Major

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Major

  1. 1. nasa
  2. 2. # MOBILE FUTURE IS
  3. 3. We were born to move around.
  4. 4. Mobile is freeing humanity from the desktop.
  5. 5. “The fact of the matter is thatmobile devices are going to be the majority of the way that people get information.” ERIC SCHMIDT, EXECUTIVE CHAIRMAN, GOOGLE, MARCH 2009
  6. 6. 2014Mobile will become the most common way of accessing the internet. [we need to be future ready facing]
  7. 7. WELCOME TO THE POST-PC ERA.
  8. 8. POST-PCThe name post-pc implies that we will all show up to work oneday, overturn our desks in celebration and carry on with ourworking day squinting at the small screens on our smartphones.This is simply not the future.Not yet anyway.
  9. 9. PCs ARE IMPORTANTFOR GETTING WORKDONE.WE STILL NEED THEM.
  10. 10. MOBILE DEVICESWill not replace PCs, but they will exponentially expand the reachof technology into our physical world with newfound utility andmeaning.
  11. 11. “The best camera you have isthe one you have with you.”CHASE JARVIS, PHOTOGRAPHER
  12. 12. The iPhone is now the most popular camera used on
  13. 13. QR CODESThey link life to the internet but have gone mainstream, but willsoon fade.Google has ended support for QR codes in Google Places.Apple has never used them and is completely disinterested. QR codes reinforce awareness of our ability to enhance our physical experience with digital interaction.
  14. 14. BEHAVIORAL BRIDGEQR codes are a catalyst for the behavior of using mobile devices toscan, touch and tag things. They’re allowing people to get used tothe idea.But there is something bigger coming around the corner…
  15. 15. NFC(Near Field Communication)A short-range wireless standard that allowsdevices (mobile and grounded) tocommunicate and interact securely and mostimportant: perform transactions.
  16. 16. Audi have beenmaking keys with NFCfor years now.Leave it in your pocket.Just walk up and openthe door.
  17. 17. PHONEWALLETKEYSTwo are going away. Pick one.
  18. 18. PORTABLE POTENT PERSONAL How does the idea move across How does the idea cut through? How does the idea become my own? creative canvasses? How is it a perfect place, perfect time? How do I share and shape it?How does it work if I never see an ad? How is the context and content right? How is it about me?How does it work without the main How does it deliver against the How is it something I care about? execution? objective, give a clear message, and deliver a result? How does it move from paid to earned media?
  19. 19. 1. 2. CONTEXT 3. FUNCONVENIENCE
  20. 20. SHOWPEOPLE THE HELPTIME OF PEOPLE THEIR FIND LIVES INFORMATI ON THAT’S USEFUL IN CURATE REALTIME THE MOST RELEVANT LOCAL KNOWLEDG E OR CONTENT
  21. 21. PORTABLE POTENT PERSONAL How does the idea move across How does the idea cut through? How does the idea become my own? creative canvasses? How is it a perfect place, perfect time? How do I share and shape it?How does it work if I never see an ad? How is the context and content right? How is it about me?How does it work without the main How does it deliver against the How is it something I care about? execution? objective, give a clear message, and deliver a result? How does it move from paid to earned media?
  22. 22. THE UNREASONABLE POWER OFINSIGHT-LED CREATIVITY STARTSBRAND BUTMOBILE/SOCIAL/DIGITAL SPREADSTHE .
  23. 23. LET’S PLAY.

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