2. Research Plan
By Meng Gao
Brand Position: Fashion Magazine
Target Audience: Female-based audiences group/ LGBTQ
group/ Celebrities, fashion designer, fashion lover
Social Media Account: Twitter/ FaceBook/ Pinterest/ Instagram
Website: www.vogue.com
Online Advertising
Inbound Marketing
Budgets
3. Research Plan
By Meng Gao
Brand Positioning/ Big Idea
To make adjustments to Vogue’s current promotion
plans in order to further promote Vogue as a fash-
ion “GUIDELINE” instead of a simple fashion mag-
azine.
4. Research Plan
By Meng Gao
Target Audiences
1. Female-based target audiences
2. LGBTQ group
3. Male audiences who interested/ working on fahion area
5. Research Plan
By Meng Gao
Social Media suggestion-1
Instead of solely posting high-end fashion products, Vogue
could effectively increase and expand its target audiences
to a wider age range of female readers by posting materials
that are consider affordable for younger age group.
Social Media suggestion-2
Instead of solely recommending the item, I’d
suggest Vogue magazine to link its posts to the
link that people could actually purchase the item
in order to help people save time.
6. Research Plan
By Meng Gao
Social Media suggestion-3
Considering Vogue as a world-wide publishing
magazine, I’d suggest that Vogue to set up its
social accounts using different social media
platforms.
Social Media suggestion-4
Be thoughtful about the materials that they are
posting. Take cultural differences under cosid-
eration and make suggestions that are wearable
based on the social environment of a country.
7. Research Plan
By Meng Gao
Website
1.The design of Vogue’s official website is clean and appear to up
to date. It contains direct links to Vogue magazine’s social media
accounts.
2.The posting materials are organized and being put under the
right catagories.
8. Research Plan
By Meng Gao
Online Advertidsing
For Online advertising, since Vogue is a fashion magazine, I’d
suggest Vogue to further develop working relationship with online
shopping website such as : Farfetch, Net-a-porter, Bloomingdales
and so on in order to attract more audiences.
9. Research Plan
By Meng Gao
Inbound Marketing
Tools to use
Promote social media accounts - Buffer, PixxFly, Narrow
Tracking - Sum All
Promotion plans/ Feedback gathering - ProofHub, Marketing.ai
Keeping up with the trend - Shortify, Curata CCS
10. Research Plan
By Meng Gao
Suggest Budget: $450 mil - $470 Mil
In order for Vogue magazine further promote itself and build up its brand images as fashion guide-
line, I’d suggest Vogue magazine to pay more attention to its communication with target audiences.
To make Vogue more client friendly and appears more related to daily life. Also instead of putting
money in printed books, Vogue may consider spend more time and effort on advertising online since
people are now enetring to a paperless era.
