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On Voice And Tone

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Prasanna Lal Das
Prasanna Lal Das

An example voice and tone scale -- potentially useful for online writers and content strategists struggling to translate brand promise into web content.

BusinessTechnology
1 of 10
Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
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[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/) ‘ Infra’ XYZ XYZ ‘ Supra’ XYZ Unsure, uncertain Confident Presumptuous/Overweening Apathetic Empathic Intrusive Vague Practical Esoteric Unreliable Trustworthy Guardian/Custodian Lackluster Energetic/Vital Hyper-active Confined Approachable Inaccessible
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)

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