Introduction to Voice, the new conversational channel made possible by Amazon and Google as presented at the first Open Voice event May 15th, 2018 in Amsterdam.

1. WHAT IS VOICE, AN INTRODUCTION
Maarten Lens-FitzGerald
Entrepreneur & creative executive for hire
www.lens-fitzgerald.com

4. Voice is not another disruption.
Voice is a natural progression.

5. 70s 80s 90s 00s 10s Present
Command line
GUI
Web
Mobile
Voice
INTERFACE DEVELOPMENT STEPS
Image from Amazon deck

6. Typing
Conversation
0 75 150 225 300
270
41
TYPING VS TALKING
Words per minute

7. Market leader with ~70% of the global market
~38 million devices sold
> 40.000 skills
>12.000 smart home device intergrations
3rd Generation Devices
Strong community
THE PLAYERS: AMAZON, MARKET LEADER

8. Second position with ~25% of the market
~13 million “Home” devices sold
> 2.000 actions
> 5.000 smart home device integrations
Second generation just announced
Voice is part of Assistant “AI” strategy which is chat
and voice as a service.
Potential 500 million reach with Android
Strong language push, 30+ this year
THE PLAYERS: GOOGLE, CATCHING UP

9. Baidu Raven-HAlibaba T-mall Genie Microsoft Cortana Apple Home Pod Xiaomi Mi AI speaker Deutsche Telecom Magenta
ITS A THING…
And many more …

10. IT WILL BE IN EVERYTHING
General Electric Stove:
Alexa, tell Geneva to preheat the
oven to 375 degrees.
Ecobee Light Switch:
Full Alexa service
Neato Botvac Connected
Alexa, tell Neato to start
cleaning.
Hunter Signal Ceiling Fan
“Alexa, turn on my kitchen
fan.”
Sonos
Alexa, play Beastie
Boys from Spotify.
Android TV:
Full Assistant service

11. New countries added
this year:
China, India, Italy,
Japan, Canada,
Australia and more
53 MILLION SMART SPEAKERS SOLD

12. FASTEST ADOPTION EVER?

13. Amazon Alexa developer evangelist David Isbitski: Skill engagement grew nearly 75% in 2017
… and 4 out of 5 Alexa customers with an Echo device in the US have used a third-party skill.

14. Creating voice services is
70% design and 30% development

15. Do a
“Voice design sprint”
“Test your dialog
100 times before
you code it”
Don’t design the
ultimate flow chart:
find the key
question
Create your brand
persona
DESIGN POINTERS

16. DEVELOPMENT PATHS
Create web service
for Amazon and
Google
Development
platforms
Use creation and
publishing tools
Hire Agency

17. CHALLENGES
Alexa and the Assistant
don’t always understand.
No virality &
tough discovery
Companies need to be humble,
learn and listen.

18. “In the world ruled by tech platforms
it is vital to own the conversation
with your customer.”
- Martine van der Lee, KLM Social Media director

19. Share of business
First available
service
Repeated
positive NPS
Repeated
business results
Hello world
Persona is
established
Tangible value
Top line business growth
Bottom line business savings
Grow services
and organization
Scale agents
Virtual agents
across the org.
Deepen, augment & virtualize
Created by Maarten Lens-FitzGerald, www.lens-fitzgerald.com
Time
CONVERSATIONAL CHANNEL ADOPTION ROADMAP

20. START, LEARN &
OWN YOUR CONVERSATION
It will happen faster than
web or mobile

21. voiceguidelines.clearleft.comwww.voicebot.ai
www.thisweekinvoice.com
#voicefirst #openvoice
DON’T MISS OUT