This document discusses mobile attribution analytics and how Adjust helps make data work for mobile apps. It highlights that Adjust tracks over 3,000 apps across industries, with billions of clicks, sessions, and events in their databases. Adjust provides tools to help mobile apps harness real-time marketing data to improve user experience and conversion rates.

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MOBILE ATTRIBUTION ANALYTICS - CONNECTING CLICKS TO INSTALLS
SAN FRANCISCO TOKYO BERLIN SHANGHAI ISTANBUL
2012

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ATTRIBUTION ANALYTICS STORE STATS
www.adjust.com

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> 3,000 TRACKED APPS IN ECOMMERCE, GAMING, PUBLISHING, SOCIAL
1B 3B 4B 50TB
CLICKS SESSIONS EVENTS DATA
www.adjust.com
125M
INSTALLS

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Harnessing Real-Time Marketing Data
Simon Kendall
HEAD OF COMMUNICATIONS
www.adjust.com

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Most mobile apps are static.
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Most websites, OTOH, respond to context.
Links connect various content
!
No App Store black box
!
www.adjust.com

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Stuff Apps Already Do
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App asks for:
- coupon codes
- referral codes
- punching in context and searches
when it could already know this.
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Stuff Apps Could Do
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Open the app, and you’re welcomed by:
- immediately fulfilling earlier promises;
- smart social recognition, closing the referral circle;
- bridging the app over to the original context.
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Fair enough on web.
What’s so different on mobile?
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Reliability & persistence of data
Persistence of users
Technology - apps don’t have URLs
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We saw 77 % improved conversion to buyer.
That was only the first test.
Next up, we’ll do this on every campaign.
TAUTVYDAS GYLYS
PRODUCT MANAGER, GROWTH @ VINTED
www.adjust.com

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Why?
!
adjust.com/real_time_data
www.adjust.com

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www.adjust.com
Simon Kendall
simon@adjust.com
HEAD OF COMMUNICATIONS
adjust
SAN FRANCISCO
25 Taylor Street
San Francisco, CA 94102
USA
+1 415 900 9542
adjust
BERLIN
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10405 Berlin
Germany
+49 309 146 0083