This document provides an overview of Sam Garfunkle's company. It summarizes sales growth, customer segments, pricing changes, and strategies for 2012. Specifically: 1) Sales grew across all markets in 2011 compared to 2010. 2) Pricing will change item-by-item effective May 1st, 2012 rather than across the board. New price lists will be electronic only. 3) Strategies for 2012 include expanding the online sales site, increasing targeted inventory levels of popular finishes, and relaunching a product following field testing in China and the US.

1. Sam Garfunkle

2. Congratulations!
It was a GREAT 2011…

3. Sales Growth Across All Markets
West
MidWest
Southeast
Northeast
2010 2011

4. Continuing the Growth
Revenue
2009 2010 2011 2012

5. Our Customer Segments
Food Service Hospitality Contract Office

6. Example Segmentation
Territory
Rep Group
Rep Group 1
2
Food Contract
Hospitality
Service Office

7. Pricing Changes in 2012
Raw Material Costs
Transportation Costs
Labor Costs
Greater Efficiency
Individual Product Time Studies
Alternate Suppliers

8. Pricing Updates
• Prices changing item by
item – not across the
board
• Review Pricing History
with Regional Manager
• New Price Lists will be
Electronic Only

9. Pricing Change Process
From Now until April 1st April 31st May 1st
March 31st • All Quotes at New • Last Day to Order at • All Orders at New
• Quotes at Old Pricing Pricing Old Prices under a Pricing
• New Orders at New Quote Registered Prior
• Registering Quotes
Pricing to April 1st
• All Blanket Orders at
• Orders must Ship by
New Pricing
September 1st

10. Direct Container Programs

11. Direct Container Programs
• Designed for Large Volume Buyers and
Stocking Dealers
• Depends on Full Container
Purchase, Deposit and Payment Upon
Shipment
• Product may be shipped set up or KD
depending on SKU
• Longer Lead Times, but best overall
pricing to the customer
• Consider for orders of 300+ Pieces and
2-3 month lead times

12. Blanket Purchase Agreements
 Customer commits to purchase quantity of product over time period
 Customer secures fixed price per unit and guaranteed inventory availability
Blanket Order
 Customer provides
Releases
required deposit and
signed Blanket  Customer Places
Closing
Purchase Agreement Release Orders for
product on blanket  Any remaining
New Blanket
 Committed inventory inventory is invoiced
is reduced by each at end of term  Most customers who
release  Customer takes use the Blanket
delivery or pays Purchase Process
storage fees until place a new Blanket
delivery Order for subsequent
terms

13. Expanded Sales Site Strategy
• Check out the site at:
garproductsonsale.com
• Expanded range of
options on Sales Site
• Discontinued Finishes
will be available here
• Searchable by price
point

14. 4 Seasons Inventory
• Increasing targeted
inventory levels
• Focus on stocking the
top product/finish
combinations at higher
levels
• Some less popular
finishes will become
special order

15. 4 Seasons Inventory
Stocking Popular Finishes Synthetic Teak
i.e. Safari Brown is the most • Synthetic Teak Product is now in
popular outdoor woven stock across the Bayhead Product
line of seating, tables and table
color today
tops
• Discontinued natural teak stock
available in limited quantities

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18. Progress Update
• Visiting Mark III Production Facility in China
China Review
3rd Party
• 3rd Party Engineering Testing of Components
Testing
• 90 Day Test in Preselected Field Locations
Field Testing
• Relaunch of Product
Relaunch with Priority Given to Early Adopters from 2011

19. Early Success in 2012

20. - Jay, Ellen & Sam