This document proposes a plan for Vogue magazine to offer prom dresses from runway shows to deserving high school girls. It suggests profiling the winners in the magazine to promote community involvement, advocacy, and academic excellence among young women. The plan would team Vogue up with fashion designers and use social media platforms like Instagram and Facebook to advertise and allow readers to vote for possible winners. It also outlines digital marketing strategies like online ads, search engine optimization, and email campaigns to promote the magazine's content and subscription offers to its target audience of women aged 20-30 interested in fashion and current events.

1. By Danielle Chesney
VOGUE PROPOSAL

2. • Offer high fashion dresses from the runway to
deserving teens going to prom
• Include individual profiles of winners in the magazine
THE IDEA

3. • Involvement in the community
• Advocacy
• Academic excellence
• Other categories that will promote influential young
women
QUALIFICATIONS FOR
CONSIDERATION

4. • Team up with designers
interested in
empowering young
women
• Excellent public
relations and exposure
• Feel direct involvement
in the magazine
• Connection to the
women on its pages
For Us For our Readers
WHY?

5. • Promote and advertise on Instagram and Facebook,
our two most influential platforms
• Allow followers to vote on possible winners there to
further reader involvement
SOCIAL MEDIA

6. • Optimize Search Phrases
• “women’s fashion magazine,”
• “women’s fashion,”
• “current beauty trends,”
• “makeup reviews,”
• and “celebrity trends.”
WEBSITES

7. • Pay-per-impression set up for various ads on women’s
fashion and politics related content distributors
• Measure this based on how many potential readers sign up for
emails or subscribe to the actual magazine
• Have specific offers on magazine subscriptions based
on where the reader arrives at the website from
• Measure bounce rate and use that information to
tailor content
ONLINE ADVERTISING

8. Vogue’s audience is women between the ages of twenty and thirty years of age
with interests in both fashion and world issues.
Create an email campaign sending their top articles tailored to the specific
reader’s interests, which they could specify upon giving their email to the sign
up list.
Gather emails through various routes such as on articles linked through
Facebook and other forms of social media. They should specify that emails
are daily or weekly and allow the reader to tailor how much content they
receive and what is included. The brand can also offer a discounted magazine
subscription available only through email sign up.
INBOUND

9. • OVERALL EXCELLENT
• Multiple advertising options for downloading the app,
subscribing to emails, and subscribing to the magazine itself
• Allows users to personalize content based on their
reader preferences
• Falls short in the options it uses to originally generate
the personalization
MOBILE

10. QUESTIONS