The document introduces the Amazon Appstore, a digital distribution platform for mobile apps. It discusses why customers should use the Appstore to access over 400,000 apps at discounted prices, and why developers should join to reach customers in over 236 countries and territories while taking advantage of Amazon's payment and marketing services. Developers can get started by registering for free on the Amazon developer website and submitting their app, which often takes less than 30 minutes.

1. INTRODUCTION TO THE
AMAZON APPSTORE
PETER HEINRICH
DEVELOPER EVANGELIST, AMAZON
@PeterDotGames
peterheinrich
heinrich@amazon.com

2. AGENDA
What is the Amazon Appstore.
Why be a customer.
Why be a developer.
How to get started.
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3. What is the Amazon Appstore?

4. WHERE CUSTOMERS CAN FIND, DISCOVER AND BUY
HUNDREDS OF THOUSANDS OF APPS AND GAMES.

5. AS DEVELOPERS – REACH, ENGAGE AND SELL TO
CUSTOMERS IN OVER 236 COUNTRIES AND TERRITORIES.

6. 6
REACHES FIRE OS, ANDROID AND BB 10 CUSTOMERS
Amazon Fire TV Fire Phone
Blackberry 10Android devices
Fire Tablet
Amazon.com app

7. Why be an Amazon Appstore
customer?

8. MORE THAN 400,000 APPS
WORLDWIDE.
THE APPS YOU WANT.
• Use Amazon’s trusted and convenient
shopping features to buy apps.
• Recommendation engine surfaces the right
app to the right user at the right time.
• Buy an app once and use it on all
compatible devices.

9. EXCLUSIVE FOR AMAZON
APPSTORE CUSTOMERS.
THE SAME APPS FOR LESS.
• Amazon Coins can provide apps at
discounted rates.
• Free App of the Day lets you download a
featured paid app for free daily.

10. Why be an Amazon Appstore
developer?

11. GET YOUR APP IN THE HANDS OF
VALUABLE NEW CUSTOMERS.
INCREASE THE REACH
FOR YOUR APPS.
• Reach customers in over 236 countries and
territories.
• Only store for Fire OS customers.
• HTML5 web app distribution.
• Developer programs to help increase app
exposure.

12. USE OUR FREE AND EASY TO
IMPLEMENT APIS.
KEEP YOUR CUSTOMERS
ENGAGED.
• Learn about all our services at
http://developer.amazon.com.

13. HIGHER CONVERSIONS WITH 1-
CLICK PAYMENT.
MAKE MORE REVENUE.
• 65% of Developers say total revenue similar
or better than other platforms.
• Gamers using the Amazon Appstore are the
most likely to spend money.
• Higher % of Amazon Fire OS developers
make more than $500 vs. other platforms.
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2
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1. https://developer.amazon.com/public/community/post/Tx3UN4FGATSO6YD/IDC-Survey-Highlights-the-Case-for-Developing-Apps-for-the-Amazon-Appstore,
2. https://developer.amazon.com/public/community/post/Tx1KNFKEEHTSE8K/Report:-Amazon-Reaches-(Big)-Spenders-Best
2. https://developer.amazon.com/public/community/post/Tx20ZAFDC9M0C7L/Vision-Mobile:-Higher-Percentage-of-Amazon-Fire-Developers-above-App-Poverty-Lin

14. How to get started?

15. FREE AND EASY.
REGISTER AS AN AMAZON
APPSTORE DEVELOPER.
• Go to http://bit.ly/appstoreregisteration for
a step by step process on how to create a
developer account.

16. CHECK COMPATIBILITY WITH OUR
AUTOMATED TEST SERVICE.
DOWNLOAD THE SDK,
TEST YOUR APP.
• More than 75% of apps we tested just work.
• No code changes are necessary.
• ATS will detail issues and provide concrete
instructions.
https://developer.amazon.com/public/resources/development-tools/app-testing-service/dashboard.html

17. IT CAN TAKE LESS THAN 30
MINUTES.
SUBMIT YOUR APP TO THE
AMAZON APPSTORE.
• Go to http://bit.ly/appstoresubmitapp for a
step by step process on how to test and
submit your app to the Amazon Appstore.

18. WHAT IS THE AMAZON APPSTORE?
Digital distribution for your mobile apps.
WHY BE AN AMAZON APPSTORE CUSTOMER?
The apps you want, Amazon's trusted shopping experience, and special
discounts and offers.
WHY BE AN AMAZON APPSTORE DEVELOPER?
Worldwide exposure, excellent engagement, retention, and revenue potential
HOW TO GET STARTED?
Register for free, then submit your app!
WHAT DID WE LEARN?