The document discusses the importance of visual thinking in cross-cultural communication, emphasizing how visualized messages can transcend linguistic and cultural barriers to foster understanding and empathy. It highlights the power of visual communication to clarify complex ideas while also noting the potential for manipulation through imagery. The author outlines rules and methods for effective visual communication that respect cultural differences, ultimately advocating for design thinking in conveying messages.

1. Visual Thinking
in
Cross Cultural Communication
Dr. Angelica Laurençon.c2c. Intercultural
Management Cross Culture Diversity. France
Business School. 2013/14

2. In today’s cross-cultural communication
the medium is part of the message
conveying billions of
visualized messages to
billions of people/sec.

3. Visual communication
is crossing borders
& languages.
Dr. Angelica Laurençon.c2c. IMCD FBS 2013

4. may create instant empathy.
It’s part of our reality and
becomes also augmented reality.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14

5. It’s interaction: Inside-outside.
Think & Design.
For
yourself
For
the
others

6. Therefore think & define the
messages visually.

7. That’s how you optimize their reception
beyond languages & cultural divide.

8. Visual
thinking…
includes all
these new
facts!
Dr. Angelica Laurençon.IMCD FBS 2013

9. Visualized thinking & communicating
is part of the global communication flow.
Dr. Angelica Laurençon.c2c. Intercultural

10. Miss Ugly 2013
.
Confess,
you didn’t
see it!

11. vizualisation captures the
attention

12. Visualization facilitates coordination,
Dr. Angelica Laurençon.c2c. Intercultural

13. clarifies facts better than 1000 words,
Dr. Angelica Laurençon.c2c. Intercultural

14. illustrates complicated processes,
Dr. Angelica Laurençon.c2c. Intercultural

15. facilitates overlook & interaction,
Dr. Angelica Laurençon.c2c. Intercultural
Management Cross Culture Diversity. France
Business School. 2013/14

16. helps understanding.
Dr. Angelica Laurençon.c2c. Intercultural

17. But also conceals a very inconvenient truth:
Dr. Angelica Laurençon.c2c. Intercultural

18. Images are powerful manipulators.
Advertiser’s Create Powerful Images To Hijack Your
Mind And Fly it To Their Destination
Dr. Angelica Laurençon.c2c. Intercultural

19. Overload creates nothing but confusion.
c
Management Cross Culture Diversity. France
Business School. 2013/14

20. Colors are cultural-bound
only united for advertising.
Dr. Angelica Laurençon.c2c. Intercultural

21. Europe
India
Dr. Angelica Laurençon.c2c. Intercultural

22. Western culture
Indian culture
Dr. Angelica Laurençon.c2c. Intercultural

23. Symbols are not universally shared.
Dr. Angelica Laurençon.c2c. Intercultural

24. Humour isn’t funny for everybody.
Dr. Angelica Laurençon.c2c. Intercultural

25. Cross cultural visualization respects
also the 3 rules:
1. Keep it short & simple
2. The rules of third
3. The cross-cultural awareness
Dr. Angelica Laurençon.c2c. Intercultural

26. Think & organize your visualized intention.
Dr. Angelica Laurençon.c2c. Intercultural

27. The rule of thirds visualized:
Dr. Angelica Laurençon.c2c. Intercultural

28. And in your own cross-cultural
workflow?
Dr. Angelica Laurençon.c2c. Intercultural

29. Classify Your Visualization Radius:
① Realistic
② Sketch notes
③ Diagrams
④ Knowledge Maps
⑤ Visual Metaphors
⑥ Interactive Visualization
Dr. Angelica Laurençon.c2c. Intercultural

30. Realistic
Photos
Videos
Dr. Angelica Laurençon.c2c. Intercultural
Illustrations

31. Visualize your thinking
Dr. Angelica Laurençon.c2c. Intercultural Management
Cross Culture Diversity. France Business School.
2013/14

32. in Sketch Notes
Dr. Angelica Laurençon.c2c. Intercultural

33. Define… even if you aren’t a designer…
Dr. Angelica Laurençon.c2c. Intercultural

34. Get your point across.
Dr. Angelica Laurençon.c2c. Intercultural

35. …all you need is design thinking.
Dr. Angelica Laurençon.c2c. Intercultural

36. u Visual Intelligence
u Cross Cultural Awareness
u Visual Literacy
u Codes
u Colors
u Symbols
u Shapes
beyond language
u Technics & Tools of digital publishing
ü Photos, videos,
ü Infograph, charts & graphs,
ü Cartoon
ü Infographs
Dr. Angelica Laurençon.c2c. Intercultural
Management Cross Culture Diversity. France
Business School. 2013/14

37. Visual Thinking enables you to
§
§
§
§
pitch your ideas convincingly
get your point across
capture your audience’s attention
bring your ideas to life
Dr. Angelica Laurençon.c2c. Intercultural

38. Beside cross cultural awareness you need
q Technicalities
q Tools
q Test the Best Open Source…
Dr. Angelica Laurençon.c2c. Intercultural Management
Cross Culture Diversity. France Business School.
2013/14

39. Dr. Angelica Laurençon.c2c. Intercultural
Management Cross Culture Diversity. France

40. Dr. Angelica Laurençon.c2c. Intercultural
Management Cross Culture Diversity. France
Business School. 2013/14