went to various societies, corporate, schools and colleges for creating awareness.  The promotional activities like canopy shows and broachers distribution were carried out at main location near to the HCL Company. In this activity we have given live demo of laptop, desktop and mileap laptop to the end user i.e. the customers; this activity was mainly done in the Rajpur Road and Prem Nagar. Giving them demo, and brochures, and handling there queries regarding the Products.
  14. 14. OBJECTIVE  To study the marketing strategies of HCL.  To find out the effectiveness of promotional strategies of HCL.  To ascertain the impact of promotional activity on purchase decision.  To find out the measures to boost up sales.  To conduct promotional activity to boost sales of HCL.  To analyse the awareness among public about the HCL products.  To find out the reasons for low sales of the products.  To conduct promotional activity in various places like shopping malls, residential areas, corporate etc.
  15. 15. DATA ANALYSIS BRAND PREFERENCE 24% 28%18% 20% 10% HCL DELL SONY HP Others
  16. 16. ARE YOU AWARE OF HCL PRODUCT & SERVICE? 92% 8% YES NO
  17. 17. WHAT IS YOUR OPINION TOWARDS HCL PRODUCTS & SERVICES? 27% 46% 24% 3% Very Good Good Satisfactory Poor
  18. 18. HAVE YOU HEARD ABOUT HCL TOUCH (24X7 SERVICE SUPPORT . 4000 CITIES)? 0 10 20 30 40 50 60 70 Yes No 32 68
  19. 19. AFTER SALES SERVICES WHICH BRAND SERVICES IS THE BEST? 0 5 10 15 20 25 30 HCL DELL SONY HP Others 26 24 18 20 12
  20. 20. DOES THE PROMOTION HELP IN BETTER PRODUCT AWARENESS? 94% 6% Yes No
  21. 21. WHETHER PROMOTIONAL ACTIVITY PROFITABLE/ BENEFICIAL TO YOU? 96% 4% Yes No
  22. 22. HAVE YOU EVER PURCHASED ANYTHING DURING OR AFTER THE PROMOTION? 0 10 20 30 40 50 60 70 80 Always Sometimes Never 17 74 9
  23. 23. DOES BRAND AMBASSADOR CREATE MORE VALUE IN THE PRODUCT? 0 10 20 30 40 50 60 Always Sometimes Never 60 25 15
  24. 24. WHAT TYPE OF PROMOTIONAL ACTIVITY ATTRACTS YOU MORE & REQUIRED BY COMPANY? 39 16 42 24 7 0 5 10 15 20 25 30 35 40 45 Advertisement (Paper, TV) Canopy & Road shows Discounts Gifts/Lucky Draws Broacher Distribution
  25. 25. HAVE YOU EVER IGNORED THE PROMOTIONAL ACTIVITY? WHY? 18 34 48 0 10 20 30 40 50 60 Always Sometimes Never
  26. 26. WHERE THE PROMOTIONAL ACTIVITIES CAN BE EFFECTIVE AND GET MORE RESPONSE? 30% 34% 21% 8% 7% Showrooms Shopping Malls Society/Corporates Internet Other
  27. 27. WHAT IS YOUR OPINION TOWARDS “LESS PROMOTION MORE DISCOUNT?” 0 10 20 30 40 50 60 Strongly Agree Agree Disagree Strongly Disagree 24 54 16 6
  28. 28. FINDINGS  HCL is 32 yrs. old and the only Indian IT company among the entire IT giant like LG, Sony, HP, Lenovo.  The reason for low sales of the products was lack of promotional activities due to this most of the public was not aware of HCL products.  After using promotional tools I found that the prescription rate of the HCL‟s products was increased to a considerable extent.  HCL provides most economic Leaptop & Desktop in India At HCL DIGILIFE Store, one can get wide range of products such as Leaptops, Desktop, Mileaps, IPods, Cameras, Printers, Mobile phones, x- box, LCD TVs, Plasmas & Projectors, etc.  HCL is only company in India which provides service 24x7x365 (which is known as HCL TOUCH).  HCL Ltd is a national distributor for NOKIA Cells and Accessories, LCD TVs, Plasmas & Projectors, Apple IPods & Accessories, Kodak Camera, Canon printers, Microsoft software, X-box & Microsoft Accessories.  HCL has launched World's smallest laptop, i.e. Mileap x- series .
  29. 29. RECOMENDATIONS  The company should open exclusive showrooms for HCL Products and accessories in Dehradun.  A regular use of promotional tools should be done till the products get good exposure in the market.  Effective schemes should be launched to differentiate the products than others and to interact the customers.  The company should make tie-ups with more shopping malls and multiplexes for promotional activities.  Customer makes their purchase decision before entering the shop it means that a customer decides which brand of laptop they want to buy.

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