Presentation as part of the Barcelona Design Week conference 2009, “Design history of creating Vodafone 360”. Willem Boijens, Senior User Experience Manager of Vodafone and German Leon, User Experience Manager of Vodafone, Düsseldorf

1. BCN Design week
Mobile Design Session, Thursday October 29th.
Willem Boijens and German Leon, Concept Lead experience designers
in Vodafone User Experience will take the audience through the design
story of creating a breakthrough user experience for the company’s
latest global consumer proposition, Vodafone 360.
They started their collaboration in 2006, working in a small team
developing future experience scenarios, ideating use cases, devices
and user interfaces in the Dusseldorf offices. Trying to translate the
company strategy into a design vision for future products and
services.
Initially creating a buzz showing a ‘Me’ centric communication client to
their executive management at an off-site meeting. Providing
confidence for the business to play a role in the experience economy
based on it’s own design equity going forward.
With growing support and appreciation from top-level execs in the
company they shaped their ideas further. To finally develop a full
fledged connected and alive experience concept. Featuring novel
spatial paradigms to navigate through your personal network and
events.
They will demonstrate the experience prototypes that brought the
ideas to live in a realistic and credible way early on in the process.
Evidencing how the power of imagination and actual experience builds
can be instrumental for a business throughout the journey from initial
idea towards commercial implementation.

2. THE MAKING OF 360

3. A design story
Willem Boijens & German Leon

4. Willem JH Boijens

5. German Leon

6. We will be
the communications leader
in an increasingly connected world

11. +491743003356

15. NOW

16. UI model, UECD, 2007
CONTENT
Everything's that’s available
Stuff I could like
Shared stuff
MY STUFF 1 year ago
1 month ago
1 week ago
SPACE HERE NOW TIME
My neighborhood
My city
FRIENDS
The world
Colleagues
People I’ve met
Others like me
PEOPLE

17. The beginning of 360
From Concept to reality

18. ...and here comes everybody

19. Time was the clue
Time based concept for 5 way navigation devices

20. Breaking the list paradigm
Waterfall of meshed people and communications

21. But wait what about Me

23. I’m the center of my universe

24. The 3 key areas of the experience

25. …getting it right

26. I'm the center of My address book

27. Getting it right…

28. The concept vision

29. The web vision

31. and …than Prototype it

32. The challenges

33. Getting it right…

34. Finally thanks to
a wide team and talented people in VIS,
and several months later

35. www.vodafone360.com

37. What the media thinks
"The Vodafone 360 experience with optimized handsets is a worthy challenger to
the iPhone experience. That’s no small point; this is the first time a mobile operator
has created an experience which can even light a candle to the iPhone standard of
excellence."

38. Please join us for a design conversation,
tonight, 20:30, at the Mies van der Rohe Pavillion

39. Thank you