SOURCE OF DATA
1. PRIMARY DATA :-
The data which is collected fresh and for the first time and
thus happen to be the original
one characteristic is called as the primary data.
2. SECONDARY DATA :-
The data which is already collected by someone else and
which have been passed through
the statistical process is known as the secondary data.
HCL Info systems Ltd is one of the
pioneers in the Indian IT market, with its
origins in 1976. For over quarter of a
century, we have developed and
implemented solutions for multiple
market segments, across a range of
technologies in India.
1976- Hindustan Computer limited (HCL) is born.
1977- Forms distribution alliance with Toshiba for
copier & Notebooks.
1978- HCL Successfully ships in house designed
micro-computer at the same time as Apple.
1983- Indigenously develops an RDBMS, a
Networking OS & a client server architecture, at
the same time as global.
1986- HCC Becomes the largest IT Company in
1989- Introduce fine grained Multiprocessor
UNIX 3 yr a head of “sun& HP”
1991- HCL Hewlett Packard J. Develops Multi
Processor UNIX of HP & Heralds HCLS entry
into contract R&D.
1994- Forges distribution alliances with
Ericsson Switches & Nokia cell Phone.
1997- HCL‟s R&D spinoff as HCL Technology
Mark advent info Software services.
2003. HCL Becomes the first company to
cross the 1,00,000 unit Milestone in the
Indian Desktop PC Market.
2004- HCL Technologies Get accorded by
Meta Spectrum with leader status in off have
2005- JV with NEC, Japan -HCL Set up first
Power PC Architecture design centre outside of
2006- HCL info system ties up with Apple
for iPod distribution. -HCL Technologies sign
largest over, software services deal with DSG.
ABOUT HCL ENTERPRISE:
HCL Enterprise is a US $ 5 billion leading Global
Technology and IT enterprise that comprises two
companies listed in India - HCL Technologies &
HCL Info systems.
who operate from 23 countries including 500
points of presence in India. HCL has global
partnerships with several leading Fortune 1000
firms, including leading IT and Technology firms.
CHAIRMAN AND MANAGEMENT PROFILE
CHAIRMAN & CEO
President and CEO in
1994. He was appointed
the Chairman of HCL
He has been conferred
the DATAQUEST „IT
Man of the Year 2007‟
Award amongst other
1. J V RAMAMURTHY
Chief Operating Officer
3. HARI BASKARAN, GEORGE PAUL ,RAJEEV
ASIJA, RAJENDER KUMAR
5. VIVEK PUNEKAR
"To provide world-class
information technology so
services to enable our
customers to serve their
ALLIANCE & PARTNERSHIP
Intel, AMD, Microsoft, IBM, Bull, T
oshiba, Nokia, Sun
Microsystems, Ericsson, NVIDIA, SA
soft, SCO, EMC, VERITAS, Citrix, CI
SCO, Oracle, Computer
Hat, Infocus, Duplo, Samsung and
24 Hrs Round the clock service
7 Days a Week service
Company Owned Direct service
Covering 4000 Towns
Pick & Drop Service
Regional Language support
Pan India On Site Direct Company support
SMS Call Logging
Remote Support Facilities.
This presentation contains the findings arrived after detailed analysis of
the data received through filing questionnaires by the users of laptops at
various areas of Dehradun. The study was also carried out to find the
cause of the declining sales rate of these brands. We did many
promotional activities and I went to various societies, corporate, schools
and colleges for creating awareness.
The promotional activities like canopy shows and broachers distribution
were carried out at main location near to the HCL Company. In this
activity we have given live demo of laptop, desktop and mileap laptop to
the end user i.e. the customers; this activity was mainly done in the
Rajpur Road and Prem Nagar. Giving them demo, and brochures, and
handling there queries regarding the Products.
To study the marketing strategies of HCL.
To find out the effectiveness of promotional strategies of
To ascertain the impact of promotional activity on purchase
To find out the measures to boost up sales.
To conduct promotional activity to boost sales of HCL.
To analyse the awareness among public about the HCL
To find out the reasons for low sales of the products.
To conduct promotional activity in various places like
shopping malls, residential areas, corporate etc.
ARE YOU AWARE OF HCL PRODUCT & SERVICE?
WHAT IS YOUR OPINION TOWARDS HCL PRODUCTS & SERVICES?
HAVE YOU HEARD ABOUT HCL TOUCH (24X7 SERVICE SUPPORT . 4000 CITIES)?
AFTER SALES SERVICES WHICH BRAND SERVICES IS THE BEST?
HCL DELL SONY HP Others
DOES THE PROMOTION HELP IN BETTER PRODUCT AWARENESS?
WHETHER PROMOTIONAL ACTIVITY PROFITABLE/ BENEFICIAL TO YOU?
HAVE YOU EVER PURCHASED ANYTHING DURING OR AFTER THE
Always Sometimes Never
DOES BRAND AMBASSADOR CREATE MORE VALUE IN THE PRODUCT?
WHAT TYPE OF PROMOTIONAL ACTIVITY ATTRACTS YOU MORE & REQUIRED BY
HAVE YOU EVER IGNORED THE PROMOTIONAL ACTIVITY? WHY?
Always Sometimes Never
WHERE THE PROMOTIONAL ACTIVITIES CAN BE EFFECTIVE AND GET
WHAT IS YOUR OPINION TOWARDS “LESS PROMOTION MORE
HCL is 32 yrs. old and the only Indian IT company among the entire IT giant like
LG, Sony, HP, Lenovo.
The reason for low sales of the products was lack of promotional activities due
to this most of the public was not aware of HCL products.
After using promotional tools I found that the prescription rate of the HCL‟s
products was increased to a considerable extent.
HCL provides most economic Leaptop & Desktop in India At HCL DIGILIFE
Store, one can get wide range of products such as
Leaptops, Desktop, Mileaps, IPods, Cameras, Printers, Mobile phones, x-
box, LCD TVs, Plasmas & Projectors, etc.
HCL is only company in India which provides service 24x7x365 (which is
known as HCL TOUCH).
HCL Ltd is a national distributor for NOKIA Cells and Accessories, LCD
TVs, Plasmas & Projectors, Apple IPods & Accessories, Kodak Camera, Canon
printers, Microsoft software, X-box & Microsoft Accessories.
HCL has launched World's smallest laptop, i.e. Mileap x- series .
The company should open exclusive showrooms for HCL Products
and accessories in Dehradun.
A regular use of promotional tools should be done till the products
get good exposure in the market.
Effective schemes should be launched to differentiate the products
than others and to interact the customers.
The company should make tie-ups with more shopping malls and
multiplexes for promotional activities.
Customer makes their purchase decision before entering the shop it
means that a customer decides which brand of laptop they want to