3. @ ATNC IO N
E
m ore on t h is t wi tt er u sernam e
ch oi ce lat er. ..
4. As a Creative Technologist my focus
has always been on creating
interactive experiences on platforms
where a story is told.
5. As an idealist, I believe that helping
others achieving their dreams is the
best way to reach my own.
6. 2007-present
Leo Burnett Buenos Aires
Currently working as Creative Director
at Leo Burnett Buenos Aires.
Aires,
leading multiple projects along a diverse group of creative
and production talent, both inhouse and outsourced.
With a strong digital background, I collaborate on everything
from planning research, ideas and implementation. I use my
production experience on a daily basis to ensure the quality
of the finished projects.
7. I`ve had years of direct client experience
presenting and selling ideas.
I`ve also helped many of them with their introduction into
digital marketing culture.
8. 1997-2001
AperNet
Career began as a website
producer at incubator start-up
AperNet.
That was before the bubble popped up...
Projects back then included designing and
coding whole portals for travel agencies and
also my initial experience for the advertising
industry.
10. Always curious with new ways of doing things
I taught myself many programming languages.
Advanced OOP Flash Actionscript coding but also love animation,
3D modeling/texturing, sound production and video editing.
11. 2002-2007
abracadabra, owned multimedia studio
I worked for really diverse clients.
From rock star Fito Paez to
Karina Rabolini beauty care products.
As a partner for advertising agencies in BsAs I continued
my experience in the business and also worked with
remote associates in assignments for Dubai real state
projects.
12. FORMAL EDUCATION
1997
Universidad del Cine - Screenwriting
I consider Film education a
central factor in my career.
A Film college background has helped me in the
constant pursue of a story, built around the ideas I
work on.
Mixed with technology, stories have a role in
advertising on creating remarkable user experiences.
13. I believe ideas need dedication
and care from conception to
execution.
14. Design thinking as a philosophy.
“Always be as close as possible to
the final product”
Mindmapping and visual planning has been a personal
revolution in the way I naturally translate ideas
concepts into reality. I believe in prototyping and
creating tests in early stages.
15. The projects I`ve
worked on have
been recognized
with prestigious
awards
The agency got their first
digital awards when
I started the Interactive area
in 2007.
IAB Argentina Gold and Silver
Yahoo! BIG IDEA CHAIR
also
+Wave Festival Gold /Silver
+Premios Clarin 2009
meter FOTO BIG IDEA
IAB, etc.
16. Im always glad to share my
view on things.
+ 2010 Jury for El Diente Digital
+ Speaker at online MKT Day 2011
+ Invited speaker at UADE classes.
+ Planning research at Leo Burnett Sao Paulo.
17. @ ATNC IO N
E
N ow , can i tell y ou about
t h i s u sernam e?
18. it is a magic word
my fetish word
ATENCION
“The moment one gives close
attention to any thing, even a blade
of grass it becomes a mysterious,
awesome, indescribably magnificent
world in itself.” ~Henry Miller
19. Addicted to the juxtaposition of words and
images to convey emotions.
flickr.com/atencion
I have played with them in my
Flickr photography project.
20. ATENCION
I`m also interested in the
mistery around the Numbers
Station called ATENCION
and made some video mashups
you can see here.
“Numbers stations are shortwave radio
stations of uncertain origin. They generally
broadcast voices reading streams of numbers,
words, letters (sometimes using a spelling
alphabet), tunes or Morse code.”
Check out my facebook page on the subject
21. WHERE TO GO FROM HERE:
CHECK MY PORTFOLIO
cargocollective.com/maxsoria
FOLLOW ME ON TWITTER
@ATENCION
MY SOCIAL PAGE
CONTACT ME MOBILE
about.me/max.soria (54 911) 4973 - 4764
