2. Idea
Market: Indian retail store market
“We encourage customers to buy articles at off-peak
hours (e.g. morning time) to save direct savings from
the retail store as product discounts”
WHY?
This scheme directly incentivizes the -
Retailer:
Retailer reduces inventory and stock levels by reducing large orders.
Retailers are also squeezed for space. This service lets you resize your stock category quantities.
Customer:
With better leveling on retailer side, the customer can have discounts on products by purchasing at off-peak hours
Also customers get better access to larger pool of product varieties
HOW?
Retailer:
With a better customer leveling and customers visiting in off-peak hours, now retailer can reduce the shelf stock level and
introduce more product varieties. Also, with reduced demand at one time, the inventory levels can be reduced.
Customer:
Simply by visiting the store at off-peak hour say morning time, you can avail discounts as a result of savings of retailer
inventory. So, retailer is giving you an incentive to reduce his inventory levels.
3. Business Value Proposition
We offer integrative services for two-
way business value creation
Target market: India retail stores •Leaner greener
Value to inventory
•Better customer
business
Value creation for existing leveling
business owner
Consolidate inventory to peak and off-
peak hours and the demand is leveled
from peak to off-peak hours Benefit
With reduced inventory (storage/at-stock) sharing
, more product categories can be
accomodated within same area •Direct benefits on
reduced stocks/
e.g. now Colgate Total and Colgate inventory as
Herbal both find shelf space discounts Value to market
Value for customers
•Reduced prices at
Receive discounts for shopping at off- off-peak hours
peak hours
e.g. Dr. Pepper @Rs 23 in morning
(off-peak), Rs 25 in evening (peak)
Better customer service and quicker
check-out
