CCWD

1. Breakdown
 What is Cross Cultural Web Design
 Some Examples
 The 4 Things to Avoid
 Outside Studies
 How It Relates
 More Info

2. Cross Cultural Web Design…
What is it?

3. North American Search Results:

4. Chinese Search Results:

5. 4 Keys to Avoiding Clowns
• Know your product
• Know your audience
• Conduct user testing
• Know your clowns

6. Other Studies
 Studies have been done regarding American colleges
and universities homepages
 Studies found the schools lacked effective cross
cultural web design (Boyer, 2006)

7. In Relation to Social Media
 Businesses should avoid social media clowns
 Treat social media like a website
 Be aware of cultural assumptions

8. Further Research on Cross Cultural
Web design:
 Still a very new subject of study
 For more info on the subject
 Ufv.ca – In the Web Library search ‘Is Ethnic Diversity a
Self-Presentation Strategy for colleges and universities?’

9. THE END
Bibliography
Boyer, L. B. (2006). Managing Impressions in a Virtual
Enviroment: Is Ethnic Diversity a Self Presentation
Strategy? Journal of Computer-Mediated
Communication, 136-154.
Robinson, L. (n.d.). Cross- Cultural Web Design and the
Impact on Domestic and International Marketing Efforts.