MEX 09

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Presentation on the subject of experience architectures and strategies to build perception of being connected, as held on MEX, 03.12.2009

Published in: Design, Technology, Business
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MEX 09

  1. 1. Maintaining purity of user experience in an uncertain environment of multiple network connections and devices Willem JH Boijens MEX, 3rd December 2009, WallaceSpace, London, UK
  2. 2. designing connected experiences
  3. 3. Manifestations Situations Sensations States Data
  4. 4. NOW
  5. 5. Manifestations Situations Sensations States Data
  6. 6. Today’s experience economy floats on reputation, shaping the new post-crunch brands, curating conversations.
  7. 7. Building an alter-ego of people, places and things, consisting of states, situations, emotions & sensations.
  8. 8. Signaling unique opportunities.
  9. 9. Delivered through technology, with data as the oil in the machine, and the world as it’s scene.
  10. 10. These experiences need extraordinary architectures, to develop out-of-the-ordinary experience platforms, that win the hearts and minds of people, and inspire the making of new products & services.
  11. 11. http://www.linkedin.com/in/willemjhboijens @ willemboijens@vodafone.com http://twitter.com/willemjhboijens M +491743003356

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